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1.  Promote and developthe tourism industryby involvingboth the private & public
sectors.
 Preserve the culture,traditions, history,tangible & intangible heritage,
environment,floraand wild life ofthe target areas.
 Developthe socio-economicconditionsofthe people & areas having tourism
potential.
 Identify& developpotential areas for attracting domestic and international
tourists.
 Tourism – One of the top industriesinKP
 KP stretchedbetweenHimalayas and Hindukush inthe North to the desertsof
Dera Ismail Khan in the South and from Khyber Pass in the Westto Attock in the East
 All kinds of terrain: Mountains,scenicvalleys& plains,lush forests& meadows,
historical monuments& rich traditions
 Oldestlivingculture in the region.Multiple civilizations Persian,Greek,
Gandharan, Hindushahi,Muslim,Sikh, British.
 Warm People – long traditionof Hospitality
benefitsthe local public at large. The tourist rupee is indeeda verybusy rupee and changesmany
hands. Considerwhere it came from, and where it’s goingnext and what it will achieve before itis
done.For the busy tourist rupee will not remain quietlyinthe service station moneytill,neitherwill it
remain inthe restaurant nor in the hotel drawer. For instance,it helpsto pay the bowser boy,the
waiter and the cook, who can then pay their rent to theirlandlords, who inturn can clear their own
chemistbills.Resultantly,the chemistshop assistant collectsthe weeklywage and is able to buy the
desiredclothfor his wife from the local shop, whilstthe shop ownerbuys some paint to keepbusiness
spruced and evenhiresa plumberto fixthe leakingroof. The plumberpays his grocery bill,the grocer
remunerateshisstaff, the grocery attendant behindthe checkout counter buys some shoes,and the
owner ofthe shoe shop goes up the street for the paper to read the latest news.
Hence the busy tourist rupee goesround and round the town in and out of shops,up and down the
town providingthe necessitiestoall of whom it meets.Any investmentthat brings in a tourist brings
in furthertourist rupees.So take into account the tourist money and its multipliereffectall around
and that too without the bane of corruption. It is the easiestway to jump-start the economy.All
stakeholders,starting from governmentcircles,needto take a note of thispoint.
 Tourismhas directlysufferedafter9/11
 Estimatedlossesinbillionsof rupees

2.  Livelihoodof thousandsof familiesinSwat,Chitral, Galiyat,Kaghanetc affected
 Hospitalityindustry,hoteliers,smallentrepreneurs, tour operatorshave gone
bankrupt
 Bad Image:Investorconfidence shattered
 Domestictourismworsened