1. Volume 2, Issue 2 August 2010
Dear PSG Members and Friends,
Recently, I came across the article “Retailers’ Rx: Heal Thyself” in The Star-Ledger that was a result of an
interview with Bob Phibbs, the author of The Retail Doctor’s Guide to Growing Your Business. I don’t even
know why I started reading this article, but I’m glad I did because I learned something new that day. For
example, a simple fact from the “retail anatomy” states that as people tend to walk
to the right after entering a store (after all, we drive on the right side of the road),
thus the best merchandise should be put on the right. Phibbs also stated that people
buy not because they want to buy, but because they feel good when they buy. (I
know firsthand that “retail therapy” works!)
You might wonder why I’m writing about retail and how it is related to you. There is
a direct connection between a job search and retail psychology.
It's not what you want to sell, it's what they want to buy to feel good. On the
interview you don’t sell the skills you have, you have to make them feel good that
you are the right person and can fix their problems. When you go on the interview, sell your confidence
and your ability to help the company, and make your interviewer
feel good.
You should put everything that is important and relevant to a
TABLE OF CONTENTS
particular position right on top of your resume, “on the right
side of the store,” where it can be easily found and “bought.” Inside This Issue, Media
Communications Committee ..........p2
And don’t forget about appearance; it came in third place on
PSG Speaker Kenny Moore .............p3
the level of importance in making a decision. If you come
Networking - Following Up .............p4
groomed, well dressed, confident and with a nice smile to an
Getting Your Resume Read ............p5
interview, you make a great first impression. Remember, 90
Marketing Yourself .......................p5
percent of the decision to hire is chemistry. The person hired
NJWLD Launches New Site .............p6
for the position is often not the best qualified. He or she is LinkedIn Strategies .......................p7
perceived to be the best. PAR of the Month ..........................p8
If you will start using “retail mentality,” you will do much better Frugal Online Tips of the Month
in your job search. .................................................p10
June Landings, PSG Committee Chairs
Good luck! .................................................p13
PSG Dover Networker, August 2010 Page 1
2. INSIDE THIS ISSUE
Where has the summer gone? Can you
believe it’s August already?
Caroline Bucquet opens this month’s issue
with a story about Kenny Moore’s recent
presentation to PSG on dealing with the
emotions of a job search. Stephen
Matthaey provides some valuable
information about improving the quality of
the contacts you meet while networking. Do
you think snail mail is too retro? Read what Bob Loder, Co-Chair Suzanne Elward
Abby Kohut says about ways to get your Caroline Bucquet, Bruce Goldman
resume read by employers. Idelle Kursman Co-Chair Peter Herbst
tells us what she learned from a presentation Andrew Brandt Idelle Kursman
on self marketing during your job search. Michael Davy
The New Jersey Department of Labor and Mark Yonskie
Workforce Development has launched a new
website to assist job seekers, and Caroline
tells us what they said at a recent PSG
meeting. Michael Davy explains in his story
how you must be thorough and careful with
the information you provide on your LinkedIn
profile. Suzanne Elward’s Par of the Month
describes another career situation that is
turned into a useful PAR. Andrew Brandt
revisits his extensive resources for frugal The MEDIA COMMUNICATIONS COMMITTEE
software available on the Internet. Many meets following the Morris County Networking
stories this month meant much editing by Group at 70 Maple Ave., Morristown on the 2nd
Bruce Goldman, while Bob Loder and and 4th Monday of each month at 11:00 a.m.
Peter Herbst managed the design and Please join us!
distribution processes, respectively.
Have a job search story to tell? We want to
hear from you.
-Bob and Caroline
The PSG Dover Networker is looking for
"
*%$$% writers! Whether you want to become a
'%)&
%"& regular member of our team, or just
!"#$
(%( contribute a story now and then, we want to
'%% hear from you!
Drop us a note at
PSGMorrisNewsletter@yahoo.com, and
introduce yourself! Or, talk to any member of
the Media Communications Committee.
PSG Dover Networker, August 2010 Page 2
3. YOUR JOB SEARCH Moore encourages us to embrace our emotions in
“each room.” Especially in the rooms where we
feel malcontent because these feelings often give
Former Monk Delivers Words of us the impetus to bring about change. “We all are
Inspiration in one of these rooms at any given time because
life either puts us on the
By Caroline Bucquet
road to transformation or
Which Room Are You In? we seek it ourselves, but it
will happen,” he advocates.
With humor and common sense, author and “It’s how we handle the
speaker Kenny “The Monk” Moore recently difficult situations."
addressed the Dover Professional Services Group
(PSG). His subject was bringing one's whole By refuting controversial
person to the workplace. By “whole person,” feelings and/or behavior,
Moore means our bodies, our minds and our we could be ignoring the
spiritual selves. Moore asserts that interacting spark that could ultimately
with all employees/colleagues from a perspective elevate our careers or
of respect, consequence and increased moral refuel our organizations.
consciousness for the entire organization Along these lines, Moore Kenny Moore
stimulates a more positive work environment than believes that we should not
other traditional methods. A noble thought, settle into docile
perhaps, but buying into this approach is not acceptance or a quest for the common—either
easy. individually or organizationally. He believes results
and morale are improved when we are employed
Moore believes that no matter where we are in in careers that we are passionate about and
our employment journey, we all experience a where the manager actively supports us (and all
variety of emotions throughout any situation. team members) and values our contributions; that
They range from contentment, to feeling lost and may include creating our own jobs.
hopeless, to feeling invigorated. These emotions
run in repetitive cycles, and generally when a As for organizations that seek the common cog,
situation is “fresh” is when we are feeling content. Moore says with a wry smile, “Why settle for
Moore uses Claes Velveeta cheese when what we really
Janssen’s metaphor of want is Camembert or Gorgonzola. This
a four-room apartment [life] is not a dress rehearsal, why wait to
in which we move from CONTENTMENT RENEWAL be who you really are?”
room to room—from From Monk to Corporate Change
satisfaction to being Agent
depressed and
psychologically Kenny Moore spent 15 years as a priest
uncomfortable, and DENIAL CONFUSION before entering the corporate world. He
then to being endured two life-threatening health
reinvigorated and conditions, cancer and a quadruple
recharged. bypass, that ultimately fueled his fervor
for improving behavior and traditions in
Moore believes that this cycle of emotions applies the corporate environment. Top-selling
to the jobless and employed alike, but for Amazon.com book The CEO and the Monk that
different reasons. For the unemployed it means Moore authored with former Keyspan CEO Robert
going from job security to being out of work and Catell and writer Glenn Rifkin documents the
in denial, to confusion about what to do, to success of a Fortune 500 company based upon
developing a plan of action and reestablishing engaging the hearts and souls of employees
energy in a new job. For the employed it could through ethical leadership and non-traditional
mean going from being content at work to being methods. Catell had hired Moore to be his human
bored, to causing unrest among the team and resources leader when ushering in necessary,
being a loner, and then perhaps launching on a competitive change at Keyspan.
new company assignment.
Different from rolling out other corporate
initiatives, Catell trusted Moore’s judgment on
PSG Dover Networker, August 2010 Page 3
5. GETTING YOUR RESUME READ In any economy, you must do things differently
than your competition to get noticed. Can I
guarantee you that the mailed-in or faxed
The Museum of Old Technology resumes will be read, or that the phone call will be
By Abby Kohut a.k.a. Absolutely Abby taken seriously every time? Absolutely not. But I
can promise you that persistence and out-of-the-
These days there are many new ways of box thinking will keep you miles ahead of your
forwarding your resume to a company—most of competition.
which involve a computer. We have online
applications, online resumes and online Abby Kohut is an HR professional with 15 years of
networking. Sometimes differentiating yourself is experience whose goal in 2010 is to help
as easy as turning back 1,000,000 job seekers get back to work. You can
the clock . . . literally. learn more about Abby at
www.AbsolutelyAbby.com.
These days, the old-
fashioned metal mailbox
in the Human Resources
department tends to be MARKETING YOURSELF
very lonely because the
only mail we receive are Learning and Applying Self Marketing
invoices, new-product Techniques
advertisements and
miscellaneous A Program delivered by Beverly Feldman, Job
propaganda. Seeing a Developer of the Jewish Vocational Service
resume printed on bond
Abby Kohut paper every once in a By Idelle Kursman
while, complete with a well- I got a proverbial shot in the arm when I attended
written cover letter, is a “Learning and Applying Self Marketing
breath of fresh air. Do you think I would risk a Techniques” on July 22. The speaker was Beverly
paper cut and open it? Absolutely! Feldman, Job Developer for the Jewish Vocational
Fax machines around the country are lonely as Service. The program took place at the Jewish
well. They are no longer the most used piece of Community Center in Whippany.
office equipment as they have given that title Ms. Feldman had previously worked as National
away to their cousin, the computer. I remember Sales Account Executive for Hewlett Packard
looking forward to Monday mornings to see piles (formerly Digital Equipment Corp and then bought
of faxed resumes in response to my newspaper out by Compaq Computer before being bought out
ads. So why not fax your resume to the lonely fax by HP). She was with all 3 for 23 years. Her
machine? It's a great way to make sure that account was the US Postal Service.
someone is going to actually read it. While you're
at it, apply online as well so that you have two Not only has the job market changed drastically in
chances of being seen and so that you're not seen the last few years, but this is
as a rebel who cannot follow directions. also arguably the longest and
toughest job market since
The last piece of antiquated equipment to bring the Great Depression.
back to life is the telephone. With text messaging However, as a Job Developer
and e-mail becoming so prevalent, Alexander for the JVS, Ms. Feldman
Graham Bell's famous invention has become a hears about job openings
dinosaur in itself. If you are sure that you are the every day. How? She
ideal candidate for the job, why not call and tell explains that 80% of all job
the hiring manager that? He or she might be listings are unadvertised
happy to hear from you so that they don't have to because employers do not
waste time looking through the many unqualified want a deluge of thousands
candidates' resumes. Remember that calling is of resumes coming to their
one thing, but stalking is another, so block your desks. This is where
caller ID with *67. Idelle Kursman
relationships come in.
Networking is the number
PSG Dover Networker, August 2010 Page 5
6. one way people find jobs. Networking can be will find that these jobs no longer exist. “Are you
through social media like LinkedIn, talking with fishing in a pond where there are no fish?” Ms.
people you know, attending a Chamber of Feldman quotes. Although it is a very difficult job
Commerce meeting, or even striking up a market, be true to yourself and your values. Do
conversation with a stranger. For instance, learn what you enjoy and if you have not been
to make small talk with people when you are in successful so far, it’s time to change your
the supermarket line or chat with the people you marketing strategy.
know who work at the coffee shop you frequent.
Any way you do it, you must network every single
day. NEW TOOL FROM THE NJLWD
Keep in mind that you are selling a product—You!
You must come up with a personal brand that NJ Hosts New Site to Bolster Job
distinguishes you from others by having a unique Hunting Success
marketing strategy. Define yourself and your
talents. How do you want to be seen? How do you By Caroline Bucquet
want to be seen by others? And you must be
Representatives of the New Jersey Department of
competitive-how are you better qualified than the
Labor and Workforce Development (NJLWD)
person standing next to you? Read the job
recently delivered an inspiring discussion to the
descriptions of open positions carefully. If you
Dover Professional Services Group (PSG) on how
don’t have all the skills required for the position,
to make one’s search more gratifying.
don’t bother applying. Companies are not willing
Unemployment remains high across the nation
to train and there will be other applicants who will
and the state, but this new tool poses an
have all the skills the company is looking for. Your
opportunity to expedite the job search for all
resume should be all accomplishment-oriented
seekers.
and dead-on with the position you are applying
for. And don’t discount volunteer work! Think Coined “Real Time Jobs in Demand,” this new
about the skills you are using when you volunteer planning tool is available now to prepare New
and list them on your resume. Jersey’s workforce for the continuing evolution of
and changes in the economy today, and in the
If and when you get the interview, come across as
future, by drilling down to
a strong person who always shows the value you
specific employer needs.
can bring to your potential employer. The job is
Real Time Jobs in Demand
not about what you are looking for. Rather it is all
focuses on what jobs are in
about what you can do for the company. Make
demand today and
sure you’ve done your research beforehand on the
tomorrow, where the labor
company using websites like Reference USA and
shortages are, credentials/
be aware of what is happening in your particular
licenses necessary for one’s
field. Google search the names of people to get
next job and how much a
more information. Find out how the company is
given profession could pay.
doing in the marketplace and what the trends are.
It also can show the
Keep up your knowledge by reading the business
percentage of workers with
section of the newspaper or go to your library and
various educational levels
read periodicals like NJBIZ and Book of Lists.
for each job. “This tool
Ms. Feldman also spoke about cold calling. It is provides job searchers in all Caroline Bucquet
generally agreed that nobody enjoys doing this, categories with an idea of
but when you make cold calls, be sure to get a the competition they could face in a given area,”
name of a key person or the hiring manager. Then said Frank Ferdetta, Bureau Chief Labor Market
write off a dynamic cover letter and ask for an Information.
informational meeting.
The first step is logging on to the New Jersey
Also, finding a job doesn’t mean “ just doing Department of Labor and Workforce
anything.” Know yourself. Take an inventory of Development’s website at http://
what you are good at and what you enjoy. Make lwd.dol.state.nj.us/. Next, click on “Job Seekers,”
sure the job you are pursuing is still viable. For a button located right below the header. “Real
instance, a person that worked as a printer or the Time Jobs in Demand” appears on the right side of
former vice-president of importing and exporting
PSG Dover Networker, August 2010 Page 6
7. the screen. Click on the “Real Time Jobs in find the best match for their employment
Demand” graphic, which will take you to a site opportunities.
where you may explore opportunities based upon
Ferdetta notes that “Real Time Jobs in Demand is
job seeker credentials. The search can be
one tool among many that should be used by
conducted statewide or on a county-by-county
counselors and job seekers in the job search
basis. It is even possible to combine counties to
process.”
develop a custom geography. Data is updated
monthly; however by clicking on an occupation Real Time Jobs in Demand is nationally recognized
title a “real time” job search may be launched. by the U.S. Department of Labor as an innovative
workforce development application. The U.S. DOL
“Real Time Jobs in Demand is meant to be user-
has encouraged other states to follow New
friendly, covering a wide array of occupations from
Jersey’s model.
executives to field workers; from technical to
creative,” explained John Ehret, Labor Market
Analyst for Morris County. “You may choose to
view the top twenty-five in demand occupations in LINKEDIN STRATEGIES
your geographic area. Or you may conduct a
guided search to find the openings for your Making the Most of Your LinkedIn
particular occupation, or openings suited to your Experience
educational and skill level. Once you determine
which search option is best for you, the system By Michael Davy
pretty much walks you through each step.”
Network, network, network. It's the mantra for
“What Real Time Jobs in Demand does is confirm job seekers and all those trying to help them find
the availability of job openings for workers with work.
various backgrounds in the state of New Jersey. It
The reason: it works. If you know someone who
is important for all job seekers to remember that
can put in a good word for you, place your resume
experience may be used in lieu of educational
on top of the pile in HR or can let you know about
background,” stated Ferdetta. “For example, if a
a vacancy before it’s advertised, your chances of
job write-up stipulates that applicants have a
landing a job increase exponentially.
bachelor’s degree, but fewer than 70 percent of
workers with similar job titles have a bachelor’s But what if you have only a small group of
degree, candidates without the degree may still contacts or you’re in a
qualify for the job.” strange city? How do you
build that network?
The Real Time Jobs in Demand model is updated
each quarter, giving job seekers a current and The answer is LinkedIn, the
realistic view of the job market. Real Time Jobs in professional, business
Demand is appropriate for people searching for aspect of social media.
work, job counselors, trainers, curriculum LinkedIn enables you to
developers and more. An explanation of the build a vast network of
methodology and how the Real Time Jobs in people who can help you
Demand tool can be used is available on the web get to the top of the pile in
site in the Real Time Jobs in Demand Fact Sheet. the job market. It’s become
so widespread that even
Training programs may also be available for some
when you type it, the latest
“in demand” occupations. However, this list is not Michael Davy
versions of MS Word do not
meant to be a “final authority” on approval or
underline it as a spelling
denial of training in Workforce Development or
error.
any other program. The Training Programs for
Demand Occupations list can be accessed at, But there are pitfalls that you need to be aware of
http://lwd.dol.state.nj.us/labor/lpa/lbrdmand/ because too many mistakes can force you out of
LaborDemand_index.html the network.
The Real Time Jobs in Demand tool is part of the The first thing to do when you join LinkedIn is
commitment the New Jersey Department of Labor build your profile. Be accurate and truthful
and Workforce Development has made to help job because that profile becomes a matter of public
seekers find employment and also help employers record. If you catch a company’s interest, it's
PSG Dover Networker, August 2010 Page 7
8. going to check on you by using that information. connection and the other to the prospect
If you’ve been deceptive, it could lead to explaining why you want to link in. Make sure you
embarrassing questions in an interview ... or no have a good reason. People can become very
interview at all. protective about their contacts.
Nowadays you’re advised to insert a picture of The best way to build your contact list is to join
yourself. Have it shot by a professional and resist organizations in your profession. There are
the urge to use the "happy" one taken at the last masses of them. Then, at least you have a
office party or one from your high school “network connection” and can give a reason for
yearbook. Why? Reread the preceding paragraph. wanting to link in with them. I always send a
short message when inviting someone to join me
Once you’ve built the profile to your satisfaction,
or accepting an invitation.
the next step is to reach out to contacts who are
also on LinkedIn. This is a process that can be Pitfalls aside, building your network is actually a
strewn with land mines. lot of fun. Have I asked people I don’t know? You
betcha. I’m always polite and I explain why. Most
LinkedIn’s advice: make sure you know the
people want to link in with you because it builds
person. When you arrive at the window used to
their contact list. Those who say no often don’t go
make the connection, LinkedIn has a warning:
as far as rejecting you. They just file away your
"Only invite people you know well and who know
invitation and ignore you.
you." If you click on the link “Find out why,” you
will. The explanation reads: With over 70 million members worldwide,
LinkedIn can be a huge asset. And I’ve just
“Connecting to someone on LinkedIn implies that
exposed the tip of the iceberg.
you know them well:
• They’ll have access to people you know
• Others may ask you about them and vice versa
of the Month*
• You’ll get updates on their activity
LinkedIn lets you invite colleagues, classmates,
roblem As the economic crisis was unfolding
it was clear that that the market for securitized
friends and business partners without entering products was collapsing. I was told that we were
their email addresses. going to have eliminate a hundred positions out of
unionized workforce related to the support of this
However, recipients can indicate that they don’t market. The seniority displacements that would
know you. If they do, you’ll be asked to enter an have resulted from this would have been so
disruptive as to be devastating to the ongoing
email address with each future invitation.” needs of the remaining businesses.
That’s the least of your problems. I have been ction I immediately told the union the size of the
told, though I’ve been unable to find it in the upcoming reduction-in-force and proposed that we
rules, that if you are rejected five times LinkedIn negotiate a program that would provide an enhanced
severance payment to anyone who would voluntarily
will suspend your account. give up a similar position so that those at risk who
wanted to stay could and those who were safe but
So spamming people is out. So is pretending you wanted to leave could.
know them.
esult The program got enough volunteers
So how do you get to know people you don’t know so that no involuntary separations occurred and
already? LinkedIn provides the tools. Beside every the business was able to achieve its headcount
name you look up, the network puts a blue reduction numbers without any disruptions to the
rest of the viable businesses.
number. A One means you’re already linked in, a
Two means you have links in common and a Three
means you have a link who has a link. However, a Preferred Resume Bullet Example
Three is akin to getting into Kevin Bacon’s six (flip and state the esult first)
degrees of separation and linking nn is often a lot Achieved headcount reductions by negotiating
of work. enhanced severance payment program; seniority
displacements minimized, preventing disruption to
If the person you want to meet has a Two beside ongoing business needs
the name, you can ask your One connection for an * Provided courtesy of PSG member John Gillen, Human Resources
introduction. LinkedIn provides the means to do. Labor Relations Manager
You’ll have to write two notes: one to your
PSG Dover Networker, August 2010 Page 8
9. FRUGAL TIPS OF THE MONTH (abbreviated as OOOP or O2OP) is free and can be
downloaded from http://sourceforge.net/projects/
ooop/. Linux users, in particular, should look at
The Frugal Job Hunter's Guide to some other software suites from the Gnome
Free and Cheap Software Revisited Project (by the Gnu Foundation) at http://
www.gnome.org/ and KOffice at http://
by Andrew Brandt
www.koffice.org/. Some of their software is also
(andybrandt531@yahoo.com) translated for PCs and Macs.
The Frugal Job Hunter articles began a year ago
with a simple question. You need serious office
software to find a job these days, but if you're out
of work and can't afford to buy Microsoft's great
Online, one site stands out as a complete office
but expensive software (or if you can't afford to
solution. Zoho.com includes word processing
upgrade your home computer
(Writer), spreadsheet (Sheet), presentations
to run the newest, fastest
(Show) and database and reports software
software), what are you
(Creator and Reports). If that were all that Zoho
supposed to do?
offered, it would be impressive, but Zoho also
The solution is to use some offers a wide array of other productivity and
of the free or cheap software business tools, including email hosting, a calendar,
alternatives to Office (Web- a Wiki creator, chat software, Web conferencing, a
based or downloadable). In contact manager, a notebook creator, project
previous articles, we've management software, customer relationship
reviewed many of the management (CRM) software (which can also be
software options available. You don't have to used as a more sophisticated contact manager),
spend a lot of money outfitting your home office To Do lists, HRIS (Human Resources Info
computer. (If you want to be really frugal, you can Services) and more. Up to three people can share
install Linux on your computer, but that's beyond an account for free, which may be useful for those
our scope here.) of you doing consulting or setting up a small
freelance outfit.
Zoho is an SAAS (Software as a Service) provider
and is used online rather than installed on your
Before we go further, we'll give a quick shout-out computer, although some components can also be
to two sophisticated office suites. used when not connected to the Internet. In
OpenOffice.org 3 includes word processing addition, Zoho allows you to share data with
(Writer), spreadsheet (Calc), a draw program, a Google Apps, Google and
presentations package (Impress) and a database Outlook calendars, smart
creator (Base), all in one package. It's available phones and much more.
for Windows (including Windows 7), Macintosh OS You can use individual
X and Linux versions. It is open-source software applications, or you can
and is free, always, at http:// set up a Zoho Business
www.openoffice.org/. There are also a gazillion center with quick access
free add-on software plug-ins to expand to all your Zoho
OpenOffice's capabilities. programs.
If you have special language needs (say, for Some sources of free and
example, Korean, Farsi and French) or other cheap software are
requirements, there are other open-source available only online,
variations of OpenOffice with various language, some install on your
programming and file translation features. Sun computer, some connect Andrew Brandt
Microsystems has StarOffice 9.1 at http:// to your smartphone and
www.staroffice.org/ for $34.95 (for Windows, some combine services.
Macs and Linux) and StarSuite for Chinese On the following pages are my personal
(Simplified and Traditional), Japanese, and recommendations. Most online services work with
Korean. Go-OO (for "Go OpenOffice") is free at any computer type, but a few may have special
http://go-oo.org/. Oxygen Office Professional Web browser requirements.
PSG Dover Networker, August 2010 Page 9
12. PSG - Driving Employment Through Member and Organizational Strength
OUR VISION:
PSG will dedicate membership resources to become the leading provider of services to help fulfill
our mission. Through active participation, members will obtain valuable new knowledge, expand
personal and life experiences and leave each meeting revitalized for the tasks of securing gainful
employment and enhancing our economy. These efforts will create the organization of choice for
linking job seekers to employers and alumni.
OUR MISSION:
PSG is a self-help volunteer organization for professional level job seekers. Members pursue three
goals:
• To find employment as quickly as possible
• To help other PSG members find employment
• To help the group as a whole
PSG Dover Networker, August 2010 Page 12