This document provides an overview of business-to-business marketing. It discusses how B2B marketing has evolved into its own discipline separate from consumer marketing. Key aspects of B2B marketing covered include the nature of B2B customers and products, characteristics of B2B markets, the organizational buying process, market sensing, collecting customer information, and globalization trends such as outsourcing. Effective B2B strategies require understanding customer needs and creating superior value through products and services. Successful implementation depends on team motivation and assessment of goals.
Business Market and Business Buyer Behavior - Philip Kotler & Gary ArmstrongMD Tamal
Business Market and Business Buyer Behavior - Chapter 6,Principle of Marketing,briefly discussed by MD AMA Tamal,student of University of Barisal-Faculty of Business Studies.
Thanks for visiting.
The document discusses business-to-business (B2B) markets. It defines B2B as transactions between businesses where both the buyer and seller are business entities. It describes the nature of demand in B2B markets as derived, joint, and inelastic. It outlines the characteristics of B2B buyer-seller relationships and the multi-stage purchase decision process used by businesses. It also discusses the sizes and types of businesses that are active in B2B markets.
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The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
Business to business (B2B) marketing deals with organizational purchases of goods and services used to produce other products, support daily operations, or for resale. B2B products tend to be technical, rely on personal selling, and have short, direct distribution channels. Purchase decisions involve diverse groups and competitive bidding. The main B2B market segments are commercial, trade industries, government, and institutions. Key characteristics include geographic concentration of buyers and sellers, complex purchase decisions, and emphasis on relationships.
The document discusses defining a business idea and identifying the key components, which include identifying products or services, defining the target market, identifying main competitors, and identifying necessary resources. It emphasizes that the business idea should clearly define the product or service being offered and the target customer base. Key aspects of defining the business idea involve understanding the product or service, the target market and its size, potential competitors, and resources required.
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
The document discusses various aspects of marketing channels and distribution, including defining marketing channels and their functions, different types of distribution strategies for companies, major retailer and wholesale types, and the services provided by retailers. It also examines considerations for pricing strategies, using an example of a small business owner determining the price of their homemade kaya product.
This document provides an overview of business-to-business marketing. It discusses how B2B marketing has evolved into its own discipline separate from consumer marketing. Key aspects of B2B marketing covered include the nature of B2B customers and products, characteristics of B2B markets, the organizational buying process, market sensing, collecting customer information, and globalization trends such as outsourcing. Effective B2B strategies require understanding customer needs and creating superior value through products and services. Successful implementation depends on team motivation and assessment of goals.
Business Market and Business Buyer Behavior - Philip Kotler & Gary ArmstrongMD Tamal
Business Market and Business Buyer Behavior - Chapter 6,Principle of Marketing,briefly discussed by MD AMA Tamal,student of University of Barisal-Faculty of Business Studies.
Thanks for visiting.
The document discusses business-to-business (B2B) markets. It defines B2B as transactions between businesses where both the buyer and seller are business entities. It describes the nature of demand in B2B markets as derived, joint, and inelastic. It outlines the characteristics of B2B buyer-seller relationships and the multi-stage purchase decision process used by businesses. It also discusses the sizes and types of businesses that are active in B2B markets.
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
Business to business (B2B) marketing deals with organizational purchases of goods and services used to produce other products, support daily operations, or for resale. B2B products tend to be technical, rely on personal selling, and have short, direct distribution channels. Purchase decisions involve diverse groups and competitive bidding. The main B2B market segments are commercial, trade industries, government, and institutions. Key characteristics include geographic concentration of buyers and sellers, complex purchase decisions, and emphasis on relationships.
The document discusses defining a business idea and identifying the key components, which include identifying products or services, defining the target market, identifying main competitors, and identifying necessary resources. It emphasizes that the business idea should clearly define the product or service being offered and the target customer base. Key aspects of defining the business idea involve understanding the product or service, the target market and its size, potential competitors, and resources required.
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
The document discusses various aspects of marketing channels and distribution, including defining marketing channels and their functions, different types of distribution strategies for companies, major retailer and wholesale types, and the services provided by retailers. It also examines considerations for pricing strategies, using an example of a small business owner determining the price of their homemade kaya product.
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answersahimbisibwelamed
The document discusses industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations, while consumer marketing targets individuals for personal use.
It then highlights some key similarities and differences between industrial and consumer marketing. Industrial marketing focuses on building long-term relationships and solving complex business needs through customized solutions and rational decision making. Consumer marketing relies more on emotions and impulsive purchases through mass advertising appeals.
The document also provides an example response to an interview question comparing industrial and consumer marketers. It evaluates the statement that "a marketer is a marketer" and outlines how the contexts differ significantly.
The document provides information on industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations. It discusses the four types of exchanges in industrial marketing: product, information, financial, and social.
It then defines consumer marketing as marketing to individuals for personal use. Consumer markets are divided into food, beverages, transportation, and retail.
The document compares and contrasts industrial and consumer marketing. Key differences include industrial marketing focusing on building long-term relationships while consumer marketing leverages emotions. Industrial products are also discussed and classified into materials/parts, capital items, and supplies/services.
Brief notes are provided on material requirement planning, niche marketing, and buying centers in industrial
The document discusses different types and classifications of retailers. It begins by defining retailing as the set of activities used to sell products or services to consumers for personal use. Retailers perform functions like anticipating customer wants and acquiring products. Retailers can be classified in different ways such as by number of outlets, location, size, or ownership structure (independent, chain, franchise, cooperative). The document also discusses emerging retail formats like e-commerce and trends in retail business models.
Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from consumers. Retailers use various advertising and communication tools to grow awareness and consideration with future customers. The fundamental approach used by modern retailers in marketing their products is the Four Ps of Retail Marketing - Product, Price, Place, and Promotion. Retail advertising is used inside of stores to support national, regional and local advertising campaigns and provide information to shoppers.
World-class sales professionals are adapting to shifting buyer behaviors by improving how they connect, collaborate, and calculate value for customers. As decision makers increase in number, buying processes become more formalized, and customers demand ROI calculations, salespeople must broaden their knowledge, navigate buying stages, and ensure customer success to influence sales. The document examines trends showing these changes, such as longer sales cycles and improved retention, and how top performers distinguish themselves through behaviors like understanding each customer's buying reasons and context.
The document discusses how business buyers are evolving, requiring salespeople to adapt their strategies. It notes that the number of decision makers is increasing, and salespeople must understand each individual's influences and motivations. Additionally, buyers now have access to more information, expecting salespeople to demonstrate deep knowledge of how products meet customer needs. The document advocates decoding the decision dynamics within a buying team in order to effectively influence the purchasing process.
World-class sales professionals are adapting to shifting buyer behaviors by improving how they connect, collaborate, and calculate value for customers. As decision makers increase in number, buying processes become more formalized, and customers demand quantitative ROI, salespeople must broaden their knowledge, navigate evolving buyer journeys, and ensure customer success. The document examines trends that world-class performers are addressing, such as longer sales cycles and improving customer retention, in order to maintain high performance.
This document provides an overview of analyzing business markets. It discusses key concepts like organizational buying, business vs consumer markets, participants in the business buying process, stages of the buying process, developing effective business-to-business marketing programs, and managing business-to-business relationships. The document outlines these topics and provides definitions and examples to explain important business marketing concepts like the buying center, supplier search methods, relationship management approaches, and characteristics of institutional and government markets.
Sdm questions and answers [jatin gadhiya]Prakash Goti
The document discusses various channel systems used in marketing, including vertical, horizontal, and multi-channel systems. It also discusses retailers and the retail trade, defining a retailer as the last link in the distribution channel. The document notes that retailers break bulk into suitable lots for consumers and are best positioned to understand customer expectations. It also outlines factors that influence customer choice of retailer, including price, location, product selection, services, and salesperson helpfulness. Global and Indian retail trends are also summarized.
This document discusses analyzing market needs for entrepreneurship. It defines a market and explains that analyzing consumer needs is important for business success. Market needs are things that are necessary or desired by consumers. Methods to identify needs include focus groups, social listening, and keyword research. The document also discusses market sizing in terms of total available market, serviceable available market, and serviceable obtainable market. It outlines determining possible products to meet identified needs, such as goods that can be stored and transferred versus services. Types of market needs include those for goods like price and features, and for services like empathy and communication. The document stresses determining goods or services to meet identified market needs and collecting ongoing customer feedback.
This document discusses conducting a competitive analysis of other businesses in the same industry. It recommends calling competitors to ask questions as a potential customer and request their marketing materials. It also suggests calling competitors in other areas to get unbiased advice. Additionally, the document outlines conducting field analysis by asking potential customers about familiar competitors to identify opportunities. The overall goal is to understand competitors' strengths, weaknesses, costs and public image to help strategize your own business approach.
This document discusses different types of buying decision behaviors and business buying behaviors. It outlines four types of consumer buying decision behaviors: complex buying behavior, dissonance reducing buying behavior, habitual buying behavior, and variety seeking buying behavior. It also discusses key aspects of organizational or business buying behavior, including that decisions often involve multiple participants and are influenced by various marketing and non-marketing factors. The document contrasts business and consumer markets in terms of how decisions are made, the presence of experienced purchasers, time needed to make decisions, size of purchases, number of buyers, and type of promotional efforts needed. It also outlines three types of business purchase decisions: straight re-purchases, modified re-purchases, and new task purchases
Marketing PlanBy Tara SeitlerThe Gap Company 1.docxinfantsuk
Marketing Plan
By: Tara Seitler
The Gap Company
1
1
Agenda
Current Marketing Situation
Market Description
Product Review
Competitive Review
Distribution Review
SWOT Analysis
Micro-environments
Macro-environments
2
Current Marketing Situation
Market Description
Target Market
Market Targeting strategy
Value proposition – The Gap Company
Consumer behavior
Buyer decision principles
3
Target Market
GAP is a brand-builder.
We create emotional connections with customers around the world through inspiring product design, unique store experiences and compelling marketing.
It’s goal is to simply make it easy for customers to express their personal style throughout their life.
GAP hoped that effective Web initiative could let company to solidify its brand, improve customer relationships, serve markets that could not support a store and cut costs.
Company also believed that going online would attract new customers and steal market share from competitors.
4
Target Market- Segmentation
Target Section of Market
Residential,
Non-residential,
Mobility and
Personal
Buyers Category
Upper middle and upper class individuals
5
Marketing Strategy
Marketing objective is to create a perception in the mind of the customer about the product.
Build image of product as a different product through adopting the strategy of differentiation of porter
Restructure the business
6
Restructure Business
Transform business management focusing on from quantity to profitability
Reduce fixed cost and downsize business structure to fair size
TV set business
Product
Create competitive products on its strength
Cost structure
Thoroughly improve cost structure
Restructuring
Completion of domestic sites integration and acceleration of overseas sites restructuring
7
Pricing Decision and Strategy
Keep Retailer and Customer pricing strategies different
Captive Product Pricing
The company makes its pricing strategies by having the knowledge of its competitor`s pricing
We can include USB connectivity devices
We can include Home Theatre along with
The prices of these accessories are kept relatively than other brands.
8
Sale Strategy
Sale Strategy - Sale Through
Manufacturer whole seller/dealer consumer
Sale Out (Sales To the retailer)
Manufacturer (company) Authorized Dealers
9
Sale Through
Whole seller/retailers are the customers of manufacturers, manufacturers sell their products to the Whole seller and indirectly (through retailer) to the end consumers.
This process of selling is called “Sale Through”
Sale Out :
The company will sell the products to the retailers which are actually the customers of the Company.
There will be no medium used between the company and the retailer.
This procedure of selling is called “Sale Out”
9
Value Proposition
They are predicated value proposition from the mindset of your custome ...
This document discusses strategic planning for small businesses. It explains that strategic planning involves defining a business strategy and allocating resources to pursue that strategy. For small businesses, strategic planning should focus on dominating niche markets rather than having a small share of broad markets. The strategic plan needs to be changed when warning signs emerge, such as declining sales from core customers or changes in the competitive landscape. The strategic planning process is important for small business success and survival.
This document discusses several marketing challenges faced by business organizations and ways to overcome them. The key marketing challenges mentioned are rapidly changing customer needs and expectations, increasing domestic and global competition, the rising popularity of the internet, and having too many options to choose from. The document recommends ways for organizations to overcome these challenges, including becoming a learning organization through training, conducting market research, reevaluating the traditional 4Ps marketing mix framework, and adopting a marketing concept focused on customer satisfaction rather than sales. It also discusses different marketing philosophies and concepts as well as an overview of services marketing.
This chapter discusses organizational consumers (business-to-business marketing) and how they differ from final consumers. It defines various types of organizational consumers like manufacturers, wholesalers, retailers, and governments. Organizational consumers buy in teams, use specifications and competitive bidding, and their demand is ultimately derived from final consumer demand. The chapter also covers organizational consumers' decision-making process and how understanding their goals, purchasing methods, and industry classifications can help with marketing to them.
The document discusses organizational buying behaviour and the buying process. It begins by outlining the important questions about types of customers, factors considered in evaluations, who is involved in decisions, and changes occurring in buying. It then covers the types of customers that organizations buy from, including producers, resellers, government agencies, and institutions. The rest of the document details the organizational buying process, factors that influence decisions, and trends in organizational buying like increased importance of purchasing agents and supply chain management.
Week 8, Special Topics in Marketing was derived from Princip.docxphilipnelson29183
This document provides an overview of special topics in marketing, including business-to-business (B2B) marketing, marketing information systems, and monitoring and measuring marketing activities. It discusses some key differences between B2B and business-to-consumer markets, noting that B2B markets involve more transactions, higher dollar amounts per transaction, and more reliance on personal selling. It also explains that the demand for B2B products is derived from consumer demand. The document then categorizes different types of B2B buyers as producers, resellers, governments, and institutions.
1. The Incident Command System (ICS) is a tool forA. Co.docxstilliegeorgiana
1. The Incident Command System (ICS) is a tool for:
A. Command, control, and coordination at an incident
B. Interagency responses only
C. Multi-jurisdictional responses only
D. Responses involving first-response personnel only
2. ICS can be used to manage all types of incidents.
A. True
B. False
3. Federal law requires that ICS be used for all natural disasters.
A. True
B. False
4.The ICS General Staff includes:
A. Branch, Division, Group, and Unit managers
B. All managers of operational resources.
C. Planning, Operations, Logistics, and Finance/Administration Section Chiefs
D. Incident Commander and the Information, Safety, and Liaison Officers
5. All incidents, regardless of size, will have an Incident Commander.
A. True
B. False
6. In an ICS environment, the optimum span of control is:
A. Two (2) resources
B. Five (5) resources
C. Eight (8) resources
D. Ten (10) resources
7. Which section is responsible for providing incident facilities?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
8. Which section is responsible for documenting the status of resources, incident response, and developing the IAP?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
9. The Incident Commander is responsible for all the following EXCEPT:
A. Protecting life and property
B. Controlling resources assigned to the incident
C. Maintaining accountability
D. Coordinating the community-wide response
10. Given what you know about your agency, your job and you capabilities, where would you most likely be assigned in an ICS structure? To whom would you report? Be sure to include what your job is or would be during an event.
.
1. The Thirteenth Amendment effectively brought an end to slaver.docxstilliegeorgiana
1. The Thirteenth Amendment effectively brought an end to slavery in the United States. Lincoln had issued the Emancipation Proclamation over 3 years earlier. Why, then, was the Thirteenth Amendment issued? Was it necessary? How come?
2. The Fourteenth Amendment settled the question of who is a citizen of the United States. (anyone naturalized or born here). Why are Indians excluded?
3. Persons who are citizens may not be denied the right to vote according to the Fifteenth Amendment. The Civil Rights crises of the 1960s, and the work of Martin Luther King (and many others) sought, among other things, to assure that the right to vote was available to all. Why? The Fifteenth Amendment had been passed almost a hundred years earlier. How could persons be denied the ballot?
4. How could Andrew Johnson, Lincoln's successor, veto the Civil Rights Bill in 1866 when the 13th Amendment had already been passed in 1865? What issues did he cite to justify his veto? (Hint: look at the Johnson primary source)
5. The 14th Amendment. How does Foner explain the relationship between the Federal and the State as a result of the 14th Amendment?
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-johnson.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-johnson.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/14th-amendment.mp4&csrc=/wwnorton.college.public/history/give/14th-amendment.vtt&cp=1
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The document discusses industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations, while consumer marketing targets individuals for personal use.
It then highlights some key similarities and differences between industrial and consumer marketing. Industrial marketing focuses on building long-term relationships and solving complex business needs through customized solutions and rational decision making. Consumer marketing relies more on emotions and impulsive purchases through mass advertising appeals.
The document also provides an example response to an interview question comparing industrial and consumer marketers. It evaluates the statement that "a marketer is a marketer" and outlines how the contexts differ significantly.
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It then defines consumer marketing as marketing to individuals for personal use. Consumer markets are divided into food, beverages, transportation, and retail.
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World-class sales professionals are adapting to shifting buyer behaviors by improving how they connect, collaborate, and calculate value for customers. As decision makers increase in number, buying processes become more formalized, and customers demand ROI calculations, salespeople must broaden their knowledge, navigate buying stages, and ensure customer success to influence sales. The document examines trends showing these changes, such as longer sales cycles and improved retention, and how top performers distinguish themselves through behaviors like understanding each customer's buying reasons and context.
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This document provides an overview of analyzing business markets. It discusses key concepts like organizational buying, business vs consumer markets, participants in the business buying process, stages of the buying process, developing effective business-to-business marketing programs, and managing business-to-business relationships. The document outlines these topics and provides definitions and examples to explain important business marketing concepts like the buying center, supplier search methods, relationship management approaches, and characteristics of institutional and government markets.
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Marketing Plan
By: Tara Seitler
The Gap Company
1
1
Agenda
Current Marketing Situation
Market Description
Product Review
Competitive Review
Distribution Review
SWOT Analysis
Micro-environments
Macro-environments
2
Current Marketing Situation
Market Description
Target Market
Market Targeting strategy
Value proposition – The Gap Company
Consumer behavior
Buyer decision principles
3
Target Market
GAP is a brand-builder.
We create emotional connections with customers around the world through inspiring product design, unique store experiences and compelling marketing.
It’s goal is to simply make it easy for customers to express their personal style throughout their life.
GAP hoped that effective Web initiative could let company to solidify its brand, improve customer relationships, serve markets that could not support a store and cut costs.
Company also believed that going online would attract new customers and steal market share from competitors.
4
Target Market- Segmentation
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Non-residential,
Mobility and
Personal
Buyers Category
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5
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Marketing objective is to create a perception in the mind of the customer about the product.
Build image of product as a different product through adopting the strategy of differentiation of porter
Restructure the business
6
Restructure Business
Transform business management focusing on from quantity to profitability
Reduce fixed cost and downsize business structure to fair size
TV set business
Product
Create competitive products on its strength
Cost structure
Thoroughly improve cost structure
Restructuring
Completion of domestic sites integration and acceleration of overseas sites restructuring
7
Pricing Decision and Strategy
Keep Retailer and Customer pricing strategies different
Captive Product Pricing
The company makes its pricing strategies by having the knowledge of its competitor`s pricing
We can include USB connectivity devices
We can include Home Theatre along with
The prices of these accessories are kept relatively than other brands.
8
Sale Strategy
Sale Strategy - Sale Through
Manufacturer whole seller/dealer consumer
Sale Out (Sales To the retailer)
Manufacturer (company) Authorized Dealers
9
Sale Through
Whole seller/retailers are the customers of manufacturers, manufacturers sell their products to the Whole seller and indirectly (through retailer) to the end consumers.
This process of selling is called “Sale Through”
Sale Out :
The company will sell the products to the retailers which are actually the customers of the Company.
There will be no medium used between the company and the retailer.
This procedure of selling is called “Sale Out”
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They are predicated value proposition from the mindset of your custome ...
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This document discusses several marketing challenges faced by business organizations and ways to overcome them. The key marketing challenges mentioned are rapidly changing customer needs and expectations, increasing domestic and global competition, the rising popularity of the internet, and having too many options to choose from. The document recommends ways for organizations to overcome these challenges, including becoming a learning organization through training, conducting market research, reevaluating the traditional 4Ps marketing mix framework, and adopting a marketing concept focused on customer satisfaction rather than sales. It also discusses different marketing philosophies and concepts as well as an overview of services marketing.
This chapter discusses organizational consumers (business-to-business marketing) and how they differ from final consumers. It defines various types of organizational consumers like manufacturers, wholesalers, retailers, and governments. Organizational consumers buy in teams, use specifications and competitive bidding, and their demand is ultimately derived from final consumer demand. The chapter also covers organizational consumers' decision-making process and how understanding their goals, purchasing methods, and industry classifications can help with marketing to them.
The document discusses organizational buying behaviour and the buying process. It begins by outlining the important questions about types of customers, factors considered in evaluations, who is involved in decisions, and changes occurring in buying. It then covers the types of customers that organizations buy from, including producers, resellers, government agencies, and institutions. The rest of the document details the organizational buying process, factors that influence decisions, and trends in organizational buying like increased importance of purchasing agents and supply chain management.
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1. The Incident Command System (ICS) is a tool for:
A. Command, control, and coordination at an incident
B. Interagency responses only
C. Multi-jurisdictional responses only
D. Responses involving first-response personnel only
2. ICS can be used to manage all types of incidents.
A. True
B. False
3. Federal law requires that ICS be used for all natural disasters.
A. True
B. False
4.The ICS General Staff includes:
A. Branch, Division, Group, and Unit managers
B. All managers of operational resources.
C. Planning, Operations, Logistics, and Finance/Administration Section Chiefs
D. Incident Commander and the Information, Safety, and Liaison Officers
5. All incidents, regardless of size, will have an Incident Commander.
A. True
B. False
6. In an ICS environment, the optimum span of control is:
A. Two (2) resources
B. Five (5) resources
C. Eight (8) resources
D. Ten (10) resources
7. Which section is responsible for providing incident facilities?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
8. Which section is responsible for documenting the status of resources, incident response, and developing the IAP?
A. Planning
B. Operations
C. Logistics
D. Finance/Administration
9. The Incident Commander is responsible for all the following EXCEPT:
A. Protecting life and property
B. Controlling resources assigned to the incident
C. Maintaining accountability
D. Coordinating the community-wide response
10. Given what you know about your agency, your job and you capabilities, where would you most likely be assigned in an ICS structure? To whom would you report? Be sure to include what your job is or would be during an event.
.
1. The Thirteenth Amendment effectively brought an end to slaver.docxstilliegeorgiana
1. The Thirteenth Amendment effectively brought an end to slavery in the United States. Lincoln had issued the Emancipation Proclamation over 3 years earlier. Why, then, was the Thirteenth Amendment issued? Was it necessary? How come?
2. The Fourteenth Amendment settled the question of who is a citizen of the United States. (anyone naturalized or born here). Why are Indians excluded?
3. Persons who are citizens may not be denied the right to vote according to the Fifteenth Amendment. The Civil Rights crises of the 1960s, and the work of Martin Luther King (and many others) sought, among other things, to assure that the right to vote was available to all. Why? The Fifteenth Amendment had been passed almost a hundred years earlier. How could persons be denied the ballot?
4. How could Andrew Johnson, Lincoln's successor, veto the Civil Rights Bill in 1866 when the 13th Amendment had already been passed in 1865? What issues did he cite to justify his veto? (Hint: look at the Johnson primary source)
5. The 14th Amendment. How does Foner explain the relationship between the Federal and the State as a result of the 14th Amendment?
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-johnson.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-johnson.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/14th-amendment.mp4&csrc=/wwnorton.college.public/history/give/14th-amendment.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.vtt&cp=1
.
1. The Thirteenth Amendment effectively brought an end to slavery in.docxstilliegeorgiana
1. The Thirteenth Amendment effectively brought an end to slavery in the United States. Lincoln had issued the Emancipation Proclamation over 3 years earlier. Why, then, was the Thirteenth Amendment issued? Was it necessary? How come?
2. The Fourteenth Amendment settled the question of who is a citizen of the United States. (anyone naturalized or born here). Why are Indians excluded?
3. Persons who are citizens may not be denied the right to vote according to the Fifteenth Amendment. The Civil Rights crises of the 1960s, and the work of Martin Luther King (and many others) sought, among other things, to assure that the right to vote was available to all. Why? The Fifteenth Amendment had been passed almost a hundred years earlier. How could persons be denied the ballot?
4. How could Andrew Johnson, Lincoln's successor, veto the Civil Rights Bill in 1866 when the 13th Amendment had already been passed in 1865? What issues did he cite to justify his veto? (Hint: look at the Johnson primary source)
5. The 14th Amendment. How does Foner explain the relationship between the Federal and the State as a result of the 14th Amendment?
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-johnson.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-johnson.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/14th-amendment.mp4&csrc=/wwnorton.college.public/history/give/14th-amendment.vtt&cp=1
https://util.wwnorton.com/jwplayer?type=video&msrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.mp4&csrc=/wwnorton.college.public/history/give/reconstruction-amendments-2.vtt&cp=1
.
1. The Fight for a True Democracyhttpswww.nytimes.com201.docxstilliegeorgiana
1. The Fight for a True Democracy
https://www.nytimes.com/2019/08/23/podcasts/1619-slavery-anniversary.html
(Follow the link to the podcast)
Directions:
Students will listen to this podcast and write 3 paragraphs about it. One paragraph should summarize the podcast episode, the second paragraph should discuss its significance in U.S. History, and the last paragraph should explain what the student thought about the podcast.
.
1. The article for week 8 described hip hop as a weapon. This weeks.docxstilliegeorgiana
1. The article for week 8 described hip hop as a weapon. This week's reading makes several references to hip hop and spirituality? Can hip hop be described as a spiritual movement? Why or why not?
2. In the movie, "I Love Hip Hop in Morocco" on of the rappers repeatedly used the "N" word. Do you agree with his use of the "N" word for Moroccans? How did he justify its use?
.
1. The Hatch Act defines prohibited activities of public employees. .docxstilliegeorgiana
1. The Hatch Act defines prohibited activities of public employees. Analyze the significance of these prohibitions with regard to an individual’s political actions. Provide a rationale for your response.
2. Analyze the key ethical challenges of privatization. Take a position on whether the private sector should be responsible for program outcomes of a public program or service. Provide a rationale for your response
.
1. The Case for Reparations” by Ta-Nehisi Coates (604-19) in Rere.docxstilliegeorgiana
1. “The Case for Reparations” by Ta-Nehisi Coates (604-19) in Rereading America
2. “Choosing a School for My Daughter in a Segregated City” (152) by Nikole Hannah-Jones3. “From Social Class and the Hidden Curriculum of Work” (136) by Jean Anyon
4. John Taylor Gatto's "Against School" (114) in Rereading America
How to Do Extra Credit: 1. 5 Paged Essay-Must Be Singled Spaced.
For 100 points do extra credit where you review a film, video, music video, or lecture or book that reflects the discussions in class. Write a paper on themes presented in the class reflected in one of those mediums. Consider the ideas about culture. Observe how culture and condition were presented. Think about what values were being preserved or dismantled. Then, write in third person, what was learned. The essay is in third person; don’t write you, we, our us, or me. It is not considered academic.
Question: What are the themes in the event that link to the course, and how do those themes represent social problems or ways to resolve those problems?
1st Paragraph 100 POINTS FOR ESSAY
Introduction: Write summary of the event, lecture, music video, or song. (5 sentences)
Thesis: Answer the questions above. (1-2 sentences)
2nd Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked to Anzaldua (2 sentences)
3rd Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked Anzaldua (2 sentences)
4th Paragraph
Point: Write what is the importance of the theme. (1-2 sentences)
Illustration A. Summary (3 sentences)
Illustration B. Quotation (1-2 lines)
Explanation:
A. Explain the importance of the quote (2 sentences)
B. Explain how the importance is linked to Anzaldua (2 sentences)
5th Conclusion: Write 3 sentences on what you learned you didn't know before. Write in third person.
.
1. Some people say that chatbots are inferior for chatting.Others di.docxstilliegeorgiana
This document contains 6 prompts for short essays on topics related to chatbots. The prompts cover debates about chatbot capabilities, financial benefits of chatbots, IBM Watson's goal of reaching 1 billion people by 2018, comparing chatbots on Facebook and WeChat, researching the role of chatbots in helping dementia patients, and how the Singapore government is working with Microsoft to develop chatbots for e-government services. Responses should be in APA format with 2 references and be 2 pages long.
1. Some people say that chatbots are inferior for chatting.Other.docxstilliegeorgiana
1. Some people say that chatbots are inferior for chatting.Others disagree. Discuss.
2. Discuss the financial benefits of chatbots.
3. Discuss how IBM Watson will reach 1 billion people by 2018 and what the implications of that are.
4. Compare the chatbots of Facebook and WeChat. Which has more functionalities?
5. Research the role of chatbots in helping patients with dementia
6. Microsoft partners with the government of Singapore to develop chatbots for e-services. Find out how this is done.
APA format with 2 references.
2 pages
.
1. Some people say that chatbots are inferior for chatting. Others d.docxstilliegeorgiana
1. Some people say that chatbots are inferior for chatting. Others disagree. Discuss.
2. Discuss the financial benefits of chatbots.
3. Discuss how IBM Watson will reach 1 billion people by 2018 and what the implications of that are.
4. Compare the chatbots of Facebook and WeChat. Which has more functionalities?
5. Research the role of chatbots in helping patients with dementia.
6.Microsoft partners with the government of Singapore to develop chatbots for e-services. Find out how this is done.
Note: Each question must be answered in 6-7 ines and refernces must be APA cited
.
1. Tell us about yourself and your personal journey that has to .docxstilliegeorgiana
1. Tell us about yourself and your personal journey that has to lead you to the University of the ABC. (Currently, I’m pursuing my masters in IT and next applying for Ph.D. In IT) in same ABC university
2. What are your research interests in the area of information technology? How did you become interested in this area of research?
3. What unique qualities do you think you have that will help you in being successful in this program? (Ph.D. IT Program)
4. How can obtaining a doctorate impact your contribution to the practices of information technology? Where do you see yourself after obtaining a doctorate from ABC?
.
1. Tell us what characteristics of Loma Linda University are particu.docxstilliegeorgiana
1. Tell us what characteristics of Loma Linda University are particularly attractive and meaningful to you and why you have chosen to apply for advanced education.
(500 words)
2.
LLU believes deeply in integrating spiritual values into the educational experience. As a result, religion courses and chapel attendance are part of the curriculum. Tell us why you believe such a faith-based education would be of special benefit to you. (500 words)
3.
Tell us the desirable qualities that you see in yourself that you believe would aid us in considering your application. (1000 words)
4. Discuss how your spiritual origins, development, and experience have influenced and been integrated into your daily life. (1000 words)
.
1. Tell us about yourself and your personal journey that has lea.docxstilliegeorgiana
1. Tell us about yourself and your personal journey that has lead you to University of the Cumberlands.
2. What are your research interests in the area of information technology? How did you become interested in this area of research?
3. What is your current job/career and how will this program impact your career growth?
4. What unique qualities do you think you have that will help you in being successful in this program?
5. How can obtaining a doctorate impact your contribution to the practices of information technology? Where do you see yourself after obtaining a doctorate from UC?
.
1. The Research paper will come in five parts. The instructions are.docxstilliegeorgiana
1. The Research paper will come in five parts. The instructions are:
RESEARCH PAPER TOPIC
Impact of Women in Missions History
o
Part 2:
Refined topic, edited abstract, outline, and ten sources - Students will incorporate any changes to topic, outline the paper, write questions to be answered by the research, and submit ten sources. Submit Part 2 by 11:59 p.m. (ET) on Sunday of Module/Week 3.
Note:
Some will need to limit their topic. Others will need to expand their topic. This process should begin this week and continue until the final project is submitted.
DUE SUNDAY, MAY 31ST
o
Part 3:
Introduction and first five pages - Students will submit the introduction and first five pages of the research paper. Submit Part 3 by 11:59 p.m. (ET) on Sunday of Module/Week 4.
DUE FRIDAY, JUNE 5TH
o
Part 4:
Introduction and first ten pages - Students will submit introduction and first ten pages, incorporating changes made to initial submission. Submit Part 4 by 11:59 p.m. (ET) on Sunday of Module/Week 5.
DUE FRIDAY, JUNE 12TH
o
Part 5:
Complete research paper - Students will submit the complete research paper. The paper will be 5000-6000 words in the body of the paper, with a minimum of ten academic resources cited. Submit Part 5 by 11:59 p.m. (ET) on Sunday of Module/Week 7
DUE FRIDAY, JUNE 19TH
.
1. The minutiae points located on a fingerprint will help determine .docxstilliegeorgiana
1. The minutiae points located on a fingerprint will help determine the _________________ of a fingerprint since it has been empirically demonstrated that no two fingerprints are alike.
2. A fingerprint will remain ______________ during an individual's lifetime.
3. The epidermis is the outer layer of the skin, while the ___________ is the inner layer of the skin.
4. The ____________ is formed by ridges entering from one side of the print, rising and falling, and exiting on the opposite side (like a wave).
5. Level 2 includes locating and comparing _________________
.
1. The initial post is to be posted first and have 300-500 words.docxstilliegeorgiana
1. The initial post is to be posted first and have 300-500 words
· The original post is substantive, showing depth of knowledge on the topic and requires 2 references. References are from LDRS 300 course text or readings.
· Substantive replies occur under two or more different threads, other than that belonging to you.
· Response posts to peers' original postings are respectful, show clear synthesis and evaluation of the content read, and provides depth, breath, or new insight to the topic.
· Be clearly written and contain no APA/spelling/grammatical errors
Use
APA Citations for all your sources and include an APA References list. (No Title Page, or other APA formatting is required)
Spelling and Grammar is important.
Discussion Question: Servant Leadership in a movie, book, or drama film you have enjoyed.
Based on our readings from
Lead Like Jesus
(Blanchard, Hodges, & Hendry, 2016),
Jesus on Leadership (Wilkes, 1998)
and thus far in the lectures of LDRS 300;
A Servant Leader models Jesus by having the following leadership traits
:
1. Followership.
2. Greatness in Service.
3. Takes Risks.
4. Shares Responsibility and Authority.
5. Practices
one of
the Being Habits or Doing Habits.
6. Embodies the Vision, Mission, and Values of the group.
7. Is a Performance Coach.
8. Displays Lessons Learned from The Work of a Carpenter.
Choose a character from a movie and discuss the following two questions.
1.
How did the character display TWO (2) traits of a Servant Leader like Jesus from the list above?
1.
Give
2 examples from the movie to support your position.
2. H
ow would you describe the EGO of this character in terms of the two ways EGO is discussed in this class? (
Edging God Out
Verses
Exalting God Only
)
1.
Give at least 2 examples from the movie to support your position.
.
1. The key elements of supplier measurement are quality, delivery, a.docxstilliegeorgiana
1. The key elements of supplier measurement are quality, delivery, and price. On the surface this appears to be a simple matter, but what are the complicating factors?
2. David Atkinson, the founder and Managing Director of Four Pillars, a management consulting and training company, states that “supplier relationship management is . . . process-focused. It’s a lot more about how the organization systematically plans, than it is about an ’interpersonal’ skill set of the procurement person or relationship manager.” Do you agree or disagree with this statement?
3. Supplier performance measurement is an essential lever for successful supplier management that encompasses both pre- and post-contract management. From this vantage point, how would you distinguish the focuses of supplier performance measurement undertaken pre-contract stage versus post-contract stage?
.
1. Search the Internet and locate an article that relates to the top.docxstilliegeorgiana
1. Search the Internet and locate an article that relates to the topic of HACKING and summarize the reading in your own words. Your summary should be 2-3 paragraphs in length and uploaded as a TEXT DOCUMENT.
2. Do you feel the benefits of cloud computing are worth the threats and vulnerabilities? Have we arrived at a point where we can trust external agencies to secure our most precious data? Please explain your answer.
3. In a few short paragraphs, explain which cloud services you use (Google, Amazon, iCloud, Verizon, Microsoft One, Dropbox, etc) and what type of information you store (docs, photos, music, other files?). How much space do you have and what does this cost per month?
.
1. Text mining – Text mining or text data mining is a process to e.docxstilliegeorgiana
1. Text mining – Text mining or text data mining is a process to extract high-quality information from the text. It is done through patterns and trends devised using statistical pattern learning. Firstly, the input data is structured. After structuring, patterns are derived from this structured data and finally, the output is evaluated and interpreted. The main applications of text mining include competitive intelligence, E-Discovery, National Security, and social media monitoring. It is a trending topic for the thesis in data mining.
Some research needs
Problem definition – In the first phase problem definition is listed i.e. business aims and objectives are determined taking into consideration certain factors like the current background and future prospective.
Data exploration – Required data is collected and explored using various statistical methods along with identification of underlying problems.
Data preparation – The data is prepared for modeling by cleansing and formatting the raw data in the desired way. The meaning of data is not changed while preparing.
Modeling – In this phase the data model is created by applying certain mathematical functions and modeling techniques. After the model is created it goes through validation and verification.
Evaluation – After the model is created, it is evaluated by a team of experts to check whether it satisfies business objectives or not.
Deployment – After evaluation, the model is deployed and further plans are made for its maintenance. A properly organized report is prepared with the summary of the work done.
Research paper Policy
· APA format
. https://apastyle.apa.org/
. https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
· Min number of pages are 15 pages
· Must have
. Contents with page numbers
. Abstract
. Introduction
. The problem
4. Are there any sub-problems?
4. Is there any issue need to be present concerning the problem?
. The solutions
5. Steps of the solutions
. Compare the solution to other solution
. Any suggestion to improve the solution
. Conclusion
. References
· Missing one of the above will result -5/30 of the research paper
· Paper does not stick to the APA will result in 0 in the research paper
Spring 2020 Name: ______________________________
MATH 175 – Test 2 (Show Your Work )
7. Given
5
cos2
18
q
=-
and
180270
q
<<
oo
, find values of
sin
q
and
cos
q
.
8. Verify that each of the following is a trigonometric identity.
22
1sin
sec2sectantan
1sin
q
qqqq
q
-
=-+
+
9. Give the exact value of
4
cos2arctan
3
æö
ç÷
èø
without using a calculator.
10. Solve
2cos2cos2
qq
=
for all exact solutions in degrees.
PAGE
1
_1234567891.unknown
_1234567893.unknown
_1234567895.unknown
_1234567896.unknown
_1234567894.unknown
_1234567892.unknown
_1234567890.unknown
Information Systems for Business and Beyond (2019)
Information System.
1. Students need to review 3 different social media platforms that a.docxstilliegeorgiana
1. Students need to review 3 different social media platforms that are not mainstream.
a. TikTok
b. Lasso
c. Vero
d. Steemit
e. Caffeine
f. Houseparty
g. Amazon Spark
h. Anchor
i. Facebook for Creators
j. Foursquare Swarm
k. Facecast
l. Google My Business
m. Reddit
2. Provide background of how the platform started, who owns them and how big of a following they have?
3. What are the platforms demographics?
4. Strategies and Tools/Platforms – Strengths, Opportunities for Improvement, and recommendation for each platform.
5. Monitoring and Measuring what to measure? What analytics? What tools to use?
6. What companies are currently posting on this platform?
7. Develop 2 case examples of how companies are using this platform to engage with their customers? Include images of posts.
.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
16. same vendor.
Modified Rebuy
Firm buys the same type of product as in the past only the order
is modified or a new vendor is used.
New Buy
Firm buys a product for the first time.
KEY TAKEAWAYS
The stages in the B2B buying process are as follows:
Someone recognizes that the organization has a need that can be
solved by purchasing a good or service.
The need is described and quantified.
Qualified suppliers are searched for, and each qualified supplier
is sent a request for proposal (RFP), which is an invitation to
submit a bid to supply the good or service.
The proposals suppliers submit are evaluated, one or more
supplier(s) selected, and an order routine with each is
established.
A post-purchase evaluation is later conducted and the feedback
provided to the suppliers.
The buying stages an organization goes through often depend on
the buying situation—whether it’s a straight rebuy, new buy, or
modified rebuy.
23. The following video case, titled, “Coke Life” is located at the
end of chapter 3 and involves an attempt by Coca-Cola to bridge
the gap between people’s real selves and their ideal selves with
Coke Life.
https://www.youtube.com/watch?time_continue=2&v=aGfdubL
AtY8&feature=emb_logo
Initial Post
· All posts are expected to demonstrate the use of proper
grammar and be free of typographical and spelling errors.
· Describe the personal and psychological factors that may
influence what consumers buy and when they buy it.
· Respond to every aspect of the discussion prompt with
originality.
· Demonstrate exceptional familiarity with the text and topics
being covered, and utilize text/PowerPoint references.
· Your initial post should consist of at least 300 words
Discussion Questions
1. How did the Coca-Cola Company try to bridge the gap
between people’s real selves and their ideal selves with Coke
Life?
2. Coke Life was did not sell well and was discontinued in
2017. What went wrong? Can older companies reinvent
themselves with newer products like Coke Life? Name a
company that succeeded by doing so and one that did not.