Product Portfolio
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This document provides tips for showcasing products visually to increase consumer engagement. It recommends highlighting product features, texture, and quality rather than just box shots. Showing products being used and assembled, as well as in seasonal or lifestyle contexts, can help consumers imagine incorporating the product into their lives. Variety and creative posts that showcase craftsmanship or playfulness can further boost engagement and reach.
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Product Portfolio
- 2. Showcase Product Box shots are boring. Show off product features!
- 3. Showcase Product Highlight the texture or feel of your product for better engagement.
- 4. Showcase Product Think outside the box when setting up a display of your product.
- 5. Showcase Product Open up the packaging to reveal quality, color and craftsmanship of your product inside.
- 6. Out of the Box Arrangements It’s useful to pair packaging with actual product.
- 7. Consumer Experience Show the product assembly to accomplish higher consumer engagement.
- 8. Celebrate the Seasons Stay up to date on current events to gain a higher potential in audience reach.
- 9. Celebrate the Seasons Create content during a high volume traffic time like the holidays to for better consumer reach.
- 10. Lifestyle Product Shots Help create a need instead of a want.
- 11. Lifestyle Product Shots Show off the consumer experience! The higher the engagement, the better the lead.
- 12. Lifestyle Product Shots Use everyday settings to help consumers picture your product in their lifestyle.
- 13. Highlight details Show off the craftsmanship.
- 14. Showcase Variety Let your consumer know there’s something for everyone.
- 15. Get Creative Use your product for playful posts that will encourage higher virality. “Spring into puzzling!” “What’s your favorite time of day? Our is puzzle o’clock.”