This document outlines a marketing project for students to analyze various services industries in India, including banking, hotels, real estate, healthcare, travel and tourism, and media and entertainment. It instructs students to cover topics like industry overview, major players, marketing mix, strategies, current developments, and references. The project is group-based and will be evaluated based on the quality of the report and an individual viva voce for each student.

1. PROJECT FOR MARKETING MAJOR (2011-13)
SERVICES AND RELATIONSHIP MARKETING
A comprehensive market analysis of the following services industry/sector:
Banking (For Group 3)
Hotel (For Group 1)
Real Estate (For Group 5)
Health Care (Hospitals) (For Group 2)
Travel & Tourism (For Group 4)
Media and Entertainment (For Group 6)
Major topics to be covered –
A. Industry Overview
B. Major market players in India
C. Services Marketing Mix (7P)
D. Major marketing strategies
E. Current developments
F. References
Note:
1. It is a group project. Performance of each member will be evaluated on the basis of
project report quality and viva-voce.
2. Viva-voce of each member will be taken at the time of submission.
3. Marks for Project report & Viva: 40
4. The last date of submission is 19.11.12 (Monday)
5. For late submission 5 marks will be deducted
6. One printed hard copy of the Project report for each group has to be submitted.
7. For any further clarification contact concerned faculty.