2. • In 1894, 24-year-old William H. Danforth
• the lack of a reliable supply of available,
portable, nutritionally balanced animal feed
• St. Louis, a bustling river port and
Gateway to the West.
3. • the availability of commercial feeds like
Purina made it possible for farmers to
expand their herds and flocks and begin
taking their surplus to market.
• Animal agriculture and Purina Mills
essentially grew up together.
4. • the primary difference between Purina
Mills and its competitors was an insistence
on quality.
• As the largest feed manufacturer in the
United States, Purina Mills was able to
insist on top quality ingredients from
sellers and to this day maintains a list of
“approved suppliers” so that it doesn’t
waste time with those who might sell lower
quality materials.
5. • Purina Mills has also spearheaded the
industry’s most innovative system for
testing ingredients and monitoring
nutritional consistency.
