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Elements and Principles
of Design
By: Ms. W
Lines
Linear Marks and Shades
Shape
Geometric   and Organic
Direction
Horizontal


Vertical




Oblique
Size
Texture
Rough


Smooth


Soft


Glossy
Color
Primary:  Red, Blue, Yellow
Secondary: Green, Purple, Orange
Tertiary: Colors between primary and
 secondary colors
Value
Lights   and Darks

Tones
Balance
Gradation
     Warm    to Cool

     Dark   to Light
Rep… Rep… Rep… Repetition
Contrast
Harmony
Dominance
Gives   emphasis
Unity
Any Questions?
References:
www.google.com
http://www.johnlovett.com/test.htm

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Principlesandelements walker

Editor's Notes

  1. Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.
  2. A shape is a self contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative shape.
  3. Size is simply the relationship of the area occupied by one shape to that of another.
  4. Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual.
  5. primary  colours ( Red, Yellow and Blue ) placed evenly around a circle. Between the three primaries are the  secondary  colours (Green, Orange and Violet) which are mixtures of the two primaries they sit between. The  tertiary  colours fall between each primary and secondary. Between yellow and orange, for example, is yellow orange, between blue and violet is blue violet and so on.
  6. Value is the lightness or darkness of a colour. Value is also called Tone
  7. A large shape close to the center can be balanced  by a small shape close to the edge. A large light  toned shape will be balanced by a small dark toned  shape (the darker the shape the heavier it appears to be)
  8. Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest and movement to a shape. A gradation from dark to light will cause the eye to move along a shape.
  9. Repetition with variation is interesting, without variation repetition can become monotonous. 
  10. Contrast is the juxtaposition of opposing elements eg. opposite colours on the colour wheel - red / green, blue / orange etc. Contrast in tone or value - light / dark. Contrast in direction - horizontal / vertical.  The major contrast in a painting should be located at the center of interest. Too much contrast scattered throughout a painting can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast.
  11. Harmony in painting is the visually satisfying effect of combining similar, related elements. eg.adjacent colours on the colour wheel, similar shapes etc.
  12. Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one or more of the elements to give emphasis
  13. Relating the design elements to the the idea being expressed in a painting reinforces the principal of unity.eg. a painting with an active aggressive subject would work better with a dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet passive subject would benefit from horizontal lines, soft texture and less tonal contrast. Unity in a painting also refers to the visual linking of various elements of the work.