Princess Yacht Club magazine - Princess Yacht Brokerage and Princess Yacht Charter - September 2011 issue. Visit http://www.princess-yachtclub.com for details. editor-publisher: Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage and Charter - September 2011 issueAzimut Yacht Club
Azimut Yacht Club magazine - Azimut Yacht Brokerage and Azimut Yacht Charter - September 2011 issue. Visit http://www.azimut-yachtclub.com for details. editor-publisher: Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issueLatitude 26
The document discusses strategies for yacht brokerage and charter companies to market their listings online using social media and the Longitude 64 platform. It introduces Longitude 64 as a new approach that tightly integrates websites, social networks, and printed magazines to maximize exposure for listings. Key points covered include how the platform allows clients to post listings once and have them syndicated across sites and social media via APIs. This provides more control over traffic and leads compared to relying solely on third party listing sites.
Azimut Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 issueLatitude 26
Azimut Yacht Club magazine presents Luxury Azimut Yachts for Brokerage and Charter. All clients using our yachting solutions get their Azimut yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Azimut yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...princessyc
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Fairline Yacht Club
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Longitude 64 magazine - Yacht Brokerage Yacht Charter - October 2011 issueYachting.vg
Longitude 64 magazine presents Luxury Yacht for Brokerage and Charter. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Sunseeker Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 ...Sunseeker YachtClub
Sunseeker Yacht Club magazine presents Luxury Sunseeker Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Sunseeker yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Bed and Breakfast Solution for Joomla 2.5 - Brochure 2012Latitude 26
The document describes a Bed and Breakfast solution for Joomla 2.5 that was designed for bed and breakfast businesses. The solution allows users to manage property and room listings, reservations, and availability calendars. It also integrates with social networks and generates high-quality brochures and magazines. The solution provides professional-grade features for multiple properties and includes tools for translation and customization.
Azimut Yacht Club magazine - Yacht Brokerage and Charter - September 2011 issueAzimut Yacht Club
Azimut Yacht Club magazine - Azimut Yacht Brokerage and Azimut Yacht Charter - September 2011 issue. Visit http://www.azimut-yachtclub.com for details. editor-publisher: Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage - September 2011 issueLatitude 26
The document discusses strategies for yacht brokerage and charter companies to market their listings online using social media and the Longitude 64 platform. It introduces Longitude 64 as a new approach that tightly integrates websites, social networks, and printed magazines to maximize exposure for listings. Key points covered include how the platform allows clients to post listings once and have them syndicated across sites and social media via APIs. This provides more control over traffic and leads compared to relying solely on third party listing sites.
Azimut Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 issueLatitude 26
Azimut Yacht Club magazine presents Luxury Azimut Yachts for Brokerage and Charter. All clients using our yachting solutions get their Azimut yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Azimut yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...princessyc
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Fairline Yacht Club
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Longitude 64 magazine - Yacht Brokerage Yacht Charter - October 2011 issueYachting.vg
Longitude 64 magazine presents Luxury Yacht for Brokerage and Charter. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Sunseeker Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 ...Sunseeker YachtClub
Sunseeker Yacht Club magazine presents Luxury Sunseeker Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Sunseeker yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Bed and Breakfast Solution for Joomla 2.5 - Brochure 2012Latitude 26
The document describes a Bed and Breakfast solution for Joomla 2.5 that was designed for bed and breakfast businesses. The solution allows users to manage property and room listings, reservations, and availability calendars. It also integrates with social networks and generates high-quality brochures and magazines. The solution provides professional-grade features for multiple properties and includes tools for translation and customization.
Sunseeker Yacht Club magazine - Yacht Brokerage and Charter - September 2011 ...Latitude 26
Sunseeker Yacht Club magazine - Sunseeker Yacht Brokerage and Sunseeker Yacht Charter - September 2011 issue. Visit http://www.sunseeker-yachtclub.com for details. editor-publisher: Olivier Baelde
Yachting.vg Power Yachts Edition magazine February 2012 issue - Yacht Brokera...Latitude 26
Yachting.vg Motoryachts Edition magazine February 2012 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. February 2012 issue
Yachting.vg magazine, Motor Yachts Edition, October 2011 issue - Yacht Broker...Latitude 26
Yachting.vg Motor Yachts Edition magazine presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter in the BVIs. Editor The Yachting Network - Olivier Baelde
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Latitude 26
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage and Charter - September 2011 issueLatitude 26
Azimut Yacht Club magazine - Azimut Yacht Brokerage and Azimut Yacht Charter - September 2011 issue. Visit http://www.azimut-yachtclub.com for details. editor-publisher: Olivier Baelde
Longitude 64 magazine - Yacht Brokerage Yacht Charter - October 2011 issueLatitude 26
Longitude 64 magazine presents Luxury Yacht for Brokerage and Charter. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Realty Agency Solution for Joomla 2.5 - Brochure 2012Latitude 26
Realty Agency Solution for Joomla 2.5 - Brochure 2012. Visit our web site at www.latitude26.co.uk or contact us in order to start your next real estate project.
Sunseeker Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 ...Latitude 26
Sunseeker Yacht Club magazine presents Luxury Sunseeker Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Sunseeker yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Yachting.vg Sailboats Edition magazine October 2011 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter in the BVIs. Editor The Yachting Network - Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Latitude 26
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Yacht Charter Reservation for Joomla by Latitude 26Latitude 26
This document discusses a yacht charter marketing solution that provides extensive features for managing yacht charter reservations, listings, and marketing. The solution integrates with social networks to automatically distribute listings. It generates high-quality brochures, magazines, and PDFs to promote listings. The solution aims to maximize exposure and visibility for yacht charter companies through online and offline marketing channels.
Welcome Kit Document 2013 - Yachting Portal For JoomlaLatitude 26
This is the Welcome Kit for the Brokerage companies using the Yachting Portal. This is a PDF document to give them an overview of the Yachting Portal data entry process and procedures.
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Longitude 64 Switzerland
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Carlos Rodriguez
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage and Charter - September 2011 issueYachting.vg
Azimut Yacht Club magazine - Azimut Yacht Brokerage and Azimut Yacht Charter - September 2011 issue. Visit http://www.azimut-yachtclub.com for details. editor-publisher: Olivier Baelde
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Carlos Rodriguez
This document discusses digital marketing strategies for luxury brands. It provides 5 commandments for luxury brands using digital marketing: 1) democratize without downgrading by engaging aspirational consumers in a controlled dialogue; 2) honor digital media by maintaining high production quality; 3) do not steal from old media by developing digital-specific strategies; 4) do not covet other brands' media channels and only adopt platforms aligned with brand ideals; 5) do not kill the conversation and encourage controlled interactivity. The document stresses the importance of understanding digital media and developing innovative, elegant strategies specific to each platform to preserve brand values.
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Longitude 64 Switzerland
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Fairline yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Sunseeker Yacht Club magazine - Yacht Brokerage and Charter - September 2011 ...Latitude 26
Sunseeker Yacht Club magazine - Sunseeker Yacht Brokerage and Sunseeker Yacht Charter - September 2011 issue. Visit http://www.sunseeker-yachtclub.com for details. editor-publisher: Olivier Baelde
Yachting.vg Power Yachts Edition magazine February 2012 issue - Yacht Brokera...Latitude 26
Yachting.vg Motoryachts Edition magazine February 2012 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. February 2012 issue
Yachting.vg magazine, Motor Yachts Edition, October 2011 issue - Yacht Broker...Latitude 26
Yachting.vg Motor Yachts Edition magazine presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter in the BVIs. Editor The Yachting Network - Olivier Baelde
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Latitude 26
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage and Charter - September 2011 issueLatitude 26
Azimut Yacht Club magazine - Azimut Yacht Brokerage and Azimut Yacht Charter - September 2011 issue. Visit http://www.azimut-yachtclub.com for details. editor-publisher: Olivier Baelde
Longitude 64 magazine - Yacht Brokerage Yacht Charter - October 2011 issueLatitude 26
Longitude 64 magazine presents Luxury Yacht for Brokerage and Charter. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Realty Agency Solution for Joomla 2.5 - Brochure 2012Latitude 26
Realty Agency Solution for Joomla 2.5 - Brochure 2012. Visit our web site at www.latitude26.co.uk or contact us in order to start your next real estate project.
Sunseeker Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 ...Latitude 26
Sunseeker Yacht Club magazine presents Luxury Sunseeker Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Sunseeker yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Yachting.vg Sailboats Edition magazine October 2011 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter in the BVIs. Editor The Yachting Network - Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Latitude 26
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Yacht Charter Reservation for Joomla by Latitude 26Latitude 26
This document discusses a yacht charter marketing solution that provides extensive features for managing yacht charter reservations, listings, and marketing. The solution integrates with social networks to automatically distribute listings. It generates high-quality brochures, magazines, and PDFs to promote listings. The solution aims to maximize exposure and visibility for yacht charter companies through online and offline marketing channels.
Welcome Kit Document 2013 - Yachting Portal For JoomlaLatitude 26
This is the Welcome Kit for the Brokerage companies using the Yachting Portal. This is a PDF document to give them an overview of the Yachting Portal data entry process and procedures.
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Longitude 64 Switzerland
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Princess Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Carlos Rodriguez
Princess Yacht Club magazine presents Luxury Princess Yachts for Brokerage and Charter. All clients using our yachting solutions get their Princess yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Princess yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage and Charter - September 2011 issueYachting.vg
Azimut Yacht Club magazine - Azimut Yacht Brokerage and Azimut Yacht Charter - September 2011 issue. Visit http://www.azimut-yachtclub.com for details. editor-publisher: Olivier Baelde
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Carlos Rodriguez
This document discusses digital marketing strategies for luxury brands. It provides 5 commandments for luxury brands using digital marketing: 1) democratize without downgrading by engaging aspirational consumers in a controlled dialogue; 2) honor digital media by maintaining high production quality; 3) do not steal from old media by developing digital-specific strategies; 4) do not covet other brands' media channels and only adopt platforms aligned with brand ideals; 5) do not kill the conversation and encourage controlled interactivity. The document stresses the importance of understanding digital media and developing innovative, elegant strategies specific to each platform to preserve brand values.
Fairline Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 i...Longitude 64 Switzerland
Fairline Yacht Club magazine presents Luxury Fairline Yachts for Brokerage and Charter. All clients using our yachting solutions get their Fairline yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Fairline yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 issueCarlos Rodriguez
Azimut Yacht Club magazine presents Luxury Azimut Yachts for Brokerage and Charter. All clients using our yachting solutions get their Azimut yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Azimut yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 issueAzimut Yacht Club
Azimut Yacht Club magazine presents Luxury Azimut Yachts for Brokerage and Charter. All clients using our yachting solutions get their Azimut yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Azimut yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 issueCarlos Rodriguez
Azimut Yacht Club magazine presents Luxury Azimut Yachts for Brokerage and Charter. All clients using our yachting solutions get their Azimut yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Azimut yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Azimut Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 issueLongitude 64 Switzerland
Azimut Yacht Club magazine presents Luxury Azimut Yachts for Brokerage and Charter. All clients using our yachting solutions get their Azimut yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Azimut yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
This document discusses digital marketing strategies for luxury brands. It provides 5 commandments for luxury brands engaging in digital marketing: 1) You shall democratize but not downgrade by engaging aspirational customers while maintaining control of the brand image; 2) You shall honor digital media by ensuring high quality production of digital content; 3) You shall not steal from old media by creating digital campaigns specific to each channel; 4) You shall not kill the conversation by encouraging interactivity while maintaining brand control; 5) You shall not covet your neighbor's media channels by analyzing your own brand's needs and strategy rather than copying competitors. The document emphasizes the importance of strategic planning, quality execution, and continually refining digital marketing strategies for luxury brands.
Longitude 64 magazine - Yacht Brokerage Yacht Charter - October 2011 issueLongitude 64 Switzerland
Longitude 64 magazine presents Luxury Yacht for Brokerage and Charter. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Sunseeker Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 ...Carlos Rodriguez
Sunseeker Yacht Club magazine presents Luxury Sunseeker Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Sunseeker yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Sunseeker Yacht Club magazine - Yacht Brokerage Yacht Charter - October 2011 ...Longitude 64 Switzerland
Sunseeker Yacht Club magazine presents Luxury Sunseeker Yachts for Brokerage and Charter. All clients using our yachting solutions get their Sunseeker yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury Sunseeker yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Sunseeker Yacht Club - Yacht Brokerage and Charter - September 2011 issueSunseeker YachtClub
Longitude 64 provides yacht brokerage, yacht charter, and docks & slips marketing solutions. Its platform integrates clients' listings on their websites with social media through APIs, allowing automatic posting of listings updates. It also generates monthly magazines featuring clients' listings to provide offline visibility. The platform aims to centralize listings management on clients' own websites while maximizing exposure through various online and offline channels. This provides a competitive advantage over relying solely on third-party listing sites.
Sunseeker Yacht Club - Yacht Brokerage and Charter - September 2011 issueYachting.vg
This issue of the Sunseeker Yacht Club magazine focuses on marketing solutions for yacht brokerage and charter companies, including social media marketing, social network integration, and mobile apps. It also provides listings of yachts and docks for brokerage and charter, as well as a boat show calendar and articles on topics like inbound marketing and online PR. The publisher is Longitude 64, which offers turnkey solutions to improve inbound marketing and social media integration for yacht companies.
Longitude 64 magazine - September 2011 issueLatitude 26
Longitude 64 magazine presents Luxury Yacht for Brokerage and Charter. September 2011 issue
Luxury yachts brokerage and charter worldwide. Editor The Yachting Network - Olivier Baelde
Longitude 64 magazine - September 2011 issueYachting.vg
The document discusses marketing solutions and magazines for yacht brokerage, charter, and docks/slips companies provided by The Yachting Network platform, including features like social media integration, listings syndication, and mobile apps to help clients increase visibility and drive leads.
Similar to Princess Yacht Club magazine - Yacht Brokerage - September 2011 issue (20)
Miami-Cruise.com: Sunseeker 55 Camargue Brochure 2012. Day Tours & Charter ar...Latitude 26
Miami-Cruise offers luxury yacht charter on a Sunseeker 55 Camargue. We provide boat rental and corporate charter in Miami and South Florida. From special events to day tours and weekly charter. Conveniently in Brickell, we can pick up your group at different boarding marinas or hotels around Miami.
Yacht Charter Reservation Solution for Joomla 2.5 - Brochure 2012Latitude 26
Yacht Charter Reservation Solution for Joomla 2.5 - Brochure 2012. Visit our web site at www.latitude26.co.uk or contact us in order to start your next yachting project.
Yacht Brokerage Solution for Joomla 2.5 - Brochure 2012Latitude 26
The document describes a yacht brokerage solution for Joomla 2.5 that allows managing yacht listings and syndicating them across various social networks and websites. The solution includes features for listing management, lead generation, contract forms, and high-quality PDF brochure generation. It also integrates with social networks and The Yachting Network for content syndication and magazine publication. The professional solution is designed for turnkey use by yacht brokerage companies.
Corporate Rentals Solution for Joomla 2.5 - Brochure 2012Latitude 26
Corporate Rentals Solution for Joomla 2.5 - Brochure 2012. Visit our web site at www.latitude26.co.uk or contact us in order to start your next real estate project.
Vacation Rentals Solution for Joomla 2.5 - Brochure 2012Latitude 26
The document describes a Joomla solution for vacation rental agencies. It provides extensive features like individual property calendars, social media integration, and PDF brochure generation. The solution allows listings to be syndicated to other sites and includes modules for flexible property page layouts. It also includes integration with a real estate magazine publisher to increase listing visibility.
Yachting.vg Sailboats Edition magazine February 2012 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. February 2012 issue
This document discusses digital marketing strategies for luxury brands. It provides 5 commandments:
1. Democratize without downgrading by engaging aspirational consumers in a controlled brand dialogue.
2. Honor digital media by maintaining high production quality and innovation, as with traditional luxury goods.
3. Do not steal from old media by repurposing traditional ads for digital; create custom digital campaigns.
4. Do not kill the conversation by encouraging carefully moderated interactivity to build engagement.
5. Do not covet competitors' strategies but observe, analyze and develop customized strategies for your brand.
Longitude 64 Power Yachts Edition magazine February 2012 issue - Luxury Yacht...Latitude 26
Longitude 64 MotorYachts Edition magazine February 2012 issue presents Luxury Yacht for Brokerage and Charter listings. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. February 2012 issue.
Luxury yachts brokerage and charter. Editor The Yachting Network - Olivier Baelde
Nautic Avenue - Yacht Brokerage in Frejus, France. Monthly catalog January 2012Latitude 26
Nautic Avenue - Yacht Brokerage in Frejus, France. Monthly catalog January 2012. Motor Yachts and sailboats For Sale.Visit http://www.nautic-avenue.com for more info.
Latitude 26 - Yachting Solutions for Joomla - Brochure 2012Latitude 26
The Yachting Solutions for Joomla Brochure for 2012 presents the solutions we develop for yacht brokerage, yacht charter and marinas companies. Visit our site for more details about the features. Contact us for your yachting project. We specialize in solutions and social marketing for the yachting industry.
The document discusses digital marketing strategies for luxury brands. It provides 5 commandments:
1. You shall democratize but not downgrade - engage aspirational consumers through social media to build prestige while maintaining exclusivity.
2. You shall honor digital media - treat digital marketing as a luxury through high production quality.
3. You shall not steal from old media - develop campaigns specific to digital channels rather than repurposing traditional ads.
4. You shall not covet the neighbour's media channels - analyze your own needs rather than copying competitors.
5. Observe and analyze your marketing strategy - understand how social media can help your brand rather than jumping in without a plan.
Longitude 64 MotorYachts Edition magazine January 2012 issue presents Luxury Yacht for Brokerage and Charter listings. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. January 2012 issue
Luxury yachts brokerage and charter. Editor The Yachting Network - Olivier Baelde
Yachting.vg Motoryachts Edition magazine January 2012 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. January 2012 issue
Luxury yachts brokerage and charter in the BVIs. Editor The Yachting Network - Olivier Baelde
This magazine highlights yachts for brokerage and charter from clients using the Yachting Network online platform. It aims to provide competitive advantages by integrating listings from the platform into a monthly printed magazine. This allows for maximum exposure and brand recognition while some readers still prefer printed formats. The magazine previews the full integration of sites using the Yachting Network platform into monthly issues. It also describes the platform's integration with social networks and APIs to automatically share listings updates.
Nautic Avenue - Yacht Brokerage - Catalog October 2011Latitude 26
Nautic Avenue - Yacht Brokerage - Catalog October 2011.Yacht Brokerage in Frejus, France. Visit http://www.nautic-avenue.com for details. Publisher : Olivier Baelde, The Yachting Network
Motorboatbroker - Yacht Brokerage - Catalog October 2011Latitude 26
Motorboatbroker - Yacht Brokerage - Catalog October 2011.Yacht Brokerage in Spain and UK. Visit http://www.motorboatbroker.com for details. Published : Olivier Baelde, The Yachting Network
Carine Yachts - Yachts Brokerage - catalog October 2011Latitude 26
Carine Yachts provides brokerage services for buying and selling yachts. They offer independent, unbiased service to smoothly facilitate transactions from initial listing through final ownership transfer. The company combines innovative marketing with a dedicated sales team to showcase vessels to qualified international buyers. This document highlights several motor yacht listings for sale in October 2011, ranging from a 1991 Aquabell 33 for £58,500 to a 2006 Aicon 72 Open for £695,000.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Princess Yacht Club magazine - Yacht Brokerage - September 2011 issue
1. YACHT BROKERAGE YACHT CHARTER DOCKS & SLIPS
LATEST YACHT LISTINGS NEW LUXURY YACHTS LISTINGS MARKETING YOUR INVENTORY
PRINCESS YACHT CLUB
www.princess-yachtclub.com | ISSUE SEPTEMBER 2011
YACHT BROKERAGE
Social Media Strategy
and APIs integration
YACHT CHARTER
Inbound Marketing Strategy
for Luxuy yachts
ONLINE PR TIPS
TheManaging brand
awareness onlne
BOAT SHOWS
Mobile
Fall Boat Shows
Calendar
apps ag
e
r
ke
Yacht Bro
FOCUS Marketing for the yachting industry 1.99£
2. M o s t a d v a n c e d m a r k e t i n g
LONgITUDE64
3. p l a t f o r m f o r t h e y a c h t i n g
Docks & SLIPS SOLUTIONS
yacht brokerage solutions
yacht charter solutions
monthly magazine
web: www.longitude64.com
email: sales@longitude64.com
skype: longitude64
facebook: www.facebook.com/longitude64
twitter: www.twitter.com/longitude64
4. contents
LONGITUDE64
EDITOR’S LETTER
8 EDITOR LETTER
Welcome to the
Princess Yacht Club magazine
12 LONGITUDE 64
A new approach to yacht
brokerage and yacht charter
marketing
16 SOCIAL MEDIA MARKETING
Establishing an efficient social media
marketing strategy becomes now a
reality for yacht brokerage and yacht
charter companies.
20 SOCIAL NETWORKS
Advantages of using APIs integration
to post automatically to social networks.
27 BOAT SHOWS CALENDAR
Boat show events taking place
in september 2011
26 08
YACHT BROKERAGE LISTINGS
Princess Yacht brokerage listings
for the month of september 2011
presented by brokerage
companies using our
yacht brokerage solution
FEATURES Yacht
38 YACHT CHARTER MARKETING
Inbound marketing strategy for
Brokerage
luxury charter yachts
and Charter
40 YACHT BROKERAGE SOLUTION
Marketing
24
Presentation of the yacht brokerage
solution for joomla. Features and
advantages
47 Find Prospects
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Using social media to find
prospects.
04
32
5. 42
49 Online PR
56
Understanding online PR and how
to use it to create brand awareness
50 YACHT CHARTER SOLUTIION
Presentation of the yacht charter
solution for joomla. Features and
advantages
54 DOCKS & SLIPS SOLUTION
Presentation of the docks & slips
solution for joomla. Features and
advantages
60 YACHT DESIGN NEWS
Yacht design news for
59 NEWS AROUND THE WORLD
Yachting events around
the world
september 2011
10
Cover Story
%O
FF Longitude 64 - The Yacht-
ing Network offers powerful
GRAB
features to yacht brokerage
and yacht charter companies
looking for a turnkey solu-
yearly tion in order to improve their
Subscription inbound marketing activities
and social networks integra-
Today !! tion .
6. THE
YACHTING
NETWORK
www.theyachtingnetwork.ch
Most Advanced Marketing
Services for the Yachting
Contacts
CH - Crans Montana: +41 (0)27 483 12 20
UK - London: +44 (0)20 7078-4226
USA - Miami: +1 (305) 394-9652
email: sales@theyachtingnetwork.ch
7. Social Media Marketing
Social Networks Integration
Superyachts Marketing
Dedicated Superyachts
Reservation Sites
Yacht Brokerage Solutions
Yacht Charter Solutions
Corporate Magazines
Creation
8. EDITOR’S LETTER
OLIVIER BAELDE
by
Editor
PRINCESS
YACHT CLUB
PUBLISHER/EDITOR
Welcome Olivier Baelde
editor@yachting.vg
Marketing solutions Magazines are available in
ADVERTISING MGR
printed and electronic ver-
for yacht broker- James Blackburn
sions.
age , yacht charter advertising@yachting.vg
companies and real The Yachting Network plat-
SALES MGR
estate agencies form coupled to our yacht-
Ian Foster
ing solutions provide an
specializing in the exclusive set of features
sales@yachting.vg
rental and sale of to yacht brokerage and
MARKETING MGR
docks and slips are yacht charter companies
Clive Coleman
allowing them to market
our primary focus. marketing@yachting.vg
worldwide on different me-
dias their yachts for sale or
PR MGR
charter fleet.
Web Solutions Antoine Bonvin
We developed over the last pr@yachting.vg
We continuously work on
24 months an online plat-
improving our platform to
form using the latest tech- SUBSCRIPTIONS MGR
provide advanced features
nologies in terms of web Danielle Chiocci
not available in third party
design, database architec- subscriptions@yachting.vg
listings websites.
ture, cloud hosting.
SOCIAL NETWORKS MGR
Furtermore, a very pow- Sven Nicklasson
erful social network inte-
Mobile Solutions
social_networks@yachting.vg
The release of our iphone
gration though APIs al-
and ipad apps are sched-
lows the brokerage and BUSINESS DEVELOPMENT
uled for december 2011. It
charter companies using MGR
will add even more reach
our yachting solutions to Glen Coburn
to our solutions.
gain maximum exposure bus_dev@yachting.vg
on a worldwide basis with
Join us
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
a minimum of efforts on
their side.
Olivier Baelde
Publisher, Editor
Then, our montlhy maga-
Crans Montana,
zines generated through
Switzerland
an InDesign CS5 workflow All correspondence should
integration allows to gen- be addressed to
erate on a monthly basis 88-90 Hatton Garden
magazines for every sites London, EC1N 8PN
composing The Yachting United Kingdom
Network.
8
9. PRINCESS YACHTS 45, 2003,
295.000 €
Nautic Avenue
Patrick Baert
France (+33) ((0)9) 54 22 80 56
Visit www.princess-yachtclub.com for full details - Web id: 14
10. PRINCESS YACHTS V50, 2004
358.000 €
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.princess-yachtclub.com for full details - Web id: 17
11. PRINCESS YACHTS V50, 2004, Provence Côte d’Azur France, 358.000 € Super V50 ,
état neuf, peut servi seulement 210h. bateau a voir.
Specs: LOA:15 metres Beam:4 metres - VOLVO 715hp - Diesel
Web id: 17 - Price: 358.000 € Tax Paid
12. LONGITUDE 64
OLIVIER BAELDE
by
Editor
“Longitude 64 -
The Yachting Network”
A new approach to yacht brokerage and
yacht charter marketing: integration with
social networks
W
elcome to the Longitude 64
monthly magazine. The pri-
mary purpose of this maga-
zine is to present yachts for brokerage
and yachts for charter from clients
using our yachting solutions. In order
to provide them with a competitive
advantage, we decided to integrate
our online platform called The Yacht-
ing Network with the Adobe inDesign
workflow. The end result being that
all the listings from clients using our
online yachting solutions are as well
included in our monthly magazines.
It brings them maximum exposure as
well as brand recognition. We believe
that there is still a need for a printed
W
version to allow readers to be able our clients listings. e believe that a tight inte-
to read offline while traveling for ex- gration between the web
T
ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running
ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and
are not always willing to stay a long able to provide to all clients social networks and coupled with a
time in front of a computer screen in using our yachting and real estate printed version will bring them a very
solutions an integrated platform able powerful platform to increase the vis-
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
order to review luxury yachts for sale
or charter. A printed version still has to deliver online and offline visibility ibility of their listings.
its charm and provides added value to through very efficient web services.
U
our clients. nlike third party listing sites
F
urthemore, our complete inte- specializing in yachting, cli-
w
We hope you will enjoy gration to over 15 social net- ents list their yachts only once
reading every month our works through APIs allows clients on their websites in our yachting so-
magazines. In the following using our solutions to post automati- lutions and then syndication takes
months, every site part of The Yacht- cally listings updates on their social place. It insures that their domain
ing Network will be integrated in the media accounts without extra work. name and web site is the place where
Adobe Indesign workflow in order to all listings are managed, indexed first
generate monthly magazines adding by search engines and where all in-
again some exposure and visibility to bound traffic goes back to when syn-
12
13. T
dicated to other sites. he Docks & Slips Solution for geting the yachting and luxury mar-
joomla was designed to answer kets.
O Y
ver time, this strategy will the needs of real estate agen- acht Listings are as well dis-
bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to
eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-
cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated to
listing sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,
the crowd. Vast, Oodle. It helps in increas-
The Yachting Network has local web- ing backlinks to the client’s
T
he Yacht Brokerage So- website.
lutions for joomla was
sites in all european countries. The
A
designed to answer print version of our magazine brings dditional XML feeds
the needs of yacht brokerage additional readers and visibility to our following the openma-
or dealership companies. It rine standard (www.
clients. Complete integration in social
provides extensive features openmarine.org) generate files
not found in the competition. networks maximizes the exposure of compatible with The Yacht
The Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,
includes lead request man- mobile apps will close the circle of a Jameslist... completing a very
agement to store all yacht powerful array of syndication
requests.
360 inbound marketing strategy. tools.
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
T
he Yacht charter reservation So- lead request management to store all
lutions for joomla was designed yacht slips requests.
to answer the needs of yacht
P
charter companies. It provides exten- owerful and integrated APIs:
sive features not found in the compe- Powerful & Integrated Syndica-
tition. The Yacht Charter Reservation tion Services: Our Solution offers
solution includes reservation requests a very powerful synchronization tool
and quotes management as well as in order to increase instantly the vis-
online availability calendars. ibility of the listings in the Longitude
64 Yachting Network composed of
over 15 web sites (and growing) tar-
13
14. SOCIAL MEDIA
Social Media Establishing an efficient
Marketing and “ SOCIAL MEDIA marketing
strategy becomes now
a reality for yacht
Yachting brokerage and yacht
charter companies. When
establishing the company
marketing strategy,
The most costly decision a market- it does not appear anymore as a cost
several key indicators
ing or sales manager will take when effective solution in a long term strat-
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
implementing a marketing strategy egyh. All third party listings sites rely must be closely watched.
will be to rely entirely on third party on traffic to their sites in order to be As well, deciding the
websites to acquire new contacts and able to charge yacht brokerage and direction of the data
promote the yacht listings. This deci- yacht charter firms. Thus, they will
sion is mostly taken due to the ap- most of the time prevent this traffic
flow between the
parent easy setup and maintenance to leave their site unless it goes to a company and third party
third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly
vide. However, when analyzing care- the listings between the company’s
in terms of advertising
fully the features provided, as well website and the outside world must
as the possibility to create inbound be carefully evaluated. The success in budget without bringing
traffic to the company’s website or establishing a long term approach is long term traffic. ”
expand the reach to social networks, to consider, as the central point, the
14
15. company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.
ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back to
party listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-
to social network will take place. This data flow will allow lar third party listings website, most of the traffic will still
you to generate inbound traffic back to your site and not flow to your site through the other channels. On the other
to other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stop
vided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...
your site once will most likely come back to your site on
a regular basis. A powerful outbound strategy for the list- 0 Social media is online
ings is to target all available social network and document Social media is something that takes place online. It is a
or images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-
the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means social
array of sites which are not used by third party listings media is location-independent, which makes it a valuable
websites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.
mize your exposure on social networks relatively easily by
selecting a yachting solution already integrating the APIs 0 Social media is user-generated
to post automatically. Content used to be something that very few people cre-
ated. Reporters, TV anchors, movie directors, authors, radio
0 Social networks integration DJs, and magazine editors created content, and everyone
else consumed it. Now, everyone is a publisher, and the
Furthermore, third party listings websites will not have any people who use the content are also the ones who create
incentives to integrate your listings with social networks it.
or other sites in order to keep the traffic on their site. You
must put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-
dicate listings to generic listings sites. (Olx, Oddle, Vast...), able
third party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,
the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offers
generate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social media
through a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy and
book and twitter account. intuitive enough for the common person to use. Even if
you don’t use social media now, there’s no reason not to
0 XML feeds jump in!
We went further in the integration of our yachting solu-
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
tions with a large array of APIs. Clients using our yachting
solutions have their listings posted automatically to Flickr,
Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.
Then, PDF brochures generated are posted to Issuu, Scribd,
Slideshare, Docstoc expanding the reach and search en-
gines indexing. And a new service launched this month is
through the magazines listing all the yachts from our cli-
ents and generated in 3 versions: print on demand version,
electronic version and ipad version. The goal in creating
your marketing strategy is not to get linked to a single third
party listings website where they will dictate their market-
ing strategy to you and make it very difficult for you to
15
16. PRINCESS YACHTS P67, 2006
Poole, 990.000 €
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.princess-yachtclub.com for full details - Web id: 7
17. PRINCESS YACHTS P67, 2006, Finland, 990.000 € Princess P67 (2007) with MAN
1100 (1100hp each) is a fantastic example of the much sought after model of one
of the most prestigious examples of Princess Yachts, renowned for its timeless ele-
gance and stylish design. She is in fantastic condition with only 300 hours! Please do
not hesitate to enquire with us for further information or indeed to arrange a view-
ing.
Specs: LOA:68 feet Beam:17 feet Draft:4 feet - MAN 1100hp - Diesel
Web id: 7 - Price: 990.000 € Tax Not Paid
18. SOCIAL NETWORKS
Yachting & Social
Common Mistakes
companies Make With
Strategy: Some of the
most common mistakes
companies make with so-
cial media revolve around
Networks Strategy
making decisions that
While it’s useful to get into the details and tactics of social
aren’t consistent with hav-
ing good business sense. media, a solid marketing strategy should work no matter the
Because social media tools medium. The smartest companies will focus on strategy because
are free, some companies in the world of Web 2.0, the tools are constantly changing.
tend to take the wrong ap-
proach: use all tools to see
what sticks. Here are some
of the most common mis-
takes to avoid with social
media strategy:
0 Not developing a
social media strat-
egy
Because social media is the
hottest trend in marketing,
companies assume that all
they have to do is set up a
Twitter account and a Face-
book fan page. This is the
equivalent of pulling ran-
dom magazines out of off
the rack and purchasing full
page color ad in each one,
then throwing together a
quick and dirty PowerPoint
flyer to run. Just like any
other communication me-
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
dium, social media requires
a well-thought out market-
ing strategy plan.
utmost importance. Furthermore, because they can sell anything. Social media may
0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to
media strategy every minute you waste by not being there build relationships Social media is not a
Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so-
dia strategy is important, cial media actually adds cycle time to the
don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a
to set up your company’s than building a network company must consider how much of its
accounts. Reserving your There are no shortcuts in social media, and resources to invest.
company’s name on various the bottom line is companies have to build
social media sites is of the relationships with their customers before
18
19. Every social media user has a very clear idea of what tures pertaining to your business activity.
“ social media means to them, and how they want to
be approached by companies on social media. Most
companies don’t realize that the way they approach
0 Facebook
On Facebook for example, the new graph
API allows to post update statuses about
listings, upload images in albums , post
social media sends its own message to consumers.”
events in calendar.. As well, you can use the
facebook user authentication to login into
0 Putting all eggs in one basket
your site and read or contribute to your
It’s exciting to see extraordinary results on
content. The advantage is that you can at
one form of social media, and tempting to
the same time know more about this per-
invest all your resources into what’s work-
son and propose a subscription to your
ing. Try to resist. With the speed at which
newsletter. When he connects to your site
technology changes, social media is start-
with his facebook’s user id , you will be able
ing to look similar to the fashion cycle: one
then to send messages directly through
day you’re in, the next day you’re out. Tools
the facebook graph API. It will allow you to
fall in and out of fashion all the time
keep this user informed about your com-
– remember Friendster, and more recently,
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
pany activities automatically through your
MySpace? Companies that build a large eq-
website. It provides an extra level of pos-
uity on one tool will find themselves with
sibilities since you no longer need a user
nothing if the tool loses popularity.
to subscribe to your newsletter. While you
manage your own facebook groups , you
While having a social network presence
can post automatically news to the groups
through Facebook, Twitter and other social
and invite all new friends automatically to
networks proves mandatory nowadays, a
join the groups through the APIs.
new concept tested by our yachting solu-
tions is to benefit from Facebook groups
0 Friends and Followers
and social activity by bringing back “friends
By inviting your “friends and followers” to
and followers“ to the company’s website in
visit and connect to your site using their
order to propose targeted services and fea-
19
20. SOCIAL NETWORKS
facebook user id , you give
them the possibility to share
information and recom-
mend other users to con-
nect with you.
On the new site www.
yachting.vg, we are cur-
rently experimenting with
several new functionalities
of the Graph API.
Integrating your site more
tighly with external social
networks will allow you to
communicate faster new
information to be given to
followers and groups. You
will be able to provide a
constant flow of informa-
tion and news through
automated tasks. When us-
ers visit your website, your
can control the information on a regular basis for example a new yacht tional tone and respond to other partici-
given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac-
getting their feedback on flow going. counts or accounts that are updated with a
specific polls or through a stream of links do not produce results.
comment system. 0 Common Mistakes Companies
You can inform your Make With Messaging 0 Controlling the message
groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes-
ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media
generated every month is and how they want to be approached by is such that no one person or organization
available on your website. companies on social media. Most com- can control the message. Because social
The important point in panies don’t realize that the way they ap- media is a medium to share information
this social network integra- proach social media sends its own message through a network, companies must re-
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
tion with your website is to consumers. Here are some of the most alize that once they put the message out
to keep the channels open common mistakes companies make with there, they have no control anymore. Users
and regularly communicate messaging: can choose to edit the message, inject their
to provide new information own opinions into the message, share the
and news. 0 Creating impersonal accounts message, or ignore the message. Further-
Readers will be more Users don’t follow companies; they follow more, companies can’t even control where
likely to visit your site on engaging people who work at companies. the message starts: a user can also create
a regular basis if they get Unless the tool is meant specifically for a message about a company without hav-
weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the
This could be fastidious if every account should be an actual person nature of social media, companies that try
you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty
but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium.
tasks to post automatically This person should write with a conversa-
20
21. There are so many ways to use social media to communicate draw the line with abusing permission? Un-
“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking
companies are finding new ways every day. All of these where comedians draw the line with poten-
purposes for communication fall into three main
tially offensive jokes. The truth is that different
users have different levels of tolerance. Just like
functions: public relations and marketing, sales, and a comedian might experiment with messaging
customer services.” based on the feedback he or she is receiving
from the audience, your company must experi-
0 Not controlling the message
ment with the right level of communication, erring on the
While companies should be careful about trying to exer-
side of unobtrusive.
cise too much control over the message, there is also the
opposite end of the spectrum to avoid. Companies often
0 Strategy definition
cite “control over message” as a reason not to participate in
The framework for developing a social media strategy
social media, but the truth is that companies have lost con-
consists of three potential functions: public relations and
trol of the message whether they participate or not. This is
marketing, sales, and customer services. Social media can
because, as mentioned earlier, users can create a message
be used to further goals within just one of these three
and drive the conversation surrounding that message.
functions, two these functions, or a company could use
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
So how can companies exercise some control over a
social media to satisfy the needs of all three of these func-
message and still reap the benefits of social media (rapid
tions. These three functions feed each other in a cycle, and
diffusion of information through people sharing messages
companies can create a fairly comprehensive social media
with their networks)? The answer is that companies need to
strategy by taking each into consideration.
participate in the conversation. Responding to complaints
and stressing the benefits and what the company does
0 Find your audience
well; these are all ways for companies to control the end-
Very few social media tools will work for every company;
consumer’s perception of its services.
however, if your company is just starting out with social
media, you can find plenty of people by sticking to the big-
0 Abusing permission
gest social media sites. Generally, the strategy for finding an
Abusing permission is a fast way for companies to lose
audience is looking for groups of people with similar inter-
credibility, damage relationships, and generally make a
ests to keywords that make sense for your company.
bad name for themselves in social media. So where do you
21
22. SHOWS
09
16
07 21
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
7 Cannes 9 Tampa 16 Southampton 21 Monaco
September 7 - 12 September 9 - 11 September 16 - 25 September 21 - 24
22
23. SHOWS
Boat Shows
September
2011
Cannes International Boat &
Yacht Show
Europe’s leading in-water exhibition, the Festival de la Plaisance
de Cannes is a unique venue offering
showgoers the opportunity to preview the finest jewels of the
sea.
September 7 - 12, 2011
Monaco Yacht Southampton
Show Boat Show
The Monaco Yacht Show presents the The UK’s leading outdoor Boat Show
greatest showcase of luxury yachting provides authentic experiences both
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
in the world. A high-end show guar-
anteed by the meticulous selection
on and off the water for a fun-filled
day out for boaters, trade and the 46th Tampa
of the exhibitors.
September 21 - 24, 2011
whole family.
September 16 - 25, 2011
Boat Show
Expanded in-water display will show-
case nearly three dozen best-in-class
vessels, ranging in size from 40 to 97
feet!
September 9 - 11, 2011
23
27. BROKERAGE
P R I N C E S S Y A C H T S 2 3 M , 2 0 0 6 , 1 . 4 9 5 . 0 0 0 €
Poole, DOR, United Kingdom
PRINCESS YACHTS 23M, 2006, Spain, 1.495.000 € Princess Yacht 23m (2006 model) with twin Caterpillar
C-30 (1570hp) engines. This Princess 23m has a British Flag and is owned by an Isle of Man Company. She
was Launched in April 2006 and is Full MCA Coded for charter up to 12 persons. An and efficient V hull to-
gether with draft reducing propeller tunnels make this boat achieves a max speed of up to 37 knots. Cruis-
ing range of around 500nm at 25 knots. Very High specification including flybridge crane, tender, Jet Ski
and all usual bbq and fridge choices on board. This boat is also fitted with very efficient hydraulic bow and
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
stern thrusters. Beautiful, spacious and enormously capable make the Princess 23M a pleasure all round.
The perfect social and family yacht with the option to continue with it´s fantastic mooring in Puerto Banus.
Recently had new carpets and relaquered wood through... - Specs: LOA:23 metres Beam:5 metres Draft:1
metres - CATERPILLAR 1570hp - Diesel
Web id: 10 - Price: 1.495.000 € Tax Not Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.princess-yachtclub.com for full details - Web id: 10
27
28. BROKERAGE
P R I N C E S S Y A C H T S 4 5 , 2 0 0 3 , 2 9 5 . 0 0 0 €
Fréjus, PR, France
PRINCESS YACHTS 45, 2003, Provence Côte d'Azur France, 295.000 € Bateau bein entretenu, stocké à sec 10
mois sur 12 - Specs: LOA:13 metres Beam:3 metres Draft:1 metres - VOLVO 480hp - Diesel
Web id: 14 - Price: 295.000 € Tax Paid
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Nautic Avenue
Patrick Baert
France (+33) ((0)9) 54 22 80 56
Visit www.princess-yachtclub.com for full details - Web id: 14
28
29. BROKERAGE
P R I N C E S S Y A C H T S 4 6 0 , 2 0 0 0 , 2 5 0 . 0 0 0 €
Poole, DOR, United Kingdom
PRINCESS YACHTS 460, 2000, Marbella, Spain, 250.000 € Princess 460 flybridge yacht (2000 model) equipped
with twin Volvo diesel engines (430hp). Ideal entry level or family flybridge boat. Spanish flag, tax paid. -
Specs: LOA:14 metres Beam:4 metres - VOLVO 430hp - Diesel
Web id: 5 - Price: 250.000 € Tax Paid
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.princess-yachtclub.com for full details - Web id: 5
29
30. BROKERAGE
PRINCESS YACHTS 57, 2004, £490,000
Poole, DOR, United Kingdom
PRINCESS YACHTS 57, 2004, Palma, Spain, £490,000 Princess 57 (2004 Model) with Volvo D12-715 EVC (715
Hp). This magnificent example has full service history and many additional extras within the specification.
In very good condition, regularly maintained and low hours (390), she really is a vessel not to be missed.
Benefitting from an upgraded 13.5 kw 150 Hz generator, reverse cycle air conditioning and much more, she
is fully equipped. Please contact a member of our team at us for further information or indeed to arrange a
viewing. - Specs: LOA:17 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - Diesel
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Web id: 11 - Price: £490,000 Tax Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.princess-yachtclub.com for full details - Web id: 11
30
31. BROKERAGE
PRINCESS YACHTS 60, 1996, £250,000
Poole, DOR, United Kingdom
PRINCESS YACHTS 60, 1996, Balearic Islands, Spain, £250,000 Princess 60 (1996 model) with twin MAN diesel
engines (680Hp) She is a great example of one of Princess Internationals Ship Yards most popular models.
Highly recommended and with the possibility of staying on her present mooring. Please do not hesitate
to contact to contact us for more information or to arrange a viewing. - Specs: LOA:66 feet Beam:5 metres
Draft:1 feet - MAN 680hp - Diesel
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Web id: 9 - Price: £250,000 Tax Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.princess-yachtclub.com for full details - Web id: 9
31
32. BROKERAGE
P R I N C E S S Y A C H T S P 6 7 , 2 0 0 6 , 9 9 0 . 0 0 0 €
Poole, DOR, United Kingdom
PRINCESS YACHTS P67, 2006, Finland, 990.000 € Princess P67 (2007) with MAN 1100 (1100hp each) is a fan-
tastic example of the much sought after model of one of the most prestigious examples of Princess Yachts,
renowned for its timeless elegance and stylish design. She is in fantastic condition with only 300 hours!
Please do not hesitate to enquire with us for further information or indeed to arrange a viewing. - Specs:
LOA:68 feet Beam:17 feet Draft:4 feet - MAN 1100hp - Diesel
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Web id: 7 - Price: 990.000 € Tax Not Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.princess-yachtclub.com for full details - Web id: 7
32
33. BROKERAGE
P R I N C E S S 3 5 , 1 9 8 7 , 8 7 . 0 0 0 €
Fréjus, PR, France
PRINCESS YACHTS PRINCESS 35, 1987, Provence Côte d'Azur France, 87.000 € Place de port a vendre - Specs:
LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 200hp - Diesel
Web id: 15 - Price: 87.000 € Tax Paid
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.princess-yachtclub.com for full details - Web id: 15
33
34. BROKERAGE
P R I N C E S S 4 1 5 , 1 9 9 0 , 1 0 6 . 4 0 0 €
Fréjus, PR, France
PRINCESS YACHTS PRINCESS 415, 1990, Provence Côte d'Azur France, 106.400 € bateau bien équipé. - Specs:
LOA:12 metres Beam:4 metres - VOLVO 306hp - Diesel
Web id: 16 - Price: 106.400 € Tax Paid
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.princess-yachtclub.com for full details - Web id: 16
34
35. BROKERAGE
P R I N C E S S 46 R I V I E R A , 1 9 9 3 , 1 1 0 . 0 0 0 €
Fréjus, PR, France
PRINCESS YACHTS PRINCESS 46 RIVIERA, 1993, Provence Côte d'Azur France, 110.000 € - Specs: LOA:13 me-
tres Beam:4 metres - CATERPILLAR 435hp - Diesel
Web id: 13 - Price: 110.000 € Tax Paid
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Nautic Avenue
Eric CHAPPUIS
France (+33) ((0)9) 54 22 80 56
Visit www.princess-yachtclub.com for full details - Web id: 13
35
36. BROKERAGE
P R I N C E S S Y A C H T S V 5 0 , 2 0 0 4 , 3 5 8 . 0 0 0 €
Fréjus, PR, France
PRINCESS YACHTS V50, 2004, Provence Côte d'Azur France, 358.000 € Super V50 , état neuf, peut servi seule-
ment 210h. bateau a voir. - Specs: LOA:15 metres Beam:4 metres - VOLVO 715hp - Diesel
Web id: 17 - Price: 358.000 € Tax Paid
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.princess-yachtclub.com for full details - Web id: 17
36
37. BROKERAGE
P R I N C E S S Y A C H T S V 6 5 , 2 0 0 2 , 7 9 5 . 0 0 0 €
Poole, DOR, United Kingdom
PRINCESS YACHTS V65, 2002, Marbella, Spain, 795.000 € Princess V65 (2002) with twin diesel MAN (1300hp)
engines. This is a great example of Princess Yachts most sort after model. She is fully fitted and has a long list
of optional extras. She has comfortable accommodation for a total of 6 guests in 3 double cabins plus crew.
Berthing in Puerto Banus can be arranged as well as delivery to any where in the Med. She is highly recom-
mended and viewing is a must. - Specs: LOA:20 metres Beam:5 metres Draft:1 metres - MAN 1300hp - Diesel
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Web id: 4 - Price: 795.000 € Tax Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.princess-yachtclub.com for full details - Web id: 4
37
38. MARKETING
OLIVIER BAELDE
by
Editor
Luxury
Yacht
charter marketing
and social media
marketing
Your website is the online face of your company, orga-
nization. It must reflect what you are, what you do, and
how you do it; it is how current and potential customers
view you and, in many cases, interface with you. A bad
website will turn customers off to your brand or com-
pany, while an outstanding website will create new and
more loyal customers. It’s something you can’t take for
granted.
G
iven the increasing reach of social networks, database or CRM system as a backup. To increase luxury
it represents an amazingly large audience for yachts occupation rate, a dedicated mini site coupled
your website content. Even when you’re creat- with an online brochure and linked to social networks ac-
ing content outside of a social network on your own site, counts makes wonders in terms of clearly presenting the
you should strive to encourage sharing. Cross-promoting yacht features and amenities. Direct contact and reserva-
content and driving traffic from your website to your tion forms will enable the clients to get in touch with a
social networks accounts (and vice versa) is an important dedicated account manager able to present and add his
part of a smart inbound marketing strategy. personal touch in terms of services.
H S
owever, when marketing luxury yacht offered for imply placing a luxury yacht in a central listing sys-
charter, directing potential clients back to your tem does not offer the same level of service to the
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
site should be preferred. It will give your company client who may get a different reservation agent ev-
the opportunity to present your serivces and yachts in a erytime. Bringing personal service to clients will achieve
more formal setting. a lot in terms of customer retention. As well, a dedicated
site and brochure to market a luxury yacht will avoid be-
A
s well, your site will provide direct means of ing “lost in the crowd” among the 50 other yachts in the
contacts either through phone numbers or an central listing fleet.
inquiry form. The inquiries and contacts informa-
Y
tion are the key to increase your customer base. You need ou can manage rates and locations offered while
to make sure that you will receive all inquiries without getting over time a mailing list of clients and inter-
failure or risk of interception by a third party company. A ested persons who contacted your company about
well structured inquiry system will send a notification the yacht. It will allow you to build marketing campaigns
to the reservation agents and save all inquiries in the and send newsletters with added knowledge of your
38
39. marketing services for luxury yachts,
you must always take into account
the singular needs of each client and
ultimately assess the level of services
they want to find when selecting
your company for their yacht reserva-
tion.
P
roviding a highly responsive
and customized service will
set your company above the
competition.
The strategy
“ development portion of
a social media campaign
is crucial for the success
C
customers requirements. Building a lients chartering luxury yachts
of a company. You must
direct relationship with past clients are used to a high level of per-
by offering an online feedback form sonal service and will be more ask and answer the
after the charter period will increase tempted to go with a more personal appropriate and relevant
the level of understanding questions to develop the
and needs requested by your
clients. Furthermore, a dedi-
right campaign: What
cated website with a reserva- social sites are your
tion system for a luxury yacht target market currently
will alllow you to improve
using? How much time is
the “differentation factor”.
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
While most central agency needed to consistently
listings will provide a single interact with your social
page of information about a community?
yacht with a few pictures, a
dedicated site will allow you
to include videos and image
galleries of the yacht.
Y
ou will be as well able to pres- approach and contacts rather than
ent the crew in a more interac- searching through a full list of yachts
tive way. in order to compare all features or
amenities. When providing charter
39
40. SOLUTIONS
Yacht
Brokerage
Solution
360 architecture to reach
your clients everywhere
The mobile access is
T
he Yacht Brokerage Solu- tegrated with 15 social networks
“ becoming more and
more the first mode of
access to information
tions for joomla was de-
signed to answer the needs
of yacht brokerage or dealership com-
through APIs and generates high
quality yacht PDF brochures and
monthly magazines.
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
panies. It provides extensive features
and content. We could not found in the competition. We took great care of integrating our
solutions with more than 15 social
not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati-
in the roadmap and lead request management to store all cally distribute the listings informa-
development strategy of yacht requests. As well different re- tion to your social networks accounts
quest forms for financing, insurance, without extra work on your side. Now-
our solutions.”
storage, transport, survey store all re- adays, publishing yacht listings on
quests in tables accesssible through your web site is not enough to reach
maintenance screens in the adminis- potential buyers.
tration panel. A good marketing strategy is to reach
propects where they are most likely
The Yacht Brokerage solution is in- to be.
40
41. Scheduled for the end During the summer 2011, ThE appS will close
“ of the year 2011, Our
yachting solutions
will include an iphone
“ we will be prototyping
the iphone and ipad
apps, The development
“ the circle of our 360
architecture where
you will be able to
app and an ipad app will be conducted reach your potential
in order to reach during the last clients through all
your potential clients quarter of 2011 with a available channels:
wherever they are.” scheduled release date oNLINE,oFFLINE,MOBILE.”
of december 2011.”
E
xtensive and powerful fea- requests while keeping an history.
tures are included in the Yacht Administration: Front-End and Back Broker Contacts
Brokerage solution for joomla: end administration. Allows multiple Brokers, Brokerage companies have
Detailed yacht listings maintenance brokers managing their listings in an extended set of fields in order to
screens, High quality PDFs genera- the front end. enter all their contact information.
tion, Social networks posting, RSS Offices location and contacts man-
and XML feeds syndication, Web Listings Management agement is included for brokerage
Services synchronization, CRM area. Pre-loaded templates for Sailboats, companies with several locations.
Power Yachts. Fields and tabs can
The Yacht Brokerage solution allows be published or unpublished from Lead Management
a yacht broker/dealer company to the backend. Flexible layout. Different Online forms allow site
manage and promote online an in- visitors to request more informa-
ventory of new and used boats. Validations Tables tion, a yacht visit, financing... All the
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Over 110 validations pre-loaded: requests are saved in tables. email
The Yacht Brokerage solution al- yacht make , engine make, elec- notifications are sent to brokers and
ready includes custom templates tronic, electrical.... offering a turn- broker can process the request ac-
for motor yachts and sailboats. key solution. cordingly.
The Yacht Brokerage solution allows Sales Cycle Forms Builder
to present professionally the inven- Built-in Sales cycle allowing to All Online forms are linked to a
tory while giving a very quick ad categorizes the yachts : for sale/ data dictionary allowing to add or
easy management interface to the contract pending/sold. Sales cycle change fields for a specific forms.
brokers and dealers. A lead man- steps can be modifiedbased on the
agement area gives the opportuni- company’s process. Bulk Images Upload
ty to brokers to manage quickly the Images are uploaded through a
41
42. SOLUTIONS
flash utility allowing for the
bulk upload and resizing of
the listing images without
timeout.
Social Media Mar-
keting
Powerful and integrated
APIs: Powerful & Integrated
Syndication Services: Our
Solution offers a very pow-
erful synchronization tool in
order to increase instantly
the visibility of the listings in
the Longitude 64 Yachting
Network composed of over
40 web sites (and growing)
targeting the yachting and
luxury markets.
The Yacht Brokerage Solu-
tion is integrated through
APIs with several social net-
works in order to maximize counts will appear constantly maintained
the exposure of the listings. and will help to turn visitors into followers Magazines Publishing
A manual scheduler is ac- or fans extending once again the visibility The Yacht Brokerage solution for joomla
cessible through the control of your yacht listings. generates high quality PDF magazines. All
panel maintenance screen PDF magazine listings include a qrcode
in order to post manually If your brokers had to manually update 15 generated in order to offer a quick access to
to social network. However social networks, they will spend a consid- the listing from mobile phones. Companies
the recomended way is to erable amount of time to do a repetitive using the Yacht Brokerage solution can now
use the application cronjob work. present high quality corporate magazines
scripts in order to schedule Current integrations with Social networks to clients and prospects. We can generate
automatic postings at regu- APIs are: Facebook, Twitter, Scribd, Issuu, every month a monthly corporate maga-
lar intervals. Slideshare, Flickr, Docstoc, Flickr, Picasa, zine with current listings. We can create
PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011
Youtube. custom design for the magazines matching
This outstanding integra- the company’s graphic chart for an addi-
tion allows a brokerage Automatic XML Feed Generation is inte- tional cost.
company to update auto- grated with: Olx, Vast, Oodle.
matically major social net- 0 High quality PDF Generation
works as soon as an update Automatic yachting XML Feed Generation
is made to a yacht listing. It is integrated with: The Yacht Market, Boat The Yacht Brokerage solution for joomla
brings constant updates to 24, Boatshop 24, Boats and outboards, generates high quality magazines. Maga-
social networks accounts Boards & Outboards, Jameslist... zines are generated by our platform as a
making them live and al- special service to clients using our yachting
waqys brigning new con- It uses the openmarine xml standard. solution.
tent or images. (www.openmarine.org)
Your social networks ac- The integration with social networks is
42