Pure trip Brand Plan
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PureTrip is a New Zealand tourism operator that offers customized group tours with a personal photographer. The company aims to leverage New Zealand's brand of pure environment and simple lifestyle. PureTrip will target niche markets in Shanghai like extreme sports enthusiasts and wealthy young couples. The company plans to use social media like accurate ad pushing, sharing experiences, and viral marketing to interact with customers.
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Pure trip Brand Plan
- 1. PureTrip A New Zealand Tourism Operator PureTrip www.puretrip.co.nz MAKE YOUR DREAM COME TURE
- 2. PureTrip Our Team Wen Yunjia • ID:20151928 Shui Yongjia • ID:20151897 Qian Feng • ID:20151912 Li Ke • ID:20092306 Ma Jinjun • ID:20160417
- 5. PureTrip BRAND & LOGO PureTrip 100% Pure New Zealand www.puretrip.co.nz
- 6. PureTrip Customized travel with personal photographer Product – Tailored travel
- 8. PureTrip Shanghai, 23 million people Per capita GDP: $16,553 US dollar Niche market
- 9. PureTrip Extreme sports enthusiasts Young Couple Wealthy People 2.6 million 25~29 people in Shanghai Niche market 2016 Grow with our customer 2046
- 10. PureTrip Brand Leverage of New Zealand Brand Leverage
- 11. PureTrip Brand Leverage • Pure environment and simple lifestyle What is pure? • Honeymoon-Pure Love • Conventional Travel-Simple Lifestyle pressure dropping. How to leverage ?
- 12. PureTrip Social media – Target & Channel Target Channel
- 13. PureTrip Social media - Tactics Accurate Ad Push Share Experience Viral marketing Interacting with customers
- 14. PureTrip References • Bureau of Statistics of Shanghai. (2015). The People’s Gender and Age Composition of the Sixth Chinese Papulation Census. Retrieved from http://www.stats.gov.cn/english/statisticaldata/AnnualData/ • Coza, D. (2015, January 26). Why And How Travel Agents Should Use Social Media. Retrieved from http://tts.com/blog/why-and-how-travel-agents-should-use-social-media • FutureBrands, (2015 ). Country Brand Index 2014-15. Retrieved from http://www.mbl.is/media/84/8384.pdf • Gartner. (2016). Gartner for Marketers INSIGHTS. Retrieved from https://www.gartner.com/marketing/social- marketing/ • Hurun Report. (2015). China Ultra High Net Wealth Report (2014~2015). Retrieved from http://www.hurun.net/en/Research.aspx • Statistics NZ. (2016). International Visitor Arrivals to New Zealand: December 2015. Retrieved from http://www.stats.govt.nz/browse_for_stats/population/Migration/international-visitor-arrivals-dec- 15.aspx • Tan, L. (2012, November 21). Chinese star's wedding boon for tourism. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10848887 • Tourism New Zealand (2011) Retrieved from http://www.tourismnewzealand.com/about/what-we- do/campaign- and-activity/
- 15. PureTrip Thank You! Welcome to PureTrip! 纯境旅程 梦想成真
Editor's Notes
- Vicky’s presentation.
- Vicky’s presentation.
- Yongjia’s presentation
- Yongjia’s presentation
- Jason’s presentation
- Jason’s presentation
- Ke’s presentation
- Ke’s presentation
- Jinjun’s presentation Our target customers are among Y Generation who lives in Shanghai. They grew up with the mobile phone and the internet.
- Jinjun’s presentation 3 tactics Virus marketing