The document discusses selecting a car audio player. It provides information on 5 players from Pioneer, Alpine, Sony, Xenos, and Kenwood ranging in price from Rs. 9000 to Rs. 10,900. An evaluation table compares the players' features. The document concludes by selecting the Pioneer DEH-P5190ub for its sound quality, USB and SD support, advanced sound retrieval, long warranty period, and good after-sales service.

1. DECISION MAKING FOR PURCHASE OF CAR AUDIO PLAYER SUBMITED TO:- SUBMITED BY:- PROF.NIHIT JAISWAL YATENDRA NAGAR SECTION “C” GROUP “D” PIONEER INSTITUTE OF PROFESSIONAL STUDIES

2. CONTENTS INTRODUCTION NEED RECOGNITION INFORMATION SEARCH EVALUTUION TABLE PURCHASE DECISION POST PURCHASE BRHAVIOUR SUGGESION FOR IDEAL PRODUCT

3. INTRODUCTION Car audio player is an electronic device which is use for hearing music while travelling. Provide the facility to hear music using USB drive also.

4. NEED RECOGNITION Purpose:- entertainment during travelling Basic requirement:- Good sound quality USB connection Commercial constants:- price lies between Rs.9000-RS.11000

5. INFORMATION SEARCH Market research :- Car jewelers and decorators. ( Behind infinity hotel ) Car designer. ( Behind city center building) . Internet search :- www.bechna.com/shop-online-caraudio players www.kenwood.com/product/audioplayer

6. SHORT LISTING OF PRODUCT WITH ITS FEATURES Pioneer DEH –P5190ub. Alpine CDA 9886. Sony Xplod. Xenos X330 SD. Ken wood KDC-X9006U .

7. PIONEER DEH P5190UB Model no :- DEH p5190 ub Advance sound retriever. USB connection. SD card reader. 52 x4 power speakers Multi language display. Radio band. Warranty of 2 years. Remote support. Price Rs.10,900.

8. ALPINE CDA 9886 Model no :- CDA 9886 CD-r player 50 x 4 high power speaker USB connection Connection to I pod Remote control Quick search Warranty 1 year Price Rs. 9950

9. SONY XPLOD Model no :- CDX-GT686ui 52 x 4 power speaker. USB and I pod connection. Flip down display Radio band Remote support Warranty 18 month Price Rs.9990

10. XENOS X330 SD Model no :- X330 sd Digital audio/mp3 player. 45 x 4 max power speaker. Multi color display 3 radio band equalizer. Warranty 1 year. Price Rs.9000

11. KEN WOOD Model no-KDC-x9006u. 50wX4 speaker. Audio and MP3 support. USB and memory card support. Full colour display. Warranty 1 year. Support remote. Price-9,850.

12. EVALUTION TABLE Audio players Pioneer ( DEH) Alpine (CDA ) Sony Xplod Xenos ( X 330) Ken wood Price 10900 9950 9990 9000 9850 Warranty 2 years 1 years 1.5 years 1 years 1year Speaker (power) 52 x4 50 x4 52 x4 45 x4 50X4 USB and SD card Support Yes & Yes Yes & NO Yes &NO NO &NO Yes & Yes Remote control & radio Yes & Yes Yes & NO Yes & Yes NO & Yes Yes & No

13. PURCHASE DECESION I would like to purchase pioneer audio player after evaluating from evaluation table . SWOT analyses :- Strength :- Good sound quality. USB direct connection. Advance sound retriever. Long warranty period. Weakness :- Comparatively high price than other

14. Opportunity :- Expand business by using new technology . Make audio player more attractive Threats :- competitors New technology.

15. POST PURCHASE BEHAVIOUR OF CUSTOMERS After purchase of pioneer DEH audio player most of the customer are satisfied because it provide Long warranty period and Good after sales services

16. SUGGESION FOR IDEAL PRODUCT An ideal audio player must support all music files look attractive