Prince George
•Download as DOCX, PDF•
1 like•1,878 views
The document discusses hegemony as described by Antonio Gramsci, referring to the dominance of one social class over others through political, economic, and ideological control. Gramsci argued that the ruling class promotes its worldview as common sense and universal, making its ideas seem normal and beneficial to all when they really only benefit the ruling class. The document prompts analyzing two front covers for how they legitimize and normalize the existence of the British Royal Family through language, iconography, expressed values, and color use.
Report
Share
Report
Share
Recommended
Mass Media and Society Chapter 11: Internet and Social Media
The document discusses the evolution and effects of the Internet and social media. It describes how the Internet began as a military network and transitioned to a decentralized system of interconnected computers. It also outlines the development of web browsers and the rise of social networking sites like Facebook and Twitter. The document examines how social media and the Internet can both connect people globally but also potentially cause social isolation and contribute to a digital divide between those who can and cannot access online resources.
Gramsci revisited: Media hegemony in the age of Gangnam Style
The document discusses Antonio Gramsci's concept of hegemony and how it relates to media. Gramsci saw hegemony as a form of leadership based on consent through culture and common sense. In the past, corporate media ownership concentrated power, but new technologies have created new entry points for influence from viral videos and social media, where everyone can publish. While mainstream media remains powerful, counter-hegemonic views now have space. The future may see a model with many smaller influences interplaying between individuals, media, and society.
Cultural hegemony
Cultural hegemony refers to the domination of one social group's cultural values over others. The ruling class promotes their ideologies and values as common sense through media representations. Examples include portrayals that normalize certain groups while marginalizing others. Analyzing media through the lens of cultural hegemony reveals its social implications for collective identities.
Can Social Media Analysis Improve Collective Awareness of Climate Change?
The document discusses using social media analysis to improve awareness of climate change issues. It describes challenges in analyzing social media language and opinions due to noise, ambiguity and sarcasm. A tool called TwitIE is presented that uses natural language processing and sentiment analysis rules to extract opinions on climate-related topics from tweets. The analysis can help organizations better understand public views to improve climate change campaigns and strategies.
Mapping minorities and their Media: The National Context – The UK
This document provides context on multiculturalism and minority media in the UK. It discusses the UK's history of migration from former colonies and the development of a multicultural society. While the UK promotes tolerance and inclusion, ethnic minorities still face discrimination and social exclusion concentrated in urban areas. The document also examines British media policies and proposals to promote inclusion and representation of minorities in media and culture to counter racism.
Conspiracy and the News
BDC903- News and Current Affairs Theory
Beyond Chomsky
Specialized Class vs. Bewildered Herd
Hegelian Dialectic, Ignorance and Fear as Control
Love, RTA= Bring Good back into the world (media)
Minorities in the media
The document discusses how the media portrays minorities to make majority audiences feel more comfortable. It does this through several techniques:
1) By portraying minorities in stereotypical ways or in settings that play up to stereotypes from the perspective of the majority.
2) By depicting minorities as experiencing the same things as the majority, like The Cosby Show did by showing a black family living a similar middle-class lifestyle as white families.
3) By using minorities as "token" or minor secondary characters that play supporting roles to white primary characters. This allows the media to include diversity while still catering to white audiences.
Mass Media and Society: Introduction to Research
This document provides an introduction to research methods for studying mass media and its effects on society. It defines key concepts in social science research including variables, methodologies, theories, and the purposes of quantitative and qualitative research. Specifically, it outlines different research methods like content analysis, surveys, and interviews that can be used to describe phenomena, explain causes and effects, and explore issues around media influence without making illogical generalizations.
Recommended
Mass Media and Society Chapter 11: Internet and Social Media
The document discusses the evolution and effects of the Internet and social media. It describes how the Internet began as a military network and transitioned to a decentralized system of interconnected computers. It also outlines the development of web browsers and the rise of social networking sites like Facebook and Twitter. The document examines how social media and the Internet can both connect people globally but also potentially cause social isolation and contribute to a digital divide between those who can and cannot access online resources.
Gramsci revisited: Media hegemony in the age of Gangnam Style
The document discusses Antonio Gramsci's concept of hegemony and how it relates to media. Gramsci saw hegemony as a form of leadership based on consent through culture and common sense. In the past, corporate media ownership concentrated power, but new technologies have created new entry points for influence from viral videos and social media, where everyone can publish. While mainstream media remains powerful, counter-hegemonic views now have space. The future may see a model with many smaller influences interplaying between individuals, media, and society.
Cultural hegemony
Cultural hegemony refers to the domination of one social group's cultural values over others. The ruling class promotes their ideologies and values as common sense through media representations. Examples include portrayals that normalize certain groups while marginalizing others. Analyzing media through the lens of cultural hegemony reveals its social implications for collective identities.
Can Social Media Analysis Improve Collective Awareness of Climate Change?
The document discusses using social media analysis to improve awareness of climate change issues. It describes challenges in analyzing social media language and opinions due to noise, ambiguity and sarcasm. A tool called TwitIE is presented that uses natural language processing and sentiment analysis rules to extract opinions on climate-related topics from tweets. The analysis can help organizations better understand public views to improve climate change campaigns and strategies.
Mapping minorities and their Media: The National Context – The UK
This document provides context on multiculturalism and minority media in the UK. It discusses the UK's history of migration from former colonies and the development of a multicultural society. While the UK promotes tolerance and inclusion, ethnic minorities still face discrimination and social exclusion concentrated in urban areas. The document also examines British media policies and proposals to promote inclusion and representation of minorities in media and culture to counter racism.
Conspiracy and the News
BDC903- News and Current Affairs Theory
Beyond Chomsky
Specialized Class vs. Bewildered Herd
Hegelian Dialectic, Ignorance and Fear as Control
Love, RTA= Bring Good back into the world (media)
Minorities in the media
The document discusses how the media portrays minorities to make majority audiences feel more comfortable. It does this through several techniques:
1) By portraying minorities in stereotypical ways or in settings that play up to stereotypes from the perspective of the majority.
2) By depicting minorities as experiencing the same things as the majority, like The Cosby Show did by showing a black family living a similar middle-class lifestyle as white families.
3) By using minorities as "token" or minor secondary characters that play supporting roles to white primary characters. This allows the media to include diversity while still catering to white audiences.
Mass Media and Society: Introduction to Research
This document provides an introduction to research methods for studying mass media and its effects on society. It defines key concepts in social science research including variables, methodologies, theories, and the purposes of quantitative and qualitative research. Specifically, it outlines different research methods like content analysis, surveys, and interviews that can be used to describe phenomena, explain causes and effects, and explore issues around media influence without making illogical generalizations.
Propaganda model (Revisited)
The propaganda model proposed by Edward Herman and Noam Chomsky in 1988 describes how 5 filters shape media reporting: ownership, advertising, sourcing, flak, and anti-communist ideology. These filters skew coverage to favor government and corporate interests. For example, media ownership by large corporations prioritizes profit over objective reporting, while sourcing from official sources and think tanks limits the range of debate. Together these filters ensure the media serve as a propaganda system for the powerful.
Noam chormsky
Noam Chomsky is an American linguist, philosopher, and cognitive scientist who is also known for his activism around issues of social justice and foreign policy. He developed the propaganda model to explain how the mass media "manufactures consent" for economic and political goals through things like concentrated ownership of media outlets, reliance on advertising revenue, sourcing from official newsmakers, pressure from interest groups, and an anti-communist ideology. The model argues that these factors cause the media to primarily serve the interests and viewpoints of powerful sponsors and elites rather than average citizens. The document also discusses how the emergence of CNN in the late Cold War had a major impact, or "CNN effect," on foreign policy decisions by bringing more attention
Cultural Hegemony
This document discusses cultural hegemony and the concept of domination by consent. It explains how powerful elites can influence and control the public through institutions like education, police, and mass media to establish "common sense" views. Even when direct control fails, elites can still maintain power through mass entertainment and the illusion of public debate, keeping the populace distracted as a "bewildered herd."
Gender, race, and sexuality in advertising
Gender, race, and sexuality are directly linked to advertising. Marketing has found that using explicit sexuality sells products by sexualizing both men and women in magazines. While controversy can bring attention to brands, advertisements are moving towards being more inclusive of gender, celebrating diversity, and depicting minorities in a wider range of everyday roles instead of only subservient positions. Going forward, all advertising will inherently be multicultural.
Powerpoint based on Chapter 4 of Race and Racisms: "Race and the Media"
This document outlines the goals and content for a class on race and media. It discusses how racial stereotypes are portrayed in media for several ethnic groups, including African Americans, Latinos, Arabs, Asians, and Native Americans. Specific stereotypes are listed for how men and women of these groups are commonly depicted. The class will aim to understand how these stereotypes justify racial inequality and how representations are influenced by race, class and gender. Students will apply these concepts by analyzing specific portrayals of minority groups in television shows or movies.
Black Male Media Stereotypes
This document summarizes common stereotypes of Black men that emerged from slavery and are still prevalent today. Some of the earliest stereotypes mentioned are "Uncle Tom", the subservient servant, and later variants like "Uncle Remus". Other harmful stereotypes discussed include the buffoonish "Coon", the hypersexualized "Buck", and the dangerous "Thug". The document argues that these stereotypes have been used historically to justify oppression and violence against Black men, and that their continued influence has serious negative consequences for how Black men are perceived and treated in society.
Gramsci and Foucault: Hegemony in the Global Episteme
This document provides an overview and comparison of the theorists Antonio Gramsci and Michel Foucault. It discusses some of their major concepts, including hegemony, power/knowledge, discipline, and resistance. Gramsci viewed power in terms of macro-level social classes and the state, while Foucault focused on micro-level power relations between individuals. The document suggests that Foucault and Gramsci can be understood as complementary, with hegemony situated within discursive practices and resistance possible through collective action and revolution of the self. It provides context on the theorists and summarizes a book that reassesses their ideas.
Hegemony
Antonio Gramsci developed the theory of hegemony to describe how dominant groups in society maintain their dominance through securing the consent of subordinate groups. This is achieved by constructing a political and ideological consensus that incorporates both dominant and subordinate groups. Gramsci argued that dominant groups, such as major film studios, dictate cultural trends and norms but that the rise of user-generated content on the internet may now challenge this hegemony by allowing content to spread organically outside the control of traditional gatekeepers.
Media Sociology M U S I C
The document discusses the sociology of music and censorship of popular music in Britain. It provides context on how certain genres of music like progressive rock emerged from middle-class audiences in southern England and analyzes whether these genres truly challenged social norms. It also details the long history of censorship attempts in Britain dating back to the 1400s and examines specific instances of songs being banned by the BBC for containing obscene, drug-related, political or sexually explicit content from the 1960s to 1990s.
Media dependency theory presentation
The Media Dependency Theory proposes that the more dependent an individual is on media to have their needs met, the more important media will be to that person. The theory was developed by Sandra Ball-Rokeach and Melvin DeFleur and is widely applicable today given society's overwhelming use of media. There is debate around what exactly causes media dependency, with some pointing to factors like age, occupation, or geographic location.
African american images in the media
The document discusses stereotypical portrayals of African Americans in media such as television, news broadcasts, and music videos. It notes that African American men are often depicted as athletes, musicians, criminals or unemployed, while women are shown as the "Mammy", "Jezebel", or "Sapphire" stereotypes. The document also examines how the overrepresentation of black criminals on news can prime viewers to associate African Americans with crime and how negative portrayals may impact the perceptions and ambitions of young black people. It suggests increasing representation of African Americans in creative and decision-making media roles to help improve these images over time.
F soc lecture week 9 the media and sociology theories
This document provides an overview of media theories in sociology. It discusses traditional theories like Marxist and pluralist perspectives that view the media as either propaganda for the ruling class or a reflection of diverse societal groups. It also covers contemporary theories like moral panic theory, which sees the media as scapegoating certain groups. The document notes debates around media influence and ownership concentration. It questions whether new media truly offers more freedom or risks narrowing perspectives. Traditional theories focused on media effects while newer models emphasize how audiences interpret and shape media.
The Impact of Social Media on Society and Democracy
These are the slides for a talk I gave to The Foundation of Science & Technology at the Royal Society, London on the 11 July 2012, as part of a wider panel discussion with Julian Huppert MP and Mike Lynch of Autonomy. The UK government's Data Communication Bill gave a backdrop and context to the evening.
Media Dependency Theory
Teori Ketergantungan Media menjelaskan bahwa semakin seseorang bergantung pada suatu media untuk memenuhi kebutuhannya, maka media tersebut akan semakin penting bagi orang tersebut. Teori ini dikembangkan oleh Melvin Defluer dan Sandra Ball Rokeach untuk menjelaskan hubungan antara audiens, media, dan sistem sosial. Teori ini berargumen bahwa tingkat ketergantungan seseorang terhadap suatu media dipengaruhi oleh
Race & media portrayal
This document discusses racism and stereotypical portrayals of minorities in media. It notes that when thinking of criminals, many envision male minorities. Stereotypes in media representation create predator/prey situations where minorities are always prey. Historical movies often depicted blacks as foolish or criminals, perpetuating racist stereotypes. While some modern movies combat racism, media on the whole still commonly portrays minorities in subservient or criminal roles compared to whites. The document argues racism in media portrayal still exists today and will be difficult to fully eradicate.
Depicting Women In Advertising
This document discusses the portrayal of women in advertising and makes several recommendations. It notes that traditionally, Indian and global advertisements depict women in domestic or decorative roles. However, modern women have many roles outside the home. The document recommends that advertisements show women in more diverse and realistic roles, focusing on average women and emphasizing the product rather than models. It also calls for scrutiny of advertisements that exploit women or affect their self-esteem to ensure women are depicted with dignity.
Gender Advertising presentation
Advertisements shape ideas about gender roles and expectations in society. They promote stereotypes of masculinity and femininity that influence how men and women see themselves and each other. For example, male ads often depict men as strong, powerful, and successful in their careers. Female ads commonly portray women as focused on beauty, fitness, and domestic tasks. These stereotypes are intentionally used by advertisers to target consumers and sell products, but they also deepen preexisting gender stereotypes in culture. While some ads are directed at only one gender, others may use the opposite gender to attract buyers. Overall, ads characterize men as responsible and women as defined by their physical appearance.
Gramsci's theory of cultural hegemony
Gramsci's theory of cultural hegemony posits that the ruling class maintains power through both coercion and consent. The ruling class promotes the values and norms of its ideology through cultural institutions like media and education, so that its worldview becomes the "common sense" perspective accepted by all classes. However, consent must be continuously earned, as the subordinate classes' lived experiences may cause them to reject the dominant ideology. The mass media plays a key role in this ideological struggle.
Dependency Theory
This document summarizes key ideas from two works: Frank's "The Development of Underdevelopment" and Dos Santos' "The Structure of Dependency". Frank argues that modernization theory, which views underdevelopment as a natural phase, is deficient because it ignores how colonialism altered development paths in the Third World. Underdevelopment was intentionally created through exploiting resources and transferring economic surplus to Western nations. Dos Santos identifies three historical forms of dependency - colonial, financial-industrial, technological-industrial - and how they structurally limit industrial development and reproduce inequality in dependent nations under foreign capital's control.
Sociology of the mass media: Media forms, ownership and control
Media ownership in the UK is highly concentrated, with 13 major companies dominating the industry. 10 of these companies are owned by wealthy individuals rather than shareholders or trusts. There has been an increasing trend of concentration of ownership over time. Media giants employ strategies like vertical and horizontal integration, convergence across different technologies, global conglomeration, and branding to expand their control over various sectors of the media industry.
A level media studies key terms
This document defines and explains several key media studies terms:
- Archetype refers to an original pattern or model that other similar things are based on.
- Hegemony describes how dominant social groups maintain power and control not just through coercion but by making their values seem normal and natural.
- Realism in media refers to accurately representing things as they really are through details like sounds and realistic human reactions.
Representation and Ideology in Film
This document discusses ideology and its representation in film. It defines ideology as a set of dominant beliefs in society like capitalism, patriotism, and religion. Karl Marx believed the bourgeoisie class manipulated ideology to benefit their wealth and control the lower classes. Antonio Gramsci's theory of cultural hegemony also suggested the ruling class manipulates society's value systems. In film, ideology can be seen in the representation of different social groups. Working class characters are often shown as unemployed, alcoholic, or foolish while upper class characters appear happy and well-behaved. Superhero films promote individualism and patriotism. The document proposes a film called "After Hours" that represents ideology as unattainable by showing a character who
More Related Content
Viewers also liked
Propaganda model (Revisited)
The propaganda model proposed by Edward Herman and Noam Chomsky in 1988 describes how 5 filters shape media reporting: ownership, advertising, sourcing, flak, and anti-communist ideology. These filters skew coverage to favor government and corporate interests. For example, media ownership by large corporations prioritizes profit over objective reporting, while sourcing from official sources and think tanks limits the range of debate. Together these filters ensure the media serve as a propaganda system for the powerful.
Noam chormsky
Noam Chomsky is an American linguist, philosopher, and cognitive scientist who is also known for his activism around issues of social justice and foreign policy. He developed the propaganda model to explain how the mass media "manufactures consent" for economic and political goals through things like concentrated ownership of media outlets, reliance on advertising revenue, sourcing from official newsmakers, pressure from interest groups, and an anti-communist ideology. The model argues that these factors cause the media to primarily serve the interests and viewpoints of powerful sponsors and elites rather than average citizens. The document also discusses how the emergence of CNN in the late Cold War had a major impact, or "CNN effect," on foreign policy decisions by bringing more attention
Cultural Hegemony
This document discusses cultural hegemony and the concept of domination by consent. It explains how powerful elites can influence and control the public through institutions like education, police, and mass media to establish "common sense" views. Even when direct control fails, elites can still maintain power through mass entertainment and the illusion of public debate, keeping the populace distracted as a "bewildered herd."
Gender, race, and sexuality in advertising
Gender, race, and sexuality are directly linked to advertising. Marketing has found that using explicit sexuality sells products by sexualizing both men and women in magazines. While controversy can bring attention to brands, advertisements are moving towards being more inclusive of gender, celebrating diversity, and depicting minorities in a wider range of everyday roles instead of only subservient positions. Going forward, all advertising will inherently be multicultural.
Powerpoint based on Chapter 4 of Race and Racisms: "Race and the Media"
This document outlines the goals and content for a class on race and media. It discusses how racial stereotypes are portrayed in media for several ethnic groups, including African Americans, Latinos, Arabs, Asians, and Native Americans. Specific stereotypes are listed for how men and women of these groups are commonly depicted. The class will aim to understand how these stereotypes justify racial inequality and how representations are influenced by race, class and gender. Students will apply these concepts by analyzing specific portrayals of minority groups in television shows or movies.
Black Male Media Stereotypes
This document summarizes common stereotypes of Black men that emerged from slavery and are still prevalent today. Some of the earliest stereotypes mentioned are "Uncle Tom", the subservient servant, and later variants like "Uncle Remus". Other harmful stereotypes discussed include the buffoonish "Coon", the hypersexualized "Buck", and the dangerous "Thug". The document argues that these stereotypes have been used historically to justify oppression and violence against Black men, and that their continued influence has serious negative consequences for how Black men are perceived and treated in society.
Gramsci and Foucault: Hegemony in the Global Episteme
This document provides an overview and comparison of the theorists Antonio Gramsci and Michel Foucault. It discusses some of their major concepts, including hegemony, power/knowledge, discipline, and resistance. Gramsci viewed power in terms of macro-level social classes and the state, while Foucault focused on micro-level power relations between individuals. The document suggests that Foucault and Gramsci can be understood as complementary, with hegemony situated within discursive practices and resistance possible through collective action and revolution of the self. It provides context on the theorists and summarizes a book that reassesses their ideas.
Hegemony
Antonio Gramsci developed the theory of hegemony to describe how dominant groups in society maintain their dominance through securing the consent of subordinate groups. This is achieved by constructing a political and ideological consensus that incorporates both dominant and subordinate groups. Gramsci argued that dominant groups, such as major film studios, dictate cultural trends and norms but that the rise of user-generated content on the internet may now challenge this hegemony by allowing content to spread organically outside the control of traditional gatekeepers.
Media Sociology M U S I C
The document discusses the sociology of music and censorship of popular music in Britain. It provides context on how certain genres of music like progressive rock emerged from middle-class audiences in southern England and analyzes whether these genres truly challenged social norms. It also details the long history of censorship attempts in Britain dating back to the 1400s and examines specific instances of songs being banned by the BBC for containing obscene, drug-related, political or sexually explicit content from the 1960s to 1990s.
Media dependency theory presentation
The Media Dependency Theory proposes that the more dependent an individual is on media to have their needs met, the more important media will be to that person. The theory was developed by Sandra Ball-Rokeach and Melvin DeFleur and is widely applicable today given society's overwhelming use of media. There is debate around what exactly causes media dependency, with some pointing to factors like age, occupation, or geographic location.
African american images in the media
The document discusses stereotypical portrayals of African Americans in media such as television, news broadcasts, and music videos. It notes that African American men are often depicted as athletes, musicians, criminals or unemployed, while women are shown as the "Mammy", "Jezebel", or "Sapphire" stereotypes. The document also examines how the overrepresentation of black criminals on news can prime viewers to associate African Americans with crime and how negative portrayals may impact the perceptions and ambitions of young black people. It suggests increasing representation of African Americans in creative and decision-making media roles to help improve these images over time.
F soc lecture week 9 the media and sociology theories
This document provides an overview of media theories in sociology. It discusses traditional theories like Marxist and pluralist perspectives that view the media as either propaganda for the ruling class or a reflection of diverse societal groups. It also covers contemporary theories like moral panic theory, which sees the media as scapegoating certain groups. The document notes debates around media influence and ownership concentration. It questions whether new media truly offers more freedom or risks narrowing perspectives. Traditional theories focused on media effects while newer models emphasize how audiences interpret and shape media.
The Impact of Social Media on Society and Democracy
These are the slides for a talk I gave to The Foundation of Science & Technology at the Royal Society, London on the 11 July 2012, as part of a wider panel discussion with Julian Huppert MP and Mike Lynch of Autonomy. The UK government's Data Communication Bill gave a backdrop and context to the evening.
Media Dependency Theory
Teori Ketergantungan Media menjelaskan bahwa semakin seseorang bergantung pada suatu media untuk memenuhi kebutuhannya, maka media tersebut akan semakin penting bagi orang tersebut. Teori ini dikembangkan oleh Melvin Defluer dan Sandra Ball Rokeach untuk menjelaskan hubungan antara audiens, media, dan sistem sosial. Teori ini berargumen bahwa tingkat ketergantungan seseorang terhadap suatu media dipengaruhi oleh
Race & media portrayal
This document discusses racism and stereotypical portrayals of minorities in media. It notes that when thinking of criminals, many envision male minorities. Stereotypes in media representation create predator/prey situations where minorities are always prey. Historical movies often depicted blacks as foolish or criminals, perpetuating racist stereotypes. While some modern movies combat racism, media on the whole still commonly portrays minorities in subservient or criminal roles compared to whites. The document argues racism in media portrayal still exists today and will be difficult to fully eradicate.
Depicting Women In Advertising
This document discusses the portrayal of women in advertising and makes several recommendations. It notes that traditionally, Indian and global advertisements depict women in domestic or decorative roles. However, modern women have many roles outside the home. The document recommends that advertisements show women in more diverse and realistic roles, focusing on average women and emphasizing the product rather than models. It also calls for scrutiny of advertisements that exploit women or affect their self-esteem to ensure women are depicted with dignity.
Gender Advertising presentation
Advertisements shape ideas about gender roles and expectations in society. They promote stereotypes of masculinity and femininity that influence how men and women see themselves and each other. For example, male ads often depict men as strong, powerful, and successful in their careers. Female ads commonly portray women as focused on beauty, fitness, and domestic tasks. These stereotypes are intentionally used by advertisers to target consumers and sell products, but they also deepen preexisting gender stereotypes in culture. While some ads are directed at only one gender, others may use the opposite gender to attract buyers. Overall, ads characterize men as responsible and women as defined by their physical appearance.
Gramsci's theory of cultural hegemony
Gramsci's theory of cultural hegemony posits that the ruling class maintains power through both coercion and consent. The ruling class promotes the values and norms of its ideology through cultural institutions like media and education, so that its worldview becomes the "common sense" perspective accepted by all classes. However, consent must be continuously earned, as the subordinate classes' lived experiences may cause them to reject the dominant ideology. The mass media plays a key role in this ideological struggle.
Dependency Theory
This document summarizes key ideas from two works: Frank's "The Development of Underdevelopment" and Dos Santos' "The Structure of Dependency". Frank argues that modernization theory, which views underdevelopment as a natural phase, is deficient because it ignores how colonialism altered development paths in the Third World. Underdevelopment was intentionally created through exploiting resources and transferring economic surplus to Western nations. Dos Santos identifies three historical forms of dependency - colonial, financial-industrial, technological-industrial - and how they structurally limit industrial development and reproduce inequality in dependent nations under foreign capital's control.
Sociology of the mass media: Media forms, ownership and control
Media ownership in the UK is highly concentrated, with 13 major companies dominating the industry. 10 of these companies are owned by wealthy individuals rather than shareholders or trusts. There has been an increasing trend of concentration of ownership over time. Media giants employ strategies like vertical and horizontal integration, convergence across different technologies, global conglomeration, and branding to expand their control over various sectors of the media industry.
Viewers also liked (20)
Powerpoint based on Chapter 4 of Race and Racisms: "Race and the Media"
Powerpoint based on Chapter 4 of Race and Racisms: "Race and the Media"
Gramsci and Foucault: Hegemony in the Global Episteme
Gramsci and Foucault: Hegemony in the Global Episteme
F soc lecture week 9 the media and sociology theories
F soc lecture week 9 the media and sociology theories
The Impact of Social Media on Society and Democracy
The Impact of Social Media on Society and Democracy
Sociology of the mass media: Media forms, ownership and control
Sociology of the mass media: Media forms, ownership and control
Similar to Prince George
A level media studies key terms
This document defines and explains several key media studies terms:
- Archetype refers to an original pattern or model that other similar things are based on.
- Hegemony describes how dominant social groups maintain power and control not just through coercion but by making their values seem normal and natural.
- Realism in media refers to accurately representing things as they really are through details like sounds and realistic human reactions.
Representation and Ideology in Film
This document discusses ideology and its representation in film. It defines ideology as a set of dominant beliefs in society like capitalism, patriotism, and religion. Karl Marx believed the bourgeoisie class manipulated ideology to benefit their wealth and control the lower classes. Antonio Gramsci's theory of cultural hegemony also suggested the ruling class manipulates society's value systems. In film, ideology can be seen in the representation of different social groups. Working class characters are often shown as unemployed, alcoholic, or foolish while upper class characters appear happy and well-behaved. Superhero films promote individualism and patriotism. The document proposes a film called "After Hours" that represents ideology as unattainable by showing a character who
Representation A2
The document discusses various concepts related to representation in media including:
- How media mediate our view of reality rather than reflect it directly
- How different media like TV, newspapers, websites can construct reality rather than just reflect it
- Definitions of representation as the construction of aspects of reality rather than just reflections
- How representations in media are influenced by culture and social norms rather than being completely objective
- How our sense of reality is increasingly structured through narrative forms in media
Representation2ppt
The document discusses various concepts related to representation in media including:
- How media mediate our view of reality rather than reflect it directly
- How different media like TV, newspapers, websites can construct reality rather than just reflect it
- Definitions of representation as the construction of aspects of reality rather than just reflections
- How representations in media are influenced by culture and social norms rather than being completely objective
- How our sense of reality is increasingly structured through narrative forms in media
Myth Essay. Essays on a Science of Mythology Princeton University Press
Greek Mythology essay example - 459 Words - NerdySeal. Greek Mythology Essay 1 by Megan Altman | Teachers Pay Teachers. Short essay on greek mythology. Greek mythology essay - articleeducation.x.fc2.com. Introduction to Modern Myths Essay Example | Topics and Well Written .... Business paper: Mythology essay. Greek Mythology Essay. ≫ Ancient Greek Mythology Free Essay Sample on Samploon.com.
Ideology and ideological apparatus
This lecture introduces Marxist perspectives on ideology and its role in media and culture. It discusses key theorists including Althusser and Gramsci. Althusser viewed ideology as structuring reality rather than being false consciousness. Gramsci developed the concept of hegemony to describe how dominant groups gain consent through the diffusion of values and beliefs throughout society that maintain the status quo. The media are discussed as playing a part in justifying oppression by legitimizing the current social order.
ASY1 Media Studies Representation 2: Stereotypes
The document discusses representation and stereotypes in media. It defines stereotypes as simplified portrayals of social groups that emphasize easily grasped features and make moral judgments. Stereotypes are a form of representation that reduces people to only a few traits. They tend to occur where there are social inequalities and are used to construct subordinate groups as "other." While stereotypes can reinforce dominant power structures, some media texts subvert expectations by turning traditional stereotypes on their heads.
Economics Essays. Economics Essay Economics - Year 12 HSC Thinkswap
Economic essay. Economics Essay | Economics - Year 11 HSC | Thinkswap. How to Make Your Economics Essay Great?. Economics Essay | Year 12 HSC - Economics | Thinkswap. Economics Full Essay Plans | Economics - Year 12 HSC | Thinkswap.
Popular culture and ideology
The document discusses popular culture and how it relates to the author's production work. It defines popular culture as cultural traits enjoyed by ordinary people rather than elites. Popular culture includes entertainment, sports, fashion and technology. The document also discusses how popular culture relates to ideology and Marxism, with popular culture seen as reflecting the power structures of economic systems. It explores how films can both reflect and influence culture, and how ideology works to naturalize certain perspectives. The author notes their short film will focus on the relationship between a father and daughter, and how the daughter's terminal illness affects their cultural roles and expectations within a patriarchal family system.
Economics as meant
This presentation discusses economics as understanding relationships and organizing human needs through cooperation and leadership. It argues that economists have power to influence social reality through the stories and models they promote. Rather than prioritizing individual self-interest, economics should focus on building trust and altruism through shared commitment and hope. The discipline of economics is essentially normative and should take responsibility for improving practices and creating a more hopeful society.
Examples Of Persuasive Essay Topics.pdf
50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. 100 Persuasive Essay Topics. Persuasive Writing Topics For 4Th Graders. Samples Of Persuasive Essays For College. Good persuasive essay topics for middle school. Persuasive, as well as .... Writing persuasive essays - College Homework Help and Online Tutoring.. Outline For Persuasive Essay Template | PDF. 31 Persuasive Essay Topics • JournalBuddies.com. 013 Good Persuasive Essay Topics Example ~ Thatsnotus. Persuasive Essay Writing prompts and Template for Free. Persuasive Writing Examples - Year 4-6 - Primary Resource. Pin on Persuasive Essay. Persuasive Writing For 2nd Graders. How to Write a Persuasive Essay - A Complete Guide. Persuasive Essay Writing Topics. Persuasive Essay Template. Persuasive Writing Topics For 5Th Grade Examples Of Persuasive Essay Topics
UNIT-IV-CRITICAL-ISSUES-IN-THE-21ST-CENTURY.pptx
This document discusses globalization, migration, hybridity, and their impacts. It defines these terms and identifies types of migration and ideology. It explores how globalization affected poverty in the Philippines and discusses the push and pull factors of migration. Hybridity refers to the mixing of cultural elements that create new identities. Social class and ideology shape cultural forms and how people see themselves.
Individualism Individualism
Individualism is a core value in American culture that has influenced society, economics, politics, and culture. It emphasizes individual rights and personal liberties over obligations to others. While individualism promotes self-reliance and independence, it can also lead to loneliness if taken to an extreme. Some argue individualism has gone too far in American society and that a balance with more collective values is needed. Others see individualism as essential for protecting individual dignity and autonomy.
Introduction to IR by:Hadaitullah baqri Yugo Baltistan
it will be helful for all political science studends to know the terms which are using now adays in the field of social science.
Stereotyping Essays
Essay on Stereotype | Stereotype Essay for Students and Children in .... Exemplification - Stereotyping Essay Example | Topics and Well Written .... Essay on Stereotypes – – Example Essay - PHDessay.com. Argumentative - Stereotyping Essay Example | Topics and Well Written .... Stereotyping essay - Expert Custom Essay Writing Service You Can Trust. Essays on stereotypes. 001 Stereotypes Essay Example Of Mental Illness Comparison With Ethnic .... (PDF) Stereotyping and Stereotypes. 008 Stereotypes Essay Analysis Sample ~ Thatsnotus. Ethnic Stereotypes - Free Essay Example | PapersOwl.com. Essay on Gender and Stereotype in Sitcom - GCSE Media Studies - Marked .... Scholarship essay: Stereotyping essays. Stereotypes Analysis Essay Example | StudyHippo.com. 17 Gender Stereotype Examples (For Men and Women) (2023). stereotyping research paper assignment sheet | Citation | Stereotypes.
Beyond Wisteria Lane
The document discusses the rise of the middle class in Brazil. It notes that Brazil first expanded its middle class in the 1960s through state jobs, but this led to economic instability and inequality. More recently, Brazil grew its middle class through private sector job growth, reduced inequality, and increased political stability as the middle class demanded more. The new middle class is delivering on promises of growth, stability, and equality in Brazil.
Education Importance Essay. Why is Education So Important in Our Life - PHDes...
The importance of education essay - The importance of education- Essay .... Essays on Importance of Education [Free Essay Examples]. write a essay of 120-150 words on importance on education - Brainlyin .... College Essay: Essay on importance of education in life. The Importance Of Education Essay Topics - Essay About Importance Of .... The Importance of Education - Essay - Studienett.no. ️ Why is education important to society. Top 10 Reasons why Education .... (DOC) ESSAY ON IMPORTANCE OF EDUCATION | Rohidas Bhokse - Academia.edu. Why is Education So Important in Our Life - PHDessay.com. Essay on importance of education in english || Importance of education essay. Essay Education is Important | Salary | Society | Free 30-day Trial .... IMPORTANCE OF EDUCATION ESSAY - English Essay. Scholarship essay: Important of education essay. Essay on why college education is important. Importance On Education And The Value Of | herxheim.de. Essay The Importance of Education in English - 400 Words. The Importance of Education Essay Example | Topics and Well Written .... the text on this page is written in red and blue. 008 Essay Example Importance Of Education ~ Thatsnotus.
The Balance Of Power Theory Essay
1. The Balance of Power Theory argues that states will ally with each other to maintain equilibrium and prevent any single state from gaining too much power, thus preserving peace. It was an important concept during the Cold War as the US and Soviet Union formed opposing alliances.
2. The Congress of Vienna in 1814-1815 aimed to restore the European political order after the Napoleonic Wars by redrawing borders and establishing a new balance of power between states. It represented the last attempt by European monarchies to preserve their power and influence in the face of revolutionary change.
3. The balance of power was a crucial factor during the Cold War that allowed opposing states to cooperate and avoid direct military conflict, despite their ideological
Exploring Media Theory Lecture 3 Ideology and Marxism
This document provides an overview of Marxist perspectives on ideology and the role of media from a lecture. It discusses key concepts like ideology, false consciousness, hegemony, and ideological state apparatuses. Specifically, it examines the theories of Althusser and Gramsci, who argued that ideology is reproduced through social institutions like media, education, and culture, shaping people's beliefs and maintaining the status quo rather than imposing a false view of reality.
DISCUSSION BROAD ASSIGNMENT DUE WEDNESDAYThroughout this .docx
DISCUSSION BROAD
ASSIGNMEN
T
: DUE WEDNESDAY
Throughout this course you will be asked to use your sociological imagination to view situations from a variety of perspectives. As Mills suggested in the above quote, this might require you to narrow your focus on the life of a homeless individual or to broaden your scope and look at a multinational corporation and its effect on the global economy. Then step back even further to consider how these two perspectives might influence the development of humanity as a whole. In this week's Discussion, we will start by looking at your own values and recognizing the personal experiences and cultural biases that might have affected them. Understanding how your values are shaped and affected can give you clues as to how your own culture and society forms views on similar issues.
To prepare for this Discussion:
Review pages 5
- 9
and 19
-
21 on social imagination in your course textbook.
Consider how "common sense" knowledge affects your everyday decisions.
Reflect on how the sociological imagination challenges certain core values and basic beliefs in one's own society and culture.
With these thoughts in mind:
a value of your own that you think studying sociology may challenge. Explain why you chose that value and how you would use your social imagination to bring awareness to other possible viewpoints of the value.
RESOURCES FOR BOTH ASSIGNMENTS :
Course Text: Schaefer, R. T. (2012).
Sociology: A brief introduction
(Laureate Education, Inc., custom ed.). New York, NY: McGraw-Hill.
Chapter 1, pp. 2 - 2
What Is Sociology?
Sociology is the systematic, scientific study of the patterns and processes of social life, touching on all of its major dimensions.
1. RELIGION
2. POLITICIAL
3. ECONOMIC
4. FAMILIAL
5, CRIMINAL
6. CULTURAL
Because the scope of sociology is extremely broad, this list names only a few of its major dimensions.
How Did the Study of Sociology Begin?
Before the Industrial Revolution, people interpreted human social interactions and human society from the point of view of
philosophy
and
theology
. However, the Industrial Revolution disrupted the old patterns of human relationships and the routines of everyday life. For example, instead of farming in the countryside, many people settled in cities so they could work in factories. Because the old way of looking at social life didn’t work anymore, Auguste Comte (1798–1857) coined the name “sociology.”
The Founder of Sociology: Auguste Comte
Motivated by the political upheaval of the French Revolution as well as the societal changes created by the Industrial Revolution, Comte wrote six volumes about the social and scientific achievements of the world in which he lived. His insistence on systematic observation, experimentation, and historical analysis—called
positivism
—created the intellectual foundation for the science of sociology.
While you don’t have time to write six volumes, you probably do know more about sociology than y.
Similar to Prince George (20)
Myth Essay. Essays on a Science of Mythology Princeton University Press
Myth Essay. Essays on a Science of Mythology Princeton University Press
Economics Essays. Economics Essay Economics - Year 12 HSC Thinkswap
Economics Essays. Economics Essay Economics - Year 12 HSC Thinkswap
Introduction to IR by:Hadaitullah baqri Yugo Baltistan
Introduction to IR by:Hadaitullah baqri Yugo Baltistan
Education Importance Essay. Why is Education So Important in Our Life - PHDes...
Education Importance Essay. Why is Education So Important in Our Life - PHDes...
Exploring Media Theory Lecture 3 Ideology and Marxism
Exploring Media Theory Lecture 3 Ideology and Marxism
DISCUSSION BROAD ASSIGNMENT DUE WEDNESDAYThroughout this .docx
DISCUSSION BROAD ASSIGNMENT DUE WEDNESDAYThroughout this .docx
More from JDunn43
MS4 booklet14**
This document summarizes three films: This is England (2006), Zero Dark Thirty (2012), and Skyfall (2012). It discusses the genre, narrative, representations of characters, and marketing for each film. The genre of This is England is described as a social realist drama about coming of age in 1980s Britain. Zero Dark Thirty mixes elements of social realism and Hollywood action thriller in telling the story of the hunt for Osama Bin Laden. Skyfall is part of the James Bond franchise, combining action, adventure and espionage genres. Each film's marketing appealed to different audiences based on its genre and themes.
Prince george timeline
Prince George was christened at St James's Palace in London. The 3-month-old future king was baptized by the Archbishop of Canterbury in the historic Chapel Royal. George was dressed in a replica of Queen Victoria's christening robe and remained calm and smiling throughout the ceremony. A small group of 23 guests including the Queen, Prince Charles, and Prince William attended the intimate ceremony. George's godparents were announced as close friends and relatives, including William's childhood friend and Kate and William's former flatmate. After the ceremony, the royal family had tea at Clarence House.
Lifestyle magazines case study booklet
This document provides an overview of representations of gender in men's and women's lifestyle magazines. It discusses the emergence of men's magazines in the 1980s/90s to target "laddish" audiences, with examples like Loaded and FHM emphasizing sex, humor and stereotypical masculinity. In contrast, magazines like Cosmopolitan were aimed at women, both challenging and reinforcing patriarchal ideals through their content and advertisements. The document examines how magazines use gender stereotypes to appeal to readers while also perpetuating traditional notions of femininity and masculinity.
Audience theories
This document discusses several theories about how audiences engage with media texts:
1. Active/passive audience theories which describe audiences that actively or passively engage with media messages.
2. Uses and gratifications theory which suggests audiences seek out media to fulfill needs like companionship, identity, and diversion.
3. Encoding/decoding theory which says audiences can read texts differently from intended meanings.
4. Pick and mix theory argues audiences selectively engage with parts of texts based on their own lives.
5. Two-step flow theory suggests opinions of friends/leaders, not just media, influence audience responses.
Benefits Street essay
Benefits Street (Channel4/Love Productions, 2014) was a documentary that attempted to represent benefits culture in Britain by profiling the lives of residents in a street in Birmingham who were receiving state benefits. The show brought attention to the controversial issue of benefits culture but also received criticism for potentially perpetuating stereotypes about those living on benefits. Both news media and academics questioned and debated the representations in the series.
Benefits Street
This document provides information about the Channel 4 documentary series "Benefits Street" which aired in 2014. It profiles the residents of James Turner Street in Birmingham, where 90% of residents claim state benefits. The show attracted both support for highlighting a difficult issue, and criticism for exploiting and stereotyping those living in poverty. Ofcom received over 1800 complaints about alleged exploitation of residents. Viewership was high at 6.5 million people.
Daily Mail ideologies
The document discusses exploring political ideology in The Daily Mail newspaper through textual evidence. It introduces concepts of political ideology like socialism, individualism, and the political center. Students are instructed to work in small groups and analyze two news stories from The Daily Mail and The Guardian using a MindView document. They should select quotes, annotate them using MIGRAIN terminology, and look for consistency, emotive language, and hegemonic values in order to formulate arguments for an exam.
Advertising lessons
This document outlines lessons from an advertising course. It discusses techniques advertisers use to target audiences, including segmentation. A case study of Adidas advertising is presented and analyzed in terms of representations of people, place, persuasive techniques and target audiences. Students examine stereotypes, visual codes, technical codes, and how brands form identity and image through nostalgia. The impact of advertising on consumer purchases and psychosocial needs is also explored.
Lie
Lara Croft and other female protagonists in computer games and online present ambiguous representations of gender. While their bodies are highly sexualized in a traditionally feminine way, their abilities and roles take on more traditionally masculine traits as fighters and heroes. This reflects how gender is conceptualized in contemporary times, with more fluidity between masculine and feminine traits. New technologies may provide new models for thinking about gender that is not strictly binary but more complex and multi-faceted. Figures like Lara Croft exaggerate feminine bodily features while also possessing qualities usually coded as masculine, making visible the constructed nature of gender symbols and categories.
Advertising booklet MS1
- Advertisements have four basic characteristics: they are commercial to make money, have an ideology or set of messages/values, their purpose is to sell products or services, and advertisers seek a wide target audience.
- There are four basic advertising formats: product information, product image, personalised format that gives products human qualities, and lifestyle format that links products to lifestyles.
- Advertisers use persuasive techniques like celebrity endorsements, expert endorsements, nostalgia, lifestyle fantasies, music/sound effects to target audiences.
999 booklet
Ofcom is the regulator of television in the UK. It has a duty to ensure a wide range of programming appeals to diverse tastes, protects viewers, and uses spectrum effectively. Channel 4 is a publicly-owned but commercially-funded broadcaster with a remit for innovation, experimentation, and distinctiveness. The documentary series 999: What's Your Emergency? films emergency services in Blackpool, highlighting social issues through realistic techniques like handheld camera. Episodes focus on changing gender roles and alcohol's impacts, representing issues in Blackpool.
CSI booklet
Channel 5 is a UK terrestrial television channel that was launched in 1997. It has the lowest audience share of the five main UK channels at around 5%. Channel 5 owns several other channels including 5*, which targets younger audiences, and 5USA, which broadcasts American shows. Channel 5 also offers streaming and on-demand services including Demand 5 to allow viewers to watch content online and on mobile devices.
Skyfall booklet
Skyfall is the 23rd film in the James Bond series produced by EON Productions. It had a budget of $150-200 million and stars Daniel Craig as James Bond. The film surpassed previous Bond films to become the highest grossing, earning over $1 billion worldwide. Skyfall continues the narrative of Bond's loyalty to M being tested as MI6 comes under attack and Bond must track down and destroy the threat, regardless of personal cost.
This is England booklet
This document provides information about the 2006 British film This is England. It was written and directed by Shane Meadows and tells the story of 12-year old Shaun who joins a skinhead gang in 1983 Britain. The film was produced by Warp Films and received £668,000 from the UK Film Council. It was distributed by Optimum Releasing and received an additional £90,000 from the Film Council for marketing. The film won several awards for Best Film and acting. It portrays the social and political context of Britain in the 1980s and deals with themes of racism and gang violence.
Bluestone 42 booklet
The document provides information about public service broadcasting (PSB) and the BBC in the UK. It discusses key aspects of PSB including that it is publicly owned and funded by license fees, has a duty to appeal to a broad audience, and must educate, inform and entertain. The BBC's remit and funding model allow it to produce high-quality programming while maintaining editorial independence. BBC Three targets 16-30 year olds with shows that explore issues relevant to that age group through compelling narratives and characters. The document also provides background on the military comedy-drama Bluestone 42, which is set in Afghanistan and depicts the camaraderie of a bomb disposal unit through humor.
More from JDunn43 (15)
Prince George
- 1. MS1 – Representations and Responses HEGEMONY Antonio Gramsci used the term hegemony to denote the predominance of one social class over others. This represents not only political and economic control, but also the ability of the dominant class to project its own way of seeing the world so that those who are subordinated by it accept it as 'common sense' and 'natural'. The ideas of the ruling class come to be seen as the norm; they are seen as universal ideologies, perceived to benefit everyone whilst only really benefiting the ruling class/dominant groups. What hegemonic values can you see on the two front covers? Look at Language Iconography Values expressed Use of colour How are these covers legitimising the existence of the Royal Family? Why is the birth of George so important? News Values – What elements of a ‘good’ news story can you identify? Annotate these on the front covers. Look at the recently release image of six month old Prince George, his parents and family dog. What values are being ‘normalised’ here? How are the Royal family trying to make themselves like ‘our’ families and lives? How are they made to seem ‘different’ to us though? Why should we care about them? EXTENSION TASK – Write up the preferred, negotiated and oppositional readings of the image.