This document provides tips for professional and business writing. It recommends getting the general idea, understanding the audience, using plain language, and writing in an active voice with short sentences of 18-20 words. It also suggests using connected, logical flow and action-oriented words to ensure clarity. The document distinguishes creative writing from formal business writing, noting that the latter uses directness, clarity, facts, short sentences, and plain language to appeal to logic and reason rather than emotions.

1. PROFESSIONAL &
BUSINESS WRITING

2. TIPS
*Get the general idea
* Understand the audience
* Use plain language
* Sentence of not more than 18 to 20 words
* Use of Verbs instead of Nouns
* Active voice instead of Passive voice

3. TIPS
*Connected and logical flow
* Action oriented words and tone
* Clarity the topmost focus
* Discretion in the use of jargons
* Always proof-read

4. DIFFERENCE BETWEEN:
CREATIVE WRITING FORMAL/ BUSINESS WRITING
Right brain Left brain
Indirectness can be there Directness
Creates suspense, intrigue Gives clarity and direction
Uses imagination takes the reader on journey
of dreams
Brings the reader to reality and facts
Use of imagery, figures of speech etc. Use of facts and figures
Long sentences can be there Short sentences of not more than 18 to 20
words
Flowery language appreciated Plain language needed
Appealing to the emotions and senses Appeals to the mind, logic and reason
Lot of scope of interpretation, discussion,
views and opinions
To the point with minimum scope of
interpretation, views and opinions
Imagination, interpretation, pleasure, Action oriented