This document outlines steps for creating a public service announcement for a gifted education classroom. It discusses defining a local or global issue to focus on, conducting research on the issue including polling the public, writing scripts and storyboards, recording and editing video or audio, publishing the PSA online, and promoting it through social media. The goal is for students to raise awareness around important issues through creating their own PSAs.

1. CREATING A PUBLIC SERVICE
ANNOUNCEMENT FOR THE
GIFTED EDUCATION
CLASSROOM
AAGC, September 18, 2014
Kevin D. Besnoy, The University of Alabama (kdbesnoy@bamaed.ua.edu)

2. STUDENT CREATED PSA

3. TODAY’S PRESENTATION
Digital Ecosystem
Public Service
Announcement
Steps to Creating a Public
Service Announcement

4. DIGITAL ECOSYSTEM

5. PUBLIC SERVICE
ANNOUNCEMENTS

6. STEPS TO CREATING A PSA
1. Local and/or global issues
2. Research
3. Poll public
4. Write scripts
5. Record and edit
video/audio
6. Publish to Internet
7. Promote via social media

7. IDENTIFY LOCAL AND GLOBAL ISSUES
AROUND WHICH STUDENTS CAN RAISE
AWARENESS

8. CONDUCT RESEARCH ABOUT THE ISSUES
AND GATHER DATA TO SUPPORT THE NEED
FOR A PSA
Triangulate the Data
source source
source truth

9. STUDENT PSA

10. COMPLETE RESEARCH POLLS TO
DETERMINE HOW BEHAVIORS NEED TO
BE CHANGE

11. WRITE SCRIPTS/STORY
BOARD FOR ACTIONS AND
DIALOGUE

12. RECORD AND EDIT
VIDEO/AUDIO