This document outlines plans for commercializing date-based beverage products called Date CoLa and DateBev in Saudi Arabia, the Middle East, and North Africa. It estimates the target populations in these regions that could consume 1 liter per week and the corresponding production needs. Revenue projections are provided for bottlers, distributors, and the brand owner ADDCO at different phases of commercialization in these markets. The full commercialization phase in the entire MENA region could generate over 3.8 billion Philippine pesos in annual net income for ADDCO.

1. THE COMMERCIALIZATION OF DATE-COLA & DATEBEV PRODUCTS
AND SERVICES IN THE KINGDOM OF SAUDI ARABIA, OTHER
MIDDLE EAST COUNTRIES & IN NORTH AFRICA (MENA)
ULTIMATE GOALS
The Dates as Catalyst in developing flagship beverage products and create valuable
brands out of the “Date CoLa and DateBev.”
According to Interbrand, (U.K.) in 2012, both the leading beverage brands had a
combined value of US$85.00+ Billion. The Datë CoLa and DateBev in the years ahead
may take a good share of the non-alcoholic beverage market and will also be valued
substantially like the leading beverage brands.
Green the Desert. Help create global demands for the dates (fruits), and from the
gains that will be derived, the company shall allocate certain budget for the
furthering of the global date palm industry in order to expand date palm plantations
in the desert lands.

2. Prepared by: JAD Metro Manila, Philippines 02 July 2014
POPULATION & ASSUMPTIONS:
Country, Region/s Population Targeted % of
Population
Consuming 1.0
Liter of
D-C Per week
Population
Consuming 1.0
Liter of D-C
Products per
Week
Saudi Arabia 26.90 Million 0.7 188,300
Gulf Cooperation
Countries (GCC)
46.80 Million 0.7 327,600
Middle East 246.90 Million 0.35 8,641,000
Middle-East & North
Africa
340.00 Million 0.275 9,350,000
Note: The initially targeted % of the population in Saudi Arabia that will likely
consume 1.0 liter of D-C product weekly is less than 1% of the population.
Considering that this population is dates-consumers, such assumption is way
below than the potential consuming population.
Proposed Funding Requirements and Usage
1st Phase Budget: One Million Five Million Saudi Riyals (S.R. 1,500,000.00)
Initial production of Date CoLa products, wholesaling in the Kingdom of Saudi
Arabia (Population: 26.9 Million) and marketing in the Middle-East and North
Africa.
2nd Phase Budget: Twenty Million Saudi Riyals (S.R. 20,000,000.00)
Full production of Date CoLa products and wholesaling in the GGC member
states (46.8 Million Population)
3rd Phase Budget: Twenty Five Million Saudi Riyals (S.R. 25,000.000.00)
Full Commercialization of Date CoLa and DateBev products in the Middle East
and North Africa (340 Million Population)

3. Prepared by: JAD Metro Manila, Philippines 02 July 2014
ESTIMATED PRODUCTION VOLUME
Countries Weekly
Consumption of
D-C in
330 mL can
No. of Cases Say, Projected
Weekly Plant
Production per case
of 24 x 330 mL cans
Saudi Arabia
(188,330 Ltrs @ 3x
330 mL cans/liter)
564,000 23,500 24,000
Gulf Cooperation
Countries (GCC)
982,800 40,950 40,000
Middle East 25,923,000 1,080,000 1,000,000
Middle East & North
Africa
28,050,000 1,168,750 1,150,000
BOTTLER’S REVENUE STREAM
Market Bottler’s Projected
Revenue
Ex-Plant, Wholesale
@ S.R. 28.80 per case
Bottler’s
Projected
Cost of
Goods and
Sales
@S.R. 20.00
per case
Bottler’s
Projected
Weekly
Profits
In Saudi
Riyals
Bottler’s
Projected
Monthly
Profits
In Saudi
Riyals
KSA Only 691,200 480,000 211,200 844,800
GCC Only 1,152,000 800,000 352,000 1,408,000
Mid-East 28,800,000 20,000,000 8,800,000 35,200,000
MENA 33,120,000 23,000,000 10,120,000 40,480,000
POTENTIAL ANNUAL (12 Mos.) REVENUE, in S.R. 485,760,000
POTENTIAL ANNUAL GROSS PROFITS (MENA)
485,760,000 x (9,350,000/188,300)
2,412,031,864
Total in US$ 643,088,452
DISTRIBUTORS’ REVENUE STREAM (FRANCHISED DISTRIBUTORS)
Market Distributors’
Projected Revenue
at Wholesale to
Retailers
@ S.R. 33.00 per case
Bottler’s
Selling Price
@S.R. 28.80
per case
Bottler’s
Projected
Weekly
Profits
In Saudi
Riyals
Bottler’s
Projected
Monthly
Profits
In Saudi
Riyals
KSA Only 799,200 691,200 108,000 432,000
GCC Only 1,320,000 1,152,000 168,000 672,000
Mid-East 33,000,000 28,800,000 4,200,000 16,800,000
MENA 37,950,000 33,120,000 4,830,000 19,320,000
POTENTIAL ANNUAL (12 Mos.) REVENUE, in S.R. 231,840,000
OPERATIONAL COST @ 60% 139,104,000
FRANCHISED DISTRIBUTORS’ NET PROFITS, S.R. 92,736,600

4. Prepared by: JAD Metro Manila, Philippines 02 July 2014
Revenue Streams for ADDCO, the Brand Owner
AIMBEST DELEON DATES CORPORATION (ADDCO)
Item Description Reference Reference Weekly Monthly
Revenue
1st Phase
Monthly
Revenue
3rd Phase
1. Margin for
Selling D-C
Syrup on a per
Liter of Ready
to Drink
S.R. 0.10
per Liter
of RTD
Of D-C
Products
1,883,000
Liters
x S.R 0.10
per liter
18,830 75,320 3,739,638
2. Royalty &
Franchise
Fees
3.5% of
Ex-Plant
Sale
S.R.
691,200
x 0.035
24,192 96,768 4,804,531
3. Share on the
Net Profits of
the Bottler for
Management
& Consultancy
Services
7.5%
of the
Bottler’s
Gross
Profits
S.R.
211,200
x 0.075
15,840 63,360 3,145,824
Total Revenue in Saudi Riyals 58,562 235,448 11,689,993
Total Revenue in US Dollars 15,613 62,773 3,116,679
Total in Philippine Peso @ P44 per US Dollar 690,503 2,762,012 137,147,170
Operating Expenses @ 40% 54,858,868
Income Before Taxes in Philippines Pesos 82,288,302
Provision for Taxes (82,288,302 x .20 x.32) 5,266,451
Potential Annual Net Income for ADDCO in the
Saudi Arabia Markets, in Peso Equivalent
77,021,851
Potential Annual Net Income for ADDCO in the
MENA in Peso Equivalent (US$)
3,824,134,902
(86,912,159)