Guess is an American clothing and accessories brand known for its denim jeans and sunglasses. It sells products through wholesale, direct-to-consumer, licensing, and e-commerce channels globally. On Instagram, Guess has over 8 million followers. It analyzes strengths like its strong brand portfolio and automation, as well as weaknesses in organizational structure and financial planning. Competitors include other fashion brands. Ajmal is an Indian perfume brand established in 1951 known for over 300 fragrances. It has a large retail presence in GCC countries and sells online and through over 240 stores. On Instagram, Ajmal has over 36,000 followers. It analyzes strengths in its product mix and franchise brands, as well as weaknesses in advertising and

1. DIGITAL MARKETING
GROUP PROJECT

2. Introduction

3. Guess (sunglasses)
 Guess is a sunglasses Guess (styled
as GUESS or Guess?) is an
American clothing brand and retailer, producing
clothing for men and women. Guess licenses its
brand on other fashion accessories, such
as watches, jewelry, perfumes, bags and shoes.

4. It’s a verified account it has blue tick on instagram
It is The company sells its products through
wholesale, direct-to-consumer, licensing
distribution channels, and e-commerce portals. Its
operations are spread across the Americas,
Europe, the Middle East, and Asia-Pacific. Guess
is headquartered in Los Angeles, California, the
US.

5. Guess began in 1981, with Georges and
Maurice first, then Armand and Paul. Georges
designed the clothes, burnishing Guess'
signature style: stonewashed denim, lighter in
color, softer and more form-fitting than
competitors

6.  In less than fifteen years, the Guess label had
grown from 30 pairs of jeans to a diversified,
billion-dollar branded empire. In 1996, Guess
became a publicly traded company when it
made its initial public offering in July. At about
this same time, Guess continued with its
earlier expansion plans.

7. Guess brand instragram analysis
Followers - 8.1 million
Following – 2252
Other social media it is presented
Twitter , linkedin , youtube , facebook , tiktok

8. It’s a American brand
Price range – 3999 – 21000 and above

9. Guess brand current offers
Guess Coupons And Discount Codes For
September 2022
 There is no brand like Guess. One can hear this
name very often amongst crowd when asked for
suggestion to shop apparels or accessories. In the
thick of accessories they're popular for watches,
jewelry, perfumes, and shoes. This American
brand began in 1981 as a book of styles by
Georges Marciano. Prior to this it was known for
denim jeans. Now your favorite brand is easily
available for you at biggies of e-commerce sites
like Myntra, Amazon, Jabong, Flipkart, Shoppers
Stop etc. These big names are not only giving you
leverage to shop from home but also giving
appreciable discounts to make you feel delight.

10.  Guess Coupon Codes, Promotional Deals &
Discount Offers
 Here at CouponzGuru, we have segregated and
listed the latest, working and genuine Guess
Coupon Codes, Discount Deals and Promotional
offers from all top websites such as Myntra,
Amazon, Jabong, Flipkart, Shoppers Stop and
more. You can now check the latest and valid
coupon codes, deals and offers below and use
them to save money on online shopping of Guess
Products Online which will enhance your looks as
well.

11. Guess brand spot analysis
Strength
 Brand - Portfolio Guess has a very strong
brand portfolio. The business has invested a lot in
making its brand name and portfolio. This will not
help in the expansion of the brand but at the same
time, it will help the brand to expand across
categories with a ready market because of its
brand name.
 Automation – Guess has brought automation in
the manufacturing processes that have helped to
bring consistency in the quality of the product and
also the production can be managed on the basis
of supply and demand

12. Weakness
 Organization Structure – The current
structure of the organization is only good for
the business model that is being executed now
and will create issues when the business
model will be changed in future to expand in
different product categories and segment
 Financial Planning is Weak – The current
planning and the balance sheet status
suggests that the business is not able to use
the funds properly.

13. Opportunities
 Suppliers – Guess has a good lot of suppliers which
help to get better raw material at good prices and also
on the forward side of the value chain to distribute
the product to the end customers. But in the world
where economy conditions are not smooth, the
relations need to be better with suppliers so that they
can pass on the margins to the end customers to
maintain a balanced sale.
 Customer Support – Guess has a strong customer
base and it is due to the fact that they deliver a good
quality product but if there is any concern then they
should address it with the motive to deliver the best
possible solution so that customers are always happy.

14. Threads
 Rising cost of raw material – The prices of
raw material is increasing at a rapid pace and
hence it poses a challenge for the business to
keep their prices fixed which certainly deflects
the customer and affects the profitable .
 Competition – As the business operates in a
global context and the industry is highly
attractive for new entrants due to the
profitability it offers thus the industry faces high
competition which further takes away the
market share from the local players.

15. Guess brand Competitors

16. Guess advertisment stratergy
The new GUESS Fall/Winter 2022 advertising
campaign sees the brand off to explore the
history-steeped streets of Granada.
The FW22 campaign is immortalized through the
lens of fashion photographer Tatiana Gerusova,
under the guidance of GUESS?, Inc.‘s Chief
Creative Officer, Paul Marciano. The new
campaign features a sizzling lineup: German-
born, Polish fashion model Kim Dammer, Serbian
model Nina Kostić, Spanish model Lidia Santos,
Italian model Mario Ermito, and French model
Xavier Grey.

17.  The product strategy and mix in Guess
marketing strategy can be explained as
follows:
 Guess is a world leader in fashion apparel and
retail. Guess has an expansive collection of
various products, catering to the upscale,
youthful generation of customers. The key
feature of all the product is that the products
are of premium quality, fit to the detail and
uniquely styled, targeting the fashion-oriented
customers. For women and men,

18.  Guess has a wide collection of products in its
marketing mix product portfolio like
Jewelleries, watches for women and leather
bracelets for men, sportswear, sunglasses,
underwear etc. It also has range of fragrance,
belts and footwear like flats, sneakers, court
shoes, bags like leather bags, denim like
jeans, jeggings, skirts and shorts. There are
products in Kid section which has products in
three ranges.

19. To what extent guess is digitally
presented
Guess has been benefitting from growth in its
digital operations. The company has been on
track with its digital-first initiative and has been
investing in brand building through social media
platforms such as Facebook, Twitter, Instagram
and YouTube. The company has been focusing on
linking brick-and-mortar stores, e-commerce and
mobile sales to improve its online operations.
Guess? has also been improving e-commerce
operations by undertaking efforts such as better
data capturing, improved customer profiling,
personalized marketing and relationship
management.

20.  Guess?' digital business performed well in the
second quarter of fiscal 2022. The company’s
e-commerce business in North America and
Europe increased 11% year on year. It expects
to see continued improvement in its global e-
commerce business through fiscal 2022, as it
invests more in strategic marketing. The
company’s continued efforts to boost online
capabilities are expected to help enhance
customer base and enrich their experience,
which in turn is likely to drive sales.

21. Ajmal (Perfume )
M. Badruddin Ajmal (12 February 1950) is an
Indian businessman, politician, philanthropist
and Islamic theologian from the state of Assam
Jamiat Ulama –e - Hind . He is the state-
president of for Assam.

22.  Ajmal brand is verified on instagram
 It is located in delhi/ noida .
When was Ajmal brand established ?
 Memories SINCE 1951
 Ajmal stands strong as a corporate entity with a
vast portfolio of over 300 of the finest and most
captivating fragrances. We have established a
strong retail presence with over 240+ exclusive “
Crafting memories” retail outlets across the GCC
and the world.

23. Ajmal brand offline store
establisement
In a city that values tradition more than any
other, Ajmal perfumes, a homegrown brand in
the perfumery industry for 70 years, comes
one step closer to its patrons in Punjab with
the launch of its first stores in Ludhiana and
Jalandhar.

24. With the focus firming on expanding its footprint
nationally, both stores are an extension of the
brand's ethos that focuses on crafting
memories and are currently available at 3,000
points of sales across the country. The new
launch is a signal of intent by Ajmal Perfumes
as it sees Punjab as a critical market for its
expansion.

25. Ajmal Brand online store
establisment
Thursday, July 1, 2021 Ajmal Brand lauched it’s
first online store .
Price range – 199- 7999
It’s a indian brand , started in mumbai

26. Ajmal Perfume Instagram
Analysis
Followers – 36.3k
Following – 67
Other social media Ajmal brand is present
Twitter , Linkedin , Youtube , Facaebook , Tik
Tok, Pin Interest

27. Ajmal Brand digital Presence
Ajmal Perfumes digitally transform to drive the $
4.4 billion fragrances market .
Ajmal Perfumes, one of the Middle East’s largest
perfume manufacturers is driving the Middle
East’s US$ 4.4 billion fragrances market by
announcing today a digital transformation
partnership with SAP .

28. Ajmal Brand Competitors

29. Ajmal advertisement Stratergy
Ajmal’s company strategy has always centered on
the sales and distribution of prestige brands. Through
this strategy, the company mainly meets the demand
of affluent Middle East clientele. Ajmal’s target market
comprises mainly of young people. In fact, about 65%
of the company’s clientele are young people, below
the age of 25 years. Besides the strategy of floating
premium brands, Ajmal also embarked on a global
strategy of using online communication to spread its
brand outreach. So far, the company is modernizing
its brand to have a global appeal. The company only
recently opened new outlets in Malaysia (as a global
strategy to go beyond its GCC market and explore
new market opportunities.

30.  In the future, the company aims to cement its
dominance in the global market by
strengthening its market base in new and
emerging markets. Nonetheless, even as
Ajmal aims to expand its market outreach in
these markets, unfavorable industry dynamics,
and the hostilities of the company’s external
environment pose several opportunities and
challenges to the company’s strategy.

31. Ajmal’s strategy by focusing on its goal of increasing
its market presence and dominance in existing
and potential markets. Specifically, this paper
evaluates Ajmal’s strategy in the United Arab
Emirates (UAE) as a key market in the Middle
East. A further analysis that explains how industry
dynamics and the external environment influence
Ajmal’s strategy also forms an important part of
this report. Therefore, this paper evaluates the
company’s external environment (macro
environment) and industry dynamics (industry life
cycle, industry driving forces, porter’s five-force
analysis, and the industry profile and
attractiveness)

32. These analyses compare with the company
situation (financial analysis and SWOT
analysis) to show a bigger picture of Ajmal’s
operations. Comprehensively, these analyses
provide a backdrop of the recommendations
that this study provides to address Ajmal’s
strategic issues, situational profile, company
prospects, and strategic problems.

33. Ajmal Brand online Promoting
Stratergy
Develops digital marketing strategy by studying
economic indicators, tracking changes in
supply and demand, identifying customers and
their current and future needs, and monitoring
the competition.
Leading marketing campaigns from the idea
stage through to their execution and
implementation .

34. Ajmal Brand Offers
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35. Ajmal brand spot analysis
Strengths - The mix between the french OUD
and the arabic franchise .
Adopation of best perfume franchise .
Weakness – Lack of proper advertisement .
Lack of proper costumer service .

36. A good brand identity is one of its
main areas of
competitiveadvantage, as it is
one of the UAE's most renowned
perfume firms. Ajmal also has a
range of products that enable it to
satisfy various customer
preferences and tastes.

37. Opportunity – Online shopping and delivery
Rea search and Development .
Threads - The threads of new entrance
Rise in the cost raw materials