The document outlines Atlassian's AI Partner Solution Offerings program aimed at building a partner ecosystem that leverages AI solutions across various sectors. It details a framework for partner onboarding, technical support, solution development, and program measurement, along with tiered participation levels for partners. The program seeks to enhance partner capabilities and visibility while providing clients with innovative, AI-powered solutions tailored to their needs.

1. Atlassian AI Partner Solution Offerings Program FY25
Vision: To build a thriving Partner Ecosystem with AI-Powered Solutions to inspire Atlassian customers and teams.
Executive Summary
This memo outlines a comprehensive Partner Solution Offerings program designed to empower Atlassian partners to develop and deliver
innovative solutions leveraging Atlassian Intelligence, with a focus on the Retail, Telecommunications, Professional Services, and
Government sectors. This program will shape a robust partner ecosystem and drive mutual growth for Atlassian, our customers and our
partners.
Framework
The new Atlassian AI Partner Solution Offerings program will be built on a scalable framework ensuring efficient partner enablement and
high-quality solutions for customers.
1. Partner Onboarding and Assessment:
a. Standardized Training: Provide online modules and workshops on Atlassian Intelligence functionalities, partner program tiers, and
solution development best practices.
b. Industry-Specific Tracks: Offer specialized training modules or tracks catering to Retail, Telecommunications, Professional
Services, and Government sectors.
c. Self-Assessment Tool: Create an online tool for partners to assess their AI competency and identify areas for improvement to
qualify for different program tiers.
d. Partner Matching: Implement a system that matches partners based on industry expertise, service offerings, and client needs.
2. Program Infrastructure and Support:
a. Partner Portal: Update the existing online portal for partners to access program resources, training materials, marketing assets, co-
branding opportunities, and a library of pre-built AI templates and solution frameworks
b. Technical Support: Establish a dedicated support channel for partners to receive assistance with AIaaS implementation,
troubleshooting, and technical inquiries
c. Marketing and Sales Enablement: Provide partners with co-branded marketing materials, sales tools, messaging guides, and
success stories/case studies to effectively promote AIaaS solutions.
3. Scalable Solution Development:
a. Pre-built AI Templates: Develop a library of pre-configured AI templates and automations for common use cases within Jira,
Confluence, etc., tailored to Retail, Telecommunications, Professional Services, and Government sectors.
b. Solution Framework: Establish a framework outlining best practices for partner-developed AI solutions, ensuring compatibility with
AIaaS and maintainability.
Memo: Atlassian Intelligence-as-a-Service Program (AIaaS)

2. c. Marketplace Integration: Facilitate seamless integration of partner-developed AI solutions with the Atlassian Marketplace for wider
distribution.
4. Program Measurement and Optimization:
Standardized Metrics: Define key performance indicators (KPIs) to track program success, including partner engagement, solution
adoption, and client satisfaction.
Regular Reviews: Conduct periodic program reviews to assess effectiveness, gather partner feedback, and adapt to evolving
market needs.
Rewards and Recognition: Implement a system to acknowledge and reward top-performing partners based on program contribution
and client success stories.
Atlassian AI Partner Program Tiers
The program will offer tiered participation levels, allowing partners to progress based on their expertise and contributions:
Atlassian AI Ready Partner:
Completes foundational training on Atlassian AI features and functionalities.
Demonstrates basic competency in configuring and deploying AIaaS features for clients.
Atlassian AI Expert Partner:
Achieves advanced certifications in specific Atlassian AI features and functionalities.
Develops case studies showcasing successful client implementations using AIaaS to improve efficiency, productivity, or decision-
making.
Atlassian AI Champion Partner:
Possesses a proven track record of delivering successful AIaaS implementations with measurable results.
May contribute to the Atlassian AI community through thought leadership or solution development on the Atlassian Marketplace.
Benefits for Atlassian AI Partners:
Increased visibility: Get listed in a dedicated AI partner sub-directory
Co-marketing opportunities: Collaborate with Atlassian on joint marketing initiatives to reach new clients interested in AIaaS solutions.
Early access to new AI features: Gain access to beta versions of new AIaaS features and provide feedback to influence development.
Technical support: Receive dedicated technical support from Atlassian to ensure smooth AIaaS implementation for clients.
Partner-driven Services
Atlassian solution partners like Valiantys, Catworkx, and Service Rocket can play a significant role in the potential future of Atlassian
Intelligence-as-a-Service (AIaaS) by offering a variety of services:
Customization and Implementation:
AIaaS Implementation and Configuration: Assist clients in setting up and configuring AI features within Jira, Confluence, etc., for
optimal use.
Customization of AI features: Partners can develop custom AI models and functionalities that integrate with Atlassian's AIaaS to
address specific client needs. For example, a partner might create an AI-powered Jira automation tool tailored to a client's unique
ticketing workflow.
Implementation and Integration: Partners with expertise in Atlassian products can help clients seamlessly integrate AIaaS features into
their existing workflows and infrastructure. They can bridge any technical gaps and ensure smooth adoption by users.
Consulting and Training:
Responsible AI dev consulting: Help partners build solutions using Responsible Technology Principles
Strategic Consulting: Partners can advise clients on how best to leverage AIaaS to achieve their business goals. This might involve
analyzing current workflows, identifying areas for improvement, and developing a data-driven strategy for AI implementation.

3. Training and Support: Partners can provide targeted training to help users understand and utilize AI-powered features effectively. This
could involve creating custom training materials or workshops to address specific client needs.
Data Migration and Optimization: Help clients migrate and prepare their data to maximize
Complementary Solutions and Services:
Pre-built AI Solutions: Partners can develop and offer pre-built AI solutions that work with Atlassian AIaaS. For example, a partner
might create an AI-powered bot specifically designed for Jira Service Management to handle routine customer service inquiries.
Data Management and Analytics: Partners can offer expertise in data management and analytics to help clients prepare their data for
use with AIaaS. This could involve data cleansing, transformation, and building dashboards to visualize insights generated by AI.
Additionally, these partners can leverage their existing strengths to enhance AIaaS offerings:
Valiantys' experience in digital transformation can be valuable in guiding clients through the process of integrating AI into their
Atlassian workflows.
Catworkx' focus on DevOps can be beneficial in developing AI solutions for Jira Software to automate testing processes and improve
project efficiency.
Service Rocket's expertise in IT service management (ITSM) can be applied in customizing AI features for Jira Service Management
to optimize service desk operations.
By working collaboratively with Atlassian, these solution partners have the potential to significantly expand the capabilities and value
proposition of Atlassian AIaaS, making it a more comprehensive and user-friendly platform for businesses looking to leverage AI to improve
their project management and collaboration processes.
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To know more, contact Nabeel Adeni (strategy@nabeeladeni.com)