This document discusses several examples of propaganda techniques used to promote political candidates and commercial products. It analyzes propaganda posters for Mexican presidential candidate Enrique Peña Nieto and advertisements featuring celebrities promoting acne treatment Proactiv and milk brand Got Milk. The document also examines how propaganda in Aldous Huxley's Brave New World manipulates citizens into believing the drug Soma is beneficial. In conclusion, it defines propaganda as disseminating ideas to influence people in a certain way and notes it often relies on materialism and selling exaggerated or fake ideas about products to influence purchasing decisions.

1. Propaganda BNW
Lizbeth Lambert, Alejandro
Olivera, Alan Geifman

2. Propaganda Definition
“Dissemination or disclosure of information,
ideas or opinions of political, religious,
commercial, etc. character, with the intention
of someone to act in a certain way, think as
some ideas or purchase a product.”

3. https://docs.google.com/a/peterson.
mx/file/d/0BzJK3pDvpl5gR2F3UG5ITGw5b
Dg/edit

4. Product:
Presidential
Candidate
Results:
The candidate
won the elections
and gained
presidency
Objective:
Convince people
the candidate will
improve his
country

5. The product
is Enrique
Peña Nieto,
which was 1
of 4
candidates
to the 2012
mexican
presidential
elections.

6. In this poster it is implied that Peña Nieto is a charismatic
and capable leader. Even though this is not necessary a
true statement.

7. on August 31st of
2012 he was
officially named as
president of
Mexico. Also
several of his
previous staff &
acquaintances
obtained a
significant position
in government.

8. https://www.youtube.com/watch?
v=dP3r3SPXgKs

9. PROACTIV

10. Product: Proactiv, is a
treatment to clear and
prevent future acne
breakouts.

11. For example,
supposedly
Katy Perry's
apparent
secret to
success
comes from
Proactiv

12. Here we have
other celebrities,
for example:
Adam Levine,
Justin Bieber and
Julianne Hough.
They have a
great impact in
the fame world
such as being
role models to
other people.
As being role
models; most
fans would like to
buy the product
as them.

13. https://www.youtube.com/watch?
v=BPEgahhfcwo

14. GOT MILK

15. Product: Got
Milk is a
type of milk
which
promotes
giving
energy and
motivation.

16. The ads
show
Superman
and famous
people, so
this gets
people to buy
Got Milk
because they
believe they
will become
like the ads.

17. The result is that
people start
buying Got Milk
because they feel
good and
important due to
how the adds
describe and
promote people
who buy Got Milk

18. Relationship with the Book
The World State in Brave New World wants to
indoctrinate their citizens with the idea of
Somma being a good product. That way they
can have complete control over their citizens.
But they don’t know that, they just know that
soma is the only thing keeping them happy.

19. Propaganda: Ideas or Products?
Propaganda is all about selling ideas, of course, the
companies sell the products, but you may not be buying
the product, unless you get the wrong idea of it (a better
idea from what you had expected) people do buy it
because propaganda gets the ideas in people’s heads.
Almost all the times about how the product is better or
how a celebrity uses it and feels happy with it, other
times is to harm the product so people stop buying it.

20. Materialism
Most of the times propaganda shows people being happy with the
product. This is called materialism, making you believe that a physical
object or material makes you happy, which sometimes it does, but
propaganda exaggerates so much that it becomes fake.
Materialism is the main thing in which propaganda is based, due to the
fact that without products, there can’t be any type of persuasion for
them.
And yeah, maybe you like a product for how you see it on
advertisement, and at the same time think that if you buy it you won’t
like it. It’s obviously more important what you think, but propaganda
says it doesn’t, because according to advertisement everybody who
buys the product ends up happy: fake idea.

21. The objective is to understand the concept of what
propaganda is and how it is applied in real life, of how it
should be and of how it is in Brave New World.
In conclusion, propaganda is the phenomena of selling
fake ideas, not for what the product really is. Making
people believe a certain point of view which may or may
not be true. Propaganda helps companies and people
generally to sell something, this is really useful because
propaganda is the connection between the product
(thing, idea or person) and the buyers, which is actually
Conclusion