Year upon year of double-digit economic growth and urbanization has armed tens of
millions of Chinese consumers with increasing disposable income and a voracious
appetite for luxury goods. In 2009, China surpassed the United States as the world’s
second-largest luxury market, trailing only Japan. However, while several prestige
brands have been operating in China for almost 20 years, most are still trying to
determine how to best tap this enormous but complex opportunity.
1. The document discusses winning in the traditional trade, which represents the vast majority of stores where most consumers purchase goods on a daily basis in rapid growth and emerging markets. This includes open air markets, small stores, and other independent retailers.
2. It notes several common myths about the traditional trade, such as the idea that only low-income consumers shop there or that shoppers only shop in person. It suggests opportunities to target different income groups and leverage non-in-person shopping behaviors.
3. The document emphasizes the importance of understanding distribution points, reaching communities, leveraging modern trade presence, and using effective research methodologies tailored to the traditional trade environment. It provides recommendations for communicating promotions, engaging shop
The Russian e-commerce market is developing rapidly but faces significant challenges for foreign competitors to enter. Domestic Russian companies have adapted successful foreign business models and dominate the market. While internet penetration and usage is growing, factors like a preference for cash payments, underdeveloped financial services, unreliable postal services, and import regulations impede the attractiveness of e-commerce for Russian consumers and foreign companies alike. However, the market is developing solutions like online payment processors, e-wallets, and courier services to overcome these barriers.
The document discusses the popularity of mobile apps in China and trends in Chinese app usage. It notes that China has surpassed the US as the largest smartphone market in the world. Social and communication apps are most popular in China, with QQ and Weixin (WeChat) being hugely popular for instant messaging, file sharing, and social networking features. The thriving app market in China presents opportunities for developers to create apps catered towards Chinese users' preferences.
Mobile applications market is growing rapidly as mobile devices become the main way users access content. Existing services for creating mobile apps are too complicated, requiring programming skills. The presented service allows anyone to create a mobile app in 5 minutes using 5 simple steps without needing design or programming skills. It offers modules to configure apps for different purposes like social networks or businesses. The service aims to be faster and easier than competitors by using Instant-Apps technology to develop native apps across multiple platforms at once.
Light up your network. Manage your energy, not timeIvy Exec
You know how to network. But how do you fire up that network when you have been in search a while and you are feeling stale, and stuck? During this challenging job market, it is essential to know the techniques for managing energy. Hear about some of the latest research determining that instantaneous first impression when searching for your executive job.. Participate in a self management assessment and learn what to do to "light up your network," and get them pulling for you.
How do you manage your energy every day?
If you are over trying to manage your time so that you can do everything on your wish list on time all the time, this workshop might be for you.
L2 is a think tank that brings together industry and academic leaders to help prestige brands navigate the digital landscape. It conducts research on brands' online competence through digital IQ indices and holds forums, clinics, and other events. This document introduces L2's digital IQ index for China, which aims to quantify prestige brands' digital aptitude in China's fast growing luxury market. It notes that while China has hundreds of millions of internet users and online shopping is popular, most luxury brands have focused on physical stores and events rather than developing strong digital strategies. The index seeks to diagnose brands' strengths and weaknesses to help them better capitalize on China's opportunities.
1. The document discusses winning in the traditional trade, which represents the vast majority of stores where most consumers purchase goods on a daily basis in rapid growth and emerging markets. This includes open air markets, small stores, and other independent retailers.
2. It notes several common myths about the traditional trade, such as the idea that only low-income consumers shop there or that shoppers only shop in person. It suggests opportunities to target different income groups and leverage non-in-person shopping behaviors.
3. The document emphasizes the importance of understanding distribution points, reaching communities, leveraging modern trade presence, and using effective research methodologies tailored to the traditional trade environment. It provides recommendations for communicating promotions, engaging shop
The Russian e-commerce market is developing rapidly but faces significant challenges for foreign competitors to enter. Domestic Russian companies have adapted successful foreign business models and dominate the market. While internet penetration and usage is growing, factors like a preference for cash payments, underdeveloped financial services, unreliable postal services, and import regulations impede the attractiveness of e-commerce for Russian consumers and foreign companies alike. However, the market is developing solutions like online payment processors, e-wallets, and courier services to overcome these barriers.
The document discusses the popularity of mobile apps in China and trends in Chinese app usage. It notes that China has surpassed the US as the largest smartphone market in the world. Social and communication apps are most popular in China, with QQ and Weixin (WeChat) being hugely popular for instant messaging, file sharing, and social networking features. The thriving app market in China presents opportunities for developers to create apps catered towards Chinese users' preferences.
Mobile applications market is growing rapidly as mobile devices become the main way users access content. Existing services for creating mobile apps are too complicated, requiring programming skills. The presented service allows anyone to create a mobile app in 5 minutes using 5 simple steps without needing design or programming skills. It offers modules to configure apps for different purposes like social networks or businesses. The service aims to be faster and easier than competitors by using Instant-Apps technology to develop native apps across multiple platforms at once.
Light up your network. Manage your energy, not timeIvy Exec
You know how to network. But how do you fire up that network when you have been in search a while and you are feeling stale, and stuck? During this challenging job market, it is essential to know the techniques for managing energy. Hear about some of the latest research determining that instantaneous first impression when searching for your executive job.. Participate in a self management assessment and learn what to do to "light up your network," and get them pulling for you.
How do you manage your energy every day?
If you are over trying to manage your time so that you can do everything on your wish list on time all the time, this workshop might be for you.
L2 is a think tank that brings together industry and academic leaders to help prestige brands navigate the digital landscape. It conducts research on brands' online competence through digital IQ indices and holds forums, clinics, and other events. This document introduces L2's digital IQ index for China, which aims to quantify prestige brands' digital aptitude in China's fast growing luxury market. It notes that while China has hundreds of millions of internet users and online shopping is popular, most luxury brands have focused on physical stores and events rather than developing strong digital strategies. The index seeks to diagnose brands' strengths and weaknesses to help them better capitalize on China's opportunities.
L2 is a think tank that brings together industry and academic leaders to help prestige brands navigate the digital landscape. It publishes the Digital IQ Index, which ranks 100 global prestige brands on their digital competence in China. The top-ranked brand is Lancôme, which has an effective website, strong social media presence, and manages a community of 4 million subscribers. In general, prestige brands lag significantly in their adoption of digital strategies in China compared to opportunities in the large Chinese market.
The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. Currently there are over 80 million people in China's middle class, defined as having annual incomes between $7,792-$65,790, and this number is still rising rapidly. The emerging middle class in China represents a huge opportunity for foreign companies.
The document discusses the rising economic power of Asia, particularly China and India. It notes that Asia will continue to be the global growth leader according to IMF forecasts. By 2020, the population of the "Asia 10" countries is expected to grow by 290 million people, with China accounting for 64% of the growth. The shifting economic center of gravity towards Asia presents both opportunities and challenges for businesses. Research can help companies adapt to the changing business and cultural environment in Asia and create new sources of competitive advantage.
The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. It also notes that China's middle class has grown to over 80 million people and will continue rising rapidly.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
The online luxury market in China is growing rapidly but none of the luxury e-commerce platforms are profitable due to major challenges. While foreign platforms have advantages in branding and sourcing authentic products, domestic platforms have strengths in marketing and distribution within China. However, partnerships between foreign and domestic players also have not resulted in profitability. The challenges include an overreliance on discounts that does not appeal to real luxury shoppers, difficulties in sourcing products, high marketing costs, and issues with the fragmented logistics network. For the online luxury market to be sustainable, a new value proposition that understands luxury consumers is needed rather than just focusing on discounts.
Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
http://abf.events/
ABOUT THE PRESENTATION BELOW
Success in Asia is highly attractive, and fraught with challenges. What works in Western markets doesn't always apply to audiences in China. These markets ranging from the highly sophisticated, like Shanghai and Beijing, to those with 'Tier 3' millionaires who lack international experience.
This presentation covers surprising statistics on China and the pitfalls for foreign brands who fail to plan their China approach.
Originally presented by the China Way (http://thechinaway.com/) at Australia-China BusinessWeek 2015 Sydney
China has a massive online population that is growing rapidly, with over 618 million internet users as of 2013. The number of middle and affluent households in China is projected to match that of the US by 2020 due to expanding middle classes. E-commerce in China surpassed the US in 2013 with a market size of $265 billion USD and is projected to be worth $540 billion USD by 2015. Fashion is a leading market category for consumer spending in China compared to other markets. Baidu is the largest search engine in China, touching 100% of China's online population monthly through its various properties.
This document discusses emerging trends in China's commerce market and their global impact. It explores how Chinese trends like livestreaming commerce, social commerce, and super apps that combine payments, messaging, and delivery are spreading worldwide. Examples include livestreaming initiatives by Lazada in Southeast Asia and Shiseido in Japan. The key trends covered are the rise of hybrid online-offline stores, livestreaming commerce, brands partnering with influencers and games, and Chinese trends like Shein, TikTok, and C-Beauty going global.
Smart Packaging Technologies Final VerisionTim Merchant
This document provides an overview of smart packaging technologies that can be used to preserve product authenticity and combat counterfeiting. It discusses how terms like "smart" have evolved over time from meaning clever or intelligent to now describing products with elements of artificial intelligence through technologies like RFID chips. The document then examines different categories of authentication technologies currently available, including conventional design features, manufacturing techniques, cloud-based approaches, pattern recognition, serialization, and electronic chips. It provides examples of technologies used in each category and how they can help verify authenticity. The overall document takes a practical look at anti-counterfeiting solutions and highlights that there is no single approach, as the best solution depends on a product's circumstances.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Premium brands in the age of digital : What are the e-luxury codes ?Nurun
This document discusses how digital technology is changing luxury brands and the customer experience. Some key points made are:
- Wealthy consumers are more likely to make luxury purchases online than visit stores in person. They also use the internet to research brands and products.
- Luxury buyers are tech-savvy and visit websites like Google and Yahoo first for information.
- Luxury is now defined more by the quality of customer service than just expensive products. Brands need to focus on interactive and client-centric digital experiences that emphasize services, address customer needs, and reward loyalty. Providing insider access and fulfilling the ownership experience online are also important in the digital age of luxury.
‘CHINA BEYOND’ STUDY OFFERS INSIGHT INTO CONSUMERS,Lara Young
The study offers insights into consumers in China's 4th-6th tier towns, which account for 37% of the population. These towns have different consumer cultures and retail landscapes than major cities and 2nd-3rd tier cities. Brands should develop strategies based on local insights and conditions to connect with consumers in small towns. The government stimulus package aimed at small towns and rural areas represents a huge market potential if companies understand local needs, aspirations, and purchase decisions. The study provides recommendations for how brands can tap into opportunities in 4th-6th tier towns.
The document discusses setting up a legal entity for a start-up company in China. It notes that there are three main forms - a joint venture with a Chinese partner, a wholly foreign-owned enterprise, or a representative office. However, changing the business organization later can be long and costly. Regulations vary by industry and are updated frequently, so entrepreneurs must be aware of the specific rules for their sector.
- The document discusses the growing technopreneurship and early stage ecosystem in China, noting the importance of having a large market, entrepreneurial talent, incubation support, investors, and a culture of innovation.
- It examines what makes Silicon Valley successful and why it is important to China, then provides an overview of China's growing middle class, booming consumerism, and unique digital generation.
- The challenges and opportunities in China's internet and e-commerce sectors are explored, including the rise of mobile internet and barriers around devices, bandwidth and affordable applications.
China is no longer just a geographic market but a demographic one as well. To reach Chinese consumers, brands must recognize them and treat them appropriately globally, not just in China. The China Luxury Network provides intelligence, strategy, and engagement services to help luxury brands succeed with the important Chinese consumer market at home and abroad by providing market data, events, research, advisory services, and access to their network of industry experts and high-net-worth Chinese consumers.
L2 is a think tank that brings together industry and academic leaders to help prestige brands navigate the digital landscape. It publishes the Digital IQ Index, which ranks 100 global prestige brands on their digital competence in China. The top-ranked brand is Lancôme, which has an effective website, strong social media presence, and manages a community of 4 million subscribers. In general, prestige brands lag significantly in their adoption of digital strategies in China compared to opportunities in the large Chinese market.
The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. Currently there are over 80 million people in China's middle class, defined as having annual incomes between $7,792-$65,790, and this number is still rising rapidly. The emerging middle class in China represents a huge opportunity for foreign companies.
The document discusses the rising economic power of Asia, particularly China and India. It notes that Asia will continue to be the global growth leader according to IMF forecasts. By 2020, the population of the "Asia 10" countries is expected to grow by 290 million people, with China accounting for 64% of the growth. The shifting economic center of gravity towards Asia presents both opportunities and challenges for businesses. Research can help companies adapt to the changing business and cultural environment in Asia and create new sources of competitive advantage.
The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. It also notes that China's middle class has grown to over 80 million people and will continue rising rapidly.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
The online luxury market in China is growing rapidly but none of the luxury e-commerce platforms are profitable due to major challenges. While foreign platforms have advantages in branding and sourcing authentic products, domestic platforms have strengths in marketing and distribution within China. However, partnerships between foreign and domestic players also have not resulted in profitability. The challenges include an overreliance on discounts that does not appeal to real luxury shoppers, difficulties in sourcing products, high marketing costs, and issues with the fragmented logistics network. For the online luxury market to be sustainable, a new value proposition that understands luxury consumers is needed rather than just focusing on discounts.
Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
http://abf.events/
ABOUT THE PRESENTATION BELOW
Success in Asia is highly attractive, and fraught with challenges. What works in Western markets doesn't always apply to audiences in China. These markets ranging from the highly sophisticated, like Shanghai and Beijing, to those with 'Tier 3' millionaires who lack international experience.
This presentation covers surprising statistics on China and the pitfalls for foreign brands who fail to plan their China approach.
Originally presented by the China Way (http://thechinaway.com/) at Australia-China BusinessWeek 2015 Sydney
China has a massive online population that is growing rapidly, with over 618 million internet users as of 2013. The number of middle and affluent households in China is projected to match that of the US by 2020 due to expanding middle classes. E-commerce in China surpassed the US in 2013 with a market size of $265 billion USD and is projected to be worth $540 billion USD by 2015. Fashion is a leading market category for consumer spending in China compared to other markets. Baidu is the largest search engine in China, touching 100% of China's online population monthly through its various properties.
This document discusses emerging trends in China's commerce market and their global impact. It explores how Chinese trends like livestreaming commerce, social commerce, and super apps that combine payments, messaging, and delivery are spreading worldwide. Examples include livestreaming initiatives by Lazada in Southeast Asia and Shiseido in Japan. The key trends covered are the rise of hybrid online-offline stores, livestreaming commerce, brands partnering with influencers and games, and Chinese trends like Shein, TikTok, and C-Beauty going global.
Smart Packaging Technologies Final VerisionTim Merchant
This document provides an overview of smart packaging technologies that can be used to preserve product authenticity and combat counterfeiting. It discusses how terms like "smart" have evolved over time from meaning clever or intelligent to now describing products with elements of artificial intelligence through technologies like RFID chips. The document then examines different categories of authentication technologies currently available, including conventional design features, manufacturing techniques, cloud-based approaches, pattern recognition, serialization, and electronic chips. It provides examples of technologies used in each category and how they can help verify authenticity. The overall document takes a practical look at anti-counterfeiting solutions and highlights that there is no single approach, as the best solution depends on a product's circumstances.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Premium brands in the age of digital : What are the e-luxury codes ?Nurun
This document discusses how digital technology is changing luxury brands and the customer experience. Some key points made are:
- Wealthy consumers are more likely to make luxury purchases online than visit stores in person. They also use the internet to research brands and products.
- Luxury buyers are tech-savvy and visit websites like Google and Yahoo first for information.
- Luxury is now defined more by the quality of customer service than just expensive products. Brands need to focus on interactive and client-centric digital experiences that emphasize services, address customer needs, and reward loyalty. Providing insider access and fulfilling the ownership experience online are also important in the digital age of luxury.
‘CHINA BEYOND’ STUDY OFFERS INSIGHT INTO CONSUMERS,Lara Young
The study offers insights into consumers in China's 4th-6th tier towns, which account for 37% of the population. These towns have different consumer cultures and retail landscapes than major cities and 2nd-3rd tier cities. Brands should develop strategies based on local insights and conditions to connect with consumers in small towns. The government stimulus package aimed at small towns and rural areas represents a huge market potential if companies understand local needs, aspirations, and purchase decisions. The study provides recommendations for how brands can tap into opportunities in 4th-6th tier towns.
The document discusses setting up a legal entity for a start-up company in China. It notes that there are three main forms - a joint venture with a Chinese partner, a wholly foreign-owned enterprise, or a representative office. However, changing the business organization later can be long and costly. Regulations vary by industry and are updated frequently, so entrepreneurs must be aware of the specific rules for their sector.
- The document discusses the growing technopreneurship and early stage ecosystem in China, noting the importance of having a large market, entrepreneurial talent, incubation support, investors, and a culture of innovation.
- It examines what makes Silicon Valley successful and why it is important to China, then provides an overview of China's growing middle class, booming consumerism, and unique digital generation.
- The challenges and opportunities in China's internet and e-commerce sectors are explored, including the rise of mobile internet and barriers around devices, bandwidth and affordable applications.
China is no longer just a geographic market but a demographic one as well. To reach Chinese consumers, brands must recognize them and treat them appropriately globally, not just in China. The China Luxury Network provides intelligence, strategy, and engagement services to help luxury brands succeed with the important Chinese consumer market at home and abroad by providing market data, events, research, advisory services, and access to their network of industry experts and high-net-worth Chinese consumers.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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2. Friday, October 14 HOSTED BY:
CEIBS, Shanghai
China Europe International Business School
Pre-event reception:
Thursday, October 13
Four Seasons Shanghai
For an invitation &
more information, contact:
CLINIC Joseph@L2ThinkTank.com CORPORATE PARTNERS:
The Social Graph: China
L2’s inaugural event in China will probe the underpinnings, platforms,
and best practices of social media in China.
Year upon year of double-digit economic growth and urbanization has armed tens of
millions of Chinese consumers with increasing disposable income and a voracious
appetite for luxury goods. In 2009, China surpassed the United States as the world’s
second-largest luxury market, trailing only Japan. However, while several prestige
brands have been operating in China for almost 20 years, most are still trying to
determine how to best tap this enormous but complex opportunity.
The social media landscape in China is dramatically different from other markets. MEDIA PARTNERS:
Industry leaders like Facebook, Google, YouTube, and Twitter are non-factors in the
market, requiring even the most digitally adept brands to fundamentally adapt their social
media strategies to local platforms like Baidu, Youku, Sina Weibo, and RenRen.
The L2 China Clinic will provide a framework for thinking about the overall opportunity
in China for prestige brands. Speakers will explore the key digital players and strategies
that lead to success, as well as findings from the 2011 L2 Prestige 100®: China IQ.
工学坊
GONGXF.COM