Top Performers at Optifab 2011 Announced. Report Benchmarks Competition in Optics Fabrication; Rochester Company Wins Top Performance Honor at Optifab 2011...

1. Top Performers at Optifab 2011 Announced
Report Benchmarks Competition in Optics Fabrication;
Rochester Company Wins Top Performance Honor at
Optifab 2011
June 01, 2011 09:00 EST
Rochester, NY – A new benchmarking report gives insight into trade show performance at
SPIE Optifab 2011, a bi-annual event that attracts suppliers and buyers from the optics
industry who are interested or involved in optical manufacturing equipment & processes,
optical components, optical metrology equipment, optical tools and materials, optical
coatings, and all facets of optical manufacturing technology.
The TSPA™ (Trade Show Performance & Analysis) SHOW REPORT is an objective
third party assessment of trade show performance that goes beyond traditional means of
evaluating performance. This is the first TSPA™ SHOW REPORT for the optical industry.
The report clearly analyzes show performance by considering the factors that make exhibiting
successful. The report includes:
 2011 Show Highlights
 Ranking by Size and Design of Booths
 Ranking by a full range of Marketing Efforts
 Ranking by Product Demonstrations
 Detailed Chart of Featured Products
 Best-in-Class Performances
 Future of Trade Show Marketing
“TSPATM is a useful tool that serves three purposes,” says Don Snyder, Principal Analyst at
Larkwood Consultants. “First, for anyone that missed the show, this report provides a great
executive analysis of products, demos and companies at the show. Second, it allows
Optifab exhibitors and industry companies to benchmark their own trade show performance
and consider their true competitive position. Third, it sets benchmarks and stimulates a
discussion of best-practice in trade show exhibiting, providing a clear path for optimizing
ROI when applied to the next exhibitions.”
The report considers several groups of exhibitors: it separately analyzes the Top 7 largest
exhibitors who were a major force at this year’s Optifab 2011, the other key exhibitors, and
the New York Cluster of exhibitors, while also analyzing non-exhibiting companies and
institutions that influenced the outcome of this event.
In this report, you can see who earned highest overall score amongst the largest Top 7
exhibitors at Optifab 2011, as well as the top performer in the NY Cluster, and who came in
first among the rest of exhibitors not ranked as one of the largest Top 7 booths. You can even
learn who scored highest as a non-exhibitor.

2. If your company sales depend upon trade show marketing, this report provides benchmarks
that help you to measure your trade show performance.
This 50+-page report, complete with performance matrices and charts, sells for $995 and is
now available from Larkwood Consultants.
“It’s a must-have tool for any company in optical fabrication, any exhibitor at Optifab and
related events, and anyone interested in business development in this industry,” notes Snyder.
About TSPATM
The TSPA™ (Trade Show Performance & Analysis) SHOW REPORT is an upgraded
version of a trade show performance analysis system that has been successfully used in other
industries (e.g., telecommunications, IT, electronics industries. Past customers include
entrepreneurs as well as major corporations such as AT&T, Motorola, Duracell, NEC, and
Alcatel-Lucent.)
This report sets up an objective third-party assessment of trade show performance that
goes beyond traditional means of evaluating performance. This is the first TSPA™ SHOW
REPORT for the Optics Industry.
TSPA™ SHOW REPORT is not affiliated with any trade show or any trade show organizer
in order to act as an independent evaluator of trade show performance.
©2011 Larkwood Consultants. All rights reserved. TSPATM is the property of Larkwood
Consultants in the United States and the EC. All other trademarks are properties of their
respective owners.
Larkwood Consultants helps companies grow their business by supplying advice and
experience in engineering, new product introductions, new product development, technical
support & management guidance, including trade show marketing.
Contact: Don Snyder at larkwoodconsultants@gmail.com or Tel. 585-315-9816
URLs & Related Files
 Report Promotion and Order Form...PDF document
 About Larkwood Consultants... SlideShare
 Public Photos of Optifab 2011... Picassa
 Official Site of Optifab 2011... SPIE, show organizer
Topics:
Optifab,
optical,
optical fabrication,
photonics,
trade show marketing
trade show performance
trade show benchmarks
Rochester NY