в рамках курса "основы бизнеса для школьников" http://school.darkside.vc

1. Pronto Kid
Taxi
Sofia Pronina
school.darkside.vc

2. Hey there!
I am Sofia Pronina!
I’m a 12 year old and
live in Greenwich, CT.

3. What is Pronto?
Pronto is a safe and reliable taxi service.
Easy to order/use as Uber, and safe as a
parent driving their kid.
Competitors:
Parents (we are easier to order/organize)
Uber (we’re safer)
Regular Taxi (we’re also much safer)

4. How would you use Pronto?
The parent would order a ride from the app
putting in the location of the child and the
destination.
This would send a scancode to the child’s
smartphone, smartwatch etc.
Prior to entering the vehicle, the child would
match up their device to the driver’s, if it is
approved the parent receives a notification.
The parent can track the child and vehicle at
all times.

5. Targeted Area
Greenwich

6. Unit Economy

7. Assuming an average of $45 per a ride…
◎30% commision = $13.50
◎At least 557 orders per day until break
even point*, 922 to get a good revenue
This is my goal that can be easily achieved
within my town (Greenwich, CT)
1,800+ middle school kids- majority of them
need at least a ride a day.
*Based on https://docs.google.com/spreadsheets/d/1HzZq8mn1PxQp5MWEN2dMZpjzR35vooWqIuqU_n_-
Dq0/edit#gid=390739479

8. Hustler
That will be my parents
and I! I will be in charge
of selling.
The Pronto Team
Hacker
I have found a friend
who’d be willing to be
the hacker. However,
installing an app
requires more than one
person to work
successfully.

9. AKM
А2. Moms/parents
who need a ride for
their
kids.(Greenwich, CT)
Geo: город -
Гринвич,район -
Гринвич, Гринвич
Kid: 9-13 лет
(средняя школа)
Market size: 500
человек
K3 Прямые
продажи
K3 1.
презентация.
K3 2. флаеры
не пороге школы.
K3 Личные
встречи
K3 Ловить в
такси
K3 Места, где
мамы сами возят
детей
(привозят/отвозят)
M2
SAFE+Local
+инкассатор
M2 SAFE+Local

10. Message
Pronto is a safe and
reliable taxi service for
kids from after school
activities and more. Our
drivers are employed
from your neighborhood.
They also go through a
comprehensive
background check as well
as vehicle inspection to
ensure safety and an
enjoyable ride!

11. Place your screenshot here
Thanks for viewing!
PRONTO