Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
Best Marketing Cluj 2018 - Adina Vlad, UnlockRevistaBiz
The document discusses trends among future consumers. It notes that people feel pressure from a lack of balance and difficulty selecting what is best for themselves amid constant stimulation. As a result, some are returning to simplicity from the past. Additionally, individuals now take responsibility for their own lives and well-being. The trends identified include self-development, connecting with others, focusing on meaning over possessions, gender partnership, and expressing oneself authentically. Brands should support these trends through authenticity, social causes, and positivity rather than superficial advertising.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
Best Marketing Cluj 2018 - Adina Vlad, UnlockRevistaBiz
The document discusses trends among future consumers. It notes that people feel pressure from a lack of balance and difficulty selecting what is best for themselves amid constant stimulation. As a result, some are returning to simplicity from the past. Additionally, individuals now take responsibility for their own lives and well-being. The trends identified include self-development, connecting with others, focusing on meaning over possessions, gender partnership, and expressing oneself authentically. Brands should support these trends through authenticity, social causes, and positivity rather than superficial advertising.
2. Topul antreprenorilor = o forma de recunoastere si de multumire
adusa celor care se incapataneaza sa ne faca bine cu forta.
De ce cu forta? Pentru ca e greu sa fii antreprenor cand mediul si
mentalitatea nu te incurajeaza
Topul este astfel un omagiu adus antreprenoriatului in general si
antreprenorilor romani in special
3. Metodologie
Pas 1: cercetare calitativa (metoda: interviuri in profunzime; N=10)
• Obiectiv: identificarea atributelor care definesc un antreprenor de
succes
Pas 2: cercetare cantitativa (metoda: chestionare online; N = 80)
• Obiective:
a) Portretul antreprenorului ideal
b) Calcularea indicelui de notorietate al antreprenorilor (inclusi in
lista)
c) Calcularea indicelui de succes: asociere nume – atribute de
imagine asociate cu succesul (imaginea perceputa)
Indicele de succes & Indicele de notorietate = POZITIA IN TOP
4. Target
Cu cine am stat de vorba? Cu “gulere albe” care interactioneaza in diverse forme cu mediul
de business din Romania: furnizori de servicii, partneri de afaceri, top manageri
Domeniile de activitate variate: marketing, comunicare, vanzari, management,
profesionisti (avocati, consultanti, publicitate, branding, PR).
liberi
5. Antreprenorul ideal
Viziune, capabil sa identifice
oportunitati
Actioneaza, nu ramane la nivel
de idee
Reuseste sa adune in jur o
echipa de buni profesionisti
Consecvent, nu se da batut usor
si isi urmareste scopurile
Flexibil, se adapteaza la orice
context si gaseste solutii
Bun strateg, cu gandire pe
termen lung
Diferentiatori in
antreprenoriatul
romanesc
6. Top notorietate
Business-uri
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Dedeman - Dragos si Adrian Paval
Siveco - Irina Socol
Mobexpert - Dan Sucu
Enrico Perini - Romstal
Fan Curier- fam Adrian si Neculai Mihai
Boromir - fam Boromiz
Sanador - Florin Andronescu
Jolidon - Gabriel Cîrlig
Banca Transilvania - Horia Ciorcila
Emag, Flanco - Iulian Stanciu
Domo, Hotel Best Western - Lorand Szarvadi
Medlife - Mihail Marcu
Diverta - Octavian Radu
Emag - Radu Apostolescu
Gecad - Radu Georgescu
Cristim - Radu Timis
Albalact - Raul Ciurtin
Betty Ice - Vasile Armenean
Ejobs - Liviu Dumitrascu
Class Living - Camelia Sucu
Oameni de afaceri
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Notorietatea
omului de
afaceri si cea a
afacerii deseori
nu coincid
Camelia Sucu - Class Living
Dan Sucu - Mobexpert
Florin Talpes - Softwin
Jean Valvis - Valvis Traiding
Radu Georgescu - Gecad
Marius Ghenea - PC Fun
Octavian Radu - Diverta
Radu Timis - Cristim
Dragos Anastasiu - TUI/Eurolines
Dragos si Adrian Paval - Dedeman
Irina Socol - Siveco
Dragos Petrescu - Trotter Prim
Radu Apostolescu - Emag
Anca Vlad - Fildas
Iulia Dobrin - ID Sarrieri
Luchi Georgescu - Meda Prod, Vincon vrancea
Mihail Marcu - Medlife
Cristina Bâtlan - Musette
Liviu Dumitrascu - Ejobs
Enayti Warga - clinica Regina Maria
23. TOP 50
1
2
3
4
5
6
Camelia Sucu - Class Living
Florin Talpes - Softwin
Radu Georgescu - Gecad
Dan Sucu - Mobexpert
Jean Valvis - Valvis Traiding
Dragos Petrescu - Trotter Prim (Caru
cu Bere, City Grill, Bongiorno, Hanul
Berarilor 1 si 2)
7 Dragos si Adrian Paval - Dedeman
8 Marius Ghenea - PC Fun
9 Cristina Bâtlan - Musette
10 Dragos Anastasiu - TUI/Eurolines
11 Radu Timis - Cristim
12 Enayti Warga - clinica Regina Maria
13 Irina Socol - Siveco
14 Iulian Stanciu - Emag, Flanco
15 Liviu Dumitrascu - Ejobs
16 Mihail Marcu – Medlife
17 Radu Apostolescu - Emag
18 Iulia Dobrin - ID Sarrieri
19 Anca Vlad - Fildas
20 fam Boromiz - Boromir
21 Horia Ciorcila - Banca Transilvania
22 Raul Ciurtin - Albalact
23 Octavian Radu - Diverta
24 Luchi Georgescu - Meda Prod,
Vincon Vrancea
25 fam Kober - Kober
26 Daniel Guzu - Duraziv, Casa Panciu
34 Sorin Minea - Angst
35 Vasile Armenean - Betty Ice
36 fam Rapotan - Arabesque
37 Petru Berciu - BDG Import, The
Office
38 Dan Minulescu - Macromex
39 fam Turdean - Farmec
40 Gabriel Cîrlig - Jolidon
41 Ioan Ciolan - Ambient
42 Orlando Zsasz - Renania Grup
43 fam Spandonide-Huidan - Volvo
27 fam Adrian si Neculai Mihai - Fan
44 Ilie Vonica - Polisano
Curier
28 Lorand Szarvadi - Domo, Hotel Best 45 Gabriel Marin - Omnilogic
46 Ion Sturza - Greenlight Invest
Western
47 Marius si Emil Cristescu - Bega Grup
29 Enrico Perini - Romstal
30 Radu Enache - Continental
31 fratii Comaniciu - Delaco
32 Florin Andronescu - Sanador
33 Ioan Popa - Transavia
48 Eugen Banciu - Farmexpert
49 Mihai Miron - Ropharma, Bioef
50 Gheorghe Dolofan - Peugeot
24. Multumesc!
Proposed approach is property of Unlock.
Please, no disclosure of the approach without
informing and approval from Unlock
www.unlock-research.com