SlideShare a Scribd company logo
Pricebaba
Kushang Dholakia & Tirthesh Ganatra
24th October (Mumbai)
5,000,000+
> 5% of India’s Internet Population Using Pricebaba
Biz vs Design vs Users
Building Pricebaba
“If something works but emotionally you don't
feel a connection - it's ugly - you'll use it, but
you'll use it begrudgingly and you'll change at
the first opportunity and you'll build no
relationship with the brand or the people
behind it. And so you really have to be
successful in both.”
- Jony Ive on Form & Function
Old logo:
Why did we change it?
● We felt our previous logo looked more like an icon and didn’t stand
strong as a symbol
● Users might remember it as just another bar code and not as PriceBaba’s
symbol
● It lacked personality and of course, color
Old homepage
New homepage
List Page Desktop
List Page Mobile (320 x 480 pixels resolution)
Add to Compare
Smart Filters on Mobile
Old Product Page (Desktop)
New Product Page (Desktop)
1
2
3
New Product Page (Mobile)
Primary Importance:
Seller Name
Seller Guarantee
Stock Status
Price
Go to Store button
Secondary Importance:
Details (EMI, Shipping, Delivery)
Variants (Model name + Color & Price)
Offers (Text)
Mockup
ONLINE STORES LAYOUT
Desktop Mobile
Mockup
NEARBY STORES LAYOUT
Desktop Mobile
MAY THE FORCE BE WITH YOU

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Growth and Transforming Pricebaba (ISDI Mumbai, Design Day)