2. UNITY
It is unified in the alignment considering that
each box is the same proportion as well as the
title and body fonts being cohesive.
3. VARIETY
All of the boxes being different designs, fonts,
and sizes make your eyes draw to the variety
of different elements.
4. BALANCE
The sign up boxes on the right side of
the screen balance out with the large
picture on the left.
5. SCALE AND PROPORTION
The scale of the two basketball players draws
your attention immediately to the feature
story while the smaller pictures and texts, also
of importance, do not have as much
emphasis.
6. RHYTHM
The words and the arrow lead your eye from
the top to the bottom of the page while
creating a constant movement.
7. EMPHASIS
The large picture in the center of the screen
shows emphasis while the Bing box is isolated
in the picture from the other options around
the outside showing placement and contrast
in the selections.
