2013 Pro Swimming Meet at the Walter Schroeder Aquatic Center, Brown Deer, WI Saturday, December 14, 2013

1. SCHROEDER PRO
SWIM MEET
Saturday, December 14, 2013
at the Walter Schroeder Aquatic Center
Monday, July 29, 13

2. WHAT’STHE IDEA?
• Swimming competition emphasizing entertainment
• Showcase swimmers and their athleticism
• Provide the largest payouts to athletes in the U.S.
Monday, July 29, 13

3. PROBLEMS
• Swim meets are not entertaining - the usual spectator is a
parent
• Top cash awards for athletes are less than $1500 for a win
• No event or campaign has explicitly called potential youth
and adult athletes to the sport
• Few events outside the Olympics & World Championships
get much attention
Monday, July 29, 13

4. SOLUTION
• Australian Skins (elimination race format)
• Four 50 yard races of each stroke - after each round athletes are
eliminated until there is a winner
• Easy to understand for both non-swimmers and competitive swimmers
• Entertainment between events
• Across Age Continuum Relays including youth champions from earlier in
the day and favorite Masters
• One bonus event that uses swim training equipment and gear
Monday, July 29, 13

5. • Create a domestic swim meet based primarily on
entertainment - fun for both athletes and spectators
• Partnerships
• Incorporate core themes of USA Swimming:“Build the
Base” & “Promote the Sport”
• Incorporate United States Masters Swimming athletes
• Pro meet built on top of an establishedYMCA
competition
OPPORTUNITY
Monday, July 29, 13

6. TARGET MARKET
• Swimmers of all ages
• Women and teenage girls
• Parents of potential Olympians who are motivated
to get their children into more selective colleges
• Adults who might consider returning to the pool
for health and fitness
Monday, July 29, 13

7. ATHLETES &VIEWERS
• Live audience of 2,000
• Webcast
• Social networking
• Pro athletes will be invited based on
their popularity and number of
friends/followers
Monday, July 29, 13

8. HOW U.S. DOES IT NOW
• NCAA
• USA Swimming
• YMCA Swimming
• All of these meets are
primarily attended by
athletes’ families
Monday, July 29, 13

9. • Chesapeake Pro - Am is the
longest running U.S. Professional
meet, but again, mostly parents
are watching
CHESAPEAKE PRO-AM
Monday, July 29, 13

10. OLYMPIC TRIALS
• America’s best attended swim meet is the quadrennial
OlympicTrials, with about 20,000 spectators per day
• However,Trials winners do not receive direct cash payments
Monday, July 29, 13

11. SCHROEDER PRO MEET
ADVANTAGES
• Entertaining format - for both spectators and athletes
• Great timing - right after winter Nationals
• Establish partnerships/relationships with organizations, fans
and sponsors
Monday, July 29, 13

12. SCHROEDER PRO MEET
BUDGET
• $100,000 Proposed Budget
• Revenue: from Sponsors / Contributors, Crowd Funding,
Gate, Food and Beverage, Merchandising, Special Fan
Engagement Events
• Expenses: Prize money,Athlete Expenses, Event Management,
Web Production,Advertising, Facility
Monday, July 29, 13

13. NEXT STEPS
• Build visibility
• Confirm partnerships
• Secure APA athletes
• Webcast platform
• Get commitments from top athletes
Gratuitous next steps clip art
Monday, July 29, 13

14. Saturday, December 14, 2013
at the Walter Schroeder Aquatic Center
• Swimming competition emphasizing entertainment
• Showcase swimmers and their athleticism
• Provide the largest payouts to athletes in the U.S.
Monday, July 29, 13