SlideShare a Scribd company logo
Co
                                ntent
                                                        Basic Ingredients*
            ion
      n e ct
C   on

                                        Content: The web is richly layered with user-generated content. Your
                                        product or service has an online reputation and if you’re not managing it,
                                        competitors are. Since 80 percent of consumers research purchases online
                                        before visiting a store, wouldn’t it be beneficial to meet them there?
                                        Participating in relevant discussions through blogs and networks help you
                                        reach out and connect.




                              Context
                                        Context: What image currently exists on the web about your service,
                                        product or reputation? Are you able to provide context to manage that im-
                                        age? First help people find you, then give them a reason to connect.

                                        Connections: People are natural community builders. Give them
                                        reasons to be interested in you and a way to connect. Having the right
                                        tools allows you to plan and manage these connections with potential for
                                        meaningful growth.

                                        Community: Once the community takes shape, what role will you
                                        play in its growth? What does being an effective online leader take? AT&T
                        i
                    mmun ty
                                        created separate blogs, Twitter accounts and YouTube channels for its
                  Co                    employees, customers and contributors. Anything is possible.




                                           *from the free e-book, “Let’s Talk, Social Media for Small
                                              Business,” by John Jantsch of Duct Tape Marketing
Social media 101

                                                                                                          Reading
                                                                                                           a recipe
       Lesson #1 for
       sweet success
Reading the directions, or recipe, is the first step in any
                          successful venture.
              Following that up by combining the correct
                   ingredients in strategic amounts, then
                     allowing it to take shape at the perfect
                        temperature takes practice, patience
                           and occasionally, a little guidance.            dorrine mendoza
                                                                               content designer


                                                                                                           doesn’t
                            There may be exotic substitutions,
                              or a need for new equipment.

                                                                                                           give you
                              That’s where a meeting with a
                            social media coach can be benefi-
                                                          benefi



                                                                                                           cake.
                            cial. We specialize in giving every
                           client the knowledge they need to
                               get started with confidence.




                                                                          for more information,
                                                                                    contact:
                                                                                 2171 haller street
                                                                                san diego, ca 92104
                                                                             dorrine mendoza
                                                                                dorrinem@gmail.com
                                                                          dorrinem@gmail.com
                                                                                     619.339.4827
                                                                              twitter: @assignmentdesk1
                                                                               619.339.4827
                                                                   twitter@assignmentdesk1 & linkedin
the
life changing nutrition




             n   ging nutri
          cha                 tio
                                  n
      ife
 l
 the

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print portfolio

  • 1.
  • 2. Co ntent Basic Ingredients* ion n e ct C on Content: The web is richly layered with user-generated content. Your product or service has an online reputation and if you’re not managing it, competitors are. Since 80 percent of consumers research purchases online before visiting a store, wouldn’t it be beneficial to meet them there? Participating in relevant discussions through blogs and networks help you reach out and connect. Context Context: What image currently exists on the web about your service, product or reputation? Are you able to provide context to manage that im- age? First help people find you, then give them a reason to connect. Connections: People are natural community builders. Give them reasons to be interested in you and a way to connect. Having the right tools allows you to plan and manage these connections with potential for meaningful growth. Community: Once the community takes shape, what role will you play in its growth? What does being an effective online leader take? AT&T i mmun ty created separate blogs, Twitter accounts and YouTube channels for its Co employees, customers and contributors. Anything is possible. *from the free e-book, “Let’s Talk, Social Media for Small Business,” by John Jantsch of Duct Tape Marketing
  • 3. Social media 101 Reading a recipe Lesson #1 for sweet success Reading the directions, or recipe, is the first step in any successful venture. Following that up by combining the correct ingredients in strategic amounts, then allowing it to take shape at the perfect temperature takes practice, patience and occasionally, a little guidance. dorrine mendoza content designer doesn’t There may be exotic substitutions, or a need for new equipment. give you That’s where a meeting with a social media coach can be benefi- benefi cake. cial. We specialize in giving every client the knowledge they need to get started with confidence. for more information, contact: 2171 haller street san diego, ca 92104 dorrine mendoza dorrinem@gmail.com dorrinem@gmail.com 619.339.4827 twitter: @assignmentdesk1 619.339.4827 twitter@assignmentdesk1 & linkedin
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. the life changing nutrition n ging nutri cha tio n ife l the