The document describes a proposed product called the Nanobag, which is described as an ultra light, strong and portable bag made of soft fabric that easily fits in pockets. The bag is intended to make it easy for users to carry a bag at all times. Key goals are to capture 50% of sales in the primary market of students and families, expand internationally, and be environmentally friendly. A survey was conducted to understand customer needs such as the ability to fold the bag small, good loading capacity, affordability, smooth fabric, light weight, water resistance, and durability. Concepts were generated and screened, with nylon polymer fiber selected as the preferred material due to low cost, strength, durability and ease of

1. NanoBag
carry Everywhere
Abishec Shah 16ME206
Rakshan Channe 16ME230

2. NANOBAG
carry Everywhere

3. Mission Statement : Nanobag Carry Everywhere
Product Description
• Ultra light, ultra strong and ultra portable,
compact in design, super soft fabric, easily
fits into pocket.
Benefit Proposition
• Easy to carry a bag at all times
• Easy handling
• Water resistant
• Less price
Key Business Goals
• Capture 50% of product sales in primary
market
• Environmental friendly
• Expand business to international market
Primary Market
• Students
• Middle class family
• Hostellers
Stakeholders
• Purchasers and users
• Manufacturing operations
• Distributors

4. We will focus on technology and development
of nylon polymer fabric for beterment of our
product
Technology leadership
01
The challenge is that we have to produce
these products and services at a low cost,
otherwise, we may lose our profit margin.
Cost Leadership
02
We will focus on primary market member first
then focus the rest of the market for future.
Customer Focus
03
Competetive
strategy

5. S
T
O
W
Threats
If big brand company came in
this product then brand name will
help them.
Opportunities
Totally new type of product from
existing product
Strength
Low cost
Easy manufacturing
Weakness
Limited flexibilty of pricing.
Less improvisation in this product.

6. Identifying customer needs
survey form is distributed among a group of people

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amet.
• I need to carry it daily.
• Would be nice if it carry heavy loads.
• It should be cheap
Typical use
• I like the smoothness.
• I would like if it is light in weight.
likes
• I don't like when it get wet.
• I dislike when it is uncomfortable to hand.
• I don't like when it tore early.
Dislikes
suggested
improvement
• An attachment to allow
me to make it back bag.
Customer needs

8. • Bag allows user to fold it and keep it in pocket.
• Bag have good loading capacity.
• Bag is affordable for everyone.
• Bag is made of smooth fabric.
• Bag is light weighted and portable.
• Bag can be used in rain too.
• Handles are reinforced for extra comfort.
• Bag is durable.
• Bag allows user to use string for converting it to back bag.
Interpreted Need

9. s.n. Need no Metric Importance unit
1 1,5 Total mass 5 kg
2 2 Strength 4 kN
3 4 Minimum space 4 mm3
4 4,6 Thickness 4 mm
5 3 Unit manufacturing cost 4 rupee
6 8 waterproof 5 standard unit
7 7 comfortness 3 subj
Need metric

10. Nylon polymer fiber
Artificial leather
High/Low density polymer
Jute
Material selection
Concept Generation

11. Concepts
Selection criteria Nylon polymer HDPE/LDPE Artificial leather Jute
Cost + 0 - 0
Strength 0 - + 0
Durable + 0 + -
Ease of manufacture + + - -
Ease of use + + + +
Design 0 0 + 1
sum of '+' 4 2 4 1
sum of '0' 1 3 0 2
sum of '-' 0 1 2 2
Net score 4 1 2 -1
Rank 1 3 2 4
continue? yes no no no
Concept screening

12. Features
• Light weight
• Water proof
• Portable
• Thin fabric upto 0.002 inches
• strong

13. Additional Features
• Can be changed to back bag
• Mobile cover
• Available in multiple color
• Can be improvised in bigger luggages as well

14. Storyboard

15. Thanks!