"BachCast" presentation


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This is a sample of a type of presentation I often put together using forms of new media (in this case a podcast, combined with internet and print exposure) to help build awareness and business for the client and a new revenue stream for my employer.

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"BachCast" presentation

  1. 1. Presented to: George Richard, Baldwin-Wallace College Presented from: Geoff Short & Kristen LePore, The Sun News
  2. 2. <ul><li>Challenge: Continue to establish a brand that positions Baldwin-Wallace as an institution that offers students and education and experiences that can’t be found anywhere else. </li></ul>“ Clearly we have not adequately made the case for why spending four years here is worth the cost to these families.  We haven’t convinced them that what we offer will bring long-term personal and professional benefits that two-year institutions cannot provide.  And, then, just as importantly, we haven’t convinced them that what we offer at B-W is so powerful and so distinctive in comparison to other four year institutions that it warrants making a decision about where to attend on criteria that go beyond comparing financial aid packages alone.” - from Former B-W President Mark Collier’s Fall 2005 “State of the College” Address
  3. 3. Goal: To use the 2007 Baldwin-Wallace College Bach Festival as a platform to make a larger audience aware of Baldwin-Wallace College using a powerful mix of the internet and print advertising with The Sun News. “ We will regularly invest our resources to continuously improve our web presence.” Former President Collier's Fall 2005 &quot;State of the College&quot; Address
  4. 4. <ul><li>The Sun News would like to help Baldwin-Wallace College and its surrounding communities celebrate the 75th Annual Bach Festival. </li></ul><ul><li>The Sun News will create a multi-media marketing campaign combining the power of print with the cutting edge communication technology of podcasting! The podcast will be called The B-W “BachCast” and will feature: </li></ul><ul><li>Schedule of events </li></ul><ul><li>Interiews with key festival personalties </li></ul><ul><li>Musical selections </li></ul><ul><li>And much more! </li></ul>
  5. 5. A History That Needs to be Shared <ul><li>Scholars have come to Baldwin-Wallace from all over the world to study one of the most comprehensive collections of Bach oriented materials in anywhere - The Riemenschneider Bach Institute. </li></ul><ul><li>The Sun News’ combined reach of print and the internet will bring this local treasure - and the festival that celebrates it - to an even larger audience! </li></ul>
  6. 6. A podcast is a media file which is distributed over the internet for playback on portable media players and personal computers using popular software applications like iTunes (shown on this page). The use of podcasting as a corporate communication tool has exploded in popularity.
  7. 7. Podcasting Goes to College! Northeastern University’s School of Professional and Continuing Studies (SPCS) introduced podcasting last year, according to Christopher Hopey, the school’s vice president and dean. Between 50 and 70 lectures are podcast. The college’s student body, which is mostly comprised of working professionals and students over the age of 25, fostered the need for podcasting, said Hopey. “ They’re traveling for work or have family commitments,” he said. “We think it is the right tool for our students to graduate and do something with their lives.” The Massachusetts Institute of Technology (MIT) began experimenting with videocasting after a school vice president developed a videocast indexing system last year. Source: Podcasting goes to college – Fred O’Connor, IDG News Service Purdue University offers something called BoilerCast, a service that records and uploads lectures at an instructor’s request. At the University of Michigan, students in the dentistry program can have their lectures delivered to their computers or portable devices. The California Institute of Technology’s admissions office has released an 11-minute podcast for prospective students. Instructors at Stanford and Berkeley are podcasting lectures. Source: Podcasting Into the Future, Robb Murray, Mankato Free Press
  8. 8. CLICK HERE FOR AN AUDIO TOUR OF THE BALDWIN-WALLACE COLLEGE BACH FESTIVAL! The Power of Sunnews.com*! <ul><li>2.3 million hits to the entire site last month! </li></ul><ul><li>684,498 page views last month! </li></ul><ul><li>112,028 page views to the sunnews.com home page! </li></ul>*Source: Webtrends, 2/1/07-2/28/07
  9. 9. Podcast Demo
  10. 10. <ul><li>From 4/2-5/24 The Sun News will provide: </li></ul><ul><li>(1) 2x3 full-run print ad in the Sun News National College Fair Special Section (Publishing 4/12)…Full Run circulation - 287,371 </li></ul><ul><li>(2) 2x3 full-run print ads in regular Sun News editions APRIL…Full Run circulation 287,371 per ad </li></ul><ul><li>(3) 2x3 full-run print ads in regular Sun News editions MAY…Full Run circulation 287,371 per ad </li></ul><ul><li>Special “BachCast” podcast with tile ad and link to bw.edu on sunnews.com home page….page views - 112,028 per month (podcast for April only….tile ad and link April and May) </li></ul><ul><li>A combined reach of 1,948,282 impressions!!! </li></ul><ul><li>Baldwin-Wallace will Provide: </li></ul><ul><li>An investment of $3500 per month for April and May, 2007 </li></ul><ul><li>Just $3.60 per 1,000 impressions! </li></ul>