2. Event Purpose/Scope
To celebrate, in grand fashion, the undeniable contributions and
achievements of NFL Hall of Famer Deion Sanders’ Prime Time
Association/T.R.U.T.H. Organization – an organization that has
successfully served the community by reaching and teaching our
youth through sports and education. T.R.U.T.H. promotes
positive self images by providing coaches, mentors & tutors that
believe in our youth, encourage them to embrace the highest
values and sense of responsibilities to their families, peers and
communities T.R.U.T.H. invest in the
mental, spiritual, physical, financial and overall well-being to
build stronger kids that will be our future leaders. We will DEION SANDERS
2011 NFL Hall of Famer
celebrate the T.R.U.T.H. by way of this annual red-
carpet, fundraising gala celebration supported by Sanders’ many
celebrity friends, pro athletes and VIPs.
T.R.U.T.H./Prime Time Association is a 501c3 nonprofit organization.
PTA is an organization focused on the development of our youth through education, athletics and personal development. PTA creates a
supportive environment conducive to active learning and overall development. PTA is committed to preparing our youth to be the future
leaders, CEO's and professionals ready for the challenges of an ever changing world.

3. T.R.U.T.H.
truthsports.org
T – Trust
R – Respect (myself and others)
U – Understand (I have unlimited possibilities)
T – Try (my best and never give up)
H – Honor (myself and the T.R.U.T.H. Creed at all times)

4. Venue
This exclusive affair will be held at the 5-star, 1500-capacity beautifully renovated event facility
called 200 Peachtree. With more than 17,000 square feet, 200 Peachtree is Atlanta’s most elegant
and historic venue featuring soaring 30’ ceilings, 14’ chandeliers, Corinthian columns and a prime
location on Peachtree Street in Downtown Atlanta. 200 Peachtree presents a unique and matchless
spin to an already matchless production!
200 Peachtree Street | Atlanta GA 30303

5. The Artistry
The Artistry aka event features will include, but will not be limited to,
the following*:
Searchlights
Luxury Car Display/Showcase
LIVE Entertainment & Surprise Presentations
Nationally acclaimed DJs
Red Carpet VIP Entrance (w/managed papparazzi)
LIVE Automobile, other VIP items Auction
Specialty ‘Prime Time’ Drink of The Night
Gobos Lighting
“Airy” Miami-themed décor, flowing drapery, etc.
Middle Eastern, Brazilian Aerial Dancers
Massage Chairs, Chocolate & Champagne Fountains
Cigar Rolling Displays & Passed Cigars
Luxury VVIP Gifting Lounge Experience
…and more!
*activities subject to change

6. “PRIME TIME” DEION SANDERS INVITES YOU!

7. 2011 PRIME TIME BLACK & RED GALA
RED CARPET EXPERIENCE
2011
Red Carpet Excitement!

8. 2011 PRIME TIME BLACK & RED GALA
RED CARPET EXPERIENCE

9. 2011 PRIME TIME BLACK & RED GALA
PRIME TIME GIFTING VAULT EXPERIENCE
2011 NFL Hall of Famer Deion
Sanders, Pilar Sanders & Falcons Exec
Kevin Winston…in the Vault!

10. 2012
PRIME TIME BLACK & RED GALA
SPECIAL CELEBRITY/VIP GUESTS
ENTERTAINMENT SPORTS CORPORATE
Ludacris Chipper Jones Arthur Blank
Usher Julius “Dr. J” Erving Mayor Kasim Reed
Jeff Foxworthy Charles Barkley Soledad O’Brien
Rickey Smiley Brian Jordan Wolf Blitzer
Toni Braxton Derek Anderson Dan Meachum
Outkast Hines Ward Monica Kaufman
Jermaine Dupri Jerome Bettis Anderson Cooper
Neyo Former & Current ATL Falcons Bernie Marcus
Jane Fonda Former & Current ATL Braves Ernie Johnson
Allen Payne …and more! T.J. Holmes
Keith Sweat
Scarlett Pressley Brown
Perri Reid
Ingrid Saunders Jones
Jazze Phe …and more!
Teddy Riley
TLC
Ciara
Lil’ Jon
Bow Wow
MoNique
Lamaan Rucker
Boris Kodjoe
Nicole Ari Parker
…and more!

11. Prime Time Partner $10,000.00 (in kind value)
This is a great opportunity to generate visibility and awareness of your company, products and important brand
messages in association with and in connection to this annual PRIME TIME celebration hosted by The FIRST & ONLY
Atlanta Falcon to be inducted into The Pro Football Hall of Fame, Deion Sanders. It is an exciting entertainment driven
partnership opportunity that allows you to receive enormous exposure. Extended to Sheraton ONLY.
BRAND EXPOSURE, INTEGRATION, VIP FEATURES & BENEFITS
Category Exclusivity
Branded & listed as The Official Hotel of NFL Hall of Famer Deion Sanders’ Prime Time Week
Corporate Brand Name & Logo on all printed collateral, media/PR outlets, press releases, etc,
Two (2) VIP Invites with Private VIP Red Carpet Entry to Prime Time Black & Red Gala
Two (2) VIP Tickets with Private VIP Entry, VIP Seating & Parking to Prime Time Celebrity Softball Challenge
Four (4) Tickets to The Deion Sanders & Jamal Lewis Youth Football Championship Game
Commemorative Items & Personalized Autographed Paraphernalia
Recognition from stage by celebrity hosts
Product Giveaway to all VIP guests; sampling opportunities for all guests (if applicable)
Pre- and post fulfillment reports including all ROI measurement and validation
Community reinvestment and outreach through The Prime Time Sports Association: PRICELESS
TO SECURE YOUR PARTNERSHIP PACKAGE, CALL 866.216.FOXX (3699) x701 or direct 404.791.6525.
Sponsorship offers subject to change without notice. Limitations and exclusions apply.
All sponsorship benefits will vary based on the package selected as well as availability at time of offer.
All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.

12. SPECIAL, ADDITIONAL BENEFIT EXTENSION AS
OFFICIAL HOTEL DESIGNATION
Foxx Entertainment Group Special Deliverables:
NFL Hall of Famer Deion Sanders will attend a PRIVATE MEET & GREET with Sheraton Management, employees
and/or other VIPs. This Meet & Greet will take place on the evening of the day of arrival, including autographed
paraphernalia and photo opps with the Falcons ONLY Hall of Famer! This consideration can be used as a:
Client Appreciation Tool – extend an invitation to your most valued client to attend as a ‘Thank You’
Employee Incentive – extend an opportunity to your Top Performing Employees to attend, meet, greet &
photo with one of Atlanta’s favorite sons!
Client Lead Generation – extend an invitation to potential, targeted client organizations to showcase your
property as well as demonstrate your property’s reach and attraction.
Sheraton Atlanta Deliverables:
75 rooms (60 doubles | approximately 10 singles | 5 suites) - Check In July 26th, Check Out July 30th
Ancillary Business Opportunity as Official Hotel: 40 additional rooms for same timeframe (35 doubles | 5 singles)
Complimentary Continental Breakfast during stay
One (1) Complimentary Meeting Room | For Use July 26, 27 & 28 | Capacity: up to 150 | Classroom Style
One (1) Room for Storage (for football equipment)
Parking for four (4) 55-psgr Charter Buses, One RV & One truck w/30 foot trailer
$89 commissionable rate
3-year partnership agreement

13. About The Producers
Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment
branding, marketing, production and management agencies, specializing in personal brand marketing,
special events and cause marketing initiatives & programs. FEG is headquartered in Atlanta, GA with
offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has become
nationally renowned for its creative brand strategies, superior marketing campaigns, results-driven
promotions, effective publicity, flawless event production and meticulous event management. We
brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves in
maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and
business partners. It’s just the way we do business!
Over the years, we have been blessed to consistently deliver these services to some of the country’s
high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment
and sports assets, alliances and relationships to produce maximum results!
Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to
exceed every client’s expectations. We look forward to exceeding yours!
WE PUT THE ‘WOW’ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT!
Bringing together and maximizing sports, entertainment and cause!
2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324
TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)