The document compares promo pressure and share of voice metrics between 2012 and 2011. In 2012, promo pressure grew overall with a positive trend for food categories, while hypermarkets saw a negative trend. Analysis of individual retailers found that those who reduced the average number of pages per promotion operation also saw a decrease in promo pressure growth.
The document summarizes promotional strategies of food retailers in Ukraine in Q1 2012 compared to 2011. Some key findings include:
- The number of promotional operations increased 18.71% in 2012, with a trend toward more regional editions.
- Metro, Furchet and Amstor had the highest promotional pressure based on number of stores, days, and weighted units featured.
- On average, promotional leaflets contained fewer pages in 2012, indicating retailers were cutting costs by making promotions lighter. Metro, Furchet, Oskar, and Target showed the most significant decreases.
- Analysis of weighted unit typology showed brands made up the largest share but were decreasing slightly, while private label was underrepresented
Cedric Spring & Associates is a promotional products company with 50 years of experience. They offer branding services including complete program management, trade show kits, online programs, and employee incentives. As a full-service supplier and member of the Facilis Group, they aim to strengthen client brands through creative and cost-effective promotional products.
The document discusses the Europeana Newspapers project which digitized over 408,000 pages of Serbian newspapers from 1850-1945. It describes how the University Library "Svetozar Markovic" partnered with the project to provide materials. Optical character recognition will be performed to make the texts searchable. Historical advertisements and commercials found in the newspapers will provide valuable insights into cultural and social history. Researchers will be able to study the development of industries and marketing over time through these primary sources. The digitized newspapers will help facilitate access to information about European history and identity.
Istrazivanje stavova građana o sivoj ekonomiji, novembar 2015.NALED Serbia
Istraživanje stavova građana (jednom godišnje) na uzorku od 1000 ispitanika na teritoriji cele Srbije, sprovodi sa ciljem da se dobije što bolja slika posledica sive ekonomije na svakodnevni život i isprate promene u stavovima o štetnosti sive ekonomije.
Istraživanje motivatora i barijera za online kupovinu e-potrošača u SrbijiMASMI Beograd
Cilj istraživanja je bio da se obezbede informacije o upotrebi interneta u Srbiji, koji su problemi i barijere online kupovine, prednosti i podsticaji i kakve su navike i ponašanje pri online kupovini.
Our company specializes in manufacturing and installing high quality stainless steel accessories for interior and exterior spaces using stainless steel from top global manufacturers. We work with renowned architects and offer full service from design to completion of projects including garden furniture made of stainless steel combined with heat treated ash and oak wood known for stability and durability. We are a top manufacturer of stainless steel products that have been chosen by discerning customers for their consistent quality and modern designs.
Studio F is India’s Premier Outdoor furniture brand servicing hotels, restaurants, serviced apartments and more. Our recent introduction is a collection of Living, Dining, Balcony and Garden Furniture for Homes.Our range of Outdoor furniture is made of high quality environmentally friendly polymerized rattan – washable,non-toxic, UV and corrosion resistant and therefore suitable for both indoors and outdoors. Our outdoor furniture can withstand all seasonal changes from pouring rain, hot beating sun, freezing cold and humid salty air.
Our furniture is not just fashionable but durable with timeless elegance that can be enjoyed for many years.It allows you to recreate the look of natural rattan with the sturdiness of high quality polymer. Our weaving material is also light weight, highly flexible and has good tensile strength. Since it is easy to clean and requires low maintenance, it is ideal for both outdoor and indoor applications, be it in the garden, on the roof top of the city apartment, by the pool side or on the beach.
Our Mission is simple: to provide the best products and service to our customers at the lowest prices possible. We take great pride in our company,our commitment to customer service and in the products we sell. We believe that we can deliver premium quality and value for money products professionally and efficiently.
The document summarizes promotional strategies of food retailers in Ukraine in Q1 2012 compared to 2011. Some key findings include:
- The number of promotional operations increased 18.71% in 2012, with a trend toward more regional editions.
- Metro, Furchet and Amstor had the highest promotional pressure based on number of stores, days, and weighted units featured.
- On average, promotional leaflets contained fewer pages in 2012, indicating retailers were cutting costs by making promotions lighter. Metro, Furchet, Oskar, and Target showed the most significant decreases.
- Analysis of weighted unit typology showed brands made up the largest share but were decreasing slightly, while private label was underrepresented
Cedric Spring & Associates is a promotional products company with 50 years of experience. They offer branding services including complete program management, trade show kits, online programs, and employee incentives. As a full-service supplier and member of the Facilis Group, they aim to strengthen client brands through creative and cost-effective promotional products.
The document discusses the Europeana Newspapers project which digitized over 408,000 pages of Serbian newspapers from 1850-1945. It describes how the University Library "Svetozar Markovic" partnered with the project to provide materials. Optical character recognition will be performed to make the texts searchable. Historical advertisements and commercials found in the newspapers will provide valuable insights into cultural and social history. Researchers will be able to study the development of industries and marketing over time through these primary sources. The digitized newspapers will help facilitate access to information about European history and identity.
Istrazivanje stavova građana o sivoj ekonomiji, novembar 2015.NALED Serbia
Istraživanje stavova građana (jednom godišnje) na uzorku od 1000 ispitanika na teritoriji cele Srbije, sprovodi sa ciljem da se dobije što bolja slika posledica sive ekonomije na svakodnevni život i isprate promene u stavovima o štetnosti sive ekonomije.
Istraživanje motivatora i barijera za online kupovinu e-potrošača u SrbijiMASMI Beograd
Cilj istraživanja je bio da se obezbede informacije o upotrebi interneta u Srbiji, koji su problemi i barijere online kupovine, prednosti i podsticaji i kakve su navike i ponašanje pri online kupovini.
Our company specializes in manufacturing and installing high quality stainless steel accessories for interior and exterior spaces using stainless steel from top global manufacturers. We work with renowned architects and offer full service from design to completion of projects including garden furniture made of stainless steel combined with heat treated ash and oak wood known for stability and durability. We are a top manufacturer of stainless steel products that have been chosen by discerning customers for their consistent quality and modern designs.
Studio F is India’s Premier Outdoor furniture brand servicing hotels, restaurants, serviced apartments and more. Our recent introduction is a collection of Living, Dining, Balcony and Garden Furniture for Homes.Our range of Outdoor furniture is made of high quality environmentally friendly polymerized rattan – washable,non-toxic, UV and corrosion resistant and therefore suitable for both indoors and outdoors. Our outdoor furniture can withstand all seasonal changes from pouring rain, hot beating sun, freezing cold and humid salty air.
Our furniture is not just fashionable but durable with timeless elegance that can be enjoyed for many years.It allows you to recreate the look of natural rattan with the sturdiness of high quality polymer. Our weaving material is also light weight, highly flexible and has good tensile strength. Since it is easy to clean and requires low maintenance, it is ideal for both outdoor and indoor applications, be it in the garden, on the roof top of the city apartment, by the pool side or on the beach.
Our Mission is simple: to provide the best products and service to our customers at the lowest prices possible. We take great pride in our company,our commitment to customer service and in the products we sell. We believe that we can deliver premium quality and value for money products professionally and efficiently.
Promo review 1st semester 2012 vs 2011 RomaniaHIPERCOM
The document provides a summary of promotional activities of food retailers in Romania in the first half of 2012 compared to 2011. It finds that while the number of national promotional operations decreased, regional promotions increased. It also finds that retailers are shifting away from promoting unbranded products and toward private label brands. While hypermarkets increased their promotional pressure, other formats like supermarkets and hard discounts decreased pressure. The top two retailers by share of promotional voice remained Selgros and Metro, while Cora and Carrefour vied for third place.
The document provides a summary of promotional operations and strategies of food retailers in Poland from January to June 2012 compared to the same period in 2011. Some key findings include:
- The total number of promotional operations grew 19% from 2011 to 2012, with regional promotions increasing 25%.
- The top 5 retailers by promotional pressure were Real, E.Leclerc, Kaufland, and Kaufland.
- On average, promotions in 2012 included more weighted units (products promoted together) per page compared to 2011.
- Promotional pressure increased 4.05% overall, though some retailers saw decreases in pressure from reducing page counts.
- Over 50% of promotions included consumer advantages like BOGOF
Promo review top 20 food retailers ukraine - s1 2012HIPERCOM
The document provides a summary of promotional KPIs for food retailers in Ukraine in the first quarter of 2012 compared to 2011. Key findings include:
- Promotional leaflets and operations increased 38% nationally and 35% regionally from 2011 to 2012. Metro had the highest number of national promotional operations.
- Promotional pressure across all retailers grew 8.7% in 2012, with cash & carry showing the largest decrease and hypermarkets the smallest decrease.
- Two in three promotions included consumer advantages like discounts or loyalty programs, a 7.7% increase from 2011.
- The document presents additional data on weighted units, average prices, promotional share by retailer and category, and an indicator of promotional
The document analyzes promotional activities of food retailers in Q1 2012 compared to 2011. Some key findings:
- Retailers increased regional promotions over national ones and decreased average pages per promotion operation.
- Unbranded products lost share to private labels. National brands saw mixed changes in promoted share across retailers.
- Hypermarkets were the only format to see increased promotional pressure year-over-year in terms of weighted units.
- Selgros and Metro maintained the top two shares of voice, while Carrefour, Cora and Real competed for third.
- Supermarkets significantly increased promoted products with consumer benefits while hard discounts decreased them.
Promo review Romania Jan - Sept 2012 vs 2011HIPERCOM
This document analyzes promotional activities of food retailers in Romania from January to September 2012 compared to 2011. Some key findings include:
- Retailers increased regional promotional operations and decreased national ones. They also increased the number of leaflets and promotions.
- The share of unbranded products in promotions decreased while private label shares increased, showing a strategy to reduce promotions without brand budgets.
- Most retailers increased their national brand SNUs (stock keeping units) in promotions while decreasing unbranded SNUs, indicating a focus on branded goods. Private label SNUs remained steady or increased slightly.
The document analyzes promotional strategies of food retailers in Romania in 2013 compared to 2012. It finds that:
- Real switched from weekly to bi-monthly catalogs, decreasing promotions but increasing items per page.
- Profi switched from 14-day to 6-day catalogs, increasing promotions but decreasing pages and increasing items per page.
- Mega Image had a more aggressive strategy, increasing promotions and items per page.
- Kaufland increased catalogs, changing format to include more pages and fewer items per page.
Overall, retailers focused on increasing private label promotions while decreasing unbranded items, showing a strategy of reducing promotions without budgets in favor of their own brands.
The document is a quarterly trend report from ScanLife analyzing mobile barcode scanning data. Some key findings are:
- ScanLife processed over 5 million unique users in Q1 2012, nearly double from a year ago. Total scans were over 13 million, a 157% increase year-over-year.
- Quick-serve restaurants entered the top 5 industries using barcodes for the first time. Video and app downloads were the most popular content.
- Two-dimensional barcodes like QR codes now make up 76% of all codes scanned, driven by increased use in marketing.
- The top 5 countries scanning remained consistent from last quarter, with Portugal a new addition, showing mobile barcodes'
This document provides vocabulary definitions and analysis of promotional data for back-to-school categories in non-food and food/drinks retailers in Romania from July-September 2014 versus the same period in 2013. In non-food, Kaufland and Lidl had the highest promotional pressure while "Desk accessories" saw the largest increase. In food/drinks, private label had the largest share of voice while confectionery/sweets saw a small decline. The document analyzes categories, retailers, and producers in terms of promotional pressure, share of voice, and other key performance indicators.
The Volkswagen Group aims to be the world's most successful and fascinating automaker by 2018 through its Strategy 2018 plan. This strategy focuses on sustainability, making Volkswagen a leader in green mobility through electric vehicles and efficient combustion engines. Recent innovations like the XL1 plug-in hybrid concept car show Volkswagen's commitment to developing ultra-efficient vehicles. The modular MQB platform will help Volkswagen meet fuel economy and emissions targets across multiple brands worldwide. Overall, Strategy 2018 balances economic, environmental, and social goals to ensure the company's long-term viability while delivering attractive vehicles globally.
Sustainable Brand Perception vs. Performance: Reducing the GapSustainable Brands
This document summarizes a presentation on sustainable brand perception versus performance. It discusses research from several organizations that measures corporate sustainability performance metrics and compares them to consumer perceptions of brands' sustainability efforts. The goal is to identify any gaps between how sustainably companies operate and how sustainability leaders they are perceived to be. Understanding these gaps can help companies improve their sustainability communications and initiatives to better align perceptions with their actual performance.
This document analyzes the relationship between internationalization and business performance among small and medium enterprises (SMEs). It conducted a survey of 410 SMEs across 12 countries. The document finds that international SMEs tend to have higher growth rates than domestic-only SMEs. Specifically, internationally-engaged SMEs in developed countries had over 10% average annual growth, while those in emerging markets had over 20% growth. The document also examines differences between "efficiency-driven" and "innovation-driven" SMEs. Overall, the research aims to understand what competitive advantages allow SMEs to internationalize and how that impacts their performance.
The document compares promotional strategies and operations of major food retailers in Romania between Q1 2013 and Q1 2012. It finds that most retailers decreased the number of promotional operations in 2013 compared to 2012, especially for weekly catalogues. However, some retailers increased special leaflets, validity periods, and pages per promotion. It also notes a shift toward more private label promotions and fewer unbranded promotions in 2013. Overall, the analysis shows changes in the promotional strategies and market shares of different retailers between the two periods.
003 art of sales - being an effective sales managerStephen Remedios
This document provides an overview of how to be an effective area sales and channel manager (ASCM). It discusses both the obvious and not so obvious aspects of the job, including delivering sales growth, managing a sales area, and traveling. It also covers learning the ropes through understanding data, people, and processes. The document outlines the growth curve an ASCM experiences from efficiency to motivation to infrastructure to strategy. It discusses key moments in an ASCM's career like the first JC meeting and firing. It provides tips for planning and delivering effective JC meetings. The document shares quotes on leadership and outlines some of the author's experiences and ideas from their time as an ASCM.
Dmma august briefing g cohen presentationSu Little
The document discusses media disruption and trends in digital advertising and audiences. It notes that while mainstream media is experiencing turbulence, media disruption is not new and has been occurring for over 500 years. The key differences now are the speed and scale of disruption. The document also summarizes advertising spending trends in South Africa, including a rise in active advertisers and spending dominated by a few large brands. It notes audience growth, the increasing importance of mobile, and issues for the future like paywalls and their impact.
The document summarizes beer promotion data from April-September 2014 versus the same period in 2013 in Romania. It finds that retailers increased promotional space for beer the most, with Carrefour Market significantly boosting promoted beer quantity. Beer producer Ursus greatly increased both its promotional activity and share of voice within Carrefour Market. On average, private label beer had the highest virtual price savings and share of voice compared to branded beers.
1) The document discusses factors influencing environmental concern and green trends in business, including global warming, recycling, and eco-friendly products.
2) It analyzes the market for a bottled water company considering environmental values, including market size, competitors, and strategies around positioning, pricing, and promotion.
3) Recommendations are provided around developing a green brand identity and marketing strategy focused on sustainability and social responsibility messages.
Prof. Gino Van Ossel: Simplicity or the shopper in control?Vlerick_Alumni
This document summarizes trends in food retailing presented by Prof. Gino Van Ossel on September 20, 2011. It discusses decreasing brand loyalty and increasing price sensitivity among shoppers. It also examines retail trends such as managing price perception through promotions, reducing costs, rethinking product ranges through private label growth and offering fewer SKUs, and dedicating more space to non-food products and services. The conclusion states that the future will be challenging in the short to medium term due to economic conditions, and retailers must search for growth, margins, and differentiation through price management, cost reduction, and differentiation strategies.
Paid, owned, and earned media are blurring boundaries as everything becomes media. A 2012 study by Havas Media found that paid media still accounts for most perceived brand exposure at 59% but earned media is growing in importance at 22%. The document discusses case studies of how Ikea, Red Bull, and Abercrombie & Fitch leverage all three types of media together. It also covers how consumer journeys have evolved from a linear funnel to a continuous cycle and the importance of optimizing for the "zero moment of truth" when consumers research online before purchases.
Hipercom top 5x5_trend_hungary_2020.januaryHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott termékcsoportokban az adott hónapban melyik márka szerepelt a legtöbbször az akciós újságokban.
Hipercom top 5x5_hungary_2020.january_vilagos_sorHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Promo review 1st semester 2012 vs 2011 RomaniaHIPERCOM
The document provides a summary of promotional activities of food retailers in Romania in the first half of 2012 compared to 2011. It finds that while the number of national promotional operations decreased, regional promotions increased. It also finds that retailers are shifting away from promoting unbranded products and toward private label brands. While hypermarkets increased their promotional pressure, other formats like supermarkets and hard discounts decreased pressure. The top two retailers by share of promotional voice remained Selgros and Metro, while Cora and Carrefour vied for third place.
The document provides a summary of promotional operations and strategies of food retailers in Poland from January to June 2012 compared to the same period in 2011. Some key findings include:
- The total number of promotional operations grew 19% from 2011 to 2012, with regional promotions increasing 25%.
- The top 5 retailers by promotional pressure were Real, E.Leclerc, Kaufland, and Kaufland.
- On average, promotions in 2012 included more weighted units (products promoted together) per page compared to 2011.
- Promotional pressure increased 4.05% overall, though some retailers saw decreases in pressure from reducing page counts.
- Over 50% of promotions included consumer advantages like BOGOF
Promo review top 20 food retailers ukraine - s1 2012HIPERCOM
The document provides a summary of promotional KPIs for food retailers in Ukraine in the first quarter of 2012 compared to 2011. Key findings include:
- Promotional leaflets and operations increased 38% nationally and 35% regionally from 2011 to 2012. Metro had the highest number of national promotional operations.
- Promotional pressure across all retailers grew 8.7% in 2012, with cash & carry showing the largest decrease and hypermarkets the smallest decrease.
- Two in three promotions included consumer advantages like discounts or loyalty programs, a 7.7% increase from 2011.
- The document presents additional data on weighted units, average prices, promotional share by retailer and category, and an indicator of promotional
The document analyzes promotional activities of food retailers in Q1 2012 compared to 2011. Some key findings:
- Retailers increased regional promotions over national ones and decreased average pages per promotion operation.
- Unbranded products lost share to private labels. National brands saw mixed changes in promoted share across retailers.
- Hypermarkets were the only format to see increased promotional pressure year-over-year in terms of weighted units.
- Selgros and Metro maintained the top two shares of voice, while Carrefour, Cora and Real competed for third.
- Supermarkets significantly increased promoted products with consumer benefits while hard discounts decreased them.
Promo review Romania Jan - Sept 2012 vs 2011HIPERCOM
This document analyzes promotional activities of food retailers in Romania from January to September 2012 compared to 2011. Some key findings include:
- Retailers increased regional promotional operations and decreased national ones. They also increased the number of leaflets and promotions.
- The share of unbranded products in promotions decreased while private label shares increased, showing a strategy to reduce promotions without brand budgets.
- Most retailers increased their national brand SNUs (stock keeping units) in promotions while decreasing unbranded SNUs, indicating a focus on branded goods. Private label SNUs remained steady or increased slightly.
The document analyzes promotional strategies of food retailers in Romania in 2013 compared to 2012. It finds that:
- Real switched from weekly to bi-monthly catalogs, decreasing promotions but increasing items per page.
- Profi switched from 14-day to 6-day catalogs, increasing promotions but decreasing pages and increasing items per page.
- Mega Image had a more aggressive strategy, increasing promotions and items per page.
- Kaufland increased catalogs, changing format to include more pages and fewer items per page.
Overall, retailers focused on increasing private label promotions while decreasing unbranded items, showing a strategy of reducing promotions without budgets in favor of their own brands.
The document is a quarterly trend report from ScanLife analyzing mobile barcode scanning data. Some key findings are:
- ScanLife processed over 5 million unique users in Q1 2012, nearly double from a year ago. Total scans were over 13 million, a 157% increase year-over-year.
- Quick-serve restaurants entered the top 5 industries using barcodes for the first time. Video and app downloads were the most popular content.
- Two-dimensional barcodes like QR codes now make up 76% of all codes scanned, driven by increased use in marketing.
- The top 5 countries scanning remained consistent from last quarter, with Portugal a new addition, showing mobile barcodes'
This document provides vocabulary definitions and analysis of promotional data for back-to-school categories in non-food and food/drinks retailers in Romania from July-September 2014 versus the same period in 2013. In non-food, Kaufland and Lidl had the highest promotional pressure while "Desk accessories" saw the largest increase. In food/drinks, private label had the largest share of voice while confectionery/sweets saw a small decline. The document analyzes categories, retailers, and producers in terms of promotional pressure, share of voice, and other key performance indicators.
The Volkswagen Group aims to be the world's most successful and fascinating automaker by 2018 through its Strategy 2018 plan. This strategy focuses on sustainability, making Volkswagen a leader in green mobility through electric vehicles and efficient combustion engines. Recent innovations like the XL1 plug-in hybrid concept car show Volkswagen's commitment to developing ultra-efficient vehicles. The modular MQB platform will help Volkswagen meet fuel economy and emissions targets across multiple brands worldwide. Overall, Strategy 2018 balances economic, environmental, and social goals to ensure the company's long-term viability while delivering attractive vehicles globally.
Sustainable Brand Perception vs. Performance: Reducing the GapSustainable Brands
This document summarizes a presentation on sustainable brand perception versus performance. It discusses research from several organizations that measures corporate sustainability performance metrics and compares them to consumer perceptions of brands' sustainability efforts. The goal is to identify any gaps between how sustainably companies operate and how sustainability leaders they are perceived to be. Understanding these gaps can help companies improve their sustainability communications and initiatives to better align perceptions with their actual performance.
This document analyzes the relationship between internationalization and business performance among small and medium enterprises (SMEs). It conducted a survey of 410 SMEs across 12 countries. The document finds that international SMEs tend to have higher growth rates than domestic-only SMEs. Specifically, internationally-engaged SMEs in developed countries had over 10% average annual growth, while those in emerging markets had over 20% growth. The document also examines differences between "efficiency-driven" and "innovation-driven" SMEs. Overall, the research aims to understand what competitive advantages allow SMEs to internationalize and how that impacts their performance.
The document compares promotional strategies and operations of major food retailers in Romania between Q1 2013 and Q1 2012. It finds that most retailers decreased the number of promotional operations in 2013 compared to 2012, especially for weekly catalogues. However, some retailers increased special leaflets, validity periods, and pages per promotion. It also notes a shift toward more private label promotions and fewer unbranded promotions in 2013. Overall, the analysis shows changes in the promotional strategies and market shares of different retailers between the two periods.
003 art of sales - being an effective sales managerStephen Remedios
This document provides an overview of how to be an effective area sales and channel manager (ASCM). It discusses both the obvious and not so obvious aspects of the job, including delivering sales growth, managing a sales area, and traveling. It also covers learning the ropes through understanding data, people, and processes. The document outlines the growth curve an ASCM experiences from efficiency to motivation to infrastructure to strategy. It discusses key moments in an ASCM's career like the first JC meeting and firing. It provides tips for planning and delivering effective JC meetings. The document shares quotes on leadership and outlines some of the author's experiences and ideas from their time as an ASCM.
Dmma august briefing g cohen presentationSu Little
The document discusses media disruption and trends in digital advertising and audiences. It notes that while mainstream media is experiencing turbulence, media disruption is not new and has been occurring for over 500 years. The key differences now are the speed and scale of disruption. The document also summarizes advertising spending trends in South Africa, including a rise in active advertisers and spending dominated by a few large brands. It notes audience growth, the increasing importance of mobile, and issues for the future like paywalls and their impact.
The document summarizes beer promotion data from April-September 2014 versus the same period in 2013 in Romania. It finds that retailers increased promotional space for beer the most, with Carrefour Market significantly boosting promoted beer quantity. Beer producer Ursus greatly increased both its promotional activity and share of voice within Carrefour Market. On average, private label beer had the highest virtual price savings and share of voice compared to branded beers.
1) The document discusses factors influencing environmental concern and green trends in business, including global warming, recycling, and eco-friendly products.
2) It analyzes the market for a bottled water company considering environmental values, including market size, competitors, and strategies around positioning, pricing, and promotion.
3) Recommendations are provided around developing a green brand identity and marketing strategy focused on sustainability and social responsibility messages.
Prof. Gino Van Ossel: Simplicity or the shopper in control?Vlerick_Alumni
This document summarizes trends in food retailing presented by Prof. Gino Van Ossel on September 20, 2011. It discusses decreasing brand loyalty and increasing price sensitivity among shoppers. It also examines retail trends such as managing price perception through promotions, reducing costs, rethinking product ranges through private label growth and offering fewer SKUs, and dedicating more space to non-food products and services. The conclusion states that the future will be challenging in the short to medium term due to economic conditions, and retailers must search for growth, margins, and differentiation through price management, cost reduction, and differentiation strategies.
Paid, owned, and earned media are blurring boundaries as everything becomes media. A 2012 study by Havas Media found that paid media still accounts for most perceived brand exposure at 59% but earned media is growing in importance at 22%. The document discusses case studies of how Ikea, Red Bull, and Abercrombie & Fitch leverage all three types of media together. It also covers how consumer journeys have evolved from a linear funnel to a continuous cycle and the importance of optimizing for the "zero moment of truth" when consumers research online before purchases.
Hipercom top 5x5_trend_hungary_2020.januaryHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott termékcsoportokban az adott hónapban melyik márka szerepelt a legtöbbször az akciós újságokban.
Hipercom top 5x5_hungary_2020.january_vilagos_sorHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_tusfurdoHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_tablas_csokiHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_szensavas_uditoHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_ragcsalnivaloHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_pralineHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_mososzerHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_joghurtHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_jegkremHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
Hipercom top 5x5_hungary_2020.january_hutott_desszertHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka.
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a TOP termékcsoportokban mely kereskedők ajánlata volt a legolcsóbb az elmúlt hónapban. A TOP 10 termékcsoport összértéke adja a legjobb kosárajánlatot, mely alapján el tudjuk dönteni, hol érte meg elvégezni a nagy bevásárlást.
Hipercom top 5x5_hungary_2019.december_szensavas_uditoHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka szénsavas üdítő kategóriában.
Hipercom top 5x5_hungary_2019.december_vilagos_sorHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka világos sör kategóriában.
Hipercom top 5x5_hungary_2019.december_tusfurdoHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka tusfürdő kategóriában.
Hipercom top 5x5_hungary_2019.december_tablas_csokiHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka táblás csokoládé kategóriában.
Hipercom top 5x5_hungary_2019.december_ragcsalnivaloHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka rágcsálnivaló kategóriában.
Hipercom top 5x5_hungary_2019.december_pralineHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka praliné kategóriában.
Hipercom top 5x5_hungary_2019.december_mososzerHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka mosószer kategóriában.
Hipercom top 5x5_hungary_2019.december_joghurtHIPERCOM
A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a kiválasztott kategóriákban hogyan alakultak az akciók az adott hónapban, és melyik volt a TOP5 legtöbbet promóciózott márka joghurt kategóriában.
3. VOCABULARY
•Promo Pressure: index of promo visibility for a retailer, a category a brand or a format. This index can be
counted by quantity of leaflets or quantity of promotions inside the leaflets.
•Share of Voice: index of promo visibility for a retailer, a category a brand or a format in relative value
versus competitors. The Share of Voice index of Hipercom shows the promo activity of the Retailers in the
most exhaustive way, taking into consideration the quantity of promotional operations, SKU’s or SNU in
Promo, the commercial space (in m2) when the promotion was valid and the number of days of the
validity days of that specific promotion.
•Shopper Need Unit ( SNU): One or more SKU from the same family, being on the same promotion (many
flavors for juice, many colors for shampoo, many sizes for textile)
•Consumer advantages: All additional trade mechanisms supporting the promo price and mentioned
on the promo leaflet.
•Promo price: Price on the leaflet (should be different from the shelf price)
•Virtual Price: Promo price – (minus) all consumers advantages
•Perimeter of analysis: CC, Hyper, Super, HDD (Analysis for the Top 20 Retailers of this category)
5. LEAFLETS & PROMO PRESSURE
2011 2012 Evolution Pressure
NATIONALS OP 846 1032 7% 21%
REGIONAL/LOK OP 424 370 -7% -13%
We see that the retailers prefer to invest
In National PO in 2012
* Quantity of leaflets 2012 vs 2011. All traffic leaflets = 100%.
*A Promo Operation is a set of leaflets issued by a store network. This set could consist of one leaflet till
25 or more regional variations
6. LEAFLETS & PROMO PRESSURE
2011 2012 Evolution Pressure
NATIONALS OP 846 1032 7% 21%
REGIONAL/LOK OP 424 370 -7% -13%
( National PO) 2012(evol) ( National PO) 2012(evol)
7.5 1.7
-4.5 1.2
2.1 0.6
-0.4 -7.2
1.2 -2.1
* Quantity of leaflets 2012 vs 2011. All traffic leaflets = 100%.
*A Promo Operation is a set of leaflets issued by a store network. This set could consist of one leaflet till
25 or more regional variations
7. TOP TRAFFIC LEAFLETS (by SNU)
Number of SNU 440 409 304 294 291
Stores 4 9 10 3 1
Days
27 28 13 32 15
Benchmark vs
Leader 100% 93% 69% 67% 66%
8. Number OF PROMO OPERATIONS 2012
traffic flyers 1-4 page We see that half retailers
decreased no of leaflets
UNIVEREXPORT 22 110
TEMPO 49 32
SUPERVERO 17 44
RODA 33 130
METRO 141 129
MERCATOR 26 96
MAXI 29 66
INTEREX 30 46
IDEA 34 113
DIS 63 74
9. EVOLUTION OF PROMO OPERATIONS(Traffic leaflets)
DIS 20
IDEA -11
INTEREX -5
MAXI 4
MERCATOR 0
METRO -12
RODA 6
SUPERVERO 0
We see that third of the
TEMPO 2 retailers decreased no of
leaflets
UNIVEREXPORT 5
10. EVOLUTION OF PROMO OPERATIONS (special
leaflets)
DIS 39
IDEA 34
INTEREX -5
MAXI -18
MERCATOR 37
METRO 74
RODA -3
Special leaflets became
SUPERVERO 21 more atractive for some
retailers
TEMPO -2
UNIVEREXPORT -34 SPECIAL LEAFLETS = flyers (1 – 4 pages)
+ thematic catalogues
11. AVERAGE NUMBER OF PAGES/PROMO OP (traffic leaflets)
2011 2012
The number of pages per PO are
DIS 12.65 mostly the same as in 2011 ,with
13.02
slightly changes.
IDEA 11.02 Significant changes are only at
11.18
Maxi,Roda and Tempo..
INTEREX 7.54
7.40
MAXI 13.40
11.52
MERCATOR 18.62
18.62
METRO 20.92
21.09
RODA 11.11
8.00
SUPERVERO 22.82
23.06
TEMPO 16.34
14.24
UNIVEREXPORT 16.47
16.00
12. Average SNU/page (traffic leaflets)
DIS 12
IDEA 14
INTEREX 20
MAXI 13
MERCATOR 10
METRO 9
RODA 17
SUPERVERO 14
The most readable is
TEMPO 15
Metro and Univerexport
UNIVEREXPORT 9
13. Average SNU/page (special leaflets)
DIS 11
IDEA 13
INTEREX 16
MAXI 11
MERCATOR 9
METRO 22
RODA 9
SUPERVERO 9
TEMPO 14
UNIVEREXPORT 30
15. SNU TYPOLOGY (Brands, Private Labels, Unbranded ) Traffic
Leaflets
Unbranded Private Label
13% 12%
Evol. Y12 vs Y11 in Pts
Private Label Brands Unbranded
Private Label 0.5
Brands 1.7
Unbranded -2.2
Brands
75%
We can observe that the Unbranded are
loosing share in favor of Private Labels and
Brands. This shows that the strategy of the
retailers is to reduce the space for the
promotions without budget.
* SNU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)
16. SNU TYPOLOGY (National Brands) Traffic Leaflets
Number Evolution
2012 National Brands Private Label Unbranded
SNU/OP vs
2011
DIS 162 -7 83.00% 0.7
IDEA 154 12 60.40% 4.2
INTEREX 150 9 77.50% 2.2
MAXI 145 -32 75.00% 4.7
MERCATOR 194 -10 85.80% 3
METRO 183 -4 68.30% -0.1
RODA 136 -54 82.20% 3.8
SUPERVERO 312 31 82.40% -1.7
TEMPO 207 -10 75.10% -0.1
UNIVEREXPORT 146 -7 88.80% 2.3
21. PROMO PRESSURE GROWTH* (SNU)
Growth v/s Y-1
PROMO
FOOD +4.6 % +1.6 %
PRESSURE
NON - FOOD -1.4 %
HIPERMARKET The Promo Pressure has a positive trend in the 2012 v/s Y-1. We have
-0.7%
seen previously that the number of Promo Operation was growing.
SUPERMARKET
Taking a look at how retailers behaved in 2012, we see that only
+21.2%
Hypermarkets have a negative trend.
CASH&CARRY 6.2%
MARKET +18.5%
*The Promo Pressure growth is calculated in SNU . A growth < 0 means a mix of less
SNU promoted
22. PROMO PRESSURE GROWTH* (SNU) vs AVERAGE NUMBER OF PAGES/PROMO OP
2011 2012
DIS YU 42.40% DIS 12.65
13.02
IDEA -10.70% The detailed promo pressure growth by IDEA 11.02
player shows the correlation between 11.18
number of pages downsize and promo
7.54
INTEREX -8.40% pressure reduction. INTEREX
7.40
MAXI 13.40
MAXI -12.50%
11.52
MERCATOR 18.62
MERCATOR -2.80% 18.62
METRO 20.92
METRO 6.20% 21.09
RODA 11.11
RODA -20.10% 8.00
SUPERVERO 22.82
SUPERVERO 12.30% 23.06
TEMPO 16.34
TEMPO -9.50% 14.24
UNIVEREXPORT 16.47
UNIVEREXPORT 10.40% 16.00
*The Promo Pressure growth is calculated in SNU . A growth < 0 means a mix of less
SNU promoted
23. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene 25.90%
DOMACINSTVO 34.90%
TEHNIKA 2.70%
TEXTILE/NAMEŠTAJ 1.70%
URADI SAM -5.20%
MEŠOVITA ROBA 22.80%
PAKOVANI SVEŽI PRODUKTI -2.00%
PROIZVODI ZA ŽIVOTINJE 100.00%
SVEŽA -4.30%
24. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene 5.20%
DOMACINSTVO 5.00%
TEHNIKA 4.60%
TEXTILE/NAMEŠTAJ -21.60%
URADI SAM 0.10%
MEŠOVITA ROBA -12.40%
PAKOVANI SVEŽI PRODUKTI 0.80%
PROIZVODI ZA ŽIVOTINJE 0%
SVEŽA -9.00%
25. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene -16.60%
DOMACINSTVO -7.30%
TEHNIKA -15.00%
TEXTILE/NAMEŠTAJ
-42.10%
URADI SAM -20.70%
MEŠOVITA ROBA -20.40%
PAKOVANI SVEŽI PRODUKTI -16.10%
PROIZVODI ZA ŽIVOTINJE 0%
SVEŽA -27.10%
26. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene 10.00%
DOMACINSTVO 9.40%
TEHNIKA -16.90%
TEXTILE/NAMEŠTAJ -52.30%
URADI SAM 9.10%
MEŠOVITA ROBA 19.20%
PAKOVANI SVEŽI PRODUKTI 50.90%
PROIZVODI ZA ŽIVOTINJE -79.30%
SVEŽA 25.00%
27. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene 8.40%
DOMACINSTVO 0.20%
TEHNIKA -33.20%
TEXTILE/NAMEŠTAJ -9.40%
URADI SAM -22.10%
MEŠOVITA ROBA -3.40%
PAKOVANI SVEŽI PRODUKTI 8.30%
PROIZVODI ZA ŽIVOTINJE 133.30%
SVEŽA -5.30%
28. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene -23.10%
DOMACINSTVO -8.10%
TEHNIKA -47.90%
TEXTILE/NAMEŠTAJ -16.20%
URADI SAM -6.90%
MEŠOVITA ROBA -8.90%
PAKOVANI SVEŽI PRODUKTI 2.90%
PROIZVODI ZA ŽIVOTINJE -85.70%
SVEŽA -1.80%
29. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene 6.40%
DOMACINSTVO 2.30%
TEHNIKA 2.90%
TEXTILE/NAMEŠTAJ 34.00%
URADI SAM 94.20%
MEŠOVITA ROBA 8.20%
PAKOVANI SVEŽI PRODUKTI 15.80%
PROIZVODI ZA ŽIVOTINJE 37.50%
SVEŽA -4.10%
30. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene 66.90%
DOMACINSTVO 64.50%
TEHNIKA -1.20%
TEXTILE/NAMEŠTAJ 69.20%
URADI SAM 49.90%
MEŠOVITA ROBA 37.10%
PAKOVANI SVEŽI PRODUKTI 78.10%
PROIZVODI ZA ŽIVOTINJE 0%
SVEŽA 30.00%
31. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene -2.40%
DOMACINSTVO -0.70%
TEHNIKA -40.20%
TEXTILE/NAMEŠTAJ -2.90%
URADI SAM -20.80%
MEŠOVITA ROBA 0.70%
PAKOVANI SVEŽI PRODUKTI 2.80%
PROIZVODI ZA ŽIVOTINJE 37.50%
SVEŽA -29.70%
32. PROMO PRESSURE GROWTH* (SNU)
Cosmetics/Hygiene 12.10%
DOMACINSTVO 0%
TEHNIKA -73.70%
TEXTILE/NAMEŠTAJ 45.80%
URADI SAM -47.90%
MEŠOVITA ROBA -5.80%
PAKOVANI SVEŽI PRODUKTI -19.10%
PROIZVODI ZA ŽIVOTINJE 56.30%
SVEŽA -21.30%
33. SHARE OF VOICE (SNU) Traffic Leaflets
METRO 14.60%
DIS 4.90%
TEMPO 4.40%
IDEA 3.50%
UNIVEREXPORT 3.30%
MERCATOR 3.00%
The most important player is Metro.
RODA 2.80%
INTEREX 2.70%
SUPERVERO 2.50%
MAXI 2.20%
Retailers outside selection 56.10%
100% = Total Retailers 2012
*where Others represents the retailers outside selection.
35. PROMO MECHANISMS(SNU)
Products with consumer benefits by retailer format
Number of SNU Promocije sa potrošackim prednostima Y 2011 Number of SNU Promocije sa potrošackim prednostima Y 2012
90.44%
86.33% 86.01%
68.56%
36.52%
33.56%
12.03%
8.00%
Cash&Carry Hipermarket Market Supermarket
Regarding the consumer benefits an important increasing was in SUPERMARKETS with 17.45 pts in 2012 vs 2011.
36. PROMO MECHANISMS(SNU)
Products with consumer benefits
Y 2012 Growth vs Y-1 Virtual promo 1.43
+19.9% +4.07 pt
Temporary price reduction 44.67
Instore event 0.43
What kind of Promo Mechanisms
Retailers are using, and their evolution
Vs last year Consumer pack 4.15
37. PROMO MECHANISMS(SNU)
Products with consumer benefits
63.33
Cosmetics/Hygiene
2.31
Y 2012 Growth vs Y-1 64.02
DOMACINSTVO
3.25
+19.9% +4.07 pt TEHNIKA
51.60
0.62
42.22
TEXTILE/NAMEŠTAJ
5.38
47.50
URADI SAM
4.8
54.32
MEŠOVITA ROBA
2.28
From total articles promoted we see that PAKOVANI SVEŽI PRODUKTI
52.78
3.63
in all catgories the number of promo
Mechanism growth. The biggest growth is PROIZVODI ZA ŽIVOTINJE
51.55
In category Fresh(Sveža) 1.55
46.07
SVEŽA
6.83
Y2012 % Ev vs Y-1 pt
39. COMPLEXITY INDICATOR
No of All SNU with PM Ev vs Y-1 pt
SUPERVERO 93.09%
11.49
INTEREX 92.03%
0.23
MERCATOR 89.71%
-4.3
RODA 87.06%
0.79
TEMPO 86.88%
-8.5
DIS YU 82.05%
44.51
MAXI 74.29%
-17.51
IDEA 58.2%
15.44
We can easily see that SUPERVERO
METRO 12.03% is using at least 1 Consumer
4.03
Advantage on 93,09 % of the
8.26% promoted articles, while
UNIVEREXPORT
-2.29 UNIVEREXPORT is using Consumer
Advantages only on 8,26 % of the
promoted articles.
41. Pressure
Offer
FOOD
43%
FOOD Market +1.4% (0 pt)
Non Food
Non FOOD - 1.7% 57%
(0 pt)
Quantity of SNU Quantity of PO
Consumer Quantity of SNU
Brands Share advantages
Private Label National Brands Unbranded Kupon 0,04%
Private Vauceri i nalepnice 0,09%
2.2
13% Label Standardni popust /ušteda 3,03%
19%
3 za 2 0,03%
National
-0.1 Buy 1 Get 1 0,04%
Brands
Ostalo virtuelni lot 0,09%
Popust+virtualni lot 4,01%
Unbranded -2.1 x cena 0,63%
Besplatno 4,04%
68%
Poklon i premija 0,21%
Quantity of SNU Šok cena i specijalna napomena 0,00%
42. Pressure Offer
Food
FOOD Market -9,20% 44%(+2 pt)
Non Food
Non FOOD +1,10% 56%(-2 pt)
Quantity of SNU
Quantity of PO
Consumer
Brands Share
Brands Share advantages
Private Label National Brands Unbranded
Kupon 0,89%
2% Private Label -1.8 Vauceri i nalepnice 0,14%
Popust sa karticom 2,04%
12% Standardni popust /ušteda 12,77%
National
3 x cena 73,00%
Brands
Besplatno 4,20%
Unbranded -1.2 Nagradna igra 0,02%
86% Poklon i premija 0,57%
Quantity of SNU Quantity of SNU
43. Pressure Offer
Food
FOOD Market - 21,1% 46% Non Food
(+2pt) 54%(-2pt)
Non FOOD - 19,0%
Quantity of SNU Quantity of PO
Consumer
Brands Share advantages
Private Label National Brands Unbranded
Kupon 1,05%
4%
Private Label -1.1 Vauceri i nalepnice 0,11%
14% Popust sa karticom 2,73%
Standardni popust /ušteda 4,68%
National Popust+virtualni lot 0,04%
Brands 3.8
x cena 77,50%
Besplatno 6,27%
Nagradna igra 0,02%
Unbranded -2.7
Poklon i premija 0,36%
82%
Quantity of SNU Quantity of SNU
44. Pressure Offer
FOOD Market - 13,40%
Food
51%(-4 pt) Non Food
Non FOOD - 11,30% 49%(+4 pt)
Quantity of SNU Quantity of PO
Consumer
Brands Share advantages
Private Label National Brands Unbranded
9% Private Label 1.1
16% Kupon 4,63%
Standardni popust /ušteda 55,57%
Popust+virtualni lot 0,70%
National x cena 10,08%
4.7
Brands Besplatno 4,68%
Nagradna igra 0,05%
Poklon i premija 2,44%
Unbranded-5.8
75% Quantity of SNU
Quantity of SNU
45. Offer
Pressure
FOOD Market -0,40% Food Non Food
44% (+2 pt) 56%(-2 pt)
Non FOOD - 15,20%
Quantity of SNU Quantity of PO
Consumer
Brands Share
Brands Share advantages
Private Label National Brands Unbranded
Kupon 1,10%
Private
16% 9% 3 Standardni popust /ušteda 58,56%
Label
3 za 2 0,01%
Popust+virtualni lot 1,33%
National x cena 25,15%
-0.1
Brands Besplatno 4,77%
Nagradna igra 0,06%
Poklon i premija 0,14%
Unbranded -3
75% Quantity of SNU Quantity of SNU
46. Offer
Pressure
Pressure
FOOD Market - 5,30% Food
50%(+3 pt)
Non FOOD - 17,30% Non Food
50% (- 3 pt)
Quantity of PO
Quantity of SNU
Consumer
Quantity of SNU
Brands Share
Brands Share advantages
Kupon 0,02%
Private Label National Brands Unbranded
Vauceri i nalepnice 0,17%
Private
-5 Popust sa karticom 0,02%
Label
14% Standardni popust /ušteda 44,67%
25% 3 za 2 0,02%
National
4.2 Buy 1 Get 1 0,02%
Brands
Popust+virtualni lot 1,41%
x cena 10,20%
Unbranded 0.8 Besplatno 3,59%
Nagradna igra 0,08%
61% Poklon i premija 0,20%
Quantity of SNU Happy hours 0,02%
47. Offer
Pressure
FOOD Market 41,30%
Food
Non Food
49%(+1 pt)
Non FOOD 43,80% 51%-1 pt)
Quantity of SNU
Quantity of PO
Consumer
Brands Share
Brands Share advantages
Private Label National Brands Unbranded
9% 8% Private
1.1 Standardni popust /ušteda 0,64%
Label
3 za 2 0,02%
National x cena 78,60%
0.7 Besplatno 6,62%
Brands
Nagradna igra 0,01%
Unbranded
Poklon i premija 0,09%
-1.8
Staro za 0,01%
83%
Quantity of SNU Quantity of SNU
48. Offer
Pressure
FOOD Market +7,70%
Food
Non Food
50% (-1 pt)
Non FOOD 50% (+1 pt)
+ 17,70%
Quantity of SNU Quantity of PO
Consumer
Brands Share
Brands Share advantages
Private Label National Brands Unbranded
6% 5% Vauceri i nalepnice 0,03%
Private
Label
-0.9 Standardni popust /ušteda 0,18%
Popust+virtualni lot 0,13%
x cena 1,21%
National
Brands
2.3 Besplatno 6,70%
Poklon i premija 0,06%
Staro za novo 0,02%
Unbranded -1.4
89%
Quantity of SNU Quantity of SNU
49. Offer
Pressure
FOOD Market - 5,90%
Food Non Food
50% 50%
Non FOOD - 12,10%
Quantity of SNU Quantity of PO
Consumer
Brands Share
Brands Share advantages
Private Label National Brands Unbranded
4% Standardni popust /ušteda 88,26%
18% Private
Label
-2 Popust+virtualni lot 0,14%
x cena 2,36%
Besplatno 4,95%
National
Brands
2.2 Nagradna igra 0,06%
Poklon i premija 0,35%
78% Unbranded -0.2
Quantity of SNU Quantity of SNU
50. Offer
Pressure
FOOD Market 25,40%
Food
Non Food
55% (+1 pt )
45% (-1 pt)
Non FOOD -0,40%
Quantity of PO
Quantity of SNU
Consumer Quantity of SNU
Brands Share
Brands Share advantages
Private Label National Brands Unbranded Kupon 1,46%
6% Private Vauceri i nalepnice 0,04%
11% 2 Popust sa karticom 0,06%
Label
Standardni popust /ušteda 0,23%
National 3 za 2 0,23%
-1.8
Brands Buy 1 Get 1 0,06%
Popust+virtualni lot 2,85%
Unbranded
x cena 79,71%
83% -0.2
Besplatno 8,41%
Nagradna igra 1,69%
Quantity of SNU Poklon i premija 5,12%
51. Thank you for your attention
I remain at your disposal for further information or a demo
Ernest Gergely
Country manager
ernest@hiper-com.com
+381 (0)69 36 46 330