The document discusses virtual reality (VR) as a new medium for games and branded experiences. It notes that VR can bring us closer together and shift perspectives. VR allows users to be anywhere, anyone, or anything and experience, learn, play, watch, socialize, and exercise from different points of view. The document also addresses VR as an industry that requires a long-term, marathon-like approach as the technology inspires new artistic forms. It provides examples of tools and platforms for VR production as well as case studies of VR projects from companies like Weber and Facebook.

1. Produzindo em VR:
Games e
Branded Experience
Bruno Pedroza

2. tecnologia a serviço da empatia.

5. “Acredito na realidade virtual inclusive como ferramenta
para nos trazer de volta para o mundo real”.
[Emmanuel Lubezki - Carne e Areia]

6. "a new
art form
is born.”
[Alejandro Inarritu
-about vr 2017]

7. realidade virtual.

8. "be anywhere
"be anyone
or anything"
and everywhere"
aprenda
experiencie
jogue
assista
socialize
"shift your
point of view"
exercite-se

9. a industria.
“it is not a sprint, it’s a marathon”.

14. “the art challenges
the technology
and the technology
inspires the art”.
[John Lasseter]

15. produzindo para VR.

16. UX
Storytelling Audiovisual
Immersion

17. Plataformas e "features"
(Haptic's, Leap Motion, Hyper Reality, Standalone, Console, Mobile and PC HMDs - XR (VR/AR/MR) etc)

18. ferramentas.

20. cases.

21. Weber VR.

23. Facebook Spaces
AltVR

25. Hyper Reality

26. www.brunopedroza.com
Bruno Pedroza
bruno@broders.tv