This proposal recommends that H&R Block hire Spanish-speaking personnel to better serve the Hispanic population in Riverside County, California, which comprises 45.5% of the population. The objective is to go bilingual to provide better representation, customer service, and gain new clients from the growing $1 trillion Latino purchasing power that is expected to increase 50% by 2017. The costs of hiring and training bilingual employees would be offset by increased profits and allowing for business expansion by capturing this demographic.

1. A proposal to :
H&R Block
By:
Marissa Hernandez

2. Overview
Backgr ound I nf or m i on
at
Pr oposal O ect i ve
bj
Cost of pl an
Pr oposal O com
ut e

3. Background Information
Population in Riverside
County
• 45.5% Hispanics
• 39.70% White
• 6% African
American
9% Other

4. Purchasing power
Latinos
• $ 1 trillion in 2012
• Will grow 50% by
2017
source

5. Objective
• Going bilingual by
hiring Spanish
speaking personnel
Do you
speak
Spanish
?

6. Benefits of going bilingual
 Better public representation
 Better customer service
 Gain new clients
 Competitive advantage

7. Cost
Expenses
Regular personnel Bilingual personnel
• Employees wages • Employee wages
• Media advertising • Media advertising
• Paid training  Spanish media
 English media
• Paid training

8. Success
Increase profit Business expansion