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- 3. For SEO (search engine optimization) you need to have keywords in your: -headline -story content -meta tags and meta descriptions
- 5. meta descriptions (short 140-160 character summary of story)
- 6. meta keywords (important keywords contained in your story)
- 7. Keywords should be organized from longest to shortest (ex: President Barack Obama, Swine Flu, Healthcare)
- 12. Publicize 1. Upload a clear profile photo to get more reader interest (same image across all social networking sites will help you build your online brand). 2. Commenting on others’ stories will encourage them to read your story. Be sure to acknowledge comments. (Web 2.0 is a two-way street!) 3. Send your story link to friends and family encouraging them to read your article (Twitter, Facebook, email, blog) 4. Visit blogs and encourage them to read your article with link. If you are mentioned by a famous blogger or a news site, you and your story have a chance to be a superstar! 5. Submit you’re your story to sites that can help your story go viral: digg, StumbleUpon, reddit, etc.