dJAX Exchange Framework provides a platform to integrate many third-party exchanges, buying and selling their real time inventory through real-time bidding, thus fetching real time revenue for Publishers and Advertisers.
2. Demand Side Platform In Ad Tech
• An interest side stage (DSP) is a framework that permits
purchasers of computerized promoting stock to deal with
different advertisement trade and information trade
accounts through one interface.
• Real-time offering for showing web based publicizing
happens inside the promotion trades, and by using a DSP,
• Advertisers can deal with their offers for the flags and the
valuing for the information that they are layering on to
focus on their spectators.
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3. • DSPs are one of a kind since they join a large number of the
features recently offered by publicizing systems
• Example, wide access to stock and vertical and parallel
focusing, with the capacity to serve advertisements, constant
offer on promotions, track the advertisements, and advance.
• This is altogether kept inside one interface which makes an
exceptional open door for sponsors to really control and boost
the effect of their promotions.
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4. Programmatic ad exchange
• A stockpile side stage (SSP) or sell-side stage is an innovation
stage to empower web distributers and advanced out-of-home
media proprietors to deal with their promoting space stock, fill
it with advertisements, and get income.
• A considerable lot of the bigger web distributers of the world
utilize an inventory side stage to computerize and enhance the
selling of their online media space.
• A stockpile side stage interfaces on the distributer side to
publicizing systems and trades, which thus interface to request
side stages (DSP) on the promoter side.
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5. • This framework enables sponsors to put internet publicizing
and DOOH promoting before a chose objective group of
spectators.
• SSPs send potential impressions into advertisement trades,
where DSPs buy them for advertisers' benefit, contingent upon
explicit focusing on qualities and group of spectators data.
• By offering impressions to whatever number potential
purchasers as could be allowed distributers can expand the
income.
• Along these lines, SSPs are now and then alluded to as yield-
advancement stages.
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6. Real Time Bidding
• RTB is a methods by which publicizing stock is purchased and
sold on a for each impression premise, by means of automatic
quick closeout, like money related markets.
• Real time bidding offering, publicizing purchasers offer on an
impression and, if the offer is won, the purchaser's promotion
is in a flash shown on the distributer's site.
• Real-time offering allows sponsors to oversee and streamline
advertisements from numerous advertisement arranges by
giving the client access to a large number of various systems,
enabling them to make and dispatch publicizing efforts,
organize arranges and dispense rates of unsold stock, known as
inlay.
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