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SPRING/ SUMMER 19’
FASM 310 | FINAL PROJECT | NOBUE CHEN | SHREYA LUNAWAT
CHILDREN’S WEAR COLLECTION
“to create the perfect combination of sports and
fashion, pushing the boundaries with innovative
designs and expert craftsmanship”
H
I
S
T
O
R
Y
/ 2002 - first link up in paris fashion week
/ 2003 - Creation of Y-3
/ inspiration from atomic bomb
	 “maybe this is my route...this dark side of life is
	 attractive to me” - Yohji Yamamoto
/ Inspired by people walking and wearing trainers
/ Marriage between french fashion and hip-hop
C
O
L
O
R
M
O
O
D
I
N
S
P
I
R
A
T
I
O
N
T
A
R
G
E
T
M
a
r
k
E
T
/ Men and women aged 20-45
/ Art driven
/ Sophisticated and classy
/ active in physical fitness and
activities
/ willingness to spend on
sportswear
C
U
S
T
O
M
E
R
/ Name - anton tonard
/ Age - 24
/ male
/ Love for contemporary fashion
/ Active, Outgoing, Friendly
C
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P
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T
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I
O
N
F
A
B
R
I
C
S
RIB
KNIT
COTTON
Jersey
COTTON
POLYESTER
M
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N
U
F
A
C
T
U
R
E
R
SPEEDFACTORY
U.S.A
A
V
E
R
A
G
E
M
A
R
G
I
N
Average	Margin
Romper 202,252.68$								
High-Low	Dress 88,588.08$										
Sweater 68,162.30$										
Assymetric	skirt 68,526.86$										
Collared	dress 89,994.24$										
Long	Dress 66,745.73$										
T-shirt 73,120.32$										
High	neck	top 51,184.22$										
Collared	button	Shirt 72,557.86$										
Pants 89,056.80$										
Total	Margin 870,189.09$								
Average	Margin	Plan 87,018.91$
Unit	Breakdown	
Style	Nbr. Description %	to	total Total	Units
Average	Monthly	
Units
Retail	per	
unit	 Total	Retail Cost	per	unit	 Total	Cost	
101 Romper 15% 1953 162.75 145.00$							 283,185.00$				 41.44$												 80,932.32$				
102 High-Low	Dress 9% 1171.8 97.65 105.00$							 123,039.00$				 29.40$												 34,450.92$				
103 Sweater 8% 1041.6 86.8 91.00$										 94,785.60$						 25.56$												 26,623.30$				
104 Assymetric	skirt 9% 1171.8 97.65 84.00$										 98,431.20$						 25.52$												 29,904.34$				
105 Collared	dress 12% 1562.4 130.2 80.00$										 124,992.00$				 22.40$												 34,997.76$				
106 Long	Dress 8% 1041.6 86.8 89.00$										 92,702.40$						 24.92$												 25,956.67$				
107 T-shirt 13% 1692.6 141.05 60.00$										 101,556.00$				 16.80$												 28,435.68$				
108 High	neck	top 7% 911.4 75.95 78.00$										 71,089.20$						 21.84$												 19,904.98$				
109 Collared	button	Shirt 9% 1171.8 97.65 86.00$										 100,774.80$				 24.08$												 28,216.94$				
110 Pants 10% 1302 108.5 95.00$										 123,690.00$				 26.60$												 34,633.20$				
Total 100% 13,020 1085 913 1214245.2 258.56 344056.10
U
N
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E
A
K
D
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N
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L
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L
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N
E
Style # 2018-1
Cost: $ 41.44
Retail: $ 148.00
Style # 2018-2
Cost: $ 29.40
Retail: $ 105.00
Style # 2018-3
Cost: $ 25.56
Retail: $ 91.00
Style # 2018-4
Cost: $ 23.52
Retail: $ 84.00
Style # 2018-5
Cost: $ 22.40
Retail: $ 80.00
Style # 2018-6
Cost: $ 24.92
Retail: $ 89.00
Style # 2018-7
Cost: $ 16.80
Retail: $ 60.00
Style # 2018-8
Cost: $ 21.84
Retail: $ 78.00
Style # 2018-9
Cost: $ 24.08
Retail: $ 86.00
Style # 2018-10
Cost: $ 26.60
Retail: $ 95.00
T
I
M
E
A
C
T
I
O
N
S
A
L
E
S
Sales	per	Unit
Romper 23,598.75$													
High-Low	Dress 10,253.25$													
Sweater 7,898.80$																
Assymetric	skirt 8,202.60$																
Collared	dress 10,416.00$													
Long	Dress 7,725.20$																
T-shirt 8,463.00$																
High	neck	top 5,924.10$																
Collared	button	Shirt 8,397.90$																
Pants 10,307.50$													
Total	Sales 101,187.10$											
Average	Monthly	Total	Sales	Plan 10,118.71$
T
E
C
H
P
A
C
K
#1
C
O
S
T
QTY PRICE TOTAL	$
1 10.99$								 10.99$								
1 4.99$										 4.99$										
15.98$										
QTY PRICE TOTAL	$
1 3.99$										 3.99$										
1 2.00$										 2.00$										
1 0.78$										 0.78$										
1 0.95$										 0.95$										
1 3.99$										 3.99$										
11.71$										
COUNTRY COST	$ TOTAL	$
South	Africa 5.82$										 5.82$										
5.82$										
RATE COST	$
6% 2.01$										
15% 5.03$										
0.64$										
0.25$										
7.93
MU% Cost
-$												
MU% MSRP
72% 148.00$						
RETAIL
Markup%
RETAIL	PRICE 148.00$								
TOTAL	GLC
WHOLESALE
WHOLESALE	COST
41.44$										
33.51
LABOUR	COST
CMT
Misc.
Freight	(sea	or	air)
TOTAL	MISCELLANEOUS	COST
*DIRECT	TO	CUSTOMER*
TOTAL	FIRST	COST
Zipper
Paint
Labels
Hangtags
Rib	Knit	Trim
Duty	%
Total	Labor
Description comfortable-fit	romper	
Selling	Price: $148
COMPONENTS
Materials
Jersey
Finishing
TOTAL	TRIM	COST
TOTAL	MATERIAL	COST
Trims/	Findings
MISCELLANEOUS
Agent's	Commission	%
Style	# 2018-1 Season Spring/Summer	2019
Size	Range XS-L Classificiation Jumpsuit/	Romper
#1
B
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O
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E
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a
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a
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Y-3 CHILDREN’S WEAR XQIS INSPIRED
BY STREETWEAR FASHION, TAKING THE
BRAND A STEP FORWARD.
E
d
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t
o
r
i
a
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l
a
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W
e
b
s
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e
L
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n
c
h
E
v
e
n
t
LOCATION:
Japan, 150-0042 Tokyo, Shibuya,
Udagawacho, 21−1
ATTIRE:
All Black
BUDGET:
$30,000
ENTERTAINMENT
Drinks & Food,
Children
Entertainment
BY
INVITE ONLY
P
r
o
d
u
c
t
Product Development Final

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Product Development Final

  • 1. SPRING/ SUMMER 19’ FASM 310 | FINAL PROJECT | NOBUE CHEN | SHREYA LUNAWAT CHILDREN’S WEAR COLLECTION
  • 2. “to create the perfect combination of sports and fashion, pushing the boundaries with innovative designs and expert craftsmanship”
  • 3. H I S T O R Y / 2002 - first link up in paris fashion week / 2003 - Creation of Y-3 / inspiration from atomic bomb “maybe this is my route...this dark side of life is attractive to me” - Yohji Yamamoto / Inspired by people walking and wearing trainers / Marriage between french fashion and hip-hop
  • 7. T A R G E T M a r k E T / Men and women aged 20-45 / Art driven / Sophisticated and classy / active in physical fitness and activities / willingness to spend on sportswear
  • 8. C U S T O M E R / Name - anton tonard / Age - 24 / male / Love for contemporary fashion / Active, Outgoing, Friendly
  • 12. A V E R A G E M A R G I N Average Margin Romper 202,252.68$ High-Low Dress 88,588.08$ Sweater 68,162.30$ Assymetric skirt 68,526.86$ Collared dress 89,994.24$ Long Dress 66,745.73$ T-shirt 73,120.32$ High neck top 51,184.22$ Collared button Shirt 72,557.86$ Pants 89,056.80$ Total Margin 870,189.09$ Average Margin Plan 87,018.91$
  • 13. Unit Breakdown Style Nbr. Description % to total Total Units Average Monthly Units Retail per unit Total Retail Cost per unit Total Cost 101 Romper 15% 1953 162.75 145.00$ 283,185.00$ 41.44$ 80,932.32$ 102 High-Low Dress 9% 1171.8 97.65 105.00$ 123,039.00$ 29.40$ 34,450.92$ 103 Sweater 8% 1041.6 86.8 91.00$ 94,785.60$ 25.56$ 26,623.30$ 104 Assymetric skirt 9% 1171.8 97.65 84.00$ 98,431.20$ 25.52$ 29,904.34$ 105 Collared dress 12% 1562.4 130.2 80.00$ 124,992.00$ 22.40$ 34,997.76$ 106 Long Dress 8% 1041.6 86.8 89.00$ 92,702.40$ 24.92$ 25,956.67$ 107 T-shirt 13% 1692.6 141.05 60.00$ 101,556.00$ 16.80$ 28,435.68$ 108 High neck top 7% 911.4 75.95 78.00$ 71,089.20$ 21.84$ 19,904.98$ 109 Collared button Shirt 9% 1171.8 97.65 86.00$ 100,774.80$ 24.08$ 28,216.94$ 110 Pants 10% 1302 108.5 95.00$ 123,690.00$ 26.60$ 34,633.20$ Total 100% 13,020 1085 913 1214245.2 258.56 344056.10 U N I T B R E A K D O W N
  • 15. L I S T L I N E Style # 2018-1 Cost: $ 41.44 Retail: $ 148.00 Style # 2018-2 Cost: $ 29.40 Retail: $ 105.00 Style # 2018-3 Cost: $ 25.56 Retail: $ 91.00 Style # 2018-4 Cost: $ 23.52 Retail: $ 84.00 Style # 2018-5 Cost: $ 22.40 Retail: $ 80.00 Style # 2018-6 Cost: $ 24.92 Retail: $ 89.00 Style # 2018-7 Cost: $ 16.80 Retail: $ 60.00 Style # 2018-8 Cost: $ 21.84 Retail: $ 78.00 Style # 2018-9 Cost: $ 24.08 Retail: $ 86.00 Style # 2018-10 Cost: $ 26.60 Retail: $ 95.00
  • 17. S A L E S Sales per Unit Romper 23,598.75$ High-Low Dress 10,253.25$ Sweater 7,898.80$ Assymetric skirt 8,202.60$ Collared dress 10,416.00$ Long Dress 7,725.20$ T-shirt 8,463.00$ High neck top 5,924.10$ Collared button Shirt 8,397.90$ Pants 10,307.50$ Total Sales 101,187.10$ Average Monthly Total Sales Plan 10,118.71$
  • 19. C O S T QTY PRICE TOTAL $ 1 10.99$ 10.99$ 1 4.99$ 4.99$ 15.98$ QTY PRICE TOTAL $ 1 3.99$ 3.99$ 1 2.00$ 2.00$ 1 0.78$ 0.78$ 1 0.95$ 0.95$ 1 3.99$ 3.99$ 11.71$ COUNTRY COST $ TOTAL $ South Africa 5.82$ 5.82$ 5.82$ RATE COST $ 6% 2.01$ 15% 5.03$ 0.64$ 0.25$ 7.93 MU% Cost -$ MU% MSRP 72% 148.00$ RETAIL Markup% RETAIL PRICE 148.00$ TOTAL GLC WHOLESALE WHOLESALE COST 41.44$ 33.51 LABOUR COST CMT Misc. Freight (sea or air) TOTAL MISCELLANEOUS COST *DIRECT TO CUSTOMER* TOTAL FIRST COST Zipper Paint Labels Hangtags Rib Knit Trim Duty % Total Labor Description comfortable-fit romper Selling Price: $148 COMPONENTS Materials Jersey Finishing TOTAL TRIM COST TOTAL MATERIAL COST Trims/ Findings MISCELLANEOUS Agent's Commission % Style # 2018-1 Season Spring/Summer 2019 Size Range XS-L Classificiation Jumpsuit/ Romper #1
  • 23. Y-3 CHILDREN’S WEAR XQIS INSPIRED BY STREETWEAR FASHION, TAKING THE BRAND A STEP FORWARD. E d i t o r i a l
  • 26. L a u n c h E v e n t LOCATION: Japan, 150-0042 Tokyo, Shibuya, Udagawacho, 21−1 ATTIRE: All Black BUDGET: $30,000 ENTERTAINMENT Drinks & Food, Children Entertainment BY INVITE ONLY P r o d u c t