Determinants of Consumers Purchasing Behaviour for Rice in Delhi (consumer be...ANKIT VERMA
Agriculture is one of the strongholds of Indian economy providing direct employment to 47%-51% people working in country according to latest World Bank data Today India is the leading producers & exporter of various agri-products, rice being one of them. India is 2nd largest producer of rice after China & is largest exporter of Basmati rice followed by Pakistan.Along with the large export potentiality, India is generating an increasing domestic demand for rice as a result of both opening up and income level augmentation. Demand of rice is expected to shot up due to increased domestic needs with a overall income level growth coupled with export demand for rice due to opening up of the food grain market. A combination of various factors seems to have triggered the structural increase in rice consumption. Urbanization also appears to be the most important cause of the shift in consumer preferences towards rice in India.In this changing scenario it becomes imperative to understand the future demand trends for rice, purchasing behaviour of consumers, consumption pattern, and factors affecting the purchasing behaviour of consumers for rice
This document lists various food and drink products including water, coffee, nutrition products, and ice cream. It provides a high-level listing of different consumable items without details about the specific products. The document gives an overview of several categories of consumables in a brief listing.
The document discusses Healthkart, an Indian online health and wellness portal founded in 2011. It provides details on the founders, who have backgrounds in healthcare and technology. The document also outlines Healthkart's target consumer groups in India and describes their digital marketing strategies on platforms like Google AdWords, Facebook, remarketing, and affiliates. It notes their strategies led to over 500,000 customer referrals and low acquisition costs. Competitors and some of Healthkart's own products are also briefly mentioned.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with a heritage of over 75 years in India. HUL markets over 35 brands across 20 categories such as soaps, detergents, shampoos, skin care products, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. HUL is a subsidiary of Unilever, one of the world's largest suppliers of fast moving consumer goods. The water purifier market in India is growing rapidly due to increasing awareness of water safety issues. HUL's water purifier brand Pure It uses advanced Germ Kill battery technology to
Distinguishing the Differences Between Auctionsmarcin8501
This document discusses and compares different types of auctions. It provides details on English auctions, Dutch auctions, sealed high-bid auctions, Vickrey auctions, silent auctions, procurement auctions, digital art auctions, open outcry auctions, unique bid auctions, and buy-out auctions. The key differences between these auction types involve whether bidding is open or sealed, whether the price rises or falls, and whether the winning bid is the highest bid or second highest bid. The document encourages understanding the auction type before participating to avoid mistakes.
Pet-o-pedia is launching an app and website to be a one-stop solution for all pet needs in India. Their goal is to have over 300,000 users and expand operations to several major cities within 3 years. They will target pet owners aged 18-40, offering an easy way to purchase pets, supplies, view reviews and get veterinary assistance delivered directly. The strategy is to position the brand as a reliable pet explorer through the app, website, social media and events. Tactics will include free basic features, premium paid services, discounts, and partnerships with pet stores for visibility, sales and customer service improvements. The implementation plan includes developing the organizational structure and launching in phases, beginning with app testing, then
Best Profitable Manufacturing & Processing Business Ideas in Jammu & Kashmir,...Ajjay Kumar Gupta
Major Industrial Areas in Jammu & Kashmir
• Industrial Complex Bari Brahmana, Jammu
• Industrial Estate, Gangyal, Jammu
• Industrial Growth Centre, Samba, Jammu
• Industrial Infrastructure Development Project (IIDP), Udhampur
• Expert Promotion Industrial Park (EPIP) Kartholi, Jammu
• Industrial Complex Rangreth, Srinagar
• Industrial Complex Lassipora, Pulwama, Kashmir
• Industrial Complex Khunmoh, Srinagar
• Industrial Complex, Zainkot, Srinagar
• Industrial Estate, Zakura, Srinagar
• Industrial Growth Centre, Ompora, Budgam
See more
https://goo.gl/Qtf5S3
https://goo.gl/oN41ge
https://goo.gl/DHt3bV
https://goo.gl/B22nrp
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
How to Find Great Startup Ideas, Best Small Business Ideas for Women, Best & Unique New Business Ideas to Start, Profitable Small Business Ideas, How to Make Money, Good Business Ideas for 2017, Manufacturing Business Ideas for 2017, Best Small Business Ideas for Beginners, Best Small Business Ideas in India to Start, Profitable Business Ideas in India, Best Business Ideas to Start Your own Business, Business with Low Investment, Top Profitable Best Business Ideas, Latest Investment for Best Business Ideas, Very Low Budget Best Business Ideas, Low Investment Business Ideas, Best Business Ideas in India, Business Ideas in with Low Investment, Best Ideas for Starting a Business, Small Business Ideas in India for Starting Your own Business, Great Business Ideas for 2017, Where to Find Great Business Ideas, Small Business Ideas for New Startup, Best Small Business Ideas to Start Your own Business, Best Business Ideas to Start with Low Investment in India, Best Small Business Ideas for Beginners in 2017, Small Business Ideas that are Easy to Start 2017, Unique Business Ideas and Opportunities, Business Which You Can Start In Rupees 20 Thousand to 5 Lakhs Only, Great Business ideas, Startup Business Ideas for the Future, How to find Business Ideas, How to Find Good Business Ideas, How to Choose the Perfect Business Idea, Small Business Ideas in India for Starting Small Business, How to Find Great Startup New Modern Business Idea for Young Entrepreneurs, How to Find Good Business Ideas in India, How to Find New Successful Business Ideas, Profitable Small Business Ideas, How to get business ideas, Business Ideas in India, How to Find Business Ideas based on New Trends, Need a Business Idea? How to find the perfect business idea, Fast Business Skills, Starting a Business, Business Ideas that Pay the Most, Good Ideas for Business in India
Determinants of Consumers Purchasing Behaviour for Rice in Delhi (consumer be...ANKIT VERMA
Agriculture is one of the strongholds of Indian economy providing direct employment to 47%-51% people working in country according to latest World Bank data Today India is the leading producers & exporter of various agri-products, rice being one of them. India is 2nd largest producer of rice after China & is largest exporter of Basmati rice followed by Pakistan.Along with the large export potentiality, India is generating an increasing domestic demand for rice as a result of both opening up and income level augmentation. Demand of rice is expected to shot up due to increased domestic needs with a overall income level growth coupled with export demand for rice due to opening up of the food grain market. A combination of various factors seems to have triggered the structural increase in rice consumption. Urbanization also appears to be the most important cause of the shift in consumer preferences towards rice in India.In this changing scenario it becomes imperative to understand the future demand trends for rice, purchasing behaviour of consumers, consumption pattern, and factors affecting the purchasing behaviour of consumers for rice
This document lists various food and drink products including water, coffee, nutrition products, and ice cream. It provides a high-level listing of different consumable items without details about the specific products. The document gives an overview of several categories of consumables in a brief listing.
The document discusses Healthkart, an Indian online health and wellness portal founded in 2011. It provides details on the founders, who have backgrounds in healthcare and technology. The document also outlines Healthkart's target consumer groups in India and describes their digital marketing strategies on platforms like Google AdWords, Facebook, remarketing, and affiliates. It notes their strategies led to over 500,000 customer referrals and low acquisition costs. Competitors and some of Healthkart's own products are also briefly mentioned.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with a heritage of over 75 years in India. HUL markets over 35 brands across 20 categories such as soaps, detergents, shampoos, skin care products, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. HUL is a subsidiary of Unilever, one of the world's largest suppliers of fast moving consumer goods. The water purifier market in India is growing rapidly due to increasing awareness of water safety issues. HUL's water purifier brand Pure It uses advanced Germ Kill battery technology to
Distinguishing the Differences Between Auctionsmarcin8501
This document discusses and compares different types of auctions. It provides details on English auctions, Dutch auctions, sealed high-bid auctions, Vickrey auctions, silent auctions, procurement auctions, digital art auctions, open outcry auctions, unique bid auctions, and buy-out auctions. The key differences between these auction types involve whether bidding is open or sealed, whether the price rises or falls, and whether the winning bid is the highest bid or second highest bid. The document encourages understanding the auction type before participating to avoid mistakes.
Pet-o-pedia is launching an app and website to be a one-stop solution for all pet needs in India. Their goal is to have over 300,000 users and expand operations to several major cities within 3 years. They will target pet owners aged 18-40, offering an easy way to purchase pets, supplies, view reviews and get veterinary assistance delivered directly. The strategy is to position the brand as a reliable pet explorer through the app, website, social media and events. Tactics will include free basic features, premium paid services, discounts, and partnerships with pet stores for visibility, sales and customer service improvements. The implementation plan includes developing the organizational structure and launching in phases, beginning with app testing, then
Best Profitable Manufacturing & Processing Business Ideas in Jammu & Kashmir,...Ajjay Kumar Gupta
Major Industrial Areas in Jammu & Kashmir
• Industrial Complex Bari Brahmana, Jammu
• Industrial Estate, Gangyal, Jammu
• Industrial Growth Centre, Samba, Jammu
• Industrial Infrastructure Development Project (IIDP), Udhampur
• Expert Promotion Industrial Park (EPIP) Kartholi, Jammu
• Industrial Complex Rangreth, Srinagar
• Industrial Complex Lassipora, Pulwama, Kashmir
• Industrial Complex Khunmoh, Srinagar
• Industrial Complex, Zainkot, Srinagar
• Industrial Estate, Zakura, Srinagar
• Industrial Growth Centre, Ompora, Budgam
See more
https://goo.gl/Qtf5S3
https://goo.gl/oN41ge
https://goo.gl/DHt3bV
https://goo.gl/B22nrp
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
How to Find Great Startup Ideas, Best Small Business Ideas for Women, Best & Unique New Business Ideas to Start, Profitable Small Business Ideas, How to Make Money, Good Business Ideas for 2017, Manufacturing Business Ideas for 2017, Best Small Business Ideas for Beginners, Best Small Business Ideas in India to Start, Profitable Business Ideas in India, Best Business Ideas to Start Your own Business, Business with Low Investment, Top Profitable Best Business Ideas, Latest Investment for Best Business Ideas, Very Low Budget Best Business Ideas, Low Investment Business Ideas, Best Business Ideas in India, Business Ideas in with Low Investment, Best Ideas for Starting a Business, Small Business Ideas in India for Starting Your own Business, Great Business Ideas for 2017, Where to Find Great Business Ideas, Small Business Ideas for New Startup, Best Small Business Ideas to Start Your own Business, Best Business Ideas to Start with Low Investment in India, Best Small Business Ideas for Beginners in 2017, Small Business Ideas that are Easy to Start 2017, Unique Business Ideas and Opportunities, Business Which You Can Start In Rupees 20 Thousand to 5 Lakhs Only, Great Business ideas, Startup Business Ideas for the Future, How to find Business Ideas, How to Find Good Business Ideas, How to Choose the Perfect Business Idea, Small Business Ideas in India for Starting Small Business, How to Find Great Startup New Modern Business Idea for Young Entrepreneurs, How to Find Good Business Ideas in India, How to Find New Successful Business Ideas, Profitable Small Business Ideas, How to get business ideas, Business Ideas in India, How to Find Business Ideas based on New Trends, Need a Business Idea? How to find the perfect business idea, Fast Business Skills, Starting a Business, Business Ideas that Pay the Most, Good Ideas for Business in India
The document outlines Nestle's product portfolio and details their distribution network in India. It describes their various beverage and food products along with packaging details. Furthermore, it explains Nestle's sales and distribution process which involves manufacturers, C&FA agents, distributors, wholesalers, and retailers to get products to consumers.
Asking the Right CX Questions: Optimizing your Customer Relationship SurveyBusiness Over Broadway
I present best practices for relationship-based surveys for Voice of Customer (VoC) programs. Based on his 20+ years of implementing these types of surveys, I talk about the primary goal of relationship surveys and propose a set of survey questions that will improve how you measure and improve the health of the customer relationship. My talk covers four parts of the optimal customer relationship survey: 1) Customer Loyalty Questions; 2) Customer Experience Questions; 3) Competitive Benchmark Questions; and 4) Additional Questions.
Innovative Marketing Of “Jassi Jaise Koi Nahi”Amit Sekhar
This document discusses the innovative marketing campaign used by Sony Entertainment Television (SET) in India for their new television show "Jassi Jaise Koi Nahi". SET analyzed women viewers and designed the show around a young, intelligent but unconventionally unattractive female lead. Their marketing campaign included flash mobs, interviews, and a fan club to generate buzz. The show was a major success, increasing SET's viewership share from 8% to over 30% and TRPs. It won several awards and helped establish SET as a competitor to leading channel Star Plus.
Identify different personas for a restaurantShruti Singhal
To identify different personas for a restaurant, one should:
1) Conduct research to understand current and potential customers, gathering qualitative data on their needs, values, and decision-making processes.
2) Define primary and secondary personas with dimensions like background, relationship to the restaurant, intentions, needs, and attitudes.
3) Measure these dimensions by understanding factors that prevent customers from visiting or returning and refining personas based on consumer interviews.
4) Continually evaluate and refine personas over time as consumer preferences change.
This document provides a competency library for trade marketing. It outlines key areas of knowledge required for trade marketers including: brand and category knowledge, channel and customer understanding, shopper understanding models, market research tools for trade marketing, developing channel and trade marketing strategies, promotion strategies, category management, in-store messaging, shopper activation and trade events, sales team engagement, and effectiveness analysis and evaluation. The goal is to help trade marketers understand commercial opportunities, develop effective trade marketing strategies, and deploy and measure execution.
Flipkart was launched in 2007 as an online bookstore and has since expanded into various product categories. It has over 11.5 million book titles available and ships over 20,000 orders per day. Features like cash on delivery and easy return policies have helped drive growth. Flipkart has received over $31 million in funding and continues to expand its warehouse and delivery networks. While Flipkart excels in areas like its user interface and customer service, opportunities remain to improve search functions and cataloging as well as expanding internationally and offering more customized products and delivery options.
Cult Fitness was established in 2015 and was acquired by CureFit in 2016. It focuses on machine-free training and provides workouts using various methods like classes. It has expanded to several cities in India and offers both offline gym memberships and online training packages. The brand uses various marketing strategies across its 7Ps including promotions through celebrity endorsements, social media presence and customer-centric approach. However, it also faced some issues with unfulfilled promises and employee dissatisfaction at some centers.
Biscuits manufactured by Parle Products in India.
1939 started manufacturing biscuits.
Tag line : The Tasty Healthy Food
Earlier G for Glucose
Now G for Genius
Marketing strategy for Rural India
Pricing at lower rate
Maintains 4 rupee packs for a longer period of time
Even it is available at rupee 1,2,4, 25 &more
Reaching remote villages
Concentrated heavily on rural marketing to have high growth rate.
Rural market penetration is 50 – 65%
High distribution network
Known as biscuit ka puda (large packet )
Sponsors of Shakthiman ---- gave them a great success
Associates with various governmental initiatives like
Primary Education Scheme
National Rural Health Mission Center
Mid day meal being served in primary schools
Products are made available in different sizes
It is mainly promoted through TV ads and cinema
Even went for print ads
Easily available biscuits
so these are the marketing strategy of parle g for rural Inda
Production in relation to economies and diseconomies of scaleAshwin Pathak
Parle Products has been India's largest biscuit and confectionery manufacturer for 80 years, known for their Parle-G biscuits. With a 38% share of the Indian biscuit market and a 15% share of confectioneries, Parle has grown into a multi-million dollar company with widespread distribution. Founded in 1929, Parle launched their Gluco biscuits after Indian independence in 1947. They produce several popular biscuit and snack brands and prioritize quality control through their manufacturing process. Parle has won several awards for their trusted brands and products.
iTunes is Apple's digital media store that allows users to purchase and download music, movies, TV shows and more. It first launched in 2003 with 200,000 songs and has grown significantly since. iTunes targets all demographics globally by localizing its content for different cultures and regions. Users can buy or rent digital content and purchase additional Apple products and gift cards through the iTunes store. The iTunes business model incorporates software, hardware, and retail elements. The free iTunes application provides access to purchasing and managing digital media libraries on Macs and PCs.
Parle is India's largest manufacturer of biscuits and confectionery, founded in 1929. It is best known for its Parle-G biscuits, which are the world's largest selling biscuit. Parle has a 40% share of India's biscuit market and a 15% share of the confectionery market. It has a widespread distribution network across India, including in remote villages, with over 33 lakh distribution outlets. Parle is known for its hygienic production processes and quality control to ensure consistent quality nationwide. It has manufacturing plants in several Indian states.
Netmeds is an online pharmacy founded in 2010 in Chennai, India by Pradeep Dadha. It sells prescription and over-the-counter medications as well as health products online across India. Netmeds is a subsidiary of Dadha & Company, a 100-year-old pharmacy. It has raised $99 million in funding and acquired other digital health companies. Netmeds aims to expand its reach through franchises and fulfillment centers while developing personalized health services through data analytics.
ASO Audit with yellowHEAD - How to Rank at the TopPinar Guler
This document outlines an ASO audit presentation given by yellowHEAD and MobileAction. It includes:
1. Company overviews of yellowHEAD, an ASO and mobile marketing agency, and MobileAction, an app intelligence and ASO suite provider.
2. A discussion of ASO Intelligence and how it can help app publishers and agencies optimize app store presence through keyword data and updates.
3. An in-depth audit of the Asana app, providing background, recommendations for search and conversion optimization, localization, and measuring results.
4. An audit of the Heart of Vegas app, touching on genre importance, search and conversion optimization, and localization.
5. Key takeaways around
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
This document provides an overview of the company Caminar and its new product Flateel. Some key points:
- Caminar was established in 2015 and produces the shoe Flateel, which allows the wearer to have both flat and heel functionality in one shoe.
- The document outlines the problem Flateel solves, its target customers as professionals and college students, and proposes a positioning statement emphasizing its dual comfort.
- Marketing strategies are proposed, including distribution channels, integrated marketing communications with various advertising approaches, and a 1.5 lac rupee budget focused on brand awareness.
- Finally, market analysis is provided on the size and growth of the Indian footwear industry, with
Amazon Presentation - Consumer Behavior Ana Barrera
Amazon began in 1994 as an online bookstore founded by Jeff Bezos with a vision of building a digital "superstore" with an exhaustive selection that customers would value. Since then, Amazon has expanded into many other product categories and grown tremendously, becoming the world's largest online retailer. It derives its strengths from its cost leadership strategy, brand recognition, and superior logistics network. However, it also faces weaknesses like losing focus as it diversifies and operates on thin margins. Opportunities for growth include expanding payment services, private labels, product selection, and global footprint, though threats include data privacy concerns, legal challenges, and local competitors.
Nestle India Ltd. has a diverse product portfolio consisting of milk products & nutrition, beverages, prepared dishes & cooking aids, and chocolates & confectioneries. The company has a wide range of products under each category, with some product lines like milk products having a greater depth than others like beverages. There is scope to increase depth for some product lines and trim lengths for others. The company also needs to address some brand issues like product confusion and duplication to improve further.
1) The document discusses a price sensitive recommender system that models individual consumers' willingness to pay (WTP) for products based on their transaction history.
2) An experiment using eBay transaction data found that incorporating a seller's reputation into the personal WTP model improved the system's accuracy at predicting purchase prices.
3) When recommendations were personalized based on both personal WTP models and a product's seller, the system more accurately predicted which products a consumer would actually purchase, compared to methods that did not consider price or seller factors.
An intelligent pricing solution was developed to help pharmaceutical companies optimize drug pricing. The solution analyzes various factors like market trends, costs, sales prices and forecasts to determine the right price. It also simulates different pricing scenarios. This provides insights into pricing strategies and negotiations with distribution channels. For a client, the solution identified opportunities worth $14 million and helped reduce revenue leakage by 1-2% through improved pricing intelligence and negotiations.
The document outlines Nestle's product portfolio and details their distribution network in India. It describes their various beverage and food products along with packaging details. Furthermore, it explains Nestle's sales and distribution process which involves manufacturers, C&FA agents, distributors, wholesalers, and retailers to get products to consumers.
Asking the Right CX Questions: Optimizing your Customer Relationship SurveyBusiness Over Broadway
I present best practices for relationship-based surveys for Voice of Customer (VoC) programs. Based on his 20+ years of implementing these types of surveys, I talk about the primary goal of relationship surveys and propose a set of survey questions that will improve how you measure and improve the health of the customer relationship. My talk covers four parts of the optimal customer relationship survey: 1) Customer Loyalty Questions; 2) Customer Experience Questions; 3) Competitive Benchmark Questions; and 4) Additional Questions.
Innovative Marketing Of “Jassi Jaise Koi Nahi”Amit Sekhar
This document discusses the innovative marketing campaign used by Sony Entertainment Television (SET) in India for their new television show "Jassi Jaise Koi Nahi". SET analyzed women viewers and designed the show around a young, intelligent but unconventionally unattractive female lead. Their marketing campaign included flash mobs, interviews, and a fan club to generate buzz. The show was a major success, increasing SET's viewership share from 8% to over 30% and TRPs. It won several awards and helped establish SET as a competitor to leading channel Star Plus.
Identify different personas for a restaurantShruti Singhal
To identify different personas for a restaurant, one should:
1) Conduct research to understand current and potential customers, gathering qualitative data on their needs, values, and decision-making processes.
2) Define primary and secondary personas with dimensions like background, relationship to the restaurant, intentions, needs, and attitudes.
3) Measure these dimensions by understanding factors that prevent customers from visiting or returning and refining personas based on consumer interviews.
4) Continually evaluate and refine personas over time as consumer preferences change.
This document provides a competency library for trade marketing. It outlines key areas of knowledge required for trade marketers including: brand and category knowledge, channel and customer understanding, shopper understanding models, market research tools for trade marketing, developing channel and trade marketing strategies, promotion strategies, category management, in-store messaging, shopper activation and trade events, sales team engagement, and effectiveness analysis and evaluation. The goal is to help trade marketers understand commercial opportunities, develop effective trade marketing strategies, and deploy and measure execution.
Flipkart was launched in 2007 as an online bookstore and has since expanded into various product categories. It has over 11.5 million book titles available and ships over 20,000 orders per day. Features like cash on delivery and easy return policies have helped drive growth. Flipkart has received over $31 million in funding and continues to expand its warehouse and delivery networks. While Flipkart excels in areas like its user interface and customer service, opportunities remain to improve search functions and cataloging as well as expanding internationally and offering more customized products and delivery options.
Cult Fitness was established in 2015 and was acquired by CureFit in 2016. It focuses on machine-free training and provides workouts using various methods like classes. It has expanded to several cities in India and offers both offline gym memberships and online training packages. The brand uses various marketing strategies across its 7Ps including promotions through celebrity endorsements, social media presence and customer-centric approach. However, it also faced some issues with unfulfilled promises and employee dissatisfaction at some centers.
Biscuits manufactured by Parle Products in India.
1939 started manufacturing biscuits.
Tag line : The Tasty Healthy Food
Earlier G for Glucose
Now G for Genius
Marketing strategy for Rural India
Pricing at lower rate
Maintains 4 rupee packs for a longer period of time
Even it is available at rupee 1,2,4, 25 &more
Reaching remote villages
Concentrated heavily on rural marketing to have high growth rate.
Rural market penetration is 50 – 65%
High distribution network
Known as biscuit ka puda (large packet )
Sponsors of Shakthiman ---- gave them a great success
Associates with various governmental initiatives like
Primary Education Scheme
National Rural Health Mission Center
Mid day meal being served in primary schools
Products are made available in different sizes
It is mainly promoted through TV ads and cinema
Even went for print ads
Easily available biscuits
so these are the marketing strategy of parle g for rural Inda
Production in relation to economies and diseconomies of scaleAshwin Pathak
Parle Products has been India's largest biscuit and confectionery manufacturer for 80 years, known for their Parle-G biscuits. With a 38% share of the Indian biscuit market and a 15% share of confectioneries, Parle has grown into a multi-million dollar company with widespread distribution. Founded in 1929, Parle launched their Gluco biscuits after Indian independence in 1947. They produce several popular biscuit and snack brands and prioritize quality control through their manufacturing process. Parle has won several awards for their trusted brands and products.
iTunes is Apple's digital media store that allows users to purchase and download music, movies, TV shows and more. It first launched in 2003 with 200,000 songs and has grown significantly since. iTunes targets all demographics globally by localizing its content for different cultures and regions. Users can buy or rent digital content and purchase additional Apple products and gift cards through the iTunes store. The iTunes business model incorporates software, hardware, and retail elements. The free iTunes application provides access to purchasing and managing digital media libraries on Macs and PCs.
Parle is India's largest manufacturer of biscuits and confectionery, founded in 1929. It is best known for its Parle-G biscuits, which are the world's largest selling biscuit. Parle has a 40% share of India's biscuit market and a 15% share of the confectionery market. It has a widespread distribution network across India, including in remote villages, with over 33 lakh distribution outlets. Parle is known for its hygienic production processes and quality control to ensure consistent quality nationwide. It has manufacturing plants in several Indian states.
Netmeds is an online pharmacy founded in 2010 in Chennai, India by Pradeep Dadha. It sells prescription and over-the-counter medications as well as health products online across India. Netmeds is a subsidiary of Dadha & Company, a 100-year-old pharmacy. It has raised $99 million in funding and acquired other digital health companies. Netmeds aims to expand its reach through franchises and fulfillment centers while developing personalized health services through data analytics.
ASO Audit with yellowHEAD - How to Rank at the TopPinar Guler
This document outlines an ASO audit presentation given by yellowHEAD and MobileAction. It includes:
1. Company overviews of yellowHEAD, an ASO and mobile marketing agency, and MobileAction, an app intelligence and ASO suite provider.
2. A discussion of ASO Intelligence and how it can help app publishers and agencies optimize app store presence through keyword data and updates.
3. An in-depth audit of the Asana app, providing background, recommendations for search and conversion optimization, localization, and measuring results.
4. An audit of the Heart of Vegas app, touching on genre importance, search and conversion optimization, and localization.
5. Key takeaways around
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
This document provides an overview of the company Caminar and its new product Flateel. Some key points:
- Caminar was established in 2015 and produces the shoe Flateel, which allows the wearer to have both flat and heel functionality in one shoe.
- The document outlines the problem Flateel solves, its target customers as professionals and college students, and proposes a positioning statement emphasizing its dual comfort.
- Marketing strategies are proposed, including distribution channels, integrated marketing communications with various advertising approaches, and a 1.5 lac rupee budget focused on brand awareness.
- Finally, market analysis is provided on the size and growth of the Indian footwear industry, with
Amazon Presentation - Consumer Behavior Ana Barrera
Amazon began in 1994 as an online bookstore founded by Jeff Bezos with a vision of building a digital "superstore" with an exhaustive selection that customers would value. Since then, Amazon has expanded into many other product categories and grown tremendously, becoming the world's largest online retailer. It derives its strengths from its cost leadership strategy, brand recognition, and superior logistics network. However, it also faces weaknesses like losing focus as it diversifies and operates on thin margins. Opportunities for growth include expanding payment services, private labels, product selection, and global footprint, though threats include data privacy concerns, legal challenges, and local competitors.
Nestle India Ltd. has a diverse product portfolio consisting of milk products & nutrition, beverages, prepared dishes & cooking aids, and chocolates & confectioneries. The company has a wide range of products under each category, with some product lines like milk products having a greater depth than others like beverages. There is scope to increase depth for some product lines and trim lengths for others. The company also needs to address some brand issues like product confusion and duplication to improve further.
1) The document discusses a price sensitive recommender system that models individual consumers' willingness to pay (WTP) for products based on their transaction history.
2) An experiment using eBay transaction data found that incorporating a seller's reputation into the personal WTP model improved the system's accuracy at predicting purchase prices.
3) When recommendations were personalized based on both personal WTP models and a product's seller, the system more accurately predicted which products a consumer would actually purchase, compared to methods that did not consider price or seller factors.
An intelligent pricing solution was developed to help pharmaceutical companies optimize drug pricing. The solution analyzes various factors like market trends, costs, sales prices and forecasts to determine the right price. It also simulates different pricing scenarios. This provides insights into pricing strategies and negotiations with distribution channels. For a client, the solution identified opportunities worth $14 million and helped reduce revenue leakage by 1-2% through improved pricing intelligence and negotiations.
The document discusses how supply chain analytics can help organizations optimize their supply chain operations. It describes how the changing role of consumers has impacted supply chains and the need for collaboration, visibility, and efficiency across the supply chain. It then provides examples of different types of supply chain analytics and insights organizations can gain in areas like executive dashboards, supply chain design, demand forecasting, pricing, inventory management, and more. It also provides a brief case study of how Team Computers implemented an analytics solution for Parle Products to track stock levels, sales, and shortfalls.
Pricing for product managers vancouver nov 2017Steven Forth
Product managers have the critical role to play in pricing early stage innovation. This presentation for Product Management BC introduces some basic pricing concepts for product managers.
Why is programmatic taking off? What is this revolution all about?Datacratic
Google Quebec hosted Think Quebec and this year they explored digital marketing as a path to quicker, deeper connections between a brand and its consumer. Inspired by Parkour, the popular urban sport of finding the most direct route to your goal, they presented campaigns and strategies as beautiful as they are successful–another discipline at the junction of art and science. James Prudhomme, CEO Datacratic spoke at Google's Think Quebec. His Talk is entitled "Why is programmatic taking off? What is this revolution all about?"
Top 5 Ecommerce & Retail Analytics Use CasesRishabh Rai
The retail landscape is undergoing significant changes that are bringing challenges like complex customer behavior and increased competition. Retailers must leverage e-commerce and retail analytics to cut through noise and offer personalized customer experiences. Analytics use cases like sales and demand forecasting, trend identification for pricing and promotions, supply chain and inventory management, new product planning, and advanced techniques can help retailers address challenges and better understand customers.
Price Advantage has written by Baker, Marn, Zawada. This is a book summary presentation which focused on basic concepts and new product pricing methods.
The document discusses how predictive analytics can be used in marketing. It provides examples of how retailers have used techniques like regression analysis, customer segmentation, and predictive modeling to 1) forecast demand based on retail data and factors, 2) determine optimal pricing, and 3) develop predictive models for timely ordering. Additionally, it describes how an advertising company used multivariate analysis and predictive modeling to determine the most effective advertising campaigns. Overall, the document outlines how predictive analytics can provide competitive advantages like increased sales and customer retention for businesses.
IRJET- Real Time Product Price Monitoring & Analysis Application for E-Commer...IRJET Journal
The document proposes a real-time product price monitoring and analysis application for e-commerce websites. It discusses how e-commerce sites can dynamically adjust prices in response to demand changes. The proposed system would allow users to monitor prices of desired products on different websites and notify them when prices meet a specified threshold. It would generate analytical charts and diagrams to help users make informed purchase decisions. Future work may include an automatic purchasing system and business models to increase monetization for large-scale monitoring. The system aims to help regular buyers obtain products at optimal prices.
Connotate provides automated web data extraction to help companies gather pricing intelligence from online sources. Their solution allows companies to monitor competitor websites daily to obtain timely pricing data at national and local levels. This enables businesses to optimize their own pricing strategies and maximize profits. Connotate's workflow transforms raw web data into clean, consumable formats that can feed into business intelligence applications. They also highlight new items and price changes to deliver just the changes from the previous data set. Case studies showed how this approach helped a retailer and manufacturer make better pricing and product decisions.
CPFR (Collaborative Planning, Forecasting and Replenishment) is a business practice that combines the intelligence of multiple trading partners to improve supply chain efficiency and customer demand fulfillment through information sharing, joint forecasting, and coordinated logistics. The goal of CPFR is to transform supply chains from an ineffective "push" system to a demand-driven "pull" system, reducing costs for retailers and manufacturers while increasing sales, inventory levels, and customer service. CPFR provides templates and standards for collaboration between supply chain partners at various stages from planning and forecasting to execution and analysis.
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
This document discusses using simplified analytics and a step-by-step approach to improve pricing strategies through better data and understanding of how demand varies at different price levels. It recommends identifying current pricing tools and data, integrating new data sources, and conducting simple analytics on price variability, sales velocity, and historical trends to gain actionable insights. Traditional and promotional price optimization techniques are described that can help set objectives and measure impacts on revenues, profits, and market share.
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06-18-2024-Princeton Meetup-Introduction to Milvus
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Expand LLMs' knowledge by incorporating external data sources into LLMs and your AI applications.
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Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
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6. Increase Conversion? Optimize Revenues? How?
● Predict consumer’s preferred products and willingness to
pay from online activity and transactions history
● Predict product price elasticity (promotion impact on sales)
● Promote the right product, to the right consumer, at the
right price, in. the right time
1
2
3
7. How?
● Deep learning and context aware recommender system
● Leveraging consumers clickstream in website and purchase history to
detect trends and dynamically predict consumption intent and products
price elasticity
● Smart promotions
8. Personal Promotion
● The maximum price a consumer is willing to pay (WTP) for a
product varies among consumers
● It is possible to implicitly model consumers willingness to pay
from transactions history
● Incorporating consumers willingness to pay in a recommender
system will improve recommendations effectiveness
● Goal: improve recommendations, promotion optimization
9. Experiment: eBay Market Place*
Different Prices by Different Sellers Simultaneously
● 6 Months of transactions and bids
historical data
● Free shipping, US only
● Sellers differ by their reputation
● “Buy now” and auctions
● Per transaction: date, consumer id,
product id, bid value/transaction
price, seller id, seller reputation
10. Personal WTP* Modelling
Same Distribution for All Consumers, Different Parameters
* WTP – Maximum price a consumer is willing to pay
• WTP generic distribution curve per product
• Complementary cumulative curve is the demand curve.
• Personal Transaction price is the personal WTP distribution median.
• Context Aware Recommender System (CARS) method is used to
predict WTP of unseen products, taking into account seller’s reputation
14. Matrix Factorization
* Koren, Y., Bell, R. and Volinsky, C., 2009. Matrix factorization techniques
for recommender systems. Computer, 42(8).
R
V
M
d
x Q d
N
15. Tensor Factorization*
A matrix for
every context variable
Pros: accuracy
Cons: many parameters to learn (small
datasets, computational challenge)
16. Context Aware Matrix Factorization (CAMF)*
* Baltrunas, L., Ludwig, B. and Ricci, F., 2011. Matrix factorization techniques
for context aware recommendation. In Recsys
Pros: computation time
Cons:
- User – context
- No neighborhood
contribution for the interaction
parameters
19. Results: WTP Prediction
Good Accuracy, Incorporating Seller’s Reputation Improves Prediction Accuracy
Average Bid Price = $28, Average Transaction Price = $47
Matrix Factorization (MF), Context Aware Matrix Factorization* (CAMF)
Seller’s reputation was modeled as contextual variable
WAPE: Weighted absolute percentage error
20. Results: Consumption Prediction
Incorporating Seller’s Reputation and Personal Demand Provides Best Results
Offering Ranking = Product Consumption (CARS) * Personal Demand
Implicit feedback. 10 Offerings with highest ranking vs. actual consumed transactions
21. Conclusions
● WTP varies among consumers, it is possible to
implicitly model consumers WTP
● Incorporating personal WTP in a recommender
system improves recommendation accuracy
Promotion Optimization
22. Neural Collaborative Filtering For CARS*
The Consumer Dilemma: Higher Reputation or Lower Price?
* Submitted to UMAP 2019
●
24. Conclusions
• Price sensitivity varies among consumers and products
• It is possible to implicitly model consumers price sensitivity based on
transactions history
• Incorporating personal price sensitivity in a recommender system improves
recommendation accuracy
• Additional features should be incorporated
• CARS is an effective mechanism for this purpose
25. Promotion Planning Optimization
Scenario: Each week ~3% of the products are promoted.
Data: 6 months of clickstream data, purchase history and products catalog.
Train 2x3 months, test on last 2 weeks.
15,000 products in catalog.
Goal: Optimize campaign profits:
promoted quantity * (promotion price – cost) – base quantity * (regular price – cost)
29. Approach
Item
Embedding
RNN
Item Similarity
& Analogy
Clicks
Prediction
* Greenstein-Messica, A., Rokach, L. and Friedman, M., 2017, March. Session-based recommendations using item
embedding. In Proceedings of the 22nd International Conference on Intelligent User Interfaces (pp. 629-633). ACM.
30. Item Embedding for Session Based Recommendations
Data: 2 weeks of clickstream data
and purchase history. Train on 13
days, test on last day.
Goal: recommend relevant
products following first 3 clicks.
Optimize the number of clicked
products which are recommended.
Results: 15% higher
match when
recommending 10
products, 40% clicks
matching