In an ever-increasing competitive landscape, companies look for every advantage possible to deliver products faster, safer, and smarter. Cross-functional teams bring together not only coding, quality, and design disciplines into a single functioning unit, but also product management, which plays a key role. So what does that role look like at successful companies? Find out in this webinar.

1. Product Management’s Role in a Modern
Cross Functional Team

2. Brought to you by The Product Stack, a group of like-minded organizations
that offer practical solutions for modern product teams. Our quest is to shine
a light on the challenges everyday product teams face and offer up real
advice and solutions that address these challenges head on.
Join the conversation at www.TheProductStack.com.

3. Kevin Steigerwald
VP of Products & UX,
Jama Software
Today’s Panel
Jennifer Payne
Agile Coach,
ProductPlan
Hadrien Raffalli
Product Manager,
Pivotal Software
Heidi Helfand
Director of Engineering
Excellence, Procore
Technologies
Submit questions at anytime during the webinar!

5. Agenda
1. Intro: Heidi Helfand (Author: Dynamic Reteaming)
2. Common team challenges.
3. What is a balanced team and why is it so important?
4. How do I start?
5. Live QA
Submit questions at anytime during the webinar!

7. What’s a modern, cross functional team?

8. Different
Levels of
“Team”

9. Resource Allocation Self Selection
Teams are formed by...

10. Not Recognized Strategic
Team change is...

11. High Velocity Psychological Safety
High performance means...

12. Build Features Solve Problems
The team is engaged to...
?
Feature A
Feature B
Feature C
Feature D
Feature E
...

13. So what’s the product manager
role in this?

14. Common team challenges.
• Wasteful process
• Lack of direction
• Negative team member
• Poor relationships and communication
• No psychological safety

16. What is a balanced team
and why is it so important?
• Right mix of skills = Autonomy
• A safe place = New ideas
• Good relationships = Trust
• Trust = Taking risks together
• Tighter feedback loops = Faster learning

18. How do I start?
• Ask what ‘success’ means?
• Talk about it (and demand action)
• Facilitate alignment across the entire team
• Don’t underestimate people skills
• Identify problems by looking at metrics

20. Live Q & A
Continue the conversation at www.TheProductStack.com
Free Product Trials:
www.productplan.com
www.pivotaltracker.com
www.jamasoftware.com
Heidi’s Book:
www.heidihelfand.com/dynamic-reteaming

21. Thank You.
Continue the conversation at www.TheProductStack.com
Free Product Trials:
www.productplan.com
www.pivotaltracker.com
www.jamasoftware.com
Heidi’s Book:
www.heidihelfand.com/dynamic-reteaming