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Agenda
• Project Background
• Problems and Preventions
• Recovery
• Lessons Learned
• Growing traffic worldwide
• 5% per annum
• Asia No. 1
• Overcrowded Airports
• Increased pressure to reduce
emissions & noise
• Need for:
• Higher capacity
• Higher range
• More comfort
• More efficiency
• More environmental
friendly
Project Background:Why Start?
Market Drivers Earlier Studies
• 50 firm orders
• 6 airlines
• Air France SA
• Emirates Airlines
• Qantas Airways
• Singapore Airlines
• Virgin Atlantic
• International Lease Finance
Corp.
Project Background:Why Start?
EADS* formation Orders
EADS
European Aeronautic Defence & Space Co.
Goal
Design, develop, and deliver a hub
and spoke super-large passenger
aircraft by 2005
Objectives
• “Better than Boeing”
• Capacity
• 555 – 853 passengers
• Operating Costs
• 15% less
• Design
• Double-deck
• Engines
• Four
Project Background: A380
Key Design Features
Project Background: A380
Engine
options
Fast turn
round
time
Low noise
&
emissions
CFRP &
GLARE
Project Background: A380
BOEING 747 A380
A380
BOEING
747
Max. Capacity 853 467
Wing Span 260 224
Range 8,500 nmi 8,000 nmi
CO2 emissions Lower
(<15%)
Higher
Runway length Lower
(<10%)
Higher
Stakeholders ManagementTeam
Project Background
A380
EADS
Boeing
Airline
Companies
European
Governments
Airbus
Noel Forgeard
CEO EADS
Gustav Humbert
CEO of Airbus
Jean Roeder
Lead Engineer
CharlesChampion
Program Manager
Schedule Budget
Project Background
• Product Unveiling
• 2002
• Delivery
• 2005
• $10.7 billion
• EU Government Loans
• Shareholders
• EADS
• BAE
2005
Delivery to
Singapore
Airlines
1996
New
Engines
Necessary
2000
Commercial
Launch
2001-beg.
Airbus
becomes
one
2001-end
Manufacturing
begins
1993-beg.
Joint
Research
with Boeing
1993-mid
A3XX
Project
begins
1991
A3XX talks
begin
2002
Product
Unveiling
Project Background: IndustrialWorkshare
• France
• Germany
• UK
• Spain
Project Background: Assumptions & Risks
•Huge parts to be transported from different countries to
the assembling facility
Production Risks
•New engineering required with advanced features
•Runway/parking issues due to size
Technical Risks
•Environmental standards for noise and CO2 emissions
Environmental
Risks
•Extensive training for pilots to fly A380
Operational
Risks
•Large scale quality control
Quality
•A380s are priced at ~$400 million, making airlines opt for
substitutes
High cost for
Airlines
•Huge development budget required
Financial Risks
Most eco-efficient aircraft - 20% less fuel
per seat, Produces half the noise energy
3D modelling software – CATiA
Refined fly-by-wire technology
Unique and Complex logistical system
Cost sharing and fuel efficiency
Verification and validation at various stages
Launch aid from European Governments
• Scheduled: 2005
• Actual: Oct 2007
• Scheduled: 2002
• Actual: Jan 2005
• Scheduled: $10.7B
• Actual: $16.9B
Budget
Overrun
Delayed
Product
Unveiling
Lost Sales
Delayed
Delivery
Project Failure
Project Failure
1993
Airbus consortium
decides to produce
superjumbo planes
2000
Commercial
launch
2001
- Airbus led consortium
becomes a single
integrated entity
- 85 orders for A380
received
2004
May – Assembly of first planes begin
Aug – First problems with production
noticed which required rewiring from
scratch
Dec – Airbus reveals budget overruns
2005
Jan – Product unveiling
Feb –Top management
notified of production issues
with wiring
Apr – Maiden flight
Jun – Airbus announces
delivery delay of 6 months
2006
Jul – Airbus announces another
delay of 6 months with
unresolved wiring problems
Oct – Airbus announces a further
delay of 12 months
2007
First A380 was in commercial
service by Singapore Airlines
2016-17
NoA380s
delivered; 2 orders
lost and 317 to be
delivered
Timeline
Ambitious Project 16 sites in 4 countries Market Research
• New administrative
structure.
• Single corporate entity.
• Trouble functioning as
an integrated unit.
• Biggest aircraft to ever
be manufactured.
• Industry moving away
from hub and spoke.
• Customers prefer point
to point.
Early Warning Signs
1. Production 2. Management
Problems
❌Hamburg used an older version of CATiA
❌Wires ordered for assembly were too short
❌Use ofAluminum wires instead of Copper wires
❌Customized interiors
Hamburg
(Design)
Toulouse
(Assembly)
Problem 1: Production Problems
• Top management from different organizations
• Managers look at their own interests
• Lack of transparency
Gustav Humbert
(Airbus CEO)
Charles Campion
(Program Manager)
Noel Forgeard
(EADS co-chief)
Christian Streiff
(Airbus CEO)
• 3 CEOs in 3 months
• Assigned program manager did not have much authority
• Delays of over 12 months
• No sound management structure
• Issues of national pride
Problem 2: Management
Level: 1 2 3 4 5
Requirements
Definition
Statement of
Purpose
Process to
identify
requirements
Stakeholders
involved in
requirements
Functions fully
documented
Incorporate
quality
improvement
Deliverable
Identification
Name of
deliverables
Customer &
management
identity deliv.
Detailed
description of
deliverable
Consistent
template for all
projects
Improvement in
process
Scope Definition Ad hoc., no
standards
Defined scope
management
Assumptions &
constraints
Documented &
monitored
Project
experience data
used
WBS Basic work
components
Third level
template
Jointly identify all
tasks
Inter-project
dependencies
documented
Regularly
monitored
Scope Change
Control
Ad hoc
communication
Documented
change process
Baseline
established &
managed
Integrated with
organizations
systems
Lessons learned
Project Scope Management
Prevention:
• Scope creep
• Specific
deliverables
Level: 1 2 3 4 5
Communications
planning
No standards Informal
stakeholder
analysis
Comm plan
expected for all
projects
Update and refine
comm mgt plan
Lessons learned
analyzed
Information
Distribution
Ad hoc
distribution of
information
Stakeholder
distribution of
status
Formal info status
system for
stkholder
Automated
database queries
Improve process
measures
Performance
Reporting
Informal
reporting of
status
Summarize
status, progress
Graphical
performance
reporting
Formal variance &
trend analysis
Efficiency &
effectiveness
metrics
Issues Tracking Issues handled as
ad hoc basis
Issues
management not
enforced
Regular issues
meetings
Impacts of issues
on other areas
Tracking process
evaluated
Communications Management
Prevention:
• Clear transfer of
information
• Acceptance of
information
• Up to date
information
• Conflict resolution
Level: 1 2 3 4 5
Risk Identification Risks not
identified
Risk identification
process
Standards for
risk/symptom
identification
Integrated w/
cost & time mgt,
PMO
Identify org.
priority, lessons
learn
Risk Quantification Speculate on
impact if risks
occur
Structured
approach to
rating risks
Multiple criteria
prioritization
Integrated w/
cost & time mgt,
finance
Improve
quantification
Risk Response
Development
Risks
considered as
they arise
Informal strategy
for handling risks
Contingency
plans
Integrated w/
cost & time mgt,
PMO
Tracking project
reserves
Risk Control Day-to-day
problem
solving
Individualized
approach to
managing risk
Risks routinely
tracked
Integrated with
control systems
Risk assess
included in proj
execution
Risk Documentation No historical
database
Some historical
data
Historical data on
common risks
Interdepen-dent
risks betw
projects
Improve
collection activity
Project Risk Management
Prevention:
• Identify risks
before beginning
production
• Process of risk
mitigation
• Take all
components into
account and
effect of one on
the other
Level: 1 2 3 4 5
Organization
Planning
Ad hoc
assignment,
informal report
Skill sets,
timeframe
identified
Resource
constraints
included
Resource mgt
and
prioritization
Periodic
evaluation
Staff
Acquisition
Ad hoc Skill matching,
resource cost
Resource pool
management
Skills inventory
data base
Enterprise
resource
forecasting
Team
Development
Occasional
team meetings
Kickoff,
reviews,
meetings
Collocation,
peer evaluation
Team member
training
Member
training
forecasting
Professional
Development
No standards
or processes for
PM
PM exper &
knowledge
required
Solid PM exper
& knowledge
Corporate PM
development
Lessons
learned training
Human Resource Management
Prevention:
• Transparency
• Schedule more
team meetings
• Interdependencies
should be
identified
• Everyone should
be accountable to
one person
• Institute the common goal of the project
• Improve communication across the various member companies
• Integrate the 3D modelling software (CATiA) across all member companies
• Appoint a Project Manager with autonomous power to monitor production and
quality management across all the member plants.
• Introduce a 3rd Party stage inspection through various production stages
• Institute a centralized project team
Recovery
• Organization Culture is critical to success
• Merging disparate entities into a single homogeneous whole is not easy
• With so many internal differences within the company such a complex
high valued project should be better planned
• Market research and industry future projections are critical to success
• Prevent overly aggressive schedule leading to schedule pressure such
that would ignore key issues early in the project lifecycle
• Address issues when they are identified to prevent snowballing costs
once the problems are finally faced
Lessons Learned
ThankYou
References
• http://mosaic.cnfolio.com/B101CW2007C185
• http://www.airbus.com/aircraftfamilies/passengeraircraft/a380family/
• http://news.bbc.co.uk/2/hi/business/4182641.stm
• https://www.slideshare.net/christianbusin/airbus-a380-vs-boeing-787-dreamliner
• http://globalprojectstrategy.com/lessons/case.php?id=23
• http://sploid.gizmodo.com/why-smaller-airplanes-are-so-much-better-than-bigger-ai-1787670899
• http://travel.cnn.com/explorations/life/boeing-747-8-and-airbus-a380-death-match-152563/
• http://news.bbc.co.uk/2/hi/business/4097885.stm
• http://www.dw.com/en/airbus-a380-six-months-behind-schedule/a-1603060
• http://www.economist.com/news/business/21710850-three-years-ago-emirates-rescued-a380-aeroplane-its-own-problems-
now-cast-doubt
• https://www.bloomberg.com/news/articles/2016-12-27/airbus-to-slow-a380-production-in-2017-in-accord-with-emirates
• http://www.dw.com/en/airbus-hits-10000-milestone/a-36039387
• http://newleafpm.com/blog/formal-project-management/airbus-project-failure-led-to-delays-additional-costs/
• https://books.google.com/books?id=MxvcdggbkzwC&pg=PA71&lpg=PA71&dq=how+did+airbus+production+turnaround?&so
urce=bl&ots=N2SgWyEzx_&sig=KBU6LGDnfnyk_oFpCsfjWa739dg&hl=en&sa=X&ved=0ahUKEwinq6G566vTAhVT1GMKHXHaA
MkQ6AEISDAH#v=onepage&q=how%20did%20airbus%20production%20turnaround%3F&f=false
• http://globalprojectstrategy.com/lessons/case.php?id=23
• http://www.businessinsider.com/how-airbus-builds-the-a380-2013-6
• https://www.bloomberg.com/news/articles/2016-07-12/airbus-plans-to-cut-annual-a380-deliveries-to-12-as-of-2018
• https://www.wsj.com/articles/SB10001424052702303644004577522643299354320
• https://en.wikipedia.org/wiki/List_of_Airbus_A380_orders_and_deliveries
References
• https://web.archive.org/web/20110723180709/http://www.leeham.net/filelib/A380_Lawler.pdf
• http://money.cnn.com/2000/12/19/europe/airbus/
• http://www.nytimes.com/2004/12/13/business/airbus-says-its-a380-jet-is-over-budget.html?_r=0
• http://www.aviation.tu-
darmstadt.de/media/arbeitskreis_luftverkehr/downloads_6/kolloquien/13kolloquium/05druckvorlage_morales.pdf
• http://www.academia.edu/14016567/MEGA_PROJECTS_-_AIRBUS_A380
• http://www.fzt.haw-hamburg.de/pers/Scholz/dglr/hh/text_2008_01_30_A380.pdf
• http://old.seattletimes.com/html/businesstechnology/2003951141_webairbustimeline15.html
• http://online.sfsu.edu/trogu/523/fall2012/student_work/open_format/523_01_13_marsden_airbus_a380.pdf

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projectmanagement-170529200343.pdf

  • 1.
  • 2. Agenda • Project Background • Problems and Preventions • Recovery • Lessons Learned
  • 3. • Growing traffic worldwide • 5% per annum • Asia No. 1 • Overcrowded Airports • Increased pressure to reduce emissions & noise • Need for: • Higher capacity • Higher range • More comfort • More efficiency • More environmental friendly Project Background:Why Start? Market Drivers Earlier Studies
  • 4. • 50 firm orders • 6 airlines • Air France SA • Emirates Airlines • Qantas Airways • Singapore Airlines • Virgin Atlantic • International Lease Finance Corp. Project Background:Why Start? EADS* formation Orders EADS European Aeronautic Defence & Space Co.
  • 5. Goal Design, develop, and deliver a hub and spoke super-large passenger aircraft by 2005 Objectives • “Better than Boeing” • Capacity • 555 – 853 passengers • Operating Costs • 15% less • Design • Double-deck • Engines • Four Project Background: A380
  • 6. Key Design Features Project Background: A380 Engine options Fast turn round time Low noise & emissions CFRP & GLARE
  • 7. Project Background: A380 BOEING 747 A380 A380 BOEING 747 Max. Capacity 853 467 Wing Span 260 224 Range 8,500 nmi 8,000 nmi CO2 emissions Lower (<15%) Higher Runway length Lower (<10%) Higher
  • 8. Stakeholders ManagementTeam Project Background A380 EADS Boeing Airline Companies European Governments Airbus Noel Forgeard CEO EADS Gustav Humbert CEO of Airbus Jean Roeder Lead Engineer CharlesChampion Program Manager
  • 9. Schedule Budget Project Background • Product Unveiling • 2002 • Delivery • 2005 • $10.7 billion • EU Government Loans • Shareholders • EADS • BAE 2005 Delivery to Singapore Airlines 1996 New Engines Necessary 2000 Commercial Launch 2001-beg. Airbus becomes one 2001-end Manufacturing begins 1993-beg. Joint Research with Boeing 1993-mid A3XX Project begins 1991 A3XX talks begin 2002 Product Unveiling
  • 10. Project Background: IndustrialWorkshare • France • Germany • UK • Spain
  • 11. Project Background: Assumptions & Risks •Huge parts to be transported from different countries to the assembling facility Production Risks •New engineering required with advanced features •Runway/parking issues due to size Technical Risks •Environmental standards for noise and CO2 emissions Environmental Risks •Extensive training for pilots to fly A380 Operational Risks •Large scale quality control Quality •A380s are priced at ~$400 million, making airlines opt for substitutes High cost for Airlines •Huge development budget required Financial Risks Most eco-efficient aircraft - 20% less fuel per seat, Produces half the noise energy 3D modelling software – CATiA Refined fly-by-wire technology Unique and Complex logistical system Cost sharing and fuel efficiency Verification and validation at various stages Launch aid from European Governments
  • 12. • Scheduled: 2005 • Actual: Oct 2007 • Scheduled: 2002 • Actual: Jan 2005 • Scheduled: $10.7B • Actual: $16.9B Budget Overrun Delayed Product Unveiling Lost Sales Delayed Delivery Project Failure
  • 14. 1993 Airbus consortium decides to produce superjumbo planes 2000 Commercial launch 2001 - Airbus led consortium becomes a single integrated entity - 85 orders for A380 received 2004 May – Assembly of first planes begin Aug – First problems with production noticed which required rewiring from scratch Dec – Airbus reveals budget overruns 2005 Jan – Product unveiling Feb –Top management notified of production issues with wiring Apr – Maiden flight Jun – Airbus announces delivery delay of 6 months 2006 Jul – Airbus announces another delay of 6 months with unresolved wiring problems Oct – Airbus announces a further delay of 12 months 2007 First A380 was in commercial service by Singapore Airlines 2016-17 NoA380s delivered; 2 orders lost and 317 to be delivered Timeline
  • 15. Ambitious Project 16 sites in 4 countries Market Research • New administrative structure. • Single corporate entity. • Trouble functioning as an integrated unit. • Biggest aircraft to ever be manufactured. • Industry moving away from hub and spoke. • Customers prefer point to point. Early Warning Signs
  • 16. 1. Production 2. Management Problems
  • 17. ❌Hamburg used an older version of CATiA ❌Wires ordered for assembly were too short ❌Use ofAluminum wires instead of Copper wires ❌Customized interiors Hamburg (Design) Toulouse (Assembly) Problem 1: Production Problems
  • 18. • Top management from different organizations • Managers look at their own interests • Lack of transparency Gustav Humbert (Airbus CEO) Charles Campion (Program Manager) Noel Forgeard (EADS co-chief) Christian Streiff (Airbus CEO) • 3 CEOs in 3 months • Assigned program manager did not have much authority • Delays of over 12 months • No sound management structure • Issues of national pride Problem 2: Management
  • 19. Level: 1 2 3 4 5 Requirements Definition Statement of Purpose Process to identify requirements Stakeholders involved in requirements Functions fully documented Incorporate quality improvement Deliverable Identification Name of deliverables Customer & management identity deliv. Detailed description of deliverable Consistent template for all projects Improvement in process Scope Definition Ad hoc., no standards Defined scope management Assumptions & constraints Documented & monitored Project experience data used WBS Basic work components Third level template Jointly identify all tasks Inter-project dependencies documented Regularly monitored Scope Change Control Ad hoc communication Documented change process Baseline established & managed Integrated with organizations systems Lessons learned Project Scope Management Prevention: • Scope creep • Specific deliverables
  • 20. Level: 1 2 3 4 5 Communications planning No standards Informal stakeholder analysis Comm plan expected for all projects Update and refine comm mgt plan Lessons learned analyzed Information Distribution Ad hoc distribution of information Stakeholder distribution of status Formal info status system for stkholder Automated database queries Improve process measures Performance Reporting Informal reporting of status Summarize status, progress Graphical performance reporting Formal variance & trend analysis Efficiency & effectiveness metrics Issues Tracking Issues handled as ad hoc basis Issues management not enforced Regular issues meetings Impacts of issues on other areas Tracking process evaluated Communications Management Prevention: • Clear transfer of information • Acceptance of information • Up to date information • Conflict resolution
  • 21. Level: 1 2 3 4 5 Risk Identification Risks not identified Risk identification process Standards for risk/symptom identification Integrated w/ cost & time mgt, PMO Identify org. priority, lessons learn Risk Quantification Speculate on impact if risks occur Structured approach to rating risks Multiple criteria prioritization Integrated w/ cost & time mgt, finance Improve quantification Risk Response Development Risks considered as they arise Informal strategy for handling risks Contingency plans Integrated w/ cost & time mgt, PMO Tracking project reserves Risk Control Day-to-day problem solving Individualized approach to managing risk Risks routinely tracked Integrated with control systems Risk assess included in proj execution Risk Documentation No historical database Some historical data Historical data on common risks Interdepen-dent risks betw projects Improve collection activity Project Risk Management Prevention: • Identify risks before beginning production • Process of risk mitigation • Take all components into account and effect of one on the other
  • 22. Level: 1 2 3 4 5 Organization Planning Ad hoc assignment, informal report Skill sets, timeframe identified Resource constraints included Resource mgt and prioritization Periodic evaluation Staff Acquisition Ad hoc Skill matching, resource cost Resource pool management Skills inventory data base Enterprise resource forecasting Team Development Occasional team meetings Kickoff, reviews, meetings Collocation, peer evaluation Team member training Member training forecasting Professional Development No standards or processes for PM PM exper & knowledge required Solid PM exper & knowledge Corporate PM development Lessons learned training Human Resource Management Prevention: • Transparency • Schedule more team meetings • Interdependencies should be identified • Everyone should be accountable to one person
  • 23. • Institute the common goal of the project • Improve communication across the various member companies • Integrate the 3D modelling software (CATiA) across all member companies • Appoint a Project Manager with autonomous power to monitor production and quality management across all the member plants. • Introduce a 3rd Party stage inspection through various production stages • Institute a centralized project team Recovery
  • 24. • Organization Culture is critical to success • Merging disparate entities into a single homogeneous whole is not easy • With so many internal differences within the company such a complex high valued project should be better planned • Market research and industry future projections are critical to success • Prevent overly aggressive schedule leading to schedule pressure such that would ignore key issues early in the project lifecycle • Address issues when they are identified to prevent snowballing costs once the problems are finally faced Lessons Learned
  • 26. References • http://mosaic.cnfolio.com/B101CW2007C185 • http://www.airbus.com/aircraftfamilies/passengeraircraft/a380family/ • http://news.bbc.co.uk/2/hi/business/4182641.stm • https://www.slideshare.net/christianbusin/airbus-a380-vs-boeing-787-dreamliner • http://globalprojectstrategy.com/lessons/case.php?id=23 • http://sploid.gizmodo.com/why-smaller-airplanes-are-so-much-better-than-bigger-ai-1787670899 • http://travel.cnn.com/explorations/life/boeing-747-8-and-airbus-a380-death-match-152563/ • http://news.bbc.co.uk/2/hi/business/4097885.stm • http://www.dw.com/en/airbus-a380-six-months-behind-schedule/a-1603060 • http://www.economist.com/news/business/21710850-three-years-ago-emirates-rescued-a380-aeroplane-its-own-problems- now-cast-doubt • https://www.bloomberg.com/news/articles/2016-12-27/airbus-to-slow-a380-production-in-2017-in-accord-with-emirates • http://www.dw.com/en/airbus-hits-10000-milestone/a-36039387 • http://newleafpm.com/blog/formal-project-management/airbus-project-failure-led-to-delays-additional-costs/ • https://books.google.com/books?id=MxvcdggbkzwC&pg=PA71&lpg=PA71&dq=how+did+airbus+production+turnaround?&so urce=bl&ots=N2SgWyEzx_&sig=KBU6LGDnfnyk_oFpCsfjWa739dg&hl=en&sa=X&ved=0ahUKEwinq6G566vTAhVT1GMKHXHaA MkQ6AEISDAH#v=onepage&q=how%20did%20airbus%20production%20turnaround%3F&f=false • http://globalprojectstrategy.com/lessons/case.php?id=23 • http://www.businessinsider.com/how-airbus-builds-the-a380-2013-6 • https://www.bloomberg.com/news/articles/2016-07-12/airbus-plans-to-cut-annual-a380-deliveries-to-12-as-of-2018 • https://www.wsj.com/articles/SB10001424052702303644004577522643299354320 • https://en.wikipedia.org/wiki/List_of_Airbus_A380_orders_and_deliveries
  • 27. References • https://web.archive.org/web/20110723180709/http://www.leeham.net/filelib/A380_Lawler.pdf • http://money.cnn.com/2000/12/19/europe/airbus/ • http://www.nytimes.com/2004/12/13/business/airbus-says-its-a380-jet-is-over-budget.html?_r=0 • http://www.aviation.tu- darmstadt.de/media/arbeitskreis_luftverkehr/downloads_6/kolloquien/13kolloquium/05druckvorlage_morales.pdf • http://www.academia.edu/14016567/MEGA_PROJECTS_-_AIRBUS_A380 • http://www.fzt.haw-hamburg.de/pers/Scholz/dglr/hh/text_2008_01_30_A380.pdf • http://old.seattletimes.com/html/businesstechnology/2003951141_webairbustimeline15.html • http://online.sfsu.edu/trogu/523/fall2012/student_work/open_format/523_01_13_marsden_airbus_a380.pdf