Präsentation vom WorldHostingDay am 22.03.2011

The USP Maker for the
hosting industry

Welcome to my presentation
Christian Heutger
WorldHostingDay 22.03.2011

Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait

PSW GROUP GmbH & Co. KG
The USP Maker for the hosting industry

!   Germany's leading provider for
internet security
!   Over 13.000 customers
!   Services:
!  Seals of quality
!  Encryption
!  Authentication
!  Certification
!  Signature solutions


Dipl.-Inf. (FH) Christian Heutger
Chief Executive Officer of PSW GROUP

!   Eleven years' expertise in SSL
encryption methods
!   Academic lecturer at University
of Applied Sciences Fulda
!   Activities:
!  Product management
!  Quality management
!  Technical consultancy
!  Customer relationship management


E-Commerce is booming
Take the advantage

Forecast of sales in the Sales by
German e-commerce mail order channels
30 27,2
25,3 Internet 15510
23,3 13380
25
21,2
19,1 11900
20 17,3 Phone or writing 13270
2009
15
E-Mail 1330 2008
10 1460

5 other 360
440
0
2009 2010 2011 2012 2013 2014 0 2000 4000 6000 8000 1000012000140001600018000
Source: Forrester Research, Western European Online Source: Internet World Business, 4/10, sales
Retail Forecast, 2009 – 2014, details in billion, 2010. in million €, 2010.

!  Turnover in online !  Purchasing goods via
commerce in 2010: the internet has become
over 19 billion € commonplace


Security requirements are growing
Provide confidence to your customers

!  70% have aborted because the
shop did not appear secure
Shop without security certificate

Customers
Lost Customers

!  53% would have continued if the
website had displayed a security
certificate or seal of quality
Shop with security certificate

Customers
Lost Customers


How to gain PROFIT!
Reselling value added services from PSW

!  Specialist third-party supplier
!  Integration into own
hosting products
!  Large profit margin
!  No need for investment in
own infrastructure
!  Low administration costs –
thanks to API interfaces

PSW GROUP is your USP Maker. Be our partner!


Reseller Products
Get your USP and secure the internet now!

!  SSL Certificates / EV Certificates
! Comodo HackerProof
!  VeriSign Trust Seal
! HackerGuardian
!  VIP Mobile
!  DNSSEC
!  Secure CDN



SSL Certificates
Standard safety in online trading

!  Up to 256-bit encryption
!  Available versions:
1. Domain Validation
2. Identity Validation
3. Extended Validation (EV) −
highest possible standard



SSL Certificates
Extended Validation (EV) – highest standard

!  Strict authentication of
the corporate identity
!  Green browser address bar −
immediate customer
confidence



Comodo HackerProof
Simulated attacks and early warning system

Guarantee and indicate the security
and trustworthiness of a website:
!  Simulated attacks and malware
scans in a 24 h cycle Sales with HackerProof Logo
!  PCI scanning
! HackerProof seal
!  Online-only tool
!  Reporting functionalities



VeriSign Trust Seal
Increase traffic, sales & loyalty

!  Authentication
!  Daily malware scan
!  Trust Seal
!  Seal-in-search
!  Reporting
!  Protection against search
engine blacklisting
!  250 million impressions a day
!  Transparency for customers
!  Fast and simple integration


HackerGuardian PCI Scan
Increase traffic, sales & loyalty

!  Weak point scanning
!  Full payment card industry
(PCI) compliant
!  Recommendations how
security gaps can be plugged PCI SSC FOUNDERS
!  Credit card trust logo



VIP Mobile
VeriSign identity protection access for mobile

!  Two-factor authentication
!  Mobile telephone becomes
a token



DNSSEC
Effective protection for domain name system

!  DNSSEC guarantees DNSSEC
authenticity and DOS Attacks
Signature Falsification of
integrity of the data Zone Data
Master
Server

in DNS Verification
Zone Data
!  DNS response + Flow of DNS
Data
digital signature = Incremental
Updates
Client

DNSSEC Server
Compromise
Recursive
Resolvers
Data
Corruption

Slave Server



Secure CDN
Secure Content Delivery Network

!  Delivery from points of
presence (POPs) in
immediate proximity to the
most important Internet nodes
worldwide
!  Security functions:
!  Using HTTPS
!  Token authentication



PSW GROUP
Your partner for internet security

!  Advantages for our customers
!  One step ahead
!  Instant access to all major PSW products
!  Top margins for merchants
!  24 hours / 7 days a week / 365 days
!  Support in major languages:
German, English, Spanish and Polish



The USP Maker for the
hosting industry

Act now, don’t wait!


Präsentation vom WorldHostingDay am 22.03.2011

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Präsentation vom WorldHostingDay am 22.03.2011