PSAwards_SuccessFactors France S.A.S._09 KM ambassador_13046392529096704...
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Philippe Boulicaut has been nominated for a Product Support Quarterly Award for Knowledge Management Ambassador. This award recognizes individuals who demonstrate high achievements in knowledge management that help support deflecting issues from customers. Specifically, the nominee was praised for their creation and maintenance of high-quality knowledge content, sharing knowledge to help customers help themselves, and collaborative problem-solving nature. Colleagues commented that the nominee offers helpful guidance, knows how to explain difficult concepts clearly, and provides reliable advice due to their expert knowledge.
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Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom.....
This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
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Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
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Overview:
You've heard a lot over the years of organisations moving from 'waterfall' ways of working to 'agile', with value expected to be delivered faster, through iterations of work rather than one fell swoop.
While the seasoned among us understand there is a place for both delivery methods, what does it really mean for a digital product world? A world that has proven recently that we can work effectively from home, and that many of the services we use as consumers can (and likely will) pivot to a digital product world. And more importantly how will this impact you, the business analyst expected to adapt and shapeshift your skills and approach in this fast changing world?
Presentation Value/Learning Points:
The Business Analysis Role - Do you have the skills to adapt?
How do I know which delivery approach works best for my organisation or project or client?
Business Analysis Ways of working
Business Analysis and Product Owners
Presenter– Ben Cashman
Managing Director, The Project Lab
With almost two decades of delivery and Information Technology industry experience, Ben has managed a varied project portfolio, spread across the Energy and Utility (E&U), government, healthcare, and private sectors.
Ben has managed projects with upwards of 100 team members and over $10m in value over the years, and while he still leads a number of significantly complex projects (and still consults on projects for key customers), he is now the co-founder and Managing Director of The Project Lab. The Project Lab specialises in providing organisations with advisory and management consulting, helping them link their strategic goals right through to actionable projects and work on the ground.
Ben has seen big changes in the way successful work is done over the years and is investing his energy in challenging the current mindset of the professional services industry. Ben is driven to develop a framework in which the very best Project Managers, Business Analysts and Industry Specialists can collectively deliver more successful projects to organisations around the country, every single day.Retail bank sales and services unit2
This document discusses product knowledge for bankers. It defines product knowledge as a banker's awareness and understanding of a bank's products, features, pricing, and benefits. Financial services are intangible and have characteristics of intangibility, perishability, variability, and inseparability. A banker must understand these characteristics as well as a product's features and benefits in order to effectively communicate with customers. The document provides tips for acquiring product knowledge through various sources and emphasizes the importance of product knowledge, especially for salespeople. It states that product knowledge strengthens communication, boosts confidence, and helps overcome objections.
Changing Perceptions and Driving Narratives Through Research
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.
How to Run Successful Customer Marketing to Earn Life-Long Customers
This document outlines how to run successful customer marketing campaigns to earn lifelong customers. It recommends segmenting customers based on characteristics and goals, creating helpful content in various formats to provide value, and setting up communication channels to deliver the right content to the right customers. Specifically, it provides examples of defining customer segments like "super successful", "not engaged", and "advanced" customers. It also gives ideas for content like ebooks, webinars, videos and blogs to educate and assist customers. Finally, it stresses using data to trigger delivering tailored content through the right channels like email, websites and in-product messages to build retention campaigns. The goal is to anticipate customer needs, drive more value and engagement over the long run.
Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom.....
This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
18_10_22 One-Time Investment _ No Monthly Fees.pdf
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Information Products provide a wide range of benefits for both the creator and the consumer. For the CREATOR, information products provide a way to share their knowledge with the world and make a profit while doing so. For the CONSUMER, information products provide a way to learn new information and skills quickly and easily.
TOP 10 Benefits of Having Your Own Information Product:
1. Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront.
2. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.
3. Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience.
4. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.
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6. Easy to consume: Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time to sp
Knowledge-Driven Support
The document discusses knowledge-centered support (KCS) as a methodology for improving customer support. KCS focuses on knowledge as a key asset and seeks to create just-in-time knowledge content from problem-solving interactions, evolve content based on demand and usage, and develop a knowledge base of collective experience. It describes how KCS solutions capture experience from any interaction to continuously improve findability and relevance, and how reporting from knowledge reuse provides insights to improve products. The benefits of KCS include faster case resolution, increased self-service, better product alignment with customer needs, and organizational learning.
Innovation, and the evolution of the Sales function
Terry Davis, VP of Sales at Siegwerk talks about the specialist Ink industry, and how Sales has evolved over time.
How to create a campaign brief
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
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- 1. Product Support Quarterly Awards - Q1 2014 Reaching our potential through our most important asset… you! Congratulations! Philippe Boulicaut You have been nominated for a Product Support Quarterly Award. Knowledge Management Ambassador: This Award is given to an individual who demonstrates the highest achievements in Knowledge Management that help support message deflection. The focus of this award is on • creation & maintenance of high quality knowledge content/sharing • enabling/facilitating Knowledge Management within Product Support (facilitators like SCN Community Masters, SCN Moderators, KBA Champions, KBA Coaches) • proactive sharing & promoting knowledge so that our customers can better help themselves • collaborative problem solving & teamwork • and therefore adding value to our customers Here is what your colleagues had to say about you: * He always offers his help and guidance He knows to adapt himself to make you understand difficult point on cases He has a perfect knowledge on his topic area and you know that the advices he gave you are reliable Thank you for your contribution and dedication, Andreas Heckmann Senior Vice President AGS Product Support