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price fairness board presentation
1.
Price Fairness Board The
tsc Surf Shop 2019 Contact: +49 241-978760 surfshop@tsc-ac.com www.tsc-ac.com/surfshop
2.
2019 © team
steffenhagen consulting 2 Our third surf board: The Price Fairness Board Increase the probability of your customers accepting your price increase and don’t spoil your customer relationship and long term profit growth with unfair pricing.
3.
Price Fairness Board 2019
© team steffenhagen consulting 3 Avoid the negative impact of unfair pricing on your customer relationship and your sustainable profit growth with this checklist based self-assessment board. Prices starting at € 180* Available in your design and CI In stock Combine it with Price & Profit Lever Board Add to cart ✓ ✓ ✓ ✓ Prices perceived as unfair by your customers can destroy your customer relationship and mess up your long-term profit growth strategies. Better check whether your price moves might provoke customers’ anger and what potential threat will be imposed on your customer relationship before it’s too late. This checklist based tool covers all aspects of price fairness: personal price fairness, social price fairness, incl. distributive fairness and procedural fairness, as well as customers’ trust, your customers’ pricing power and their potential reactions. Item number: SF-003 * Depending on the number of licenses
4.
Screenshot 2019 © team
steffenhagen consulting 4 Self-Guided Price Fairness Questionnaire
5.
Screenshot 2019 © team
steffenhagen consulting 5 Visualization & Recommendation
6.
2019 © team
steffenhagen consulting 6 How it works The tool takes you through several easily comprehensible and guided self-assessments for all aspects of price fairness: › Will your price be perceived as personally fair, based on your customers’ expectations? (Personal Fairness) › Will the price be perceived as well-reasoned and justified? (Distributive Fairness) › Will our pricing process be perceived as fair? (Social Price Fairness) › Can we build on our customers’ trust? › In how far will our customers’ pricing power allow retributive action? Based on your assessments of perceived price fairness, trust and pricing power, the tool provides you with clear recommendations whether to implement your prices with low or limited risk or to rethink your pricing strategy and price moves.
7.
Areas of application 2019
© team steffenhagen consulting 7 › The Price Fairness board can be applied in all types of businesses and industries. › The board can be used for your customer specific price decisions as well as for segment based price decisions.
8.
Features 2019 © team
steffenhagen consulting 8 › Self-contained app, independent from browser and internet connection › Available for macOS and Windows › Easy to use checklist › Clear risk assessment and recommendations for your price moves or pricing strategy › Easy transfer to PowerPoint and other programs with a snipping tool
9.
Value & Benefit ›
Supports sustainable profit growth by better balancing profit impact of your pricing with consequences on your customer relationship › Prepares your organization for price moves by assessing potential customers’ perception, reaction and risk › Avoids customer anger and negative effects on your customer relationship › Helps differentiate between potentially smooth price increases and price increases which impose a threat to your business › Thereby supports alignment of Sales and Marketing on pricing 2019 © team steffenhagen consulting 9
10.
2019 © team
steffenhagen consulting 10 But please do not forget: A fool with a tool is still a fool.
11.
2019 © team
steffenhagen consulting 11 Want to see more boards? Welcome to our Surfshop!
12.
2019 © team
steffenhagen consulting 12 The tsc Surf Shop Pricing is a lot like surfing. You need training and adequate tools to become a professional, and also: practice, practice, practice. So far we have focused on providing our customers with strong surfing abilities, based on statements like “A fool with a tool is still a fool,” or, “A surfboard doesn’t make you a good surfer”. This was reason enough for us to focus on improving the pricing power and capabilities of our customers, providing pricing trainings and sharing our experience in plenty of X-functional pricing projects. However, we have to acknowledge that surfing without a board is in most cases neither successful nor fun. That is why we decided to – in addition to our consulting and training services – open our Surf Shop and offer selected tools/surfboards to our clients. The shop will grow step by step and from time to time. So take your time, poke around and don’t hesitate to get in touch if you have any questions.
13.
2019 © team
steffenhagen consulting 13 Additions › Uses business-specific data and analyses the impact of different price – volume – cost scenarios on your profit › Helps to derive appropriate pricing strategies and tactics (incl. “turning points” for price increases) › Supports Sales and their self-confidence › Easy to use incl. a convincing visualization The Price & Profit Lever Board >>> More information in our Surfshop The Price Fairness Board can be combined with the second board in our shop:
14.
2019 © team
steffenhagen consulting 14 Also available › Based on a compelling visualization of market and supply shares for relevant market segments › Helps to develop and implement sound pricing strategies and tactics › Can stop price erosion and avoid price wars › Saves days and weeks of work and is still easy to use The Competition Mapping Board >>> More information in our Surfshop
15.
2019 © team
steffenhagen consulting 15 Also available › Uses current contribution margin to tell you how much more or less you should/may sell to keep your profit stable when adjusting your prices › Helps you define profitable price volume strategies › Straightforward answers at within less than 30 seconds › Easy to use The Price & Volume Dynamics Board >>> More information in our Surfshop
16.
team steffenhagen consulting
GmbH Theaterstraße 13 | D-52062 Aachen www.tsc-ac.com info@tsc-ac.com T: +49 241-97876-0 F: +49 241-97876-10 Contact 2019 © team steffenhagen consulting 16 Dr. Ralf Schmidt Managing Partner ralf@tsc-ac.com T: +49 241-97876-12 M: +49 163-2443 047 Olaf Lange Managing Partner olaf@tsc-ac.com T: +49 241-97876-24 M: +49 173-2678 600
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