This document provides an introduction and literature review for a study examining consumers' repurchase intentions for mobile shopping apps. The introduction includes background on increased mobile device usage and outlines the research question of why consumers want to repurchase through mobile shopping apps. It also discusses the study's purposes to examine the influence of shopping values and antecedents on repurchase intention. The literature review presents the research model and hypotheses. It reviews concepts from prior studies on shopping values, perceived risks, usefulness and ease of use, mobile page quality, and other factors. The methodology section then describes the research framework, hypotheses, participant recruitment, pilot study, survey instrument, and data analysis plan using measurement and structural equation modeling.
E satisfaction e-loyalty of consumers shopping onlineAbu Bashar
With the advent of information technologies and emergence of online stores, the
online shopping has not been the same as it was in the past. Now in order to strive
in this cut throat competition it is of vital importance for the organizations to
understand the factors that matter for consumers when they shop online. As the
competition in e-commerce is intensified, it becomes more important for online
retailers to understand the antecedents of consumer acceptance of online
shopping. Such knowledge is essential to customer relationship management,
which has been recognized as an effective business strategy to achieve success
in the electronic market. The current research study is an effort to understand
the satisfaction and loyalty pattern for the consumers shopping online. The objective
of this research is to study the impact of emotional state and perceived risk of
remote purchase on e-satisfaction during the Internet shopping. As well, it aims
to study the influence of e-satisfaction on e-loyalty. The data gathering was carried
out by a questionnaire. The results show that three dimensions of the emotional
state during Internet shopping (the pleasure, stimulation and dominance) have a
significant positive impact on e-satisfaction. Dimensions of the perceived risk of
remote purchase, (the total risk, the financial risk, the social risk, the
psychological risk, the functional risk, and the physical risk) don't have a significant
impact on e-satisfaction, except the risk of loss of time has a negative impact.
Finally satisfaction influences positively and significantly the e-loyalty of the cyber
consumers.
Online product recommendations (OPRs), which include provider recommendations (PRs) and consumer reviews (CRs), are widely used in ebusiness to improve consumers' shopping efficiency, which consists of product screening efficiency and product evaluation efficiency. We construct a research model to explore the effect of perceived quality of OPRs on consumers’ shopping efficiency and the moderating role of product type, which usually includes search and experience product. Using an online questionnaire survey with 174 valid participants, our findings provide strong support for the proposed model. The empirical results reveal that higher perceived quality of OPRs is associated with higher consumer shopping efficiency. What’s more, the impact of perceived quality of PRs on screening efficiency is stronger for experience products than for search products, but the effect of perceived quality of CRs on screening efficiency is stronger for search products than for experience products. However, the moderating effect of product type on the relationship between perceived quality of OPRs and evaluation efficiency is not significant.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
E satisfaction e-loyalty of consumers shopping onlineAbu Bashar
With the advent of information technologies and emergence of online stores, the
online shopping has not been the same as it was in the past. Now in order to strive
in this cut throat competition it is of vital importance for the organizations to
understand the factors that matter for consumers when they shop online. As the
competition in e-commerce is intensified, it becomes more important for online
retailers to understand the antecedents of consumer acceptance of online
shopping. Such knowledge is essential to customer relationship management,
which has been recognized as an effective business strategy to achieve success
in the electronic market. The current research study is an effort to understand
the satisfaction and loyalty pattern for the consumers shopping online. The objective
of this research is to study the impact of emotional state and perceived risk of
remote purchase on e-satisfaction during the Internet shopping. As well, it aims
to study the influence of e-satisfaction on e-loyalty. The data gathering was carried
out by a questionnaire. The results show that three dimensions of the emotional
state during Internet shopping (the pleasure, stimulation and dominance) have a
significant positive impact on e-satisfaction. Dimensions of the perceived risk of
remote purchase, (the total risk, the financial risk, the social risk, the
psychological risk, the functional risk, and the physical risk) don't have a significant
impact on e-satisfaction, except the risk of loss of time has a negative impact.
Finally satisfaction influences positively and significantly the e-loyalty of the cyber
consumers.
Online product recommendations (OPRs), which include provider recommendations (PRs) and consumer reviews (CRs), are widely used in ebusiness to improve consumers' shopping efficiency, which consists of product screening efficiency and product evaluation efficiency. We construct a research model to explore the effect of perceived quality of OPRs on consumers’ shopping efficiency and the moderating role of product type, which usually includes search and experience product. Using an online questionnaire survey with 174 valid participants, our findings provide strong support for the proposed model. The empirical results reveal that higher perceived quality of OPRs is associated with higher consumer shopping efficiency. What’s more, the impact of perceived quality of PRs on screening efficiency is stronger for experience products than for search products, but the effect of perceived quality of CRs on screening efficiency is stronger for search products than for experience products. However, the moderating effect of product type on the relationship between perceived quality of OPRs and evaluation efficiency is not significant.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
This research was conducted among consumers of famous retail stores (e.g. Carrefour, Giant,
Hypermart, Lotte, etc.) which offering private label brands in Jakarta. This study aimed to analyze the influence of
attitude and brand awareness toward private label brands purchase intention. The assumed sample size was 150
respondents by using convenience sampling technique. The multiple regression model was used in this research
data. The result shows there was relationship found among all the given variables, which means that all research
hypotheses were found to be supported. These findings are expected to provide useful managerial implications for
retailers in terms of effective solutions marketing for private label brands.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
28th Workshop on Information Systems and EconomicsYunkun Zhao, PhD
Extended Abstract (Full Paper Available Upon Request):
Zhao, Y.K., Goh, K.Y., Hou, L.W., “Evaluating the Effectiveness of Online Customer Touchpoints in Omni-channel Marketing Environments on Purchase Behaviors”, Completed-Paper, 28th Workshop on Information Systems and Economics (WISE 2017), Seoul, South Korea, December 13-15, 2017.
consumer buying behavior for new mobile connection7620212071
This project will help marketing student who is looking for the project in mobile connection.so i request to all please go through the project and let me know if required,just mentioned your mail id i will forward you.
Also i will help the student to make there project successful in any stream. (asati.vinay@yahoo.in) this is my mail id where you can write whatever thigs you required related any projects, In future i will upload more projects.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
The Mobile Shopper - From Armed to Charmed presentationOgilvy
For consumers and organizations it is not about mobile devices, but about new ways to access information, engage in conversation and interact with brands, services and their environment.
For Ogilvy, Mobile accelerates our programs, campaigns and platforms by augmenting it with utility, immediacy and contextuality. This presentation from OgilvyOne and OgilvyAction is a complimentary piece to the whitepaper.
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
This research was conducted among consumers of famous retail stores (e.g. Carrefour, Giant,
Hypermart, Lotte, etc.) which offering private label brands in Jakarta. This study aimed to analyze the influence of
attitude and brand awareness toward private label brands purchase intention. The assumed sample size was 150
respondents by using convenience sampling technique. The multiple regression model was used in this research
data. The result shows there was relationship found among all the given variables, which means that all research
hypotheses were found to be supported. These findings are expected to provide useful managerial implications for
retailers in terms of effective solutions marketing for private label brands.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
28th Workshop on Information Systems and EconomicsYunkun Zhao, PhD
Extended Abstract (Full Paper Available Upon Request):
Zhao, Y.K., Goh, K.Y., Hou, L.W., “Evaluating the Effectiveness of Online Customer Touchpoints in Omni-channel Marketing Environments on Purchase Behaviors”, Completed-Paper, 28th Workshop on Information Systems and Economics (WISE 2017), Seoul, South Korea, December 13-15, 2017.
consumer buying behavior for new mobile connection7620212071
This project will help marketing student who is looking for the project in mobile connection.so i request to all please go through the project and let me know if required,just mentioned your mail id i will forward you.
Also i will help the student to make there project successful in any stream. (asati.vinay@yahoo.in) this is my mail id where you can write whatever thigs you required related any projects, In future i will upload more projects.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
The Mobile Shopper - From Armed to Charmed presentationOgilvy
For consumers and organizations it is not about mobile devices, but about new ways to access information, engage in conversation and interact with brands, services and their environment.
For Ogilvy, Mobile accelerates our programs, campaigns and platforms by augmenting it with utility, immediacy and contextuality. This presentation from OgilvyOne and OgilvyAction is a complimentary piece to the whitepaper.
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
Brand image and Consumer psyche by continuous change in Brand Packaging. Hasnain Iqbal
A group presentation on research report. The effect on Consumer buying behavior, Brand image and Consumer psyche by continuous change in Brand Packaging.
The effect of online shopping orientation on perceived behavioural control Aida Santos
This study seeks to investigate the effect of nine constructs of online shopping orientation on perceived behavioural control and attitude toward purchase. The results suggest that in-home shopping tendency, convenience consciousness, and impulsive purchase are the most significant constructs in forming online shopping orientation.
Keywords: online purchasing orientations, online intention, TPB
The effect of online shopping orientation on perceived behavioural control.Aida Santos
This study seeks to investigate the effect of nine constructs of online shopping orientation on perceived behavioural control and attitude toward purchase. The results suggest that in-home shopping tendency, convenience consciousness, and impulsive purchase are the most significant constructs in forming online shopping orientation.
Keywords: online purchasing orientations, online intention, TPB
Key Opinion Leader, Online Consumer Reviews, and Online Group BuyingAJHSSR Journal
ABSTRACT: This study proposes to investigate the factors affecting consumers’ intention to purchase
group-buying products. From the literature review, we found that perceived usefulness of online customer
reviews (OCRs) and social psychosocial distance have impact to purchasing behaviors. Previous studies suggest
that electronic word-of-mouth (eWOM) plays a key role in purchase decision.Especially OCRs, a type of
eWOM, have become an important factor in influencing consumers’ shopping behavior.It was found that
consumers tend to refer to other people’s opinions to make shopping decisions. Due to the popularity of group
buying, this study aim to study how OCRs influence consumers’ decision.Group buying is one of the choices for
consumers.We postulate that those who feel closer to key opinion leaders (KOLs) will shorten their perception
of social psychosocial distance, which in turn will increase their willingness to join KOL-led group purchase
activities.
Keywords: Online Consumer Reviews, OCRs, Electronic Word-of-Mouth, eWOM, Social Psychosocial Distance
Factors influencing consumers's purchasing intention toward online group buyi...Tu Thai
In order to give description and measurement of the factors influencing consumers’ purchasing intention toward online group buying, this study tries to identify and measure the factors from not only economic perspective, e.g. price related factors, but also other perspectives such as network effect, conformity, trust, etc.
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
A Corpus Driven, Aspect-based Sentiment Analysis To Evaluate In Almost Real-t...CSCJournals
Nowadays, more than ever, customers have access to other consumers’ digital evaluations concerning the products or services that they have consumed. The use of online review websites, by the potential digital consumers, makes them aware of the choices they have. This, enables them to make comparisons between all the available products or services. However, the big volume of the opinionative data that is produced continuously, creates difficulties when being analyzed by stakeholders, mostly due to human’s physical or mental restrictions. In this research, web scraping combined with an aspect-level sentiment analysis using the corpus-based technique, approached methodologically the problem, by identifying not only the relevant information, but also the particular expressions and phrases that the reviewers use over the Internet. The purpose is to recommend a corpus-based, sentiment analysis web system for detecting and quantifying customers’ opinions which are written in Greek language and referred to the Food and Beverage (F&B) sector in almost real-time. The system consists of two modules that constructed using the aforementioned methods. As far as the web scraping module is concerned, the BeautifulSoup and the Requests libraries of Python programming language were used. For the constructing purposes of the corpus-based sentiment analysis module, 80,500 customers’ reviews are extracted (data set) from 6,795 companies which selected randomly from the most popular Greek e-ordering platform. The evaluated functions are the quality of food, the customer service and the image of the company. The extracted sentiment orientation terms and phrases from the customers’ reviews are used to form the corresponding dictionaries of the functions and the appropriate pattern of tags, in order to proceed in the sentiment classification. Finally, the system is tested in the dataset and the findings will be practical and significant, as not enough attention has been paid in sentiment analysis techniques used in combination with a non-English, like the modern Greek language.
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Contents
Introduction
Literature Review
Methodology
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01
INTRODUTION
Background
Motivation
Purposes of the Study
Research Question
Statement of the Problem
Significance of the Study
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Background
As the usage of mobile devices increased in recent
years, many people rely on mobile devices.
60%
Web
45-51%
App
Combined
24-28%
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Motivation
electronic commerce
e-commerce
mobile commerce
m-commerce
Different channel has different shopping mode.
Shopping values were used to investigate ecommerce and m-commerce purchasing behavior.
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Research Question
Why consumers want to
repurchase through mshopping APPs?
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Purposes of the Study
1
To examine the influence of shopping
values from different shopping channel
2
To investigate the influence of shopping
values on consumers’ repurchase
intention on m-shopping
3
To explore the influence of antecedents
on shopping values
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Statement of the Problem
Many m-shopping studies have researched consumer’s
behavior through TAM or TPB, but these theories are
only used to explore consumers’ rational behavior.
Few studies have investigated the issue of mshopping through mental dimensions.
Many studies focused on the extrinsic factors to
examine the technology adoption.
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Significance of the Study
This study didn’t only focus on the rational
theory, is through mental dimensions to
investigate consumers’ behavioral intention.
This study integrated the intrinsic factors with
the extrinsic factors to explore consumers’
behavioral intention.
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02
LITERAURE REVIEW
Research Model
Hedonic Value and Utilitarian value
Perceived Risk
Perceived Usefulness
Perceived Ease of Use
Mobile Page Quality
Price and Brand Consciousness
Personal Affinity
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Research Model
Perceived
Usefulness
Hedonic Value
Perceived Ease
of Use
Mobile Page Quality
Visual Appeal
Security
Perceived Risk
Behavioral
Intention
Download Delay
Navigability
Price
Consciousness
Utilitarian
Value
Brand
Consciousness
Personal Affinity
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Utilitarian and Hedonic
Shopping Values
Utilitarian
Hedonic
goal-oriented, rational
and deliberate
product acquisitions
where shopping is
perceived to be work
or a necessity
more subjective and
personal than its
utilitarian counterpart
and results more from
fun and playfulness than
from task completion
Utilitarian
Hedonic
(Babin et al., 1994)
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Utilitarian and Hedonic
Shopping Values
The outcomes of hedonic or utilitarian
shopping may provide insight into many
consumer’s consumption behaviors that are
difficult to explain using only functional
explanations.
(Babin et al., 1994)
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Perceived Risks
potential financial
performance
physical
psychological
social losses
(Tuu et al., 2011)
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Perceived Risks
If consumers find any difference in their
actual purchasing experiences and
purchasing goals, they will perceive
higher risk; thus, they may discontinue or
avoid the adoption of the product or the
service in question.
(Kesharwani & Bisht, 2012)
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Perceived Usefulness and
Perceived Ease of Use
Perceived Usefulness
Perceived Ease of Use
a person’s perception
that using a particular
system or a new
technology would
enhance his or her
performance
a person’s perception
that using a particular
system or a new
technology would be
free of effort
Perceived
Usefulness
Perceived
Ease of Use
(Davis, 1989)
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Perceived Usefulness and
Perceived Ease of Use
• Perceived usefulness and perceived ease of
use will determine a person's behavioral
intention to use a new technology or device,
especially, focused on technology adoption
and usage at the organizational and systems
level.
(Davis, 1989)
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Mobile Page Quality
Visual Appeal
Navigability
Security
Download Delay
(Wells et al., 2011)
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Mobile Page Quality
Designing a website is a key challenge for
attracting people on first viewing and
interesting, and a good website will encourage
consumers to repeat the visits.
(Kassim & Abdullah, 2010)
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Price Consciousness and
Brand Consciousness
Consciousness represents consumer’s
willingness and the intention of product
seeking; while also represents consumer’s
decision making style, and constantly
leading consumer
Choice.
(Sproles & Kendall, 1986)
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Personal Affinity
Personal affinity has been used to evaluate
personal attitudes towards a medium and its
content.
(Rubin, 1981; Perse, 1986)
Personal affinity is likely to lead favorable
attitudes toward purchasing behaviors for using
the medium.
(Kim et al., 2009)
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03
METHODOLOGY
Research Framework
Research Hypotheses
Participants
Procedures
Pilot Study
Instrument
Data analysis
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Research Framework
Perceived
Usefulness
H6a
H6b
H7a
Perceived Ease
of Use
Mobile Page Quality
Visual Appeal
Security
H4
H7b
H8a
Perceived Risk
Price
Consciousness
H1
H3
Behavioral
Intention
H8b
H5
Download Delay
Navigability
Hedonic Value
H9a
H9b
H10a
H2
Utilitarian
Value
H10b
Brand
Consciousness
Personal Affinity
H11
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H1
Hedonic value will positively affect repurchase intention.
H2
Utilitarian value will positively affect repurchase intention.
H3
Perceived risk will negatively affect repurchase intention.
H4
Perceived risk will negatively affect hedonic value.
H5
Perceived risk will negatively affect utilitarian value.
H6
Perceived usefulness will positively affect hedonic and utilitarian values.
H7
Perceived ease of use will positively affect hedonic and utilitarian values.
H8
Mobile page quality will positively affect hedonic and utilitarian values.
H9
Price consciousness will positively affect hedonic and utilitarian values.
H10
Brand consciousness will positively affect hedonic and utilitarian values.
H11
Personal affinity will positively affect repurchase intention.
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Participants
College students
Convenience sampling
Central Taiwan
300 respondents
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Procedures
Data
collection
Pilot
Study
The
survey
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Pilot Study
40
College
students
Central
Taiwan
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□ Married
□ Other
4. Monthly income □ Under 10,000 □ 10,001~ 20,000 □ 20,001~ 30,000
1. I intend to continue
□30,001~ 40,000
purchasing products from the □ 40,001~ 50,000 □ over 50,001
□ □ □ □ □ □
m-shopping APP in the
future.
Entirely Disagree
□ Single
Mostly Disagree
3. Marital status
Somewhat Disagree
□ Under 19 □ 20~29 □ 30~39 □ 40 +
Prize draw
No Comment
2. Age
□ Male □ Female
Somewhat Agree
1. Gender
Entirely Agree
Part 2. Demographic Characteristics
Mostly Agree
Instrument
□
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Data analysis
Measurement model
To assess the
reliability and validity
To measure the
research hypotheses
Structural equation
model
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