Century Furniture is a manufacturer of customized upholstered and wooden furniture established in 1947 in North Carolina. It uses a premium pricing strategy targeting upscale customers. Its current promotion includes magazine ads in Architectural Digest and Traditional Homes with the slogan "Who Says You Can't Have a Little Vacation at Home?". The company is expanding its target market to include baby boomers and male readers of GQ magazine and promoting brand awareness through image ads and a room makeover contest on its website.