The document provides information about AdminlinkPlus, a company that offers various administrative and marketing services to small and medium-sized businesses. AdminlinkPlus was founded in 2004 by Leticia Hansen to provide casual assistance to businesses without requiring them to employ additional staff. The company has since expanded its services and now offers services like customer relationship management, database management, lead generation, newsletters, copywriting and more. It aims to help businesses improve productivity while reducing workloads and costs.

1. Prospectus

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AdminlinkPlus was first established in 2004,
as the brainchild of Leticia Hansen; a young
woman with a professional background,
looking to retain and utilise her skills, whilst
at the same time, start a family.
Leticiarecognisedthatmanysmallbusinesses
required casual assistance, without the
added overheads of employing more staff.
Her goal was to develop a service for small
businesses that met all the administrative
needs of any industry. So, the company
was launched; with Leticia drawing on her
experience in Administration and Personal
Assistant services, within a variety of
professional industries, including Real Estate.
Adminlink Plus was established to offer a
diverse range of services to businesses;
all under one umbrella, allowing the use
of a personal assistant, whilst eliminating
the commitment of employing additional
team members. In 2004, Adminlink Plus
focused primarily on marketing mail outs
and database maintenance.
Following ongoing research and meetings
with business owners and clients, it was
decided that mail outs and database
maintenance were not the only areas
requiring support. It was decided that
mail outs and databases maintenance
were not only only areas requiring
support. Adminlink Plus grew to include
telemaketing, client contact and general
administration to name a few.
Adminlink Plus continued to expand the
range of services on offer and also develop
and improve on the existing range. The
marketing service was broadened to include
the design and completion of newsletters,
CMA's and Pre-listing Kits.
Today, Adminlink Plus is supported by a full
team, individually handpicked by Leticia for
their unique range of skills, thus enabling
the company to provide the full spectrum
of administrative and marketing services, for
thesmalltomediumbusinessowner.Thereis
no limit to the tasks the Adminlink Plus team
can complete and we pride ourselves on
the flexibility to accommodate all requests.
Based on the Sunshine Coast, in Queensland,
we service clients Australia wide.

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OUR VISION
To provide a reliable service to our clients as a virtual office
solution service.
OUR MISSION
To give exceptional support and service to our clients in all areas
of administration, marketing, client contact and copywriting. We
will provide assistance when and where our clients require. We are
committed to providing systemised and accountable administrative
support and marketing to all industries. We will tailor any of our
services to suit our client’s needs. We strive to build long term
relationships with our clients.
Help when you need it!

5. Why use Adminlink Plus?
When we asked our clients for feedback, and
to give two key reasons they continue using
our services, the answers were:
Theresultsweproducedforthemthroughourmarketing;allowing
them to set the program and then act on the results, without
spending time completing the basic labour of the program.
The cost effectiveness of only paying for the tasks and time
required, and not employing another team member.
The adaptability of our team has seen us
bring in impressive results for a broad range
of businesses; some of our regular clients are
within the following industries:
• IT.
• Real Estate.
• Business Coaches.
• Digital Security.
• Mortgage Brokers.
• Sole Traders.
• Web Developers.
• Telecommunications.
• Financial Services.
• Medical.
• Retail.
• Accounting.
• Solicitors.
• Business networking groups.
Most businesses we speak to share one common goal: to increase
productivity, whilst reducing their workload and overheads:
AdminlinkPlus’ objective is to achieve the clients’ goals and assist in
overcoming the obstacles faced.
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Keeping your overheads down
The cost of adding one new team member
can be overwhelming to some small
businesses. We offer the opportunity to
have someone take over the extra duties,
without the extra overheads. In an uncertain
economy, outsourcing administrative and
direct marketing duties to the experts makes
good business sense and means your team
won’t be tied up with time consuming tasks;
thus saving your business valuable resources
and money. With Adminlink Plus, there’s no
responsibility to you for employee expenses,
such as:
• Advertising a position.
• Screening to find the right
person and keeping them.
• Ensuringtherewillbeenough
ongoing work to justify the
position.
• Additional wages.
• Sick leave.
• Holidays.
• Superannuation.
• Equipment.
• Office space.
• Training.
Results driven, cost effectiveness
ensured
AdminlinkPlus don’t just put together a
marketing plan and leave it to the client to
action it. We design a plan and complete the
campaign; managing each step along the
way, allowing you and your team to focus on
closing the deals. We provide daily feedback
and results, permitting you to follow up on
leads immediately.
Our aim is to commit to the time consuming
tasks on your behalf; to allow you to focus on
current clients and making sales now. At the
same time, AdminlinkPlus is undertaking the
ground work to create a continuous stream
of sales and enquiries into the future.
A presentation of our services
We pride ourselves on being large enough
to manage extensive contracts, but still
small enough to be able to tailor packages
to the individual, big or small. If you’re still
unsure of how we can help your business,
we can arrange a brief presentation at your
premises, or for interstate clients, we can
schedule a meeting via Skype, to show
how our team can reduce your workload,
cut employee costs and ensure the work is
done on time, every time, with results.
Keep reading
The following pages provide comprehensive
details our services and packages.
Please note: we list our standard packages
here, but can tailor to your specific
requirements.

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Administrative Services
As business owners, we are all aware of the
peaks and valleys of industry; the stress of
keeping up with an abundance of work, as
well as the pressure of justifying a staffing
position during slower periods. Adminlink
Plus can assist by keeping your admin tasks
on an even plane; we offer services for an
hour, a day, a week or whenever you require.
We can provide you with extra support
during peak periods or while your team are
on annual leave. Our team will complement
your internal operations and appear to work
from within your office, even for the simplest
forms of support, such as a phone answering
service, appointment bookings or printing
and photocopying. Following is a list of our
admin support services:
Weekly client reports
and update letters
Copywriting Data entry
Client Contact

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*(Customer Relationship Management) set
up, maintenance and updating.
Or anything you need done, just ask!
Scanning and
electronic filing
CRM*Completion of booklets
Mail outsResearch Event planning
Phone answering
service
Appointment booking Printing &
photocopying
Database set up

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Customer Relationship
Management (CRM) Systems
Most business owners are familiar with
the term CRM, or Customer Relationship
Management. In its simplest form, a CRM
system will allow you to manage your
business relationships and all information
associated with them, in one central location.
With a CRM, you can store all your valuable
information, such as:
• Client contact records,
• Prospect information,
• Accounts,
• Leads,
• Sales opportunities.
As a business grows, business relationships
andconnectionsbecomemoresophisticated;
you may also need to be able to share this
information with other members of your
team, who are making contact with the
same clients.
Many growing businesses still use old
fashioned client cards, a Rolodex or an excel
spread sheet to store this information. And
this works well, in the short term, within a
small team. However, if you're planning on
scaling up, it may be time to consider a CRM.
Furthermore, consider a cloud based CRM
system which can be accessed in real time,
using any device, anywhere in the world,
and is always backed up.

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CRM's were one of the first services offered
by Adminlink Plus; now, many years later, we
endorse the value they bring to a thriving
business. We can complete the following
for CRM systems:
• Recommendthebestprogram
to suit your individual needs
and budget,
• Set up the system,
• Update all information stored
in a pre-existing system,
• Maintain the CRM for you,
• Setupamarketingplan,using
your CRM.
Once your CRM is set up or up to date, you
can then utilise it to its full potential, to
complete the following:
• Client contact and lead
generation,
• Ongoing marketing plans,
• Budgeting and planning administra-
tive assistance,
• Effortlessly set up smaller databases
for selective marketing campaigns
allowing for quality and consistency,
rather than volume.
Lead Generation
Phone based lead generation is a unique
role that few people enjoy! However, it’s an
effective marketing tool that gets results.
Telemarketers have come under direct
scrutiny in recent years and have strict
guidelines and legal requirements to follow.
We abide by these guidelines, including
the ‘washing’ of all databases through the
Do Not Call Register prior to any calls and
by making concise notes of the outcome
of each conversation. Our team of client
contact officers are all locally based on the
Sunshine Coast, working within a quiet
background. They appear to be calling from
your business, as a member of your team;
no mention is made of AdminlinkPlus. The
calls are made following a script that has
been personalised to your business and the
purpose of the call. You have final approval
on all scripts, ensuring your company image
is maintained. The goal of a lead generation
campaign may include:
• Generating qualified leads,
• Regaining follow up business
from existing clients,
• Gaining invaluable feedback on
past service,
• Appointment setting,
• Reinforcing your company
image,
• Promoting an event or seminar,
• Promoting a new product
or service.

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Our team of client contact
officers are experienced in
the full range of call bases,
including:
Cold calling 'this indicates a new list of
prospects that have never been contacted
and possibly aren't aware of your business.
We can compile a list, based on your
requirements and demographic, of people
that you wish to contact. For example,
we can use a program to identify home
owners in a specific area, who have owned
their home for over three years and have
expendable equity. A cold call would be
to establish any interest in refinancing or
investing by these people.
Client contact in a competitive market, it's
too easy for your clients to be enticed by a
competitor. Maintaining regular contact, to
offer a new service or product, or even to
ask how they are, will make the client feel
valued and maximise return business.
Database generation we have access to a
variety of programs, from a simple Excel
spread sheet, through to the most well
equipped system; there is a program to
suit all industries, budgets and needs. We
can assist in finding the program that best
suits your business. Once established, we
utilise multiple options to gain the most
current information in both residential and
commercial data to compile a personalised
database to suit your needs and required
fields. For example, it may be properties that
have sold in the last 5 years, addresses in a
specific area that have swimming pools or
businesses in a particular industry, to name
a few variations. A database that is compiled
to your specific needs will be uniform and
logical, allowing you to get the most out
of the data and to use it efficiently. We can
then complete a marketing campaign on
these contacts.
Database updating too often we receive
databases that have not been sufficiently
maintained and therefore, can signify lost
business. In less than a day, our team can
carry out calls to your database to update all
details and ensure all contact numbers, email
andhomeaddressesarecurrentandavailable
for further marketing processes.
The AdminlinkPlus client contact
officers structure
Our system is uniquely designed from most
large telemarketing companies; specifically
directed at the best interests of our clients.
Our client contact packages are set out
using a payment structure that is more cost
effective for our clients, therefore, we do not
offer a 'pay per appointment' option. Our
system ensures that we work to your budget,
and provides the following advantages:
• Our team takes sufficient time
with each and every call,
• Calls are made in a quiet setting,
not a call centre with back-
ground noise,
• You have control over the script
and contacts being called,
• You receive feedback on all calls,
• You own the rights to all com-
pleted calls.

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Survey Calls
Completing a survey, to gain honest feedback from clients, is a useful method to reinforce
what you're doing right, help guide you to what your clients want or expect and can give
tips on any areas that need improving.
Occasionally, even our most loyal customers don't want to comment or complain about our
products and services, they just go elsewhere. By having a third party run a survey, you will
receive honest feedback that you can then act upon. As part of our personalised service, we
test and monitor the survey while it's in progress. We do this by completing 10% to 20% of
a campaign, stopping to check the results and discuss them with you, then examine what
changes can be made to increase the results, if required.
AdminlinkPlus offers a third party, phone based survey:
• We can ask questions that you can't ask your clients,
• We can pose the questions to gain valuable feedback that will be useful to the running
of your business,
• Our team don't know the background of your business or the clients' history, so there
are no preconceived ideas.

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Database Management
An up to date, comprehensive database is
the foundation of a successful business. A
database can hold as much information
as required, with records specific to your
business. Whether you prefer a simple Excel
spread sheet or a more comprehensive
program, there are systems available to
suit all industries and budgets. Adminlink
Plus can compile a personalised database,
designed to suit individual needs and
requirements. We're able to maintain up
to date information within any format
and allow the client to gain the maximum
exposure and results. We have experience
with a wide range of database programs and
are able to guide clients to a program that
suits their budget and needs.
An existing, neglected database is a waste of
valuable resources; maintaining and keeping
your contacts up to date is an ongoing
process and is vital to ensure continuous
client interaction. In less than a day, our
staff can ensure all your database details
are current and the information is readily
available for a multitude of communications,
such as client contact campaigns, mail outs,
emailing newsletters and much more.
Once you're in possession of a strong
database or CRM, you will generate more
return business and referrals. These two
mediums are the most solid and easiest
methods to help grow any business.
An outstanding result was achieved for one client for whom we
completed a database update. The outcome of the campaign
resulted in converting 43% of the database to active clients and,
in the process, generating numerous referrals to new clients.
However, the average result is approximately 20%.

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Newsletters
A corporate newsletter is a subtle, efficient
medium to maintaining regular contact
with past and present clients. Sent monthly
or quarterly to your database contacts, it
can include one, comprehensive article, as
well as a special promotion, or a range of
topics, specific to your industry. It will ensure
your business remains predominant in your
clients' mind.
We offer multiple options in completing
corporate newsletters:
The client supplies Adminlink Plus with a
written newsletter, ready for us to set it in a
template and send to clients.
The client supplies Adminlink Plus with a
written draft, only requiring editing. We can
then set it in template and send to clients,
if required.
Adminlink Plus completes a full newsletter,
sets it in template and sends to clients. Our
copywriters will follow your guidelines to
present a professionally written, 'reader
friendly' newsletter, designed to keep
readers up to date with industry information.
Upon your final approval, we will set it in
template then send it to your database, on
your behalf.
Newsletters may be presented in hard copy
and posted, emailed or you may also invite
subscribers to your newsletters via your
website.
ADMINLINK PLUS RESULTS
SHOW:
Over a three month
period, our business
generated a 5% increase
in referrals and a 2%
increase in return
business.
HOW WAS THIS INCREASE
ACHIEVED?
Our monthly newsletters:
allowing us to maintain
regular, non-invasive
contact with clients, past
and present.

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Copywriting
In today's competitive marketplace, the role
of a copywriter has become more important
than ever. Copywriting requires more than
just someone who has good grammar
and can string a sentence together. A well
written copy builds your brand, or brands
YOU. It helps focus a marketing message and
drives your customers to act. A well written
copy is personal, relevant and engaging. It
strikes a bargain with the reader: If you read
the copy, you will receive the benefit. Well
written copy can be the difference between
a market-leader and a market-loser!
Here are five, quick examples of how our
copywriters can market your brand or
business:
1. Strategy
There's a difference between writing
about something yourself, and knowing
how to write about something. This is
why companies, large and small, rely on
professional copywriters to relay their
message, effectively.
2. Expertise
If you want to build a new house, given the
correct materials, you could probably build
yourself a construction of some form, but if
you hire a builder, the job will be done faster
and more effectively. The same is true with
copy; you could probably write something
yourself, but a copywriter will do it a lot
more efficiently because they have the skills
and experience.
3. Focus
Digital media has given businesses and
individuals a relatively free outlet to say as
much as they want. However, just because
you can say everything, doesn't mean you
should say everything. From a branding
perspective, once you capture a customer's
attention, you need to communicate your
message, quickly and effectively; focussing
on the message with directed, clear, concise
headlines.
4. Consistency
Our copywriters can create a consistent
style of copy that will appeal to your target
audience. Customers are more likely to
respond to a regular message, delivered in
a consistent style.
5. Lead generation
Well written copy will sell your brand,
product or service. Copywriters understand
how to use persuasive influence and can use
it to create leads and motivate calls to action.
They even know when not to say something,
to lure customers to pick up the phone or
provide their email address, in the case of
website content.

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Social networking site posts.
Important note:
As technology takes over and communications can be made
instantly, the success of a good, old fashioned post-out
campaign still ranks high, particularly if it's followed up by a call,
simply to ensure the letter was received and to gain a response.
Adminlink Plus can assist you with the creative writing
of any of the following:
Regular newsletters to your
clients.
Promotional/prospecting letters.
Web page content.
Blogs.
Direct mailing content and
informational emails to follow up
a telemarketing campaign.
Flyers for letterbox drops.

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Marketing Plans
Our research and assessment of results
shows that by merging multiple forms
of contact into a marketing plan enables
businesses to reach a wider range of target
clientele.
The available options of an Adminlink Plus
Marketing Plan is the combination of all,
or some differing marketing alternatives,
tailored to allow the client to achieve the
best possible results, in the most time and
cost effective manner. All marketing plans
are personally designed for the client's
unique needs and industry.
A standard marketing plan would include
direct mail, client contact and email.
Combining these three marketing methods
into the one plan, on a regular basis, enables
you to be in contact with a wide range of
prospects, as well as gaining valuable
feedback from current clients.
An Adminlink Plus Marketing Plan includes
an initial assessment of your current
marketing and administration processes to
assist in developing an operative strategy.

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Personalised Service
Adminlink Plus is a 'virtual PA' company.
We specialise in providing all aspects of
administrative and direct marketing support
to a variety of small to medium businesses.
Over the years, we have developed a
strong understanding of a broad range of
industries and pride ourselves on sustaining
a personalised service to our clients. This has
enabled us to gained considerable 'insider
knowledge' that helps in extending our
proficiency in assisting other businesses.
Each member of our team works remotely;
however, all client contact flows through
the Adminlink Plus office. This is intended
to make it straightforward for our clients;
having one designated point of contact.
Likewise, all results from the field are fed
back through the office for review before
being forwarded to the respective client. Our
process is efficient, personal and achieves
results.
Our system makes way for personalised
packages, tailored to the requests of the
client, to gain the best possible results for
all projects.
When considering CRM's, telemarketing
campaigns and our other packages, it's
important to keep in mind it's not about
volume; it's all about quality.
For the first few weeks, we recommend most
clients to start with 100 - 200 calls per week;
we can then assess and monitor the results,
to determine what is a practical number
for your business and for us to maintain a
consistent flow of manageable leads.
It's not in the best interests of anyone
involved if we go in hard on the first week,
completing a database of 500 calls, gain a
5% success and send you 25 hot leads, when
you can realistically only provide service to
ten! This will only result in frustration for
you, dissatisfied clients, and loss of potential
business, money and reputation. You’ll be
better to start with 200 calls, gain 5% success
and receive a manageable ten leads per
week. This guarantees a regular flow in your
marketing, steady growth for your business
and no losses along the way. To achieve this
consistent rate, for some businesses, it may
mean doing 50 calls per week, whilst for
larger clients; it may be 500 calls per week.
Adminlink Plus caters for both ends of the
spectrum.
Like us on Facebook
You can follow us at www.facebook.com/
AdminlinkPlus. We make use of our page to
pass on valuable tips and information on
marketing, time management and admin
news. You'll also find 'specials' and links that
may be of interest to you.
For specific information, visit our website:
www.adminlinkplus.com.au
The Adminlink Plus philosophy is to provide
help when you need it. Contact us today to
arrange a presentation of our services or to
have any questions answered.
Adminlink Plus caters for small and large projects

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Client contact/ lead generation packages.
BASIC PACKAGE
800 calls; carried out over eight consecutive weeks.
Investment: $137.78 includes GST, per week, for eight weeks
Compilation of database to client requirements,
separate to this package, at above related costs.
Adherence to all legal requirements and regulations,
such as the Do Not Call Register.
Completion of 100 calls, per week, over an eight week
period
Completed calls include two attempts to each contact
including an attempt outside of business hours where
applicable.
Daily reports to client, outlining appointments and
interested prospects.
Comprehensive, weekly reports.

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Newsletter Packages
BASIC PACKAGE
The design and layout
of monthly corporate
newsletter, emailed to
database clients.
Investment: $121
includes GST, per month.
COMPLETE PACKAGE
Completion of a
corporate newsletter,
emailed monthly to
database clients.
Investment: $275
incl. GST, per month.
Up to ten articles each edition.
Minimum commitment of six months.
Adminlink Plus to design a personalised
template.
Set up of account on behalf of the client,
to enable newsletters to appear to be
delivered from you, and all replies to
come directly to you.
Client to supply all text and artwork
required.
Adminlink Plus to complete copywriting
of all text and source artwork, as
required, following an outline or article
topics supplied by client.
Adminlink Plus to format text and
design layout.
Client to give final approval, prior to
emailing.
Adminlink Plus to send newsletter,
using client’s existing client database.
Client to receive notification of delivery.
Adminlink Plus to maintain the
database, manage undelivered emails
and upload new contacts into the
system, on a monthly basis.

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Admin Packages
BASIC PACKAGE
Full access to a virtual
PA, when and where
you need it.
Investment: $469
includes GST per week.
GOLD PACKAGE
Full access to a virtual
PA, when and where
you need it.
Investment: $715.00
includes GST per week.
Client to utilise any Adminlink
Plus services, as required, within
package budget.
Provision of 25 hours per month,
to be used as required.
Provision of 30 hours per month,
to be used as required.
Client contact campaign, 200 calls,
per month.
Client contact campaign, 400 calls
per month.
Marketing plan management
for a database of 400 contacts,
including email and postage of
materials, on a monthly basis.
The benefit of a team working
together, co-ordinated to gain
the best results.
You only pay for the time used,
not cost for training, equipment
or down time.
Unused time within a month can
be carried over to the following
month (conditions apply).
Hours from the next month can
be brought forward to assist in
larger projects.

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The Adminlink Plus Guarantee toYou
• We will complete all tasks on time and on budget.
• We will communicate regularly with each client, to
keep them updated on the progress of all tasks.
• We will provide a comprehensive report, detailing all
progress and results of the week.
• All 'hits' will be forwarded to the client within 24
hours of being received by Adminlink Plus.
• All legal requirements for marketing will be met,
including adhering to the 'Do Not Call Register'.
• All email and phone messages from clients will be
responded to within 24 hours.
• Adminlink Plus will ensure all marketing plans are
fulfilled on schedule, with a reminder sent to clients,
as required.
• AdminlinkPluswillendeavourtomaintainconsistency
within our team. Each client will have a team member
that works with them, allowing them to become
familiar with the clients' respective expectations. Our
team are all English speaking and Australian based,
including the client contact officers.
• All information collected by Adminlink Plus remains
the property of the client.
• All marketing results remain the sole property of the
client. Adminlink Plus does not multi sell results.
• Database results will be completed in the format
specified by the client.
• Adminlink Plus will share their knowledge of
administration, marketing, databases and client
contact, thus allowing the client to gain the most out
of their marketing and to continue achieving results.
• The Adminlink Plus team are available and willing
to offer advice and strategies within their areas
of expertise.