Arts advocacy is more important than ever. Learn how to use data effective, and formulate compelling and persuasive arguments.

1. CVSUITE 1
PART 2
PRINCIPLES OF
PERSUASIVE
ARGUMENTATION
STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT
DATA-DRIVEN ARTS ADVOCACY
3 PART WEBINAR SERIES

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VISIONARY
Spearheaded
Development of
Over 10 Technologies
for the Arts
LEADER
Over 30 Years of
Experience As a
Leader in the Arts
MEET
ANTHONY RADICH
W E S T A F ‘ S E X E C U T I V E D I R E C T O R

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WEBINAR 1
May 9th, 2017
Establish Impact
with Data
WEBINAR 2
May 25th, 2017
Principles of
Persuasive
Argumentation
WEBINAR 3
TBD
How to Navigate
the Political
Landscape
DATA-DRIVEN ARTS ADVOCACY
WEBINAR SERIES
STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT

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WESTAF’SAMERICANS FOR
THE ARTS - ARTS
AND ECONOMIC
PROSPERITY
NATIONAL
ENDOWMENT FOR THE
ARTS - BUREAU OF
ECONOMIC ANALYSIS
WHICH DATA
DIFFERENCE IN DATA
B E A, A F T A & C V S U I T E

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ONLINE PLATFORM FOR
LABOR MARKET DATA
- Creative Industry Earnings
- Creative Occupation Jobs
- Data available by National level to
ZIPCodes
- Creative Data by Race and
Ethnicity
WESTAF’S CREATIVE
VITALITY SUITE

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DATA ABOUT NONPROFIT ARTS ACTIVITIES AND
HOW THEY IMPACT THE ECONOMY
- Collected data from 182 participating organizations
- Imputed using modeling to represent the entire country
AMERICANS FOR THE ARTS -
ARTS AND ECONOMIC
PROSPERITY STUDY

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NATIONAL ENDOWMENT FOR
THE ARTS - BUREAU OF
ECONOMIC ANALYSIS
Satellite AccountsCore Economic Accounts
• Arts & Culture
• Travel and Tourism
• Healthcare
• Transportation
• Innovation
• National
• International
• Regional
• Industry
ARTS AND CULTURAL PRODUCTION
SATELLITE ACCOUNT(ACPSA)
- Same surveys that support other BEA information
- For profit and nonprofit creative industries

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PROFESSOR
Associate Professor
at University of
Maryland for
undergraduate and
graduate studies
MEET
DAMIEN PFISTER
U N I V E R S I T Y O F M A R Y L A N D

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RHETORICAL
THEORIST
Exploring the
confluence of
rhetorical theory,
media technology,
public deliberation,
and visual culture
MEET
DAMIEN PFISTER
U N I V E R S I T Y O F M A R Y L A N D

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Impact of Digital Media Technologies
on Communication and Culture
How technologies shape public argument

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Impact of Digitally Networked Media on
Rhetorical Practice, Public Deliberation,
and Visual Culture
Networked Media,
Networked Rhetorics (2014)

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blogoshere

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Bloggers are in a unique environment,
where attention is essential
blogoshere

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Sustaining
Attention
Getting
Attention
Transforming
Attention
THE ART OF
PERSUASION

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The Art of
Rhetoric
THE ART OF
PERSUASION
Sustaining
Attention
Getting
Attention
Transforming
Attention

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Ancient Rhetoric has a Renewed
Salience in Digital Networking
Ancient Rhetorics and
Digital Networks (2018)

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SUMMARY OF KEY STEPS
Use
different
types of
data
Personalize
data
Don’t overwhelm
Use
correct
data
Tailor
for your
audience
FROM WEBINAR 1
ESTABLISH IMPACT WITH DATA

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Overview
• Argument vs Rhetoric
• Statsis
• The Toulmin Model
• Evidence
• Balancing data types
• When to use
• Visuals

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ARGUMENTATIONEFFECTIVE
ARGUMENTATION
P R I N C I P L E S O F

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Principles of Effective Argumentation
Argument vs Rhetoric
All the ways through
which attention is shaped

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Principles of Effective Argumentation
Argument vs Rhetoric
Justifying claims
for an audience’s
assent
All the ways through
which attention is shaped

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Principles of Effective Argumentation
Argument vs Rhetoric
- Audience centered
- Seek voluntary adherence
- Focus on justification
All the ways through
which attention is shaped
Justifying claims
for an audience’s
assent

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Principles of Effective Argumentation
Argument vs Rhetoric
From Webinar 1
- Personalized data
- Tailor for the audience
- Balance use of data
Justifying claims
for an audience’s
assent

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Principles of Effective Argumentation
Argument: stasis
The point at which
an argument turns

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The point at which
an argument turns
Principles of Effective Argumentation
Argument: stasis
What are Creative Industries?
Does funding
stimulate economy?Access to education
be universal?
Should a new arts center
be funded by increased
property taxes?

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Principles of Effective Argumentation
Argument: stasis
Authoritative sources
Include/ exclude
Empirically verifiable
Inspiration- quotes
from leaders and
ancient texts
Three prior
points of stasis
+
Evidence of
advantage
or changing

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BALANCE TYPES
OF DATA

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Principles of Effective Argumentation
Argument: Know the Toulmin Model

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Principles of Effective Argumentation
Argument: Know the Toulmin Model
What supports
your claim
Overarching
point,
non-intuitive
Inference
required to
connect data
to claim
Supports the
warrant

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Principles of Effective Argumentation
Argument: Know the Toulmin Model
Arts better the
community -
specifically for
at-risk youth’s
role
After school
programs
improve
students’
performance

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Arts better the
community -
specifically for
at-risk youth’s
role
After school
programs
improve
students’
performance
Principles of Effective Argumentation
Argument: Know the Toulmin Model
Improving
grades better
education/
fewer
dropouts
Look for
analogies -
sport teams,
debate

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Arts better the
community -
specifically for
at-risk youth’s
role
After school
programs
improve
students’
performance
Principles of Effective Argumentation
Argument: Know the Toulmin Model
Improving
grades better
education/
fewer
dropouts
Look for
analogies -
sport teams,
debate
Specific instances Answer to common objections

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Principles of Effective Argumentation
Argument: Evidence
but nothing is pefrect

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Is the support recent
enough?
Is the support sufficient,
or is it insufficient to make
any conclusions?
Is the support
directly relevant to
the argument?
Is the support clear and
easy to understand, or is it
non-intuitive?
Principles of Effective Argumentation
Argument: 8 Criteria for Evidence
1 2 3 4

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Is the support recent
enough?
Is the support sufficient,
or is it insufficient to make
any conclusions?
Is the support
directly relevant to
the argument?
Is the support clear and
easy to understand, or is it
non-intuitive?
Principles of Effective Argumentation
Argument: 8 Criteria for Evidence
1 2 3 4
Is the support
resonant with other
evidence?
Is the support qualified
and reliable enough to
assess the issue?
Is the support
neutral, fair and
reliable?
Is the support
representative of the
information available?
5 6 7 8

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STRONG
FOUNDATION
WHEN TO USE DATA

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MIX OF MEDIA SHARING
Blending
media for
broad appeal
VISUAL
REPRESENTATIONS
How will
visuals be
shared

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are motivated by argument, emotion
and the character of others...

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global and
broad
local and
face-to-face
And how moral character
is shaped is changing.

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Contact Damien Pfister
@dspfister
dsp@umd.edu
damiensmithpfister.net

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QUESTIONSQUESTIONS
P L E A S E S U B M I T