The document discusses the promotion strategy of Bajaj Pulsar motorcycles through various television and YouTube advertisements campaigns from 2008-2015. These include the "Fastest Indian Series" and "Pulsar Mania Series" which promoted the Pulsar 220 and Pulsar 200 variants. YouTube links are provided for advertisements of the Pulsar 180 DTSi, Pulsar 200 variants, and competitor motorcycle Karizma featuring actor Hrithik Roshan. The campaigns aimed to position Bajaj Pulsar as the ultimate racing machine.

1. Promotion
Strategy of Bajaj
Pulsar
Submitted By-
Piyush Soneja

2. The ultimate racing machine
https://youtu.be/_g5USLRBLi0https://youtu.be/EU5vGVFC8Xs
https://youtu.be/eCRq_tGXxvY https://youtu.be/chto4iZ__WI
Pulsar 220 (2011-2014)
Youtube Links

3. The ultimate racing machine
Pulsar 220 (2011-2014)
The Fastest Indian Series

4. The ultimate racing machine
Pulsar 220 (2011-2014)
The Fastest Indian Series

5. The ultimate racing machine
Pulsar 220 (2011-2014)
The Fastest Indian Series

6. The ultimate racing machine
Pulsar 220 (2011-2014)
The Pulsar Mania Series

7. The ultimate racing machine
Pulsar 220 (2011-2014)
The Pulsar Mania Series

8. The ultimate racing machine
Pulsar 220 (2011-2014)
The Pulsar Mania Series

9. https://youtu.be/moLah3W06nQ
https://youtu.be/9zXS2MuKcZU
https://youtu.be/1MKfUZWtFvk
Pulsar 200 (2012-15)
NS, AS & RS series
Youtube Links

10. Pulsar 200 (2012-15)
Racing Sport (RS)

11. Pulsar 200 (2012-15)
Adventure Sport (AS)

12. Pulsar 200 (2012-15)
Naked Sport (NS)

13. Pulsar 180 (2008-2012)
DTSi
https://youtu.be/gqy2ksHECsU
https://youtu.be/B-g6SFfZT5Y
https://youtu.be/jVYVd5ukKeE
https://youtu.be/_RYcBQ119ao
Youtube Links

14. Pulsar 180 (2008-2012)
DTSi

15. Pulsar 180 (2008-2012)
DTSi

16. Pulsar 180 (2008-2012)
DTSi

17. Pulsar 180 (2008-2012)
DTSi

18. Pulsar 180 (2008-2012)
DTSi

19. Karizma
https://youtu.be/BDPSK4-wTUc
https://youtu.be/olZY6oe3eX0 https://youtu.be/9i_z7Oafw-E
https://youtu.be/O_IXm8O8uFA
Hero Honda’s Karizma has been the closest of all the competitors of the Bajaj Pulsar series
It’s signature advertisements featuring Hritik Roshan are the most memorable ones

20. Karizma

21. Karizma
ZMR

22. Karizma
ZMR

23. Karizma
ZMR Hritik Roshan Ads

24. Karizma
ZMR Hritik Roshan Ads

25. Karizma
ZMR Hritik Roshan Ads