Amplifiedjourneys.hk is a new service that automatically generates custom playlists for car rides based on the anticipated length of the journey. Press coverage from August to October 2008 praised amplifiedjourneys.hk for taking the work out of planning music for long drives and for being a clever, quick, easy, and free way to expand one's musical experience while traveling by car. Reviewers were impressed with how the playlists were timed exactly for different journey lengths.