This document summarizes the history and rise of private label products compared to manufacturer brands. It discusses how in the 20th century, manufacturer brands dominated the market through quality products and mass advertising. However, in the late 20th century, retailers started developing national chains and began producing their own private label products to differentiate themselves and gain bargaining power over suppliers. The document then outlines the benefits and types of private labels, as well as strategies manufacturer brands can use to compete against the growing private label threat.
This document discusses private label brands versus national brands. It begins by defining what a brand is, noting that a brand is defined by people's gut feelings rather than what a company says it is. It then defines private label brands as those owned by the retailer where they are sold, such as Kirkland or Alfani, while national brands are well-known brands. Private labels exist to differentiate themselves through value pricing or innovative premium products. Private labels have advantages like being able to closely target consumer segments and customize products at lower advertising and placement costs. National brands have advantages like strong brand loyalty and higher perceived quality and aspirational value. The document concludes that for low involvement categories, private labels are best while national brands work better for
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.com
This document summarizes the history and rise of private label products compared to manufacturer brands. It discusses how in the 20th century, manufacturer brands dominated the market through quality products and mass advertising. However, in the late 20th century, retailers started developing national chains and began producing their own private label products to differentiate themselves and gain bargaining power over suppliers. The document then outlines the benefits and types of private labels, as well as strategies manufacturer brands can use to compete against the growing private label threat.
This document discusses private label brands versus national brands. It begins by defining what a brand is, noting that a brand is defined by people's gut feelings rather than what a company says it is. It then defines private label brands as those owned by the retailer where they are sold, such as Kirkland or Alfani, while national brands are well-known brands. Private labels exist to differentiate themselves through value pricing or innovative premium products. Private labels have advantages like being able to closely target consumer segments and customize products at lower advertising and placement costs. National brands have advantages like strong brand loyalty and higher perceived quality and aspirational value. The document concludes that for low involvement categories, private labels are best while national brands work better for
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.com