My Presentation made for the Conference of The Passenger Terminal Expo about Mobile Barcodes in the Air Transport Industry. The titel is: "Mobile Barcodes, more then paperless tickets" I try to point out both Mobile Phones as Air tTravel are "on the go" experiences and with the mobile barcode boarding card as enabler it opens up the mobile phone as one-on-one channel between Airports/Airlines and their customer. I am innovation- and new business development manager of Mbarc and in this role made this presentation. The IATA last year set a standard for mobile ticketing and Mbarc makes all sorts of scan- and validation solutions for push mobile barcodes like Mobile Boarding passes. The PTE is on April 15-17th, my presentation on the 17th. More info www.mbarc.nl

1. mbarc mobile barcodes, more than paperless tickets Ron Verweij | New Business Development & Innovation | April 16 th 2008

3. something about people and their mobile phones

4. my phone is me

5. everywhere

6. very personal

7. anywhere

8. on the go mobile people need good services ®

9. air transport is the on the go experience par excellence ® Goodbye Wait Laugh Hurry Sleep Frustration Heavy Fun Holiday Return Missed flight Confused Lost luggage Direction Contact

11. simple…

14. on the go future mobile barcode services ®

15. existing travel experience … ... Search ……………….. Check-in ………………... Wait ...….. ... Plan ……... Book ………… Pack …………….. Transport ...….

16. mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…

18. the mbarc air transport experience .. Search .. Selfservice Check-in .. Inform on airport .. Selfservice Boarding .. .... Plan ….. Book ….. M-ticket ….. Pack …… Transport ....

19. paperless distribution .. secretary books … busy executive ... ... receives ticket ... & ... checks-in ...

20. the mobile frequent flyer pass ... sign up … receive frequent flyer pass ... ... scan … welcome your customer personal ...

21. the mobile coupon ... walk in retail area … receive mobile coupon ... ... scan … enjoy a second cup of coffee for free ...

22. ponder on it !

23. mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…

24. so Mbarc™ is the enabler of the airline future services now

26. getting started with Mbarc™ equipment

27. mobile barcode value chain

30. all IATA barcode standards Aztec Datamatrix QR PDF417 Symbology for paper Symbologies for mobile phones

31. now I challenge you to create new mobile on the go services ®

32. Thank you Mbarc BV www.mbarc.nl Netherlands Ron Verweij New Business Development Visit us at booth: 0895