Outdoor Analytics-Proof Of Performance Data Services Pvt Ltd

Proof Of Performance
The Out Of Home Specialists
PlanningTool | Competitive Analysis | ComplianceAudit

WHO WE ARE
Our Mission
 “To be the definitive aggregator of credible metrics for the out-of-home
ecosystem, using innovative technology to drive effective business
solutions”
Impeccable Credentials
 Winner of EconomicTimesPower of Idea Initiative, 2010
 Incubated at CIIE, IIMAhmedabad
 Seed funded by Department of Science andTechnology, Government of
India
 Funded byYourNest Angel Fund
© COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD.

OurTeam
• Professor of Marketing at IIM,
Ahmedabad and is a reputed
teacher, researcher, consultant and
corporate trainer.
• Program faculty in several long
term courses and short-duration
executive training programs offered
by the Institute.
• Visiting Professor at European
School of Management, Paris,
Glasgow University, and Strathclyde
Business School, UK.
• Founder CEO and Managing
Director Proof of Performance.
• Under his leadership, POP, has
been the winner of Economic Times
Power of Ideas Initiative 2010.
• Young entrepreneur, his first client
being Assam University, while he
was studying at REC, Silchar
• Has several entrepreneurial and
joint venture opportunities under
his belt in the areas of technology,
media and security projects.
Prof Abraham Koshy Harjaap Singh Mann
• Independent Strategic Communications
Consultant more than 35 years of
experience in the area of Media and
Advertising
• Worked with several full service
advertising agencies
• Member of the regional board at Carat
India with responsibility for new
business, strategy, tool development,
training and research.
• Post-graduate in Statistics from Madras
Christian College, University of Madras
and has several research papers to his
credit.
• Professor of Production and Quantitative
Methods (P&QM) at IIM, Ahmedabad and
convener of the IIMA series of
conferences on Advanced Data Analysis,
Business Analytics and Intelligence
• Featured among India’s best business
school professors by Business Today in
2006 and Business India in 2012.
• Has published several papers in national
and international journals of repute in
statistics and quantitative finance. His
current interests are in the areas of
Robust Statistics, Analysis of Directional
Data, Analysis of Rank Data, Business
Analytics etc
P.V. Narayanamoorthy (Moorthy) Prof Arnab Laha

Our Associations

What we do
 Optimize OOH spends by use of cutting edge technology
 DrivethrOOH: A unique method of data collection across 30 cities of India
 Enhance planning efficiency
 Online Media planning tool with more than 50,000 assets identified and tagged
 Visibility Index for Media Assets based on a proprietary analytical algorithm
 Competitive intelligence
 Industry level dashboards with drill through functionality
 Pan India media asset monitoring services

Video Analytical Platform

Video Analytical Platform
 Top 30 cities, 11484 kms, 640 hrs of
video every cycle
 Regular predefined intervals
 Structured beat plan to ensure
coverage
 New cities and routes added on an
ongoing basis
Proprietary Video Analytics algorithm
 Identifies media asset (50,000 asset
database)
 Tags the brand and sub-brand (~9,000
brands and sub brands)
 Captures information for building
Visibility Index
CLICK ONTHEVIDEOTO SEEA DEMO
Vehicle mounted infrastructure to capture high
definition videos by DriveThrOOHTM

How we use the data
We use this data to provide the following services
PlanningTOOHlTM
 ProprietaryVisibility Index (POPi) based on Advance Statistical Algorithm.
 Ranks OOH assets on relative impact
 Points of Interest (POI) and Custom Zone Planning for targeted OOH campaigns
 Easier Campaign Planning : Move from “Gut based” to “Data Centric” OOH plans
DashbOOHrdTM
 Exhaustive Competitive Reports
 Share ofVoice (SOV) & Share of Expense (SOE) analysis
 City wise detailed data covering 85-90% media based on a GIS platform
Compliance Audit
 OOHtificate TM
 Android based mobile application for credible data collection

PlanningTOOHl™

PlanningTOOHL
 Multiple parameters
 Advanced Statistical
Algorithm
 Scientific media selection
 Objectivity in media plans
Visibility Index

PlanningTOOHL
Point of Interest planning
• Target Group Focus
• Zone wise and city wise
Easier Campaign Planning
• Media availability info
• Location with media information
on Google maps
• Collaborative approach possible

Value Proposition
 More than 50,000 assets available across India
 Media selection based on
 Points of Interest e.g : Colleges, Schools, Marketplace, Business District
 Visibility Index Range(POP)
 Sites used by your competition in earlier campaigns
 Availability of OOH assets
 RFP module for closing the loop with Media Owners
 Quicker, more efficient planning process with multiple iterations possible
13© COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD.

DashbOOHrdTM

DashbOOHrdTM
 POP’s proprietary process and algorithms when applied to the videos
from DriveThrOOHTM, extract the business intelligence required for
the advertisers.
 DashbOOHrdTM, is a powerful tool that provides the advertisers in-
depth insights on the entire competitive landscape in OOH.
 Drill-down functionality helps decompose
 Industry into its categories
 Categories into various brands within the category
 Geographical spreads of the brands’ presence
 Down to the particular media asset.
 Helps scrutinize competitive campaigns, new campaign breaks, media
type based consumption patterns by various brands
 The DashbOOHrdTM thus becomes the sine qua non of the carefully
and scientifically planned modern outdoor campaigns.
15© COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD.

Industry Insights
• Industry Level SOV and SOE track
Brand Insights
• Brand Level competitive information
• Brand wise presence
• Drill Down Approach through all the charts
DashbOOHrdTM

Value Proposition
 Analyze and distill the campaigns being executed by your competition including detailed
breakup of media composition
 Compare the efficacy of competition and your own campaigns through POPi (Visibility Index)
based analytics.
 Get insights into the Geographical spread, and hence the target audience as all the data is
available on GIS platform
 Leverage for effective OOH plans as the entire universe of advertisers is available for analysis.
 All this leads to an enhanced ROI on your OOH spends

Compliance Audit

Compliance Audit
Tamper Proof Data
 GeoTagging of OOH assets
 Time Stamping throughGPS satellite
OOHtificateTM
 Tamper Proof and Digitally signed
 Neutral Third Party Certificate of compliance
 Can be generated online for one or all media
assets
Android based mobile app

Value Proposition
 Have complete control on OOH campaign execution
and compliance.
 Bring in neutrality into the entire campaign execution
process.
 Better ROI on OOH spends due to Neutral 3rd party
compliance monitoring

North Zone
Delhi/ NCR
Ludhiana
Chandigarh+ Mohali +
Panchkula
Lucknow
Kanpur
Jaipur
Dehradun
Jammu
South Zone
Bangalore
Chennai
Hyderabad
Kochi
Vishakhapatnam
Trivandrum
Coimbatore
East Zone
Kolkata
Patna
Guwahati
Bhubaneshwar
Raipur
West Zone
Mumbai
Pune
Udaipur
Indore
Nagpur
Nasik
Ahmedabad
Surat
Vadodara
Bhopal
Our Reach - DrivethrOOHTM
Tamper proof Android based application to track Pan India assets.

Contact
Tushar Sharma
Brand Consultant
+919654017984
+918744002195
Email : tushar.sharma@proof-of-performance.com
Proof of Performance Data Services Pvt. Ltd.
F - 300, Sec 63, NOIDA

Outdoor Analytics-Proof Of Performance Data Services Pvt Ltd

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