1. pureprofile
Global Panelbook
41 Countries | 30 Local Currencies | 21 Languages
pureprofile Building an asset out of your profile
2. The pureprofile Company
pureprofile is the world’s leading panel provision and customer database management company
for the Market Research Industry, providing access to hard-to-reach consumer and B2B groups
around the world.
Our capabilities include panel provision, data analysis, survey scripting and hosting, syndicated
panel development, custom and syndicated insight dashboard production.
Our reach extends to customers in more than 40 countries around the world. With headquarters in
Australia, pureprofile employs over 75 people in Sydney, Mumbai, New York, San Francisco and
London. Our business also leverages the talents of hundreds of thousands of Account Holders
who participate in the pureprofile Service.
pureprofile Building an asset out of your profile
3. Why we’re different
We work in pairs
• Every client at pureprofile is partnered with a delivery
team of at least two employees from the beginning of
the project. This means that your project is covered and
everyday there will be someone available to action your
requests who knows what’s going on.
We cover your project 24/7 (really!)
• We’ve all got iPhones and laptops and don’t knock off at
5pm on a Friday. We’re a growing business - and we
Simply speaking, there continue to grow because we know you have clients too.
are a number of key
things that pureprofile We have highly advanced filters on panel participation
does that makes us • Survey junkies exist and clients want particular activity
different from the rest of criteria applied to their sample. When we built our
technology we kept this in mind and can quickly apply your
industry: custom filters as well as having key filters on every day.
We have a delivery system that’s not built using excel
• We like excel, but don’t think one should be using it for
building panels or response groups for projects. We
have 10 years of technology experience and have put
this towards building the most efficient delivery system
in the world.
We pay respondents the highest rewards globally
• pureprofile Account Holders are rewarded at least twice as
much for participating than our competitors. We recognise
that its the respondents that make online research possible
and we reward them fairly for their time.
pureprofile Building an asset out of your profile
4. Global panels
Available Countries pureprofile purepanels Total Reach
Reach
Argentina 3,652 10,000 13,652
Australia 358,881 0 358,881
Austria 37 10,000 10,037
Belgium 288 25,000 25,288
Brazil 13,332 75,000 88,332
Canada 9,489 120,000 129,489
Chile 55 10,000 10,055
China 255 300,000 300,255 We’re growing fast
Czech Republic 3,646 25,000 28,646 With rewards that are 2-10x higher and an
Denmark 288 20,000 20,288 emphasis on clear site design, we’re
Finland 325 20,000 20,325 getting more new pureprofile Account
France 31,153 80,000 111,153 Holders than ever before. That’s why we’ve
Germany 6,574 85,000 91,574 included our new international panels
Greece 205 20,000 20,205 based on 6 months of new acquisition
Hong Kong 69 90,000 90,069 data. We’re also investing in growing all
India 36,086 200,000 236,086 panels through referrals, online and offline
advertising.
Indonesia 570 30,000 30,570
Ireland 268 30,000 30,268
Italy 9,564 75,000 84,564
Japan 447 250,000 250,447 purepanels
Malaysia 878 70,000 70,878
Mexico 203 50,000 50,203 Founded in 2010, purepanels is an
New Zealand 3,873 0 3,873 innovative division of pureprofile leading the
Norway 122 0 122 way in Account Holder acquisition and
Philippines 858 100,000 100,858 retention for the Market Research Industry.
Poland 12,695 30,000 42,695 Through purepanels advanced recruiting
Portugal 75 35,000 35,075 methodology and partnerships with various
leading online content providers, purepanels
Russia 780 220,000 220,780
enables pureprofile to access hundreds of
Singapore 347 150,000 150,347
millions of consumers. These consumers are
South Africa 2,787 100,000 102,787
then invited into the pureprofile service,
South Korea 103 80,000 80,103
providing Market Researchers with the
Spain 6,570 90,000 96,570 deepest profiling available and even higher
Sweden 1,271 20,000 21,271 standards of data quality.
Switzerland 32 10,000 10,032
Taiwan 113 65,000 65,113
The Netherlands 77 10,000 10,077
United Arab Emirates 156 80,000 80,156
United Kingdom 243,737 0 243,737
United States 26,245 0 26,245
Total 776,106 2,585,000 3,361,106
pureprofile Building an asset out of your profile
5. Smart solutions for better data
Account Holder Engagement Serious Technology
For 10 years pureprofile has invested in the idea that Did you know that over 70% of pureprofile staff are
your personal profile is valuable. Investing millions software engineers?
each year, we deliver interesting campaigns,
information, updates and amenity to our members to With so much data becoming available and consumers
increase participation. With new mobile, Facebook, becoming more deeply linked than ever before we’ve
twitter and GPS capabilities we’re further investing in decided to invest in technology to give better
making pureprofile a great place to go, for more than experiences to our Account Holders, rather than just
just questionnaires, because at the end of the day, how burning them out after a few surveys. Higher levels of
long would you choose to participate in a site that only engagement plus simple solutions (see below) allow us
spoke to you every 60 days? to give you the best sample quality in the world.
pureprofile tracks every profile answer provided by
an Account Holder. Answers that do not meet quality
standards (above example), are programmatically
identified 24x7. Account Holders exhibiting these
characteristics are automatically placed in
quarantine, so are never part of your sample group.
pureprofile Building an asset out of your profile
6. Panel details
Gender % Respondents with children % Income %
Male 39% With Children 53.9% 1 - 5,000 10.3%
Female 61% Without Children 46.1% 5,001 - 10,000 7.2%
100%
100% 10,001 - 15,000 8.6%
15,001 - 20,000 8.8%
Age % Age of children % 20,001 - 25,000 7.9%
25,001 - 30,000 7.0%
65+ 2.2% 0-2 17.6%
30,001 - 35,000 6.1%
60-64 2.7% 3-5 20.3%
35,001 - 40,000 6.2%
55-59 4.2% 6-8 17.7%
40,001 - 45,000 5.3%
50-54 5.8% 9-12 21.0%
45,001 - 50,000 5.1%
45-49 7.9% 13-15 14.7%
50,001 - 55,000 4.3%
40-44 10.3% 16-17 8.7%
55,001 - 60,000 3.6%
35-39 14.7% 100%
60,001 - 65,000 2.8%
30-34 16.8%
65,001 - 70,000 2.4%
25-29 19.2%
Employment status % 70,001 - 75,000 2.0%
18-24 16.2%
75,001 - 80,000 1.8%
0-17 0.0% Full time (more than 30 hours) 53.3%
Part-time/casual job 18.3% 80,001 - 85,000 1.5%
100%
Homemaker 5.1% 85,001 - 90,000 1.1%
Full-time student 7.5% 90,001 - 95,000 0.9%
Retired 2.0%
Level of education % 95,001 - 100,000 1.4%
Not currently employed 13.8%
100% 100,001 - 105,000 1.2%
School 36.5%
105,001 - 110,000 0.5%
Certificate/diploma 25.9%
110,001 - 115,000 0.4%
Undergraduate degree (BA, B.Sc, 115,001 - 120,000 0.4%
21.9%
LLB)
120,001 - 125,000 0.4%
Postgraduate (MA, M.Sc, PhD) 8.2% 125,001 - 130,000 0.2%
130,001 - 135,000 0.1%
Other 2.4%
135,001 - 140,000 0.2%
Professional qualification 5.1%
140,001 - 145,000 0.2%
100%
145,001 - 150,000 0.1%
150,001 - 155,000 0.2%
Marital status % 155,001 - 160,000 0.1%
160,001 - 165,000 0.1%
Single 23.4%
165,001 - 170,000 0.1%
In a relationship 14.3% 170,001 - 175,000 0.1%
Married 42.3% 175,001 - 180,000 0.1%
Living with partner 13.5% 180,001 - 185,000 0.1%
185,001 - 190,000 0.0%
Divorced or separated 5.5%
190,001 - 195,000 0.0%
Widowed 1.0%
195,001 - 200,000 0.1%
100%
200,000 plus 1.1%
100%
pureprofile Building an asset out of your profile
7. Targetable questions
Topic # questions Topic # questions Topic # questions
Getting Around 9 Public transport 4
Accessories 7
Gifts 5 Radio 3
Accommodation 8
Groceries 12 Savings account 11
Air conditioning 5
Hair 59 Services 37
Alcohol 36
Health/medical 6 Shoes/Socks 7
Art 10
Hobbies 40 Shopping & auctions 21
Audio/Visual 8
Holidays 27 Smoking 18
Bank account 7
Home & Contents 9 Snacks 19
Bicycle 3
Home phone 13 Software 1
Blogs/podcasts/you 10
Homewares 6 Sports 7
Boat 11
Household 30 Sports & exercise 15
Books 8
Identity 2 Superannuation 8
Car 38
Improvements 12 Travel 7
Car loan/lease 7
International calls 8 TV 22
Charity 4
Children 35 Internet 10 Underwear 3
Cinema 3 Investments 28 Unpaid work 7
Cleaning 4 Life/income 12 Vehicle hire 8
Clothes 5 Locations 9 Video/DVDs 3
Coffee/Tea 19 Magazines 3 Vision/eyes 19
Computers 7 Medical/pharmacy 77 Water 3
Confectionary/Sweets 10 Mobile service 74 Weekend Getaways 5
Mortgage 23 Weight loss 4
Cosmetics 23
Motorbike 12 White goods 44
Credit cards 29
Movies 8 Wireless 3
Digital camera 8
Music 17 Work 189
Digital music player 4
My details 22 Your aspirations 14
Drinks 49
News 19 Your interests 16
Eating at home 17
Newspapers 6 Total questions
Eating out 16 currently available 1,758
Online media 2
Eating preferences 5 for targeting:
Organic/alternative 12
Education 19
Electricity 6 Outdoor 5 Why is this relevant to you?
Entertainment 21 Pay/cable TV 7 Having more targetable questions has
Environmental 37 PDA 4 a positive impact on your project costs
Events 6 Pension scheme 11 and project timeframes, as an
Peripherals 11 investment has been already made in
Face care 35
Personal 21 finding these groups.
Family & friends 9
Flight history 6 Personal loans 22
Fragrance 6 Pet 6
Furniture 8 Pets 7
Game consoles 5 Planning Flights 34
Gas 3 Protection 3
pureprofile Building an asset out of your profile
8. Speciality panels
Specialist business panels Specialist consumer panels
ITDM Panel Mother's with babies Panel
Software & web developers Kid's Panel
BDM Panel Travelers (Leisure) Panel
Business Owners Panel Automotive Panel
Business Travelers Panel Mobile (Telecom) Panel
Small Business (1-50 employees) Panel Youth Panel
PC Purchasers (frequency of purchase)
Industry Vertical Panels (Finance & Insurance Panel)
Primary Grocery Shopper Panel
White Collar workers / I - workers Panel
Music Panel
pureprofile Building an asset out of your profile
9. Panel Building
Building your own panel
Sometimes it makes strategic sense to build your own panel. In
cases where your customers are considered niche through their
preferences or from segmentation studies you have conducted in
the past, it makes sense to invest the time and resources in
building out your own online panel of respondents.
Whether you decide to manage your private panel through your
pureprofile Business Account or through your own panel
management software system, www.purepanels.com can
assist you by identifying your prospective panellist through its
global reach. Speak to your pureprofile Account Manager to put
you in touch with purepanels and start your private panel building
today.
Typical private business panels
ITDM Panel
Software & web developers
BDM Panel
Business Owners Panel
Business Travellers Panel
Small Business (1-50 employees) Panel
Industry Vertical Panels (Finance & Insurance Panel)
White Collar workers / I - workers Panel
Typical private consumer panels
Mother's with babies Panel
Kid's Panel
Travellers (Leisure) Panel
Automotive Panel
Mobile (Telecom) Panel
Youth Panel
PC Purchasers (frequency of purchase)
Primary Grocery Shopper Panel
Music Panel
pureprofile Building an asset out of your profile
10. Coming Soon
Watch this space. More targeting, data,
higher response rates, deep product
integration. We’ve been working on our new
platform for 5 years and it’s rolling out in 2011.
pureprofile Building an asset out of your profile
